Name: Act-On Marketing Automation Platform
Rating: 4 (144 reviews)

Overview

Product Information on Act-On Marketing Automation Platform

Updated 13th October 2025

What is Act-On Marketing Automation Platform?

Act-On Marketing Automation Platform is a software designed to automate and manage marketing tasks such as email marketing, lead nurturing, reporting, social media management, and customer relationship management integration. The software facilitates campaign creation, allows for segmentation of audiences, and provides tools to score and prioritize leads. It enables businesses to track engagement across multiple digital channels, streamline workflows, and generate analytics that inform marketing decisions. The software solves business challenges related to manual marketing efforts, fragmented data, and inconsistent communication, offering a centralized approach for driving marketing initiatives and measuring campaign effectiveness.

Overall experience with Act-On Marketing Automation Platform

MARKETING ASSOCIATE

<50M USD, Services (non-Government)

FAVORABLE

“Ease of Use and Analytics Highlighted Despite High Cost at Upper Tiers”

4.0

Oct 29, 2025

It was a very good product, Very easy to use and incredibly cost effective. I would recommend it as it you're getting great value for money.

VICE PRESIDENT, MARKETING

50M - 250M USD, Healthcare and Biotech

CRITICAL

“System Robustness and Integration Challenges Affect Workflow and Reporting Efficiency”

3.0

Jun 18, 2025

The robustness of the system in reality does not match the robustness portrayed in the evaluation and selection phase. Pieces that should integrate easily (like Oktopost) do not. As issues with AI and the impact they've had on metrics like open rates pop up, acknowledgement and resolution of issues is slow. Doesn't seem like equipped from product development standpoint to keep pace.

About Company

Company Description

Act-On Software focuses on providing cutting-edge solutions that allow marketers to engage effectively throughout the entire customer lifecycle. The company's primary offerings render customer data operational enabling marketers to design smart, efficient programs to drive their business growth and increase customer lifetime value. Centralized on serving marketers first, Act-On utilizes advanced technology to assist marketers in establishing enduring customer relationships. It offers a range of features including marketing automation, lead scoring, CRM integration, dynamic forms, SMS marketing, account-based marketing, email deliverability, email marketing automation, marketing segmentation, lead management, lead nurturing, social media marketing, sales intelligence, and ROI reporting. Act-On Software is dedicated to promoting an inclusive environment where everybody's unique contribution is respected, valued, and seen as a valuable addition to the team.

Company Details

Company type

Private

Year Founded

2008

Head office location

Portland, United States

Number of employees

51 - 200

Website

https://www.act-on.com/

Do You Manage Peer Insights at Act-On?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Act-On Marketing Automation Platform

Deciding Factors: Act-On Marketing Automation Platform Vs. Market Average

Performance of Act-On Marketing Automation Platform Across Market Features

Act-On Marketing Automation Platform Likes & Dislikes

Ease of use, easy integrations and most importantly the analytics and analytical reports.

Our initial trainer has been a good resource since implementation, trying to come up with solutions as we hit issues.

Email composer has been recently upgraded to a drag-and-drop format.

The automations aren't as great. Higher tiers work out very expensive. Some parts of the UI were slightly confusing.

The ability to bring everything into one dashboard for high-level reporting for my Director of Integrated Marketing to provide me and for me to provide to the C-Suite and Advisory Board (different types of reporting) is cumbersome and requires too much manual work to get the right information at the right time quickly.

Form builder is a bit outdated and clunky.

Top Act-On Marketing Automation Platform Alternatives

Peer Discussions

Act-On Marketing Automation Platform Reviews and Ratings

Recommended Gartner Insights

<50M USD

Services (non-Government)

Review Source

Ease of Use and Analytics Highlighted Despite High Cost at Upper Tiers

Marketing Associate

50M-1B USD

Finance (non-banking)

Email Composer Features Modern Drag-and-Drop, While Form Builder Remains Outdated

Mar 16, 2026

Easy to use email composer, though other components could use an update.

Retail

Effective CRM System Noted for User-Friendly Interface and Utility

Jan 13, 2026

Overall I think it is a very useful tool for email marketing and CRM system.

Responsable Web Marketing

Awesome experience with Act-On.

Jul 13, 2025

We use Act-On for marketing automation. Use of the product ensures efficiency in marketing automation programs management that increase business growth and value. The software deeply integrated with customer relationship management tools and has proactive customer care service providers. Ease of use and affordability of the tool based on usage.

Healthcare and Biotech

Overview

Product Information on Act-On Marketing Automation Platform

What is Act-On Marketing Automation Platform?

Act-On Marketing Automation Platform Pricing

Overall experience with Act-On Marketing Automation Platform

“Ease of Use and Analytics Highlighted Despite High Cost at Upper Tiers”

“System Robustness and Integration Challenges Affect Workflow and Reporting Efficiency”

About Company

Company Description

Company Details

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Act-On Marketing Automation Platform

Deciding Factors: Act-On Marketing Automation Platform Vs. Market Average

Performance of Act-On Marketing Automation Platform Across Market Features

Act-On Marketing Automation Platform Likes & Dislikes

Top Act-On Marketing Automation Platform Alternatives

Peer Discussions

Act-On Marketing Automation Platform Reviews and Ratings

Recommended Gartner Insights

About Company

Company Description

Company Details

Reviewer Insights for: Act-On Marketing Automation Platform

Deciding Factors: Act-On Marketing Automation Platform Vs. Market Average

Performance of Act-On Marketing Automation Platform Across Market Features

Act-On Marketing Automation Platform Likes & Dislikes

Recommended Gartner Insights

Top Act-On Marketing Automation Platform Alternatives

Act-On Marketing Automation Platform Reviews and Ratings

1. HubSpot Marketing Hub

2. Mailchimp

3. Adobe Marketo Engage

Ease of Use and Analytics Highlighted Despite High Cost at Upper Tiers

Email Composer Features Modern Drag-and-Drop, While Form Builder Remains Outdated

Effective CRM System Noted for User-Friendly Interface and Utility

Awesome experience with Act-On.

System Robustness and Integration Challenges Affect Workflow and Reporting Efficiency

4.0

(144 Ratings)

Rating Distribution

Customer Experience

Product Capabilities