Overview
Product Information on MoEngage Customer Engagement Platform
What is MoEngage Customer Engagement Platform?
MoEngage Customer Engagement Platform Pricing
Overall experience with MoEngage Customer Engagement Platform
“Granular User Behavior Tracking Features Offset By Reporting Delays in Platform”
“Product Experience: The Clash of Functionality and Reliability”
Badges
Multichannel Marketing Hubs
Email Marketing
About Company
Company Description
MoEngage operates as a platform that focuses on delivering insights-led customer engagement services. The main objective of the firm is to assist in analyzing customer behavior and subsequently engage with them by way of personalized communication mediums. These include web, mobile, and email. MoEngage operates as a comprehensive solution featuring intense customer analytics, artificial intelligence-powered customer journey orchestration, and personalization capabilities, all within a single dashboard. This platform is primarily utilized by product managers and growth marketers aiming to provide a personalized experience during various stages of the customer lifecycle, such as onboarding, retention, and growth. MoEngage separates itself from its competitors through its robust customer analytics and artificial intelligence-powered customer journey orchestration and personalization capabilities.
Company Details
Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
User Sentiment About MoEngage Customer Engagement Platform
Reviewer Insights for: MoEngage Customer Engagement Platform
Deciding Factors: MoEngage Customer Engagement Platform Vs. Market Average
Performance of MoEngage Customer Engagement Platform Across Market Features
MoEngage Customer Engagement Platform Likes & Dislikes
Moenegage deep behavior analysis is good. The platform allows us to track user actions on a granular level through custom events which are very expressive.
Read Full Review1. The segmentation capabilities are good, allowing you to get really targeted in your campaigns. 2. The ability to view analytics at a flow as well as campaign level is also good. Useful to get deep insights down to variation performances. 3. The ability to conduct A/B tests is particularly useful for continuous campaign optimisation. 4. Also want to add the ability to view user activity on user profile is very insightful, but limited because of the 30-day timeframe.
Read Full ReviewSegmentation and realtime triggers makes it most likely to church the customer back with In-app , push,S2S and Time based notifications makes its very effective
Read Full Review
Slight delay in real time reporting on user actions. Some reports are not updated instantly which impacted my user onboarding flow, still there support team is very helpful.
Read Full Review1. Can be unreliable. We've faced constant issues and bugs when trying a feature we haven't tried yet or in segmentation rules not working in flows that has flow-on effects negatively impacting our customers' experience. 2. Sometimes UI doesn't feel intuitive, so some tasks take longer than they should. 3. Support is hit or miss. Sometimes support team is great at communicating progress updates, investigation outcomes and fixes, and other times they don't do any of this. We've solved our own problems previously because the team weren't able to help. The level of support is inconsistent.
Read Full ReviewTop MoEngage Customer Engagement Platform Alternatives
Peer Discussions
MoEngage Customer Engagement Platform Reviews and Ratings
- Data AnalystGov't/PS/EdEducationReview Source
Granular User Behavior Tracking Features Offset By Reporting Delays in Platform
It’s been reliable for our retention marketing needs, and the journey orchestration and segmentation tools are powerful. We are able to automate many things. - PRODUCT LEAD - MOBILE APPS50M-1B USDSoftwareReview Source
Priority Categorisation and Real-Time Analysis Impress Users
My overall experience has been positive and this platform provides personalized customer engagement, analytics, and user tracking. Real-time analytics is a major advantage over other comepetors escpacially in the mobile marketing platform - CRM Associate Manager50M-1B USDRetailReview Source
Migrating Campaigns to a New Versatile Platform: A Journey
A dedicated team has been assigned to support and have been instrumental in migrating our campaigns from our previous platform to this current one. While there are some limitations in replicating legacy campaign logic, the team has made consistent efforts to address these gaps and adapt the set up to match the capabilities of the new platform. That said, the platform itself meets our business needs well as it supports a wide variety of channels (Push notifications, email, content cards, etc), enabling us to reach our customers with both marketing and transactional communications effectively. - Growth Marketing Executive50M-1B USDBankingReview Source
Optimizing Operational Costs and Campaign Set-Up with MoEngage
MoEngage has allowed our company to decrease the campaign set up duration and increase the number of campaigns we have sent out. We have also done an assessment and found that implementing MoEngage has generally saved operational costs, the sum of MoEngage implementation, license, and MTU fees are still cheaper than if we do monthly subscription for our previous platforms. Development phase definitely took time, and the data transfer was also a long process, but it's better to do all of those things in the beginning before automating our campaigns. - CRM10B+ USDHealthcare and BiotechReview Source
MoEngage: The Key to Efficient CRM Strategy Execution
MoEngage has been a key tool in every stage of our CRM strategy. From user segmentation based on behavior & attributes, to setting up automated onboarding journeys, it's made the process smooth and efficient. Journey builder is especially helpful for creating personalized flows, while real-time analytics helps us quickly evaluate performance and iterate. We also use push, email, and in-app channels directly from MoEngage, which simplifies campaign management without needing multiple platforms. Overall, it supports our CRM goals from planning to execution to optimization.