Name: SAP Marketing Cloud (Legacy)
Rating: 4.3 (162 reviews)

Overview

Product Information on SAP Marketing Cloud (Legacy)

Updated 13th October 2025

What is SAP Marketing Cloud (Legacy)?

SAP Marketing Cloud is a software designed to help organizations manage and analyze marketing activities across various channels. The software provides tools for campaign management, customer segmentation, real-time analytics, and marketing automation. It enables businesses to gain insights into customer behavior, deliver personalized experiences, and optimize marketing strategies. SAP Marketing Cloud supports integration with other business systems for data consolidation and ensures compliance with data privacy regulations. The software addresses the challenge of coordinating targeted marketing efforts and measuring their impact, assisting organizations in improving the effectiveness and efficiency of their marketing operations.

Overall experience with SAP Marketing Cloud (Legacy)

Marketing Executive

50M - 250M USD, Real Estate

FAVORABLE

“Unveiling Comprehensive Functionality and Advanced Analytics”

5.0

Feb 5, 2025

Comprehensive Functionality Strong customer Profiling Real Time Personalization Advanced Analytics Strong customer support

Assistant Product Marketing Manager

3B - 10B USD, Telecommunication

CRITICAL

“It has a lot of options, it takes time to implement”

3.0

Dec 10, 2021

You may have to program a lot yourself, but you should also ensure that there is enough programming to keep things running smoothly. It is possible to transmit information quickly and simply by centrally handling client information, sales progress, and earlier exchanges formerly managed by Excel that became personal. Furthermore, because the previous history was unknown, it was able to eliminate superfluous confirmation activity.

About Company

Company Description

SAP was founded in 1972 and is headquartered in Walldorf, Germany. The company employs over 105,000 people globally and develops software solutions for enterprise resource planning (ERP) and related business functions. SAP’s early products, SAP R/2 and SAP R/3, were widely adopted for managing core business processes. Its current ERP platform, SAP S/4HANA, uses in-memory computing to support data-intensive operations and integrates capabilities such as artificial intelligence and machine learning. SAP offers a portfolio of software applications that support various business functions across industries. These applications are designed to operate on a unified digital platform. As of 2025, SAP reports over 230 million cloud users and provides more than 100 solutions. The company’s offerings are used by organizations to manage finance, human resources, procurement, supply chain, and other operational areas.

Company Details

Company type

Public

Year Founded

1972

Head office location

Walldorf, Germany

Number of employees

10001+

Annual Revenue

30B+ USD

Website

http://www.sap.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: SAP Marketing Cloud (Legacy)

Deciding Factors: SAP Marketing Cloud (Legacy) Vs. Market Average

Performance of SAP Marketing Cloud (Legacy) Across Market Features

SAP Marketing Cloud (Legacy) Likes & Dislikes

Deep Customer Understanding Real Time Personalization Integration with SAP Integration Predictive Analytics

A list of quote and order requests is provided. If you have an order or fail to quote, it will be added to the list and you will be alerted as soon as possible. Because client information and sales can now be managed collectively, it is much easier to exchange information and engage within and outside of the department.

1) Flexibilty: while creating emails it gives full flexibility to create emails according to our requirements, also for segmentation the process of creating segmentation model is userfriendly 2) Segmention Block: Creating a building block for all the segments we use regularly is very handy as I can create building blicks by region, language etc and do not have to select each one while creating the segmentation list 3)Campaign Approvals. it is really helpful to ensure that we are following all the right steps while creating the campaign

High Cost

Everything must be coded here (including a link to the online version); this is not ready to use the system. While sending newsletters is possible, email marketing is challenging. As a result, maintenance and upkeep become quite time-consuming.

We do not have the flexibility to create a landing page, while creating a large segmentation model it takes a lot of time to load the count of the list and and it allows us to edit the approved email which basically should not be happening once the email is approved.

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SAP Marketing Cloud (Legacy) Reviews and Ratings

Recommended Gartner Insights

50M-1B USD

Real Estate

Review Source

Unveiling Comprehensive Functionality and Advanced Analytics

SENIOR ENGAGEMENT MARKETING SPECIALIST

<50M USD

Software

Exploring SAP Marketing Cloud's Flexibility for Custom Email Creation

4.0

Sep 24, 2024

we used SAP Marketing Cloud for all our email promotions and LNS, the platform was user-friendly and used to give us the full flexibility to create, edit and create emails according to our preferences, and campaign creation and segmentation list building was easy.

Key Account Manager

Transportation

Complete In and Out of SAP Marketing Cloud

Oct 27, 2023

SAP market cloud is a market research and customer engagement platform by SAP. It allows organization to pass on personalized and overall market research to their customer and offers businesses to grow together.

MANAGER OF IT SERVICES

IT Services

The best marketing solution with high cost

Nov 2, 2023

We have a good experience with SAP products. The cloud model of SAP marketing is pretty simple and easy to implement because only one instance is required to create to access your account. It gives extensive insights of marketing analytics. We can create customize automation of the task with in the solution. It increases the marketing efficiency of the organization.

COMPANY SECRETARY

1B-10B USD

Miscellaneous

Out of the box product serivce

Nov 1, 2023

We are highly satisfied with C & C features, As it enable us to convey personalized market research to our customers. This platform also help us to identify and deliver tailored experiences that effectively resonate with customers.

Overview

Product Information on SAP Marketing Cloud (Legacy)

What is SAP Marketing Cloud (Legacy)?

SAP Marketing Cloud (Legacy) Pricing

Overall experience with SAP Marketing Cloud (Legacy)

“Unveiling Comprehensive Functionality and Advanced Analytics”

“It has a lot of options, it takes time to implement”

About Company

Company Description

Company Details

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: SAP Marketing Cloud (Legacy)

Deciding Factors: SAP Marketing Cloud (Legacy) Vs. Market Average

Performance of SAP Marketing Cloud (Legacy) Across Market Features

SAP Marketing Cloud (Legacy) Likes & Dislikes

Top SAP Marketing Cloud (Legacy) Alternatives

Peer Discussions

SAP Marketing Cloud (Legacy) Reviews and Ratings

Recommended Gartner Insights

About Company

Company Description

Company Details

Reviewer Insights for: SAP Marketing Cloud (Legacy)

Deciding Factors: SAP Marketing Cloud (Legacy) Vs. Market Average

Performance of SAP Marketing Cloud (Legacy) Across Market Features

SAP Marketing Cloud (Legacy) Likes & Dislikes

Recommended Gartner Insights

Top SAP Marketing Cloud (Legacy) Alternatives

SAP Marketing Cloud (Legacy) Reviews and Ratings

1. HubSpot Marketing Hub

2. Zoho CRM

3. Adobe Marketo Engage

Unveiling Comprehensive Functionality and Advanced Analytics

Exploring SAP Marketing Cloud's Flexibility for Custom Email Creation

Complete In and Out of SAP Marketing Cloud

The best marketing solution with high cost

Out of the box product serivce

4.3

(162 Ratings)

Rating Distribution

Customer Experience

Product Capabilities