Overview
Product Information on Act-On Marketing Automation Platform
Updated 13th October 2025
What is Act-On Marketing Automation Platform?
Act-On Marketing Automation Platform Pricing
Overall experience with Act-On Marketing Automation Platform
Marketing Associate
50M - 250M USD, Finance (non-banking)FAVORABLE
“Email Composer Features Modern Drag-and-Drop, While Form Builder Remains Outdated”
Easy to use email composer, though other components could use an update.
VICE PRESIDENT, MARKETING
50M - 250M USD, Healthcare and BiotechCRITICAL
“System Robustness and Integration Challenges Affect Workflow and Reporting Efficiency”
The robustness of the system in reality does not match the robustness portrayed in the evaluation and selection phase. Pieces that should integrate easily (like Oktopost) do not. As issues with AI and the impact they've had on metrics like open rates pop up, acknowledgement and resolution of issues is slow. Doesn't seem like equipped from product development standpoint to keep pace.
About Company
Company Description
Act-On Software focuses on providing cutting-edge solutions that allow marketers to engage effectively throughout the entire customer lifecycle. The company's primary offerings render customer data operational enabling marketers to design smart, efficient programs to drive their business growth and increase customer lifetime value. Centralized on serving marketers first, Act-On utilizes advanced technology to assist marketers in establishing enduring customer relationships. It offers a range of features including marketing automation, lead scoring, CRM integration, dynamic forms, SMS marketing, account-based marketing, email deliverability, email marketing automation, marketing segmentation, lead management, lead nurturing, social media marketing, sales intelligence, and ROI reporting. Act-On Software is dedicated to promoting an inclusive environment where everybody's unique contribution is respected, valued, and seen as a valuable addition to the team.
Company Details
Company type
Private
Year Founded
2008
Head office location
Portland, United States
Number of employees
51 - 200
Website
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- Marketing Associate50M-1B USDFinance (non-banking)Review Source
Email Composer Features Modern Drag-and-Drop, While Form Builder Remains Outdated
Easy to use email composer, though other components could use an update. - Marketing Associate50M-1B USDRetailReview Source
Effective CRM System Noted for User-Friendly Interface and Utility
Overall I think it is a very useful tool for email marketing and CRM system. - MARKETING ASSOCIATE<50M USDServices (non-Government)Review Source
Ease of Use and Analytics Highlighted Despite High Cost at Upper Tiers
It was a very good product, Very easy to use and incredibly cost effective. I would recommend it as it you're getting great value for money. - Responsable Web Marketing50M-1B USDServices (non-Government)Review Source
Awesome experience with Act-On.
We use Act-On for marketing automation. Use of the product ensures efficiency in marketing automation programs management that increase business growth and value. The software deeply integrated with customer relationship management tools and has proactive customer care service providers. Ease of use and affordability of the tool based on usage. - VICE PRESIDENT, MARKETING50M-1B USDHealthcare and BiotechReview Source
System Robustness and Integration Challenges Affect Workflow and Reporting Efficiency
The robustness of the system in reality does not match the robustness portrayed in the evaluation and selection phase. Pieces that should integrate easily (like Oktopost) do not. As issues with AI and the impact they've had on metrics like open rates pop up, acknowledgement and resolution of issues is slow. Doesn't seem like equipped from product development standpoint to keep pace.
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