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Oracle Eloqua Marketing Automation

byOracle
in B2B Marketing Automation Platforms
4.3

Overview

Product Information on Oracle Eloqua Marketing Automation

Updated 13th October 2025

What is Oracle Eloqua Marketing Automation?

Oracle Eloqua Marketing Automation is a software designed to facilitate marketing automation for businesses by enabling the creation, management, and optimization of campaigns across multiple channels. The software provides tools for email marketing, lead management, campaign analysis, segmentation, and reporting. It assists organizations in targeting audiences, automating repetitive marketing tasks, and measuring campaign effectiveness. Oracle Eloqua Marketing Automation addresses business challenges related to the coordination of marketing efforts, improving lead quality, and enhancing marketing operations by integrating with various customer relationship management systems and delivering analytics that inform decision-making.

Oracle Eloqua Marketing Automation Pricing

Oracle Eloqua Marketing Automation software offers a pricing model that is structured based on the number of contacts managed within the platform, user licenses, and additional feature modules. The pricing tiers vary to accommodate different business sizes and requirements, and organizations can choose plans based on specific usage needs and services required for campaign management and marketing automation features.

Overall experience with Oracle Eloqua Marketing Automation

MARKETING EXECUTIVE
<50M USD, Energy and Utilities
FAVORABLE

“Eloqua Offers Advanced Marketing Features But Presents a Significant Learning Challenge”

4.0
Nov 26, 2025
Eloqua provides a strong, enterprise level marketing function, but it comes with a very steep learning curve. As a first time marketing automation platform it can be pretty intimidating, but once you understand the setup, the features are extensive.
Sr. Manager, Marketing Automation, Operations & Data Privacy
10B - 30B USD, Manufacturing
CRITICAL

“Customers See Decline in White Glove Treatment”

3.0
May 2, 2024
The technical team is fantastic. The customer success team has shown a significant decline over the last few years. We are a large account and with the constant re-org that occurs, we've lost the "white gloves" we have had for the last 12 years and have seen engagement only to "buy this, or that, or upgrade to this" but consistent unresponsiveness to our daily needs. The tool it'self works well for our needs but the CSM experience will result in us looking for alternative vendors before our next renewal period.

About Company

Company Description

Updated 6th March 2025

Oracle is a cloud technology company that offers computing infrastructure and software solutions globally. This organization has developed an autonomous database, the first of its kind, to help manage and secure data. Oracle Cloud Infrastructure presents functionalities to facilitate the transition of workloads from on-site systems to the cloud, and vice versa, as well as between different clouds. Oracle's cloud software applications provide modern tools designed to support sustainable growth and resilience in businesses. Tools developed by Oracle are used by a wide range of users including nonprofit organizations and businesses of various sizes, to aid in operations like supply chain streamlining, human resource management, financial planning and connecting data and global users. Apart from business solutions, Oracle's technology also aids in tasks ranging from government defense to scientific and medical research.

Company Details

Updated 13th March 2024
Company type
Public
Year Founded
1977
Head office location
Redwood Shores, United States
Number of employees
10001+
Annual Revenue
30B+ USD
Website
http://www.oracle.com

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Oracle Eloqua Marketing Automation
Deciding Factors: Oracle Eloqua Marketing Automation Vs. Market Average
Performance of Oracle Eloqua Marketing Automation Across Market Features

Oracle Eloqua Marketing Automation Likes & Dislikes

Like

You can build highly granular journeys and create detailed audience segments that integrate very smoothly with CRM data. The lead scoring tools are impactful when used well and the email features are comprehensive too.

Read Full Review
Like

Robust Ease of use

Read Full Review
Like

I love the drag and drop feature that makes it easy to design stylish mailings. The possibility of multi-stage campaigns makes it easy for us to plan longer campaigns. And we get a very good overview thanks to the visual design.

Read Full Review
Dislike

It is very complex compared to other automation / CRM tools I've tried. It can feel a bit clunky and it really takes a while to get the hang of it. Even simple tasks such as adjusting forms can take ages if you don't use Eloqua frequently, and every time I used it I felt like I was essentially relearning the product.

Read Full Review
Dislike

No app integration with MS Dynamics (despite promise to deliver 5 years ago Reporting UI/UX Dashboard limitations Autosync limitations Data retention limitations Account matching

Read Full Review
Dislike

It may take a while to learn how to navigate the program

Read Full Review

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Peer Discussions

Oracle Eloqua Marketing Automation Reviews and Ratings

4.3

(253 Ratings)

Rating Distribution

5 Star
32%
4 Star
54%
3 Star
11%
2 Star
2%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.1

Integration & Deployment

4.1

Service & Support

4.0

Product Capabilities

4.4

Last 12 Months
Filter Reviews
Sort By:
Most helpful
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • MARKETING EXECUTIVE
    <50M USD
    Energy and Utilities
    Review Source

    Eloqua Offers Advanced Marketing Features But Presents a Significant Learning Challenge

    4.0
    Nov 26, 2025
    Eloqua provides a strong, enterprise level marketing function, but it comes with a very steep learning curve. As a first time marketing automation platform it can be pretty intimidating, but once you understand the setup, the features are extensive.
  • COMMERCIAL EDITOR
    50M-1B USD
    Media
    Review Source

    Visual Design and Drag-and-Drop Features Enhance Email Campaign Planning

    5.0
    Dec 4, 2025
    Easy-to-use platform that we use to design and send newsletters and commercial EDR mailings to selected target groups.
  • Marketing And Advertising Professional
    Gov't/PS/Ed
    Education
    Review Source

    Streamlines Lead Handoffs and Reporting for Marketing Teams

    4.0
    Aug 7, 2025
    It was an outstanding experience. Oracle Eloqua Marketing Automation accurately assesses buyer intent and automates lead handoffs to sales.
  • Global Marketing Specialist
    1B-10B USD
    Construction
    Review Source

    Eloqua Expands Customer Interaction by Utilizing Existing Databases

    5.0
    Apr 15, 2025
    Eloqua helps us increase the touchpoints with our customers by taking advantage of the databases we already have.
  • COMMUNICATIONS & MARKETING SPECIALIST
    Gov't/PS/Ed
    Education
    Review Source

    Oracle Eloqua: Providing Detailed Reports for Wise Decision Making

    4.0
    Dec 30, 2024
    My experience with Oracle Eloqua Marketing Automation has been great actually. It really helps me to create marketing campaigns. I did a proper training to use it.
...
Showing Result 1-5 of 252

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