Overall, my experience has been really positive. It helps to stay on top of leads and keep track of campaigns. There was a learning curve in the start, especially as we adapted our system for B2B marketing campaigns. Once everything was setup, it helped streamline our marketing efforts and streamline how we collaborate across teams. We use it to send all the relevant sales campaigns to our B2B OTAs who book hotel rooms with us for their own userbase.

We previously used Salesforce for automation purposes. It seamlessly connects with the already-established Salesforce CRM, allowing for smooth automation which is highly customisable and adaptable for each of our leads' individual needs. With this being said, the price point is very high which was our main driver for switching as a SME.