Overview
Product Information on SAP Marketing Cloud (Legacy)
What is SAP Marketing Cloud (Legacy)?
SAP Marketing Cloud (Legacy) Pricing
Overall experience with SAP Marketing Cloud (Legacy)
“Unveiling Comprehensive Functionality and Advanced Analytics”
“It has a lot of options, it takes time to implement”
About Company
Company Description
SAP was founded in 1972 and is headquartered in Walldorf, Germany. The company employs over 105,000 people globally and develops software solutions for enterprise resource planning (ERP) and related business functions. SAP’s early products, SAP R/2 and SAP R/3, were widely adopted for managing core business processes. Its current ERP platform, SAP S/4HANA, uses in-memory computing to support data-intensive operations and integrates capabilities such as artificial intelligence and machine learning. SAP offers a portfolio of software applications that support various business functions across industries. These applications are designed to operate on a unified digital platform. As of 2025, SAP reports over 230 million cloud users and provides more than 100 solutions. The company’s offerings are used by organizations to manage finance, human resources, procurement, supply chain, and other operational areas.
Company Details
Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: SAP Marketing Cloud (Legacy)
Deciding Factors: SAP Marketing Cloud (Legacy) Vs. Market Average
Performance of SAP Marketing Cloud (Legacy) Across Market Features
SAP Marketing Cloud (Legacy) Likes & Dislikes
Deep Customer Understanding Real Time Personalization Integration with SAP Integration Predictive Analytics
Read Full ReviewA list of quote and order requests is provided. If you have an order or fail to quote, it will be added to the list and you will be alerted as soon as possible. Because client information and sales can now be managed collectively, it is much easier to exchange information and engage within and outside of the department.
Read Full Review1) Flexibilty: while creating emails it gives full flexibility to create emails according to our requirements, also for segmentation the process of creating segmentation model is userfriendly 2) Segmention Block: Creating a building block for all the segments we use regularly is very handy as I can create building blicks by region, language etc and do not have to select each one while creating the segmentation list 3)Campaign Approvals. it is really helpful to ensure that we are following all the right steps while creating the campaign
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Everything must be coded here (including a link to the online version); this is not ready to use the system. While sending newsletters is possible, email marketing is challenging. As a result, maintenance and upkeep become quite time-consuming.
Read Full ReviewWe do not have the flexibility to create a landing page, while creating a large segmentation model it takes a lot of time to load the count of the list and and it allows us to edit the approved email which basically should not be happening once the email is approved.
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Peer Discussions
SAP Marketing Cloud (Legacy) Reviews and Ratings
- Marketing Executive50M-1B USDReal EstateReview Source
Unveiling Comprehensive Functionality and Advanced Analytics
Comprehensive Functionality Strong customer Profiling Real Time Personalization Advanced Analytics Strong customer support - SENIOR ENGAGEMENT MARKETING SPECIALIST<50M USDSoftwareReview Source
Exploring SAP Marketing Cloud's Flexibility for Custom Email Creation
we used SAP Marketing Cloud for all our email promotions and LNS, the platform was user-friendly and used to give us the full flexibility to create, edit and create emails according to our preferences, and campaign creation and segmentation list building was easy. - Key Account Manager50M-1B USDTransportationReview Source
Complete In and Out of SAP Marketing Cloud
SAP market cloud is a market research and customer engagement platform by SAP. It allows organization to pass on personalized and overall market research to their customer and offers businesses to grow together. - MANAGER OF IT SERVICES50M-1B USDIT ServicesReview Source
The best marketing solution with high cost
We have a good experience with SAP products. The cloud model of SAP marketing is pretty simple and easy to implement because only one instance is required to create to access your account. It gives extensive insights of marketing analytics. We can create customize automation of the task with in the solution. It increases the marketing efficiency of the organization. - COMPANY SECRETARY1B-10B USDMiscellaneousReview Source
Out of the box product serivce
We are highly satisfied with C & C features, As it enable us to convey personalized market research to our customers. This platform also help us to identify and deliver tailored experiences that effectively resonate with customers.