Oracle Eloqua Marketing Automation

byOracle
in B2B Marketing Automation Platforms
4.3

Overview

Product Information on Oracle Eloqua Marketing Automation

Updated 13th October 2025

What is Oracle Eloqua Marketing Automation?

Oracle Eloqua Marketing Automation is a software designed to facilitate marketing automation for businesses by enabling the creation, management, and optimization of campaigns across multiple channels. The software provides tools for email marketing, lead management, campaign analysis, segmentation, and reporting. It assists organizations in targeting audiences, automating repetitive marketing tasks, and measuring campaign effectiveness. Oracle Eloqua Marketing Automation addresses business challenges related to the coordination of marketing efforts, improving lead quality, and enhancing marketing operations by integrating with various customer relationship management systems and delivering analytics that inform decision-making.

Overall experience with Oracle Eloqua Marketing Automation

Marketing And Advertising Professional
Gov't/PS/ED <5,000 Employees, Education
FAVORABLE

“Streamlines Lead Handoffs and Reporting for Marketing Teams”

4.0
Aug 7, 2025
It was an outstanding experience. Oracle Eloqua Marketing Automation accurately assesses buyer intent and automates lead handoffs to sales.
Sr. Manager, Marketing Automation, Operations & Data Privacy
10B - 30B USD, Manufacturing
CRITICAL

“Customers See Decline in White Glove Treatment”

3.0
May 2, 2024
The technical team is fantastic. The customer success team has shown a significant decline over the last few years. We are a large account and with the constant re-org that occurs, we've lost the "white gloves" we have had for the last 12 years and have seen engagement only to "buy this, or that, or upgrade to this" but consistent unresponsiveness to our daily needs. The tool it'self works well for our needs but the CSM experience will result in us looking for alternative vendors before our next renewal period.

About Company

Company Description

Oracle is a cloud technology company that offers computing infrastructure and software solutions globally. This organization has developed an autonomous database, the first of its kind, to help manage and secure data. Oracle Cloud Infrastructure presents functionalities to facilitate the transition of workloads from on-site systems to the cloud, and vice versa, as well as between different clouds. Oracle's cloud software applications provide modern tools designed to support sustainable growth and resilience in businesses. Tools developed by Oracle are used by a wide range of users including nonprofit organizations and businesses of various sizes, to aid in operations like supply chain streamlining, human resource management, financial planning and connecting data and global users. Apart from business solutions, Oracle's technology also aids in tasks ranging from government defense to scientific and medical research.

Company Details

Company type
Public
Year Founded
1977
Head office location
Redwood Shores, United States
Number of employees
10001+
Annual Revenue
30B+ USD
Website

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Oracle Eloqua Marketing Automation
Deciding Factors: Oracle Eloqua Marketing Automation Vs. Market Average
Performance of Oracle Eloqua Marketing Automation Across Market Features

Oracle Eloqua Marketing Automation Likes & Dislikes

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Peer Discussions

Oracle Eloqua Marketing Automation Reviews and Ratings

4.3

(251 Ratings)

Rating Distribution

5 Star
32%
4 Star
54%
3 Star
12%
2 Star
2%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.1

Integration & Deployment

4.1

Service & Support

4.0

Product Capabilities

4.4

Last 12 Months
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  • Marketing And Advertising Professional
    Gov't/PS/Ed
    Education
    Review Source

    Streamlines Lead Handoffs and Reporting for Marketing Teams

    4.0
    Aug 7, 2025
    It was an outstanding experience. Oracle Eloqua Marketing Automation accurately assesses buyer intent and automates lead handoffs to sales.
  • Global Marketing Specialist
    1B-10B USD
    Construction
    Review Source

    Eloqua Expands Customer Interaction by Utilizing Existing Databases

    5.0
    Apr 15, 2025
    Eloqua helps us increase the touchpoints with our customers by taking advantage of the databases we already have.
  • COMMUNICATIONS & MARKETING SPECIALIST
    Gov't/PS/Ed
    Education
    Review Source

    Oracle Eloqua: Providing Detailed Reports for Wise Decision Making

    4.0
    Dec 30, 2024
    My experience with Oracle Eloqua Marketing Automation has been great actually. It really helps me to create marketing campaigns. I did a proper training to use it.
  • HEAD OF MARKETING
    1B-10B USD
    IT Services
    Review Source

    Simplifying Campaign Configuration with Eloqua: A Learning Process

    5.0
    Dec 31, 2024
    ease of use, simple interface and Control over marketing automation campaigns . Allows tracking and analytics to define ROI With clarity.
  • DESIGNER
    1B-10B USD
    Telecommunication
    Review Source

    Exploring the Usability and Ease of Product Interface

    4.0
    Sep 20, 2024
    i like the ease of use and the overall usability of it, however there are periods where it runs very slow.
...
Showing Result 1-5 of 250

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