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  1. Home
  2. /
  3. Oracle Eloqua Marketing Automation
Logo of Oracle Eloqua Marketing Automation

Oracle Eloqua Marketing Automation

byOracle
in B2B Marketing Automation Platforms
4.4

Overview

Product Information on Oracle Eloqua Marketing Automation

Updated 13th October 2025

What is Oracle Eloqua Marketing Automation?

Oracle Eloqua Marketing Automation is a software designed to facilitate marketing automation for businesses by enabling the creation, management, and optimization of campaigns across multiple channels. The software provides tools for email marketing, lead management, campaign analysis, segmentation, and reporting. It assists organizations in targeting audiences, automating repetitive marketing tasks, and measuring campaign effectiveness. Oracle Eloqua Marketing Automation addresses business challenges related to the coordination of marketing efforts, improving lead quality, and enhancing marketing operations by integrating with various customer relationship management systems and delivering analytics that inform decision-making.

Oracle Eloqua Marketing Automation Pricing

Oracle Eloqua Marketing Automation software offers a pricing model that is structured based on the number of contacts managed within the platform, user licenses, and additional feature modules. The pricing tiers vary to accommodate different business sizes and requirements, and organizations can choose plans based on specific usage needs and services required for campaign management and marketing automation features.

Overall experience with Oracle Eloqua Marketing Automation

SR. PRODUCT MANAGER
<50M USD, IT Services
FAVORABLE

“Oracle Eloqua Have Clear Strategy, Strong Foundations, and Better Results”

5.0
Dec 23, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Sr. Manager, Marketing Automation, Operations & Data Privacy
10B - 30B USD, Manufacturing
CRITICAL

“Customers See Decline in White Glove Treatment”

3.0
May 2, 2024
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 6th March 2025

Oracle is a cloud technology company that offers computing infrastructure and software solutions globally. This organization has developed an autonomous database, the first of its kind, to help manage and secure data. Oracle Cloud Infrastructure presents functionalities to facilitate the transition of workloads from on-site systems to the cloud, and vice versa, as well as between different clouds. Oracle's cloud software applications provide modern tools designed to support sustainable growth and resilience in businesses. Tools developed by Oracle are used by a wide range of users including nonprofit organizations and businesses of various sizes, to aid in operations like supply chain streamlining, human resource management, financial planning and connecting data and global users. Apart from business solutions, Oracle's technology also aids in tasks ranging from government defense to scientific and medical research.

Company Details

Updated 13th March 2024
Company type
Public
Year Founded
1977
Head office location
Redwood Shores, United States
Number of employees
10001+
Annual Revenue
30B+ USD
Website
http://www.oracle.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Oracle Eloqua Marketing Automation Reviews and Ratings

4.4

(256 Ratings)

Rating Distribution

5 Star
32%
4 Star
54%
3 Star
11%
2 Star
2%
1 Star
0%
Why ratings and reviews count differ?
  • SR. PRODUCT MANAGER
    <50M USD
    IT Services
    Review Source

    Oracle Eloqua Have Clear Strategy, Strong Foundations, and Better Results

    5.0
    Dec 23, 2025
    My overall experience with Oracle Eloqua includes managing complex marketing automation campaigns, advanced segmentation, and multi-step customer journeys. While the tool has a steep learning curve, its scalability, data control and workflow flexibility make it a powerful solution for enterprise marketing teams.
  • SR. PRODUCT MANAGER
    <50M USD
    IT Services
    Review Source

    Oracle Eloqua Have Clear Strategy, Strong Foundations, and Better Results

    5.0
    Dec 23, 2025
    My overall experience with Oracle Eloqua includes managing complex marketing automation campaigns, advanced segmentation, and multi-step customer journeys. While the tool has a steep learning curve, its scalability, data control and workflow flexibility make it a powerful solution for enterprise marketing teams.
  • Read All 256 Reviews

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Recommended Gartner Insights

  • Critical Capabilities for B2B Marketing Automation Platforms
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Oracle Eloqua Marketing Automation Likes & Dislikes

Like

What I like most about Oracle Eloqua is its ability to support complex enterprise level marketing automation with precise targeting, scalable workflows, and strong data control.

Like

What I like most about Oracle Eloqua is its ability to support complex enterprise level marketing automation with precise targeting, scalable workflows, and strong data control.

Like

What I like most about Oracle Eloqua is its ability to support complex enterprise level marketing automation with precise targeting, scalable workflows, and strong data control.

Dislike

No app integration with MS Dynamics (despite promise to deliver 5 years ago Reporting UI/UX Dashboard limitations Autosync limitations Data retention limitations Account matching

Dislike

No app integration with MS Dynamics (despite promise to deliver 5 years ago Reporting UI/UX Dashboard limitations Autosync limitations Data retention limitations Account matching

Dislike

No app integration with MS Dynamics (despite promise to deliver 5 years ago Reporting UI/UX Dashboard limitations Autosync limitations Data retention limitations Account matching

Reviewer Insights for: Oracle Eloqua Marketing Automation
Performance of Oracle Eloqua Marketing Automation Across Market Features
Deciding Factors: Oracle Eloqua Marketing Automation Vs. Market Average