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  1. Home
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  3. Act-On Marketing Automation Platform
Logo of Act-On Marketing Automation Platform

Act-On Marketing Automation Platform

byAct-On
in
4.0
Market Presence: B2B Marketing Automation Platforms, Email Marketing (Transitioning to Email Marketing Platforms)

Overview

Product Information on Act-On Marketing Automation Platform

Updated 13th October 2025

What is Act-On Marketing Automation Platform?

Act-On Marketing Automation Platform is a software designed to automate and manage marketing tasks such as email marketing, lead nurturing, reporting, social media management, and customer relationship management integration. The software facilitates campaign creation, allows for segmentation of audiences, and provides tools to score and prioritize leads. It enables businesses to track engagement across multiple digital channels, streamline workflows, and generate analytics that inform marketing decisions. The software solves business challenges related to manual marketing efforts, fragmented data, and inconsistent communication, offering a centralized approach for driving marketing initiatives and measuring campaign effectiveness.

Act-On Marketing Automation Platform Pricing

Act-On Marketing Automation Platform is a software that uses a subscription-based pricing model, which typically involves multiple tiers based on features, contact volume, or usage levels. Pricing details are structured to align with specific business needs and scales with the number of active contacts or automation capabilities required. Custom plans may be available for organizations with higher requirements.

Overall experience with Act-On Marketing Automation Platform

Marketing Associate
50M - 250M USD, Finance (non-banking)
FAVORABLE

“Email Composer Features Modern Drag-and-Drop, While Form Builder Remains Outdated”

4.0
Mar 16, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
VICE PRESIDENT, MARKETING
50M - 250M USD, Healthcare and Biotech
CRITICAL

“System Robustness and Integration Challenges Affect Workflow and Reporting Efficiency”

3.0
Jun 18, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 7th December 2023

Act-On Software focuses on providing cutting-edge solutions that allow marketers to engage effectively throughout the entire customer lifecycle. The company's primary offerings render customer data operational enabling marketers to design smart, efficient programs to drive their business growth and increase customer lifetime value. Centralized on serving marketers first, Act-On utilizes advanced technology to assist marketers in establishing enduring customer relationships. It offers a range of features including marketing automation, lead scoring, CRM integration, dynamic forms, SMS marketing, account-based marketing, email deliverability, email marketing automation, marketing segmentation, lead management, lead nurturing, social media marketing, sales intelligence, and ROI reporting. Act-On Software is dedicated to promoting an inclusive environment where everybody's unique contribution is respected, valued, and seen as a valuable addition to the team.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2008
Head office location
Portland, United States
Number of employees
51 - 200
Website
https://www.act-on.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Act-On Marketing Automation Platform Reviews and Ratings

4.0

(144 Ratings)

Rating Distribution

5 Star
38%
4 Star
47%
3 Star
11%
2 Star
3%
1 Star
1%
Why ratings and reviews count differ?
  • Marketing Associate
    50M-1B USD
    Finance (non-banking)
    Review Source

    Email Composer Features Modern Drag-and-Drop, While Form Builder Remains Outdated

    4.0
    Mar 16, 2026
    Easy to use email composer, though other components could use an update.
  • Marketing Associate
    50M-1B USD
    Finance (non-banking)
    Review Source

    Email Composer Features Modern Drag-and-Drop, While Form Builder Remains Outdated

    4.0
    Mar 16, 2026
    Easy to use email composer, though other components could use an update.
  • Read All 144 Reviews

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Recommended Gartner Insights

  • Critical Capabilities for B2B Marketing Automation Platforms
  • Magic Quadrant for B2B Marketing Automation Platforms
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Reviewer Insights for: Act-On Marketing Automation Platform
Deciding Factors: Act-On Marketing Automation Platform Vs. Market Average
Performance of Act-On Marketing Automation Platform Across Market Features

Act-On Marketing Automation Platform Likes & Dislikes

Like

Email composer has been recently upgraded to a drag-and-drop format.

Like

Email composer has been recently upgraded to a drag-and-drop format.

Like

Email composer has been recently upgraded to a drag-and-drop format.

Dislike

The ability to bring everything into one dashboard for high-level reporting for my Director of Integrated Marketing to provide me and for me to provide to the C-Suite and Advisory Board (different types of reporting) is cumbersome and requires too much manual work to get the right information at the right time quickly.

Dislike

The ability to bring everything into one dashboard for high-level reporting for my Director of Integrated Marketing to provide me and for me to provide to the C-Suite and Advisory Board (different types of reporting) is cumbersome and requires too much manual work to get the right information at the right time quickly.

Dislike

The ability to bring everything into one dashboard for high-level reporting for my Director of Integrated Marketing to provide me and for me to provide to the C-Suite and Advisory Board (different types of reporting) is cumbersome and requires too much manual work to get the right information at the right time quickly.