Overview
Product Information on Salesforce Marketing Cloud Account Engagement
What is Salesforce Marketing Cloud Account Engagement?
Salesforce Marketing Cloud Account Engagement Pricing
Overall experience with Salesforce Marketing Cloud Account Engagement
“Streamlined B2B Campaigns And Efficient Lead Tracking With Some Usability Challenges”
“Salesforce Offers Extensive Customisation and Integration but High Costs Deter SMEs”
About Company
Company Description
Salesforce is a company that integrates artificial intelligence with customer relationship management and data to create solutions for customer-related concerns. Salesforce's primary business problem is to enhance the interaction between businesses and their customers by leveraging technology.
Company Details
Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
User Sentiment About Salesforce Marketing Cloud Account Engagement
Reviewer Insights for: Salesforce Marketing Cloud Account Engagement
Performance of Salesforce Marketing Cloud Account Engagement Across Market Features
Salesforce Marketing Cloud Account Engagement Likes & Dislikes
It helps us stay organized and gives us clear insights into how our campaigns are performing. Lead tracking and automation features save a lot of time and make it easier to engage effectively. It helps the team to work more efficiently.
Read Full ReviewVery high-level customisation, easy to integrate with Salesforce CRM effortlessly, and we had the ability to create complex workflows for niche marketing journeys. This was highly suitable given the fact that we have a huge range of leads from different backgrounds who have completely individualistic requirements.
Read Full ReviewPosibilidad de integración con las plataformas más conocidas y útiles del mercado, control exhaustivo del dato del cliente o empresa, facturación y control de gastos.
Read Full Review
What I dislike about this product is the complex automation rules and custom reports which can be time consuming and confusing at times. The interface is not always the easiest to navigate, so figuring out how to set up campaigns or get exact data can be tough for someone new. Some integrations do not always run as smoothly as expected.
Read Full ReviewOur main issue was the price point, it's not particularly realistic for a SME to afford Salesforce Marketing Cloud (or the CRM for that matter) to afford it long term - it is a huge investment. We also found the support team a little harder to reach and support felt a little less personable, likely due to the size/scope of the company.
Read Full ReviewLa curva de aprendizaje de la herramienta, extracción de información y visualización en informes, facturación en sistemas rígidos o antiguos.
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Peer Discussions
Salesforce Marketing Cloud Account Engagement Reviews and Ratings
- MARKETING MANAGER1B-10B USDTravel and HospitalityReview Source
Streamlined B2B Campaigns And Efficient Lead Tracking With Some Usability Challenges
Overall, my experience has been really positive. It helps to stay on top of leads and keep track of campaigns. There was a learning curve in the start, especially as we adapted our system for B2B marketing campaigns. Once everything was setup, it helped streamline our marketing efforts and streamline how we collaborate across teams. We use it to send all the relevant sales campaigns to our B2B OTAs who book hotel rooms with us for their own userbase. - BI AND DATA MANAGER50M-1B USDIT ServicesReview Source
La herramienta perfecta para el tratamiento de datos y maximización de ingresos en una empresa Data-Driven
La experiencia con Salesforce Marketing Cloud es estupenda dentro de la empresa. Nos permite utilizar la herramienta para mantener un control exhaustivo de nuestros contactos y leads, obteniéndolos de las diferentes fuentes de datos que disponemos. Con este control, nos permite maximizar el seguimiento de estos leads y maximizar el dato individual del cliente. Este seguimiento nos permite maximizar ingresos y resumir los procesos. - MARKETING EXECUTIVE<50M USDEnergy and UtilitiesReview Source
Salesforce Offers Extensive Customisation and Integration but High Costs Deter SMEs
We previously used Salesforce for automation purposes. It seamlessly connects with the already-established Salesforce CRM, allowing for smooth automation which is highly customisable and adaptable for each of our leads' individual needs. With this being said, the price point is very high which was our main driver for switching as a SME. - BUSINESS DEVELOPMENT ASSOCIATE<50M USDSoftwareReview Source
Advanced Automation Boosts Sales Alignment but Setup Complexity Challenges New Users
Implementing it has greatly improved our lead nurturing and marketing to sales alignment. Campaigns can be fully automated, scored and monitored with ease. Personalized emails and dynamic content drive engagement, while detailed analytics inform strategy. Initial setup required careful planning, but training and support from Salesforce made adoption smooth. - BUSINESS DEVELOPMENT ASSOCIATE50M-1B USDEnergy and UtilitiesReview Source
Salesforce Marketing Cloud Account Engagement delivers powerful marketing automation with seamless CRM integration, strong lead management and robust analytics.
Our experience with Salesforce Marketing Cloud Account Engagement has been very positive. The platform provides a robust set of tools for managing and automating marketing campaigns, and it integrates seamlessly with Salesforce CRM, which is a major advantage for our team. The user interface is intuitive and once configured it allows us to streamline nurturing and scoring effectively. We've seen improved alignment between marketing and sales, better visibility into campaign performanace and a noticeable increase in efficiency. Overall, it's a reliable solution that supports our marketing goals and scales well as our needs grow