Act-On Marketing Automation Platform Alternatives

4.3(99 Ratings)

Considering alternatives to Act-On Marketing Automation Platform? See what this market Act-On Marketing Automation Platform users also considered in their purchasing decision. When evaluating different solutions, potential buyers compare competencies in categories such as evaluation and contracting, integration and deployment, service and support, and specific product capabilities.

Check out real reviews verified by Gartner to see how Act-On Marketing Automation Platform compares to its competitors and find the best software or service for your organization.

Reviewed in Last 12 Months

How Alternatives Are Selected

1. HubSpot Marketing Hub

4.4

HubSpot Marketing Hub gets 4 out of 5 stars for being a powerful, all-in-one platform that excels in automation and seamlessly integrates with CRM, making lead nurturing and data tracking a user-friendly experience. The only real downside is the steep and complex pricing structure (you're looking at Professional or Enterprise depending on your needs).Read all insights and reviews for HubSpot Marketing Hub

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2. Zoho CRM

4.3

The 3 star rating is due to Zoho CRM's high value and powerful customization being offset by a steep learning curve and complexity. While the platform offers robust sales automation and great features that integrate well with the Zoho ecosystem, its overwhelming interface, reports of inconsistent customer support, and occasional performance lag with large data sets prevent it from earning a higher score.Read all insights and reviews for Zoho CRM

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3. Salesforce Marketing Cloud Account Engagement

4.2

Overall, my experience has been really positive. It helps to stay on top of leads and keep track of campaigns. There was a learning curve in the start, especially as we adapted our system for B2B marketing campaigns. Once everything was setup, it helped streamline our marketing efforts and streamline how we collaborate across teams. We use it to send all the relevant sales campaigns to our B2B OTAs who book hotel rooms with us for their own userbase.Read all insights and reviews for Salesforce Marketing Cloud Account Engagement

Where Act-On Marketing Automation Platform Scored Higher

Better at service and support
Easier to integrate and deploy
Better evaluation and contracting

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4. Adobe Marketo Engage

4.4

With Marketo, there's always a need for oversight by marketing operations professionals, but ultimately the level of customization is truly worth it - the sky is truly the limit. However, it’s a tool that only works if you build solid working foundations and infrastructure, continuously maintain it, and stick to best practices. As an everyday user and admin for over 3 years now, learning and mastering this tool has been incredibly rewarding and has empowered our marketing team to do some incredible things.Read all insights and reviews for Adobe Marketo Engage

Where Act-On Marketing Automation Platform Scored Higher

Better at service and support
Better evaluation and contracting

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5. Microsoft Dynamics 365 Customer Insights

4.3

I am impressed by how easy it is to get insights for customers and the multitude of ideas to personalize the approach for future decision making. All in one, you have analytics dashboards and very detailed information. Read all insights and reviews for Microsoft Dynamics 365 Customer Insights

Where Act-On Marketing Automation Platform Scored Higher

Better at service and support
Better evaluation and contracting

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6. Oracle Eloqua Marketing Automation

4.3

Eloqua provides a strong, enterprise level marketing function, but it comes with a very steep learning curve. As a first time marketing automation platform it can be pretty intimidating, but once you understand the setup, the features are extensive. Read all insights and reviews for Oracle Eloqua Marketing Automation

Where Act-On Marketing Automation Platform Scored Higher

Better at service and support
Easier to integrate and deploy
Better evaluation and contracting

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7. Dynamics CRM (Legacy)

4.2

Overall, my experience with the customer service teams and developers was positive. They assisted with aligning the tool to our business model.Read all insights and reviews for Dynamics CRM (Legacy)

Where Act-On Marketing Automation Platform Scored Higher

Better at service and support
Easier to integrate and deploy
Better evaluation and contracting

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8. SAP Marketing Cloud (Legacy)

By SAP

4.2

we used SAP Marketing Cloud for all our email promotions and LNS, the platform was user-friendly and used to give us the full flexibility to create, edit and create emails according to our preferences, and campaign creation and segmentation list building was easy.Read all insights and reviews for SAP Marketing Cloud (Legacy)

Where Act-On Marketing Automation Platform Scored Higher

Better at service and support
Better evaluation and contracting

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