Overview
Product Information on Act-On Marketing Automation Platform
What is Act-On Marketing Automation Platform?
Act-On Marketing Automation Platform Pricing
Overall experience with Act-On Marketing Automation Platform
“Ease of Use and Analytics Highlighted Despite High Cost at Upper Tiers”
“The platform and support need improvement, but great for simple businesses”
About Company
Company Description
Act-On Software focuses on providing cutting-edge solutions that allow marketers to engage effectively throughout the entire customer lifecycle. The company's primary offerings render customer data operational enabling marketers to design smart, efficient programs to drive their business growth and increase customer lifetime value. Centralized on serving marketers first, Act-On utilizes advanced technology to assist marketers in establishing enduring customer relationships. It offers a range of features including marketing automation, lead scoring, CRM integration, dynamic forms, SMS marketing, account-based marketing, email deliverability, email marketing automation, marketing segmentation, lead management, lead nurturing, social media marketing, sales intelligence, and ROI reporting. Act-On Software is dedicated to promoting an inclusive environment where everybody's unique contribution is respected, valued, and seen as a valuable addition to the team.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Act-On Marketing Automation Platform
Deciding Factors: Act-On Marketing Automation Platform Vs. Market Average
Performance of Act-On Marketing Automation Platform Across Market Features
Act-On Marketing Automation Platform Likes & Dislikes
Ease of use, easy integrations and most importantly the analytics and analytical reports.
If you have a simple business model, it should be fairly straightforward to use. Any kind of complexity will throw it all off though.
The most useful feature was a user expierence - it was a very simple, clear, easy to use and to follow.
The automations aren't as great. Higher tiers work out very expensive. Some parts of the UI were slightly confusing.
One of the most frustrating things about Act-on is to look up in the training and support documents how to do something and then find that the document has not been updated after a product upgrade/release and therefore is out of date.
In my opinion, there were a lot of features and not always they were applicable in my daily work.
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Peer Discussions
Act-On Marketing Automation Platform Reviews and Ratings
- MARKETING ASSOCIATE<50M USDServices (non-Government)Review Source
Ease of Use and Analytics Highlighted Despite High Cost at Upper Tiers
It was a very good product, Very easy to use and incredibly cost effective. I would recommend it as it you're getting great value for money. - Marketing Associate50M-1B USDRetailReview Source
Effective CRM System Noted for User-Friendly Interface and Utility
Overall I think it is a very useful tool for email marketing and CRM system. - Responsable Web Marketing50M-1B USDServices (non-Government)Review Source
Awesome experience with Act-On.
We use Act-On for marketing automation. Use of the product ensures efficiency in marketing automation programs management that increase business growth and value. The software deeply integrated with customer relationship management tools and has proactive customer care service providers. Ease of use and affordability of the tool based on usage. - CHIEF MARKETING OFFICER<50M USDServices (non-Government)Review Source
Stands alone against the bigger names and holds its own
I have used many automation platforms over the years, and Act-On continues to be my favorite of them all. They were ahead of the game compared to just about every other product. - Marketing Manager1B-10B USDBankingReview Source
Good Partner That Has Grown With Our Needs
We've used Act-On for 5+ years and it has helped to strengthen our email marketing efforts. We have integrated our customer profiles for easy audience targeting, created automated programs and made the process of managing email marketing much more seamless.