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  1. Home
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  3. SAP Marketing Cloud (Legacy)
Logo of SAP Marketing Cloud (Legacy)

SAP Marketing Cloud (Legacy)

bySAP
in
4.3
Market Presence: B2B Marketing Automation Platforms, Multichannel Marketing Hubs

Overview

Product Information on SAP Marketing Cloud (Legacy)

Updated 13th October 2025

What is SAP Marketing Cloud (Legacy)?

SAP Marketing Cloud is a software designed to help organizations manage and analyze marketing activities across various channels. The software provides tools for campaign management, customer segmentation, real-time analytics, and marketing automation. It enables businesses to gain insights into customer behavior, deliver personalized experiences, and optimize marketing strategies. SAP Marketing Cloud supports integration with other business systems for data consolidation and ensures compliance with data privacy regulations. The software addresses the challenge of coordinating targeted marketing efforts and measuring their impact, assisting organizations in improving the effectiveness and efficiency of their marketing operations.

SAP Marketing Cloud (Legacy) Pricing

SAP Marketing Cloud software uses a subscription-based pricing model, typically structured on the basis of user licenses and selected features such as contact volumes or interaction data. Pricing for the software may vary depending on the deployment model and specific requirements, with adjustments based on organizational size and usage levels, and may include additional fees for integrations or optional modules.

Overall experience with SAP Marketing Cloud (Legacy)

Marketing Executive
50M - 250M USD, Real Estate
FAVORABLE

“Unveiling Comprehensive Functionality and Advanced Analytics”

5.0
Feb 5, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Assistant Product Marketing Manager
3B - 10B USD, Telecommunication
CRITICAL

“It has a lot of options, it takes time to implement”

3.0
Dec 10, 2021
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 13th August 2025

SAP was founded in 1972 and is headquartered in Walldorf, Germany. The company employs over 105,000 people globally and develops software solutions for enterprise resource planning (ERP) and related business functions. SAP’s early products, SAP R/2 and SAP R/3, were widely adopted for managing core business processes. Its current ERP platform, SAP S/4HANA, uses in-memory computing to support data-intensive operations and integrates capabilities such as artificial intelligence and machine learning. SAP offers a portfolio of software applications that support various business functions across industries. These applications are designed to operate on a unified digital platform. As of 2025, SAP reports over 230 million cloud users and provides more than 100 solutions. The company’s offerings are used by organizations to manage finance, human resources, procurement, supply chain, and other operational areas.

Company Details

Updated 13th August 2025
Company type
Public
Year Founded
1972
Head office location
Walldorf, Germany
Number of employees
10001+
Annual Revenue
30B+ USD
Website
http://www.sap.com

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Key Insights

Top SAP Marketing Cloud (Legacy) Alternatives

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Peer Discussions

SAP Marketing Cloud (Legacy) Reviews and Ratings

4.3

(162 Ratings)

Rating Distribution

5 Star
26%
4 Star
58%
3 Star
14%
2 Star
2%
1 Star
0%
Why ratings and reviews count differ?
  • Marketing Executive
    50M-1B USD
    Real Estate
    Review Source

    Unveiling Comprehensive Functionality and Advanced Analytics

    5.0
    Feb 5, 2025
    Comprehensive Functionality Strong customer Profiling Real Time Personalization Advanced Analytics Strong customer support
  • Marketing Executive
    50M-1B USD
    Real Estate
    Review Source

    Unveiling Comprehensive Functionality and Advanced Analytics

    5.0
    Feb 5, 2025
    Comprehensive Functionality Strong customer Profiling Real Time Personalization Advanced Analytics Strong customer support
  • Read All 156 Reviews

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Recommended Gartner Insights

  • Critical Capabilities for B2B Marketing Automation Platforms
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SAP Marketing Cloud (Legacy) Likes & Dislikes

Like

Deep Customer Understanding Real Time Personalization Integration with SAP Integration Predictive Analytics

Like

Deep Customer Understanding Real Time Personalization Integration with SAP Integration Predictive Analytics

Like

Deep Customer Understanding Real Time Personalization Integration with SAP Integration Predictive Analytics

Dislike

Everything must be coded here (including a link to the online version); this is not ready to use the system. While sending newsletters is possible, email marketing is challenging. As a result, maintenance and upkeep become quite time-consuming.

Dislike

Everything must be coded here (including a link to the online version); this is not ready to use the system. While sending newsletters is possible, email marketing is challenging. As a result, maintenance and upkeep become quite time-consuming.

Dislike

Everything must be coded here (including a link to the online version); this is not ready to use the system. While sending newsletters is possible, email marketing is challenging. As a result, maintenance and upkeep become quite time-consuming.

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: SAP Marketing Cloud (Legacy)
Performance of SAP Marketing Cloud (Legacy) Across Market Features
Deciding Factors: SAP Marketing Cloud (Legacy) Vs. Market Average