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Microsoft Dynamics 365 Customer Insights

byMicrosoft
in
4.3
Market Presence: B2B Marketing Automation Platforms, Multichannel Marketing Hubs

Overview

Product Information on Microsoft Dynamics 365 Customer Insights

Updated 13th October 2025

What is Microsoft Dynamics 365 Customer Insights?

Microsoft Dynamics 365 Customer Insights is a software designed to unify customer data across various sources, providing organizations with a comprehensive view of customer interactions and preferences. The software aggregates and analyzes data to deliver actionable insights that help organizations enhance customer experiences and personalize engagements. It offers features such as customer profile unification, segmentation, analytics, and integration with other business applications. Dynamics 365 Customer Insights facilitates data-driven decision-making by identifying trends, behavioral patterns, and opportunities for engagement. The software supports compliance and privacy requirements while enabling users to gain a deeper understanding of their customers, improve marketing effectiveness, and address business challenges related to customer data management.

Microsoft Dynamics 365 Customer Insights Pricing

Microsoft Dynamics 365 Customer Insights software offers a pricing model based on per user per month subscriptions, with tiers reflecting the number of unified customer profiles and additional functionalities such as analytics and integration capabilities. The software includes options for add-ons that provide further data integration and expanded profile storage depending on organizational requirements.

Overall experience with Microsoft Dynamics 365 Customer Insights

DRILLING SOLUTIONS ENGINEER
250M - 500M USD, Energy and Utilities
FAVORABLE

“Detailed Analytics Dashboards Enable Personalized Decision Making for Customer Insights”

4.0
Nov 12, 2025
I am impressed by how easy it is to get insights for customers and the multitude of ideas to personalize the approach for future decision making. All in one, you have analytics dashboards and very detailed information.
Product Owner
50M - 250M USD, IT Services
CRITICAL

“Navigation Complexity and understanding the dynamics universe first!”

3.0
Mar 20, 2025
Everything works. But much is unnecessarily complex, with too many choices. And there are a lot off pitfall to fall into. You are very dependent on understanding the whole microsoft dynamics univers, which can be difficult in itself.

About Company

Company Description

Updated 11th August 2023

Microsoft enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more. Microsoft is dedicated to advancing human and organizational achievement. Microsoft Security helps protect people and data against cyberthreats to give peace of mind.

Company Details

Updated 25th March 2024
Company type
Public
Year Founded
1975
Head office location
Redmond, Washington, United States
Number of employees
10000+
Annual Revenue
30B+ USD
Website
https://microsoft.com

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Microsoft Dynamics 365 Customer Insights
Reviewer Insights for: Microsoft Dynamics 365 Customer Insights
Deciding Factors: Microsoft Dynamics 365 Customer Insights Vs. Market Average
Performance of Microsoft Dynamics 365 Customer Insights Across Market Features

Microsoft Dynamics 365 Customer Insights Likes & Dislikes

Like

I really like the Journey feature that helps get to know your customers faster, engage with them and even establish new connections. The seamless connection with the Microsoft tools we already use makes the process flow easier and faster. Copilot addition is super helpful in finding faster what you are looking for. Overall, very happy with the product.

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Like

Many possibilities are also an advantage. So there is a lot positive also. We see many future values in aligning Customer Service and Sales, as well as clean data will give is a lot of possobilities with GenAI and CoPilot Studio, which will maybe replace configuration.

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Like

I like that we can create custom dashboards and visaula reports that meet specific business needs. Another thing I would say is that it works smoothly with Power BI, Azure, and Teams, and it provides near-realtime tracking of customer interactions and campaigns.

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Dislike

At first, it is not easy to learn all the features. It takes some time to do it, sometimes the visualization process is slower depending on the complexity and the amount of data processed.

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Dislike

User-friendliness is not good. It could be more intuitive. Difficult to get help from the system itself. To many choices and pitfalls to get in to. It's easy to do things wrong.

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Dislike

The setup is complex, and I believe it requires technical expertise to properly connect and unify data sources. Another thing I would say is that its high cost pricing can be steep for small and medium-sized businesses, and sometimes the performance lags with large data sets, making processing slow.

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Peer Discussions

Microsoft Dynamics 365 Customer Insights Reviews and Ratings

4.3

(304 Ratings)

Rating Distribution

5 Star
42%
4 Star
46%
3 Star
10%
2 Star
1%
1 Star
1%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.3

Service & Support

4.3

Product Capabilities

4.4

Last 12 Months
Filter Reviews
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Reviewer Type
Reviewer's Company Size
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Reviewer's Region
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  • DRILLING SOLUTIONS ENGINEER
    50M-1B USD
    Energy and Utilities
    Review Source

    Detailed Analytics Dashboards Enable Personalized Decision Making for Customer Insights

    4.0
    Nov 12, 2025
    I am impressed by how easy it is to get insights for customers and the multitude of ideas to personalize the approach for future decision making. All in one, you have analytics dashboards and very detailed information.
  • PROJECT LEAD
    <50M USD
    Services (non-Government)
    Review Source

    Integration With Power BI and Azure Effective, Yet High Cost Limits Accessibility

    5.0
    Nov 10, 2025
    I've been using Microsoft Dynamics 365 customer insights to analyze and unify customer data across various touchpoints, and it's been a game changer for understanding customer behavior and improving personalization.
  • ACCOUNT EXECUTIVE
    1B-10B USD
    Insurance (except health)
    Review Source

    Turning data into connection: A powerful, people centered platform that helps you understand and serve smarter

    5.0
    Oct 30, 2025
    It's been both empowering and eye-opening. It's given me more of a deeper understanding of customer behavior, allowing me to connect data points -about relationships, preferences and opportunities to serve people better.
  • CUSTOMER SUPPORT REPRESENTATIVE
    50M-1B USD
    Services (non-Government)
    Review Source

    Comprehensive Customer Data Insights but Potential Lag with Large Databases

    4.0
    Nov 10, 2025
    Microsoft Dynamics 365 Customer Insights provides me with a complete picture of customer data in a single place. I can create specific segments which I can use for targeted marketing. Real-time data helps me make decisions more accurately.
  • DATA ANALYST
    Gov't/PS/Ed
    Education
    Review Source

    Free Trial Highlights Capabilities While Pricing Remains a Notable Barrier

    4.0
    Oct 20, 2025
    Consolidates data from many different systems, however the pricing is pretty steep. You have a 30 day free trial before making any commitments which really gives you an idea of the capabilities it has.
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Showing Result 1-5 of 321

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