Overview
Product Information on MoEngage Customer Engagement Platform
What is MoEngage Customer Engagement Platform?
MoEngage Customer Engagement Platform Pricing
Overall experience with MoEngage Customer Engagement Platform
“Day-To-Day Growth Tasks Simplified, Though Advanced Functions Require Ongoing Assistance”
“Product Experience: The Clash of Functionality and Reliability”
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Multichannel Marketing Hubs
Email Marketing
About Company
Company Description
MoEngage operates as a platform that focuses on delivering insights-led customer engagement services. The main objective of the firm is to assist in analyzing customer behavior and subsequently engage with them by way of personalized communication mediums. These include web, mobile, and email. MoEngage operates as a comprehensive solution featuring intense customer analytics, artificial intelligence-powered customer journey orchestration, and personalization capabilities, all within a single dashboard. This platform is primarily utilized by product managers and growth marketers aiming to provide a personalized experience during various stages of the customer lifecycle, such as onboarding, retention, and growth. MoEngage separates itself from its competitors through its robust customer analytics and artificial intelligence-powered customer journey orchestration and personalization capabilities.
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
User Sentiment About MoEngage Customer Engagement Platform
Reviewer Insights for: MoEngage Customer Engagement Platform
Deciding Factors: MoEngage Customer Engagement Platform Vs. Market Average
Performance of MoEngage Customer Engagement Platform Across Market Features
MoEngage Customer Engagement Platform Likes & Dislikes
To me, their biggest strengths are their advanced analytics and day-to-day omnichannel campaign execution. My team and I have been able to remove our dependency for small data extraction use cases because of this.
1. The segmentation capabilities are good, allowing you to get really targeted in your campaigns. 2. The ability to view analytics at a flow as well as campaign level is also good. Useful to get deep insights down to variation performances. 3. The ability to conduct A/B tests is particularly useful for continuous campaign optimisation. 4. Also want to add the ability to view user activity on user profile is very insightful, but limited because of the 30-day timeframe.
1) Ease of use of the dashboard 2) Tools at my disposal that allows setting up journeys and flows for user engagement and retention 3) Data analysis features that allows me to cut and look at unlimited sections of user engagement data
Some advanced features are not very intuitive and require support and constant meetings with their support team. This could affect execution timelines sometimes.
1. Can be unreliable. We've faced constant issues and bugs when trying a feature we haven't tried yet or in segmentation rules not working in flows that has flow-on effects negatively impacting our customers' experience. 2. Sometimes UI doesn't feel intuitive, so some tasks take longer than they should. 3. Support is hit or miss. Sometimes support team is great at communicating progress updates, investigation outcomes and fixes, and other times they don't do any of this. We've solved our own problems previously because the team weren't able to help. The level of support is inconsistent.
Too many features many of which are too generic which makes it difficult to be used for all. Makes it over whelming. Focusing on core areas might be more helpful than being there with all the features or breaking these in categories.
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Peer Discussions
MoEngage Customer Engagement Platform Reviews and Ratings
- Marketing Manager<50M USDMiscellaneousReview Source
Day-To-Day Growth Tasks Simplified, Though Advanced Functions Require Ongoing Assistance
Overall, my experience with MoEngage has been positive, especially for day to day growth and lifecycle use cases. One of the biggest advantages has been their advanced analytics capabilities, which have allowed me to be independent of internal data teams. As a growth manager, building frameworks and dashboards is second nature but quick data extraction has always been a bottleneck for our team and this is where MoEngage has consistently delivered value since we onboarded it as our Marketing CRM. On the downside, some advanced use cases increase execution timelines due to parts of the product not being fully intuitive. However, the team has been responsive and supportive in helping us work through these complexities and minimize timelines. - Marketing Manager50M-1B USDMediaReview Source
Great tool for user engagement, journey creation, customization, data collection & analytics
Smooth onboarding, exceptional setup and after sales support and experience. - Marketing Manager50M-1B USDTravel and HospitalityReview Source
Reliable and Scalable platform with strong messaging and AI Capabilities.
My overall experience with the product has been very positive. The platform offers reliable and well designed services that add real value to our day to day work. I especially like the dashboard which is intuitive and easy to navigate, also making it simple to track performance. - Marketing Manager<50M USDBankingReview Source
A growing platform with ambitious AI enhanced roadmap to support marketers
Overall, it has been quite a positive experience working with our direct Customer Success team at MoEngage. Their response time and ability to address our questions and issues has been strong. We are still only scratching the surface of what we can do with the platform. - Group Product Manager50M-1B USDInsurance (except health)Review Source
Moengage delivers Flexibility, Scalability and Powerful Customer Engagement Solutions with Outstanding Support.
Moengage provides an innovative tool that meets a variety of our business needs but mostly enables us to deliver personalized and impactful customer experiences. I appreciate the responsiveness and efficiency of the support team, combined with the platform's versatility and robust features.