Overview
Product Information on Act-On Marketing Automation Platform
What is Act-On Marketing Automation Platform?
Act-On Marketing Automation Platform Pricing
Overall experience with Act-On Marketing Automation Platform
“Great email platform with robust sequence controls and detailed post-campaign statistics”
“System Robustness and Integration Challenges Affect Workflow and Reporting Efficiency”
About Company
Company Description
Act-On Software focuses on providing cutting-edge solutions that allow marketers to engage effectively throughout the entire customer lifecycle. The company's primary offerings render customer data operational enabling marketers to design smart, efficient programs to drive their business growth and increase customer lifetime value. Centralized on serving marketers first, Act-On utilizes advanced technology to assist marketers in establishing enduring customer relationships. It offers a range of features including marketing automation, lead scoring, CRM integration, dynamic forms, SMS marketing, account-based marketing, email deliverability, email marketing automation, marketing segmentation, lead management, lead nurturing, social media marketing, sales intelligence, and ROI reporting. Act-On Software is dedicated to promoting an inclusive environment where everybody's unique contribution is respected, valued, and seen as a valuable addition to the team.
Company Details
Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Act-On Marketing Automation Platform
Deciding Factors: Act-On Marketing Automation Platform Vs. Market Average
Performance of Act-On Marketing Automation Platform Across Market Features
Act-On Marketing Automation Platform Likes & Dislikes
The scheduling of posts is great and I like the stats that allow us to see how well our marketing is working after a mailer has gone out.
Read Full ReviewOur initial trainer has been a good resource since implementation, trying to come up with solutions as we hit issues.
Read Full ReviewThe product makes designing of forms seamless and provides customizable templates. It has a very intuitive email builder with user friendly and robust features. Availability of intuitive and automated programs.
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Some of the page design components need to be built using HTML because they are not completely customizable.
Read Full ReviewThe ability to bring everything into one dashboard for high-level reporting for my Director of Integrated Marketing to provide me and for me to provide to the C-Suite and Advisory Board (different types of reporting) is cumbersome and requires too much manual work to get the right information at the right time quickly.
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Peer Discussions
Act-On Marketing Automation Platform Reviews and Ratings
- VICE PRESIDENT, MARKETING50M-1B USDHealthcare and BiotechReview Source
System Robustness and Integration Challenges Affect Workflow and Reporting Efficiency
The robustness of the system in reality does not match the robustness portrayed in the evaluation and selection phase. Pieces that should integrate easily (like Oktopost) do not. As issues with AI and the impact they've had on metrics like open rates pop up, acknowledgement and resolution of issues is slow. Doesn't seem like equipped from product development standpoint to keep pace. - Senior Public Relations & Communications Officer50M-1B USDTransportationReview Source
Great email platform with robust sequence controls and detailed post-campaign statistics
It has a well-optimized user panel with robust segmentation tools to create personalized emails for each type of profile. The automation tools are very helpful since I only have to configure the texts and the sequence order. - Responsable Web Marketing50M-1B USDServices (non-Government)Review Source
Awesome experience with Act-On.
We use Act-On for marketing automation. Use of the product ensures efficiency in marketing automation programs management that increase business growth and value. The software deeply integrated with customer relationship management tools and has proactive customer care service providers. Ease of use and affordability of the tool based on usage. - MARKETING ASSOCIATE<50M USDServices (non-Government)Review Source
Ease of Use and Analytics Highlighted Despite High Cost at Upper Tiers
It was a very good product, Very easy to use and incredibly cost effective. I would recommend it as it you're getting great value for money. - Senior Marketing Technical Writer50M-1B USDHealthcare and BiotechReview Source
Easy Content Input Features Yet Difficulty In Refining Marketing Contact Lists
Overall, works well with template creation, but hard to select subset of target audiences to email.