Overview
Product Information on Salesforce Marketing Cloud Account Engagement
Updated 13th October 2025
What is Salesforce Marketing Cloud Account Engagement?
Salesforce Marketing Cloud Account Engagement Pricing
Overall experience with Salesforce Marketing Cloud Account Engagement
BI AND DATA MANAGER
250M - 500M USD, IT ServicesFAVORABLE
“La herramienta perfecta para el tratamiento de datos y maximización de ingresos en una empresa Data-Driven”
La experiencia con Salesforce Marketing Cloud es estupenda dentro de la empresa. Nos permite utilizar la herramienta para mantener un control exhaustivo de nuestros contactos y leads, obteniéndolos de las diferentes fuentes de datos que disponemos. Con este control, nos permite maximizar el seguimiento de estos leads y maximizar el dato individual del cliente. Este seguimiento nos permite maximizar ingresos y resumir los procesos.
Marketing Manager
50M - 250M USD, TelecommunicationCRITICAL
“Logical choice as part of the Salesforce ecosystem, however, customisation challenges persist in platform”
Salesforce Marketing Cloud Account Engagement, as part of the Salesforce ecosystem, is a logical choice for companies who are already using the Salesforce CRM. The B2B marketing automation tool covers most common needs; however, it lacks flexibility and customisation options.
About Company
Company Description
Salesforce is a company that integrates artificial intelligence with customer relationship management and data to create solutions for customer-related concerns. Salesforce's primary business problem is to enhance the interaction between businesses and their customers by leveraging technology.
Company Details
Company type
Public
Year Founded
1999
Head office location
San Francisco, United States
Number of employees
10001+
Annual Revenue
30B+ USD
Website
Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
User Sentiment About Salesforce Marketing Cloud Account Engagement
Reviewer Insights for: Salesforce Marketing Cloud Account Engagement
Deciding Factors: Salesforce Marketing Cloud Account Engagement Vs. Market Average
Performance of Salesforce Marketing Cloud Account Engagement Across Market Features
Salesforce Marketing Cloud Account Engagement Likes & Dislikes
Posibilidad de integración con las plataformas más conocidas y útiles del mercado, control exhaustivo del dato del cliente o empresa, facturación y control de gastos.
Read Full ReviewI like alignment with Salesforce CRM, the automation capabilities for campaigns and advanced lead scoring prioritizes high value opportunities, some strengths are: automated lead nurturing and scoring, seamless Salesforce CRM integration for sales alignment and detailed dashboards for engagement and ROI tracking.
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La curva de aprendizaje de la herramienta, extracción de información y visualización en informes, facturación en sistemas rígidos o antiguos.
Read Full Review- Complexity; - Customisations that are difficult to implement or require significant technical support; - Non-intuitive interface.
Read Full ReviewAdvanced automation setup can be complex, reporting customization requires training and some features have a steep learning curve for new users, and the weaknesses i found are: complexity in advanced automation workflows, learning curve for new team members and limited out of the box templates for certain campaign types.
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Salesforce Marketing Cloud Account Engagement Reviews and Ratings
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- BI AND DATA MANAGER50M-1B USDIT ServicesReview Source
La herramienta perfecta para el tratamiento de datos y maximización de ingresos en una empresa Data-Driven
La experiencia con Salesforce Marketing Cloud es estupenda dentro de la empresa. Nos permite utilizar la herramienta para mantener un control exhaustivo de nuestros contactos y leads, obteniéndolos de las diferentes fuentes de datos que disponemos. Con este control, nos permite maximizar el seguimiento de estos leads y maximizar el dato individual del cliente. Este seguimiento nos permite maximizar ingresos y resumir los procesos. - BUSINESS DEVELOPMENT ASSOCIATE<50M USDSoftwareReview Source
Advanced Automation Boosts Sales Alignment but Setup Complexity Challenges New Users
Implementing it has greatly improved our lead nurturing and marketing to sales alignment. Campaigns can be fully automated, scored and monitored with ease. Personalized emails and dynamic content drive engagement, while detailed analytics inform strategy. Initial setup required careful planning, but training and support from Salesforce made adoption smooth. - ARCHITECT1B-10B USDIT ServicesReview Source
Integration With Salesforce Core Strong, Yet Data Query and Archiving Lack Simplicity
Salesforce Marketing Cloud Account Engagement, which used to be called Pardot, is a great marketing automation tool, from email scheduling, form, landing page, lead nurturing and so on. It also integrates by default with Salesforce core platforms such as Sales Cloud. - EXECUTIVE DIRECTOR MARKETING<50M USDMediaReview Source
Centralized Campaign Tracking and Automation Features Enhance Workflow Efficiency
My experience with salesfore marketing is overall good, it helps me, manage to track marketing campaigns in one place and email automation saves my time and the reporting details campaign performance. - DIRECTOR OF IT<50M USDTravel and HospitalityReview Source
Account Engagement Excels with Salesforce Integration and Powerful Reporting Tools
Account Engagement has been a pretty great tool for us. It has been great because it integrates seamlessly with Salesforce (which we also use as our main CRM).
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