Overview
Product Information on Act-On Marketing Automation Platform
What is Act-On Marketing Automation Platform?
Act-On Marketing Automation Platform Pricing
Overall experience with Act-On Marketing Automation Platform
“Ease of Use and Analytics Highlighted Despite High Cost at Upper Tiers”
“System Robustness and Integration Challenges Affect Workflow and Reporting Efficiency”
About Company
Company Description
Act-On Software focuses on providing cutting-edge solutions that allow marketers to engage effectively throughout the entire customer lifecycle. The company's primary offerings render customer data operational enabling marketers to design smart, efficient programs to drive their business growth and increase customer lifetime value. Centralized on serving marketers first, Act-On utilizes advanced technology to assist marketers in establishing enduring customer relationships. It offers a range of features including marketing automation, lead scoring, CRM integration, dynamic forms, SMS marketing, account-based marketing, email deliverability, email marketing automation, marketing segmentation, lead management, lead nurturing, social media marketing, sales intelligence, and ROI reporting. Act-On Software is dedicated to promoting an inclusive environment where everybody's unique contribution is respected, valued, and seen as a valuable addition to the team.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Act-On Marketing Automation Platform
Deciding Factors: Act-On Marketing Automation Platform Vs. Market Average
Performance of Act-On Marketing Automation Platform Across Market Features
Act-On Marketing Automation Platform Likes & Dislikes
Ease of use, easy integrations and most importantly the analytics and analytical reports.
Our initial trainer has been a good resource since implementation, trying to come up with solutions as we hit issues.
Email composer has been recently upgraded to a drag-and-drop format.
The automations aren't as great. Higher tiers work out very expensive. Some parts of the UI were slightly confusing.
The ability to bring everything into one dashboard for high-level reporting for my Director of Integrated Marketing to provide me and for me to provide to the C-Suite and Advisory Board (different types of reporting) is cumbersome and requires too much manual work to get the right information at the right time quickly.
Form builder is a bit outdated and clunky.
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Peer Discussions
Act-On Marketing Automation Platform Reviews and Ratings
- MARKETING ASSOCIATE<50M USDServices (non-Government)Review Source
Ease of Use and Analytics Highlighted Despite High Cost at Upper Tiers
It was a very good product, Very easy to use and incredibly cost effective. I would recommend it as it you're getting great value for money. - Marketing Associate50M-1B USDFinance (non-banking)Review Source
Email Composer Features Modern Drag-and-Drop, While Form Builder Remains Outdated
Easy to use email composer, though other components could use an update. - Marketing Associate50M-1B USDRetailReview Source
Effective CRM System Noted for User-Friendly Interface and Utility
Overall I think it is a very useful tool for email marketing and CRM system. - Responsable Web Marketing50M-1B USDServices (non-Government)Review Source
Awesome experience with Act-On.
We use Act-On for marketing automation. Use of the product ensures efficiency in marketing automation programs management that increase business growth and value. The software deeply integrated with customer relationship management tools and has proactive customer care service providers. Ease of use and affordability of the tool based on usage. - VICE PRESIDENT, MARKETING50M-1B USDHealthcare and BiotechReview Source
System Robustness and Integration Challenges Affect Workflow and Reporting Efficiency
The robustness of the system in reality does not match the robustness portrayed in the evaluation and selection phase. Pieces that should integrate easily (like Oktopost) do not. As issues with AI and the impact they've had on metrics like open rates pop up, acknowledgement and resolution of issues is slow. Doesn't seem like equipped from product development standpoint to keep pace.