Salesforce Marketing Cloud Account Engagement Alternatives

4.2(682 Ratings)

Considering alternatives to Salesforce Marketing Cloud Account Engagement? See what this market Salesforce Marketing Cloud Account Engagement users also considered in their purchasing decision. When evaluating different solutions, potential buyers compare competencies in categories such as evaluation and contracting, integration and deployment, service and support, and specific product capabilities.

Check out real reviews verified by Gartner to see how Salesforce Marketing Cloud Account Engagement compares to its competitors and find the best software or service for your organization.

Reviewed in Last 12 Months

How Alternatives Are Selected

1. HubSpot Marketing Hub

4.4

HubSpot Marketing Hub gets 4 out of 5 stars for being a powerful, all-in-one platform that excels in automation and seamlessly integrates with CRM, making lead nurturing and data tracking a user-friendly experience. The only real downside is the steep and complex pricing structure (you're looking at Professional or Enterprise depending on your needs).Read all insights and reviews for HubSpot Marketing Hub

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2. Zoho CRM

4.3

The 3 star rating is due to Zoho CRM's high value and powerful customization being offset by a steep learning curve and complexity. While the platform offers robust sales automation and great features that integrate well with the Zoho ecosystem, its overwhelming interface, reports of inconsistent customer support, and occasional performance lag with large data sets prevent it from earning a higher score.Read all insights and reviews for Zoho CRM

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3. Adobe Marketo Engage

4.4

With Marketo, there's always a need for oversight by marketing operations professionals, but ultimately the level of customization is truly worth it - the sky is truly the limit. However, it’s a tool that only works if you build solid working foundations and infrastructure, continuously maintain it, and stick to best practices. As an everyday user and admin for over 3 years now, learning and mastering this tool has been incredibly rewarding and has empowered our marketing team to do some incredible things.Read all insights and reviews for Adobe Marketo Engage

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4. Microsoft Dynamics 365 Customer Insights

4.3

I am impressed by how easy it is to get insights for customers and the multitude of ideas to personalize the approach for future decision making. All in one, you have analytics dashboards and very detailed information. Read all insights and reviews for Microsoft Dynamics 365 Customer Insights

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5. Oracle Eloqua Marketing Automation

4.3

Eloqua provides a strong, enterprise level marketing function, but it comes with a very steep learning curve. As a first time marketing automation platform it can be pretty intimidating, but once you understand the setup, the features are extensive. Read all insights and reviews for Oracle Eloqua Marketing Automation

Where Salesforce Marketing Cloud Account Engagement Scored Higher

Better at service and support
Easier to integrate and deploy
Better evaluation and contracting

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6. Dynamics CRM (Legacy)

4.2

Overall, my experience with the customer service teams and developers was positive. They assisted with aligning the tool to our business model.Read all insights and reviews for Dynamics CRM (Legacy)

Where Salesforce Marketing Cloud Account Engagement Scored Higher

Easier to integrate and deploy
Better evaluation and contracting

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7. Act-On Marketing Automation Platform

4.3

We use Act-On for marketing automation. Use of the product ensures efficiency in marketing automation programs management that increase business growth and value. The software deeply integrated with customer relationship management tools and has proactive customer care service providers. Ease of use and affordability of the tool based on usage. Read all insights and reviews for Act-On Marketing Automation Platform

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8. SAP Marketing Cloud (Legacy)

By SAP

4.2

we used SAP Marketing Cloud for all our email promotions and LNS, the platform was user-friendly and used to give us the full flexibility to create, edit and create emails according to our preferences, and campaign creation and segmentation list building was easy.Read all insights and reviews for SAP Marketing Cloud (Legacy)

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