Overview
Product Information on HubSpot Marketing Hub
What is HubSpot Marketing Hub?
HubSpot Marketing Hub Pricing
Overall experience with HubSpot Marketing Hub
“Robust Platform Offers Strong Lead Nurturing but Pricing Limits Access to Features”
“Platform Offers Easy Navigation and Pleasant Interface for Non-Tech Individuals”
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Company Description
HubSpot’s customer platform offers enterprise software for marketing, sales, customer service, content management, operations, and commerce.
Company Details
Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
User Sentiment About HubSpot Marketing Hub
Reviewer Insights for: HubSpot Marketing Hub
Deciding Factors: HubSpot Marketing Hub Vs. Market Average
Performance of HubSpot Marketing Hub Across Market Features
HubSpot Marketing Hub Likes & Dislikes
The best thing about HubSpot Marketing Hub is its unified nature and powerful automation. Native integration with the CRM is a standout strength, ensuring a;; marketing efforts, from email nurturing to lead scoring, flow into a single customer view for both marketing and sales teams. This all-in-one approach streamlines campaign execution and provides unparalleled revenue attribution reporting, allowing you to prove exactly which activities close deals.
Read Full ReviewThe interface is very pleasant to work with and easy to find your way through the system
Read Full ReviewPersonalization using Smart Content really stands out. Emails, landing pages, (and likely other things too) can display different copy/images to different contacts based on their list membership. This allows us to display copy based on region, job title, or contact type (client, prospect, partner, etc). This has saved us time as we used to send separate emails for different regions.
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The main weakness is the pricing model where costs scale steeply with contact volume and crucial features like reporting, A/B testing and full automation being paywalled in the expensive Pro tier or higher. While I feel it pays for itself in time, for small teams, this creates a steep learning curve and makes the platform costly to fully utilize.
Read Full ReviewIt would have a wider range of options for customisation in the landing page creation.
Read Full ReviewThe revenue attribution currently isn't helpful to us. We have multiple brands, and it would be helpful if there was an attribution model that only takes assets from that brand into account. Currently, a blog from Brand A is attributed revenue for a Brand B sale. While it could have contributed, it is murky enough that we don't use this model. If you could silo by business unit, that would help. For us, it would be more helpful if you could see how many leads were generated from an asset. We can do this by going to Forms > looking at recent conversions > checking through the sources. But if the reporting on an email page tells you This email generated X form fillouts or This email generated X form fillouts for form A and Y form fillouts for form B that would be more valuable.
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Peer Discussions
What Your Peers Are Saying About HubSpot Marketing Hub
HubSpot Marketing Hub Reviews and Ratings
- MARKETING & SALES COORDINATOR<50M USDServices (non-Government)Review Source
Robust Platform Offers Strong Lead Nurturing but Pricing Limits Access to Features
HubSpot Marketing Hub gets 4 out of 5 stars for being a powerful, all-in-one platform that excels in automation and seamlessly integrates with CRM, making lead nurturing and data tracking a user-friendly experience. The only real downside is the steep and complex pricing structure (you're looking at Professional or Enterprise depending on your needs). - MARKETING ASSOCIATE1B-10B USDSoftwareReview Source
Strong Tools, Revenue Attribution Tough for Multi-Brand Companies
HubSpot has very strong tools for email marketing, blogging, social media, and website management. It's great that these are all connected - you can tie multiple assets together with the Campaign feature, and you can reuse images/videos across different mediums without having to reupload. The reporting is very strong, but I do have some wishes for future product development as listed below. - DIGITAL DIRECTOR<50M USDConsumer GoodsReview Source
Attribution Models And Dashboard Features Add Reporting Depth To Marketing Efforts
Hubspot marketing platform is a fantastic source of truth for all marketers! It removes the complexity of setting up GA4 tracking and looking at different attribution models by Google which you cannot see. The Marketing Hub has the intelligence to look at contacts and leads at a variety of different attribution models which is handy for our reporting. Dashboards also give us access to results for Meta, LinkedIn, Google Ads as well as email marketing automation and sends and landing page creation - what more could you need! - Director of Operations<50M USDIT ServicesReview Source
Intuitiva Plataforma de Marketing con Alta Integración, Pero Costos Elevados en IA
Es una plataforma intuitiva, que te permite tener resultados a corto y mediano plazo con una inversión considerable (en su etapa inicial). Muchas facilidades para el envío de correos masivos ya sea en frío o seguimiento a clientes. Además, tiene buena integración con MS Teams y diversas plataformas. - Senior Director Of MarketingGov't/PS/EdEducationReview Source
Streamlined Campaign Management Contrasted by Limited Customization and Reporting Depth
HubSpot Marketing Hub offers a powerful, all in one platform for managing marketing campaigns, tracking leads and analyzing performance. I appreciate how well the tools are connected making it easier to run and monitor campaigns from one place. However, some limitations like the cost of advanced features and restricted customization can be frustrating. Despite that, its still a reliable and efficient solution for streamlining marketing efforts and improving team coordination.