Overview
Product Information on MoEngage Customer Engagement Platform
What is MoEngage Customer Engagement Platform?
MoEngage Customer Engagement Platform Pricing
Overall experience with MoEngage Customer Engagement Platform
“Great tool for user engagement, journey creation, customization, data collection & analytics”
“Product Experience: The Clash of Functionality and Reliability”
Badges
Multichannel Marketing Hubs
Email Marketing
About Company
Company Description
MoEngage operates as a platform that focuses on delivering insights-led customer engagement services. The main objective of the firm is to assist in analyzing customer behavior and subsequently engage with them by way of personalized communication mediums. These include web, mobile, and email. MoEngage operates as a comprehensive solution featuring intense customer analytics, artificial intelligence-powered customer journey orchestration, and personalization capabilities, all within a single dashboard. This platform is primarily utilized by product managers and growth marketers aiming to provide a personalized experience during various stages of the customer lifecycle, such as onboarding, retention, and growth. MoEngage separates itself from its competitors through its robust customer analytics and artificial intelligence-powered customer journey orchestration and personalization capabilities.
Company Details
Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
User Sentiment About MoEngage Customer Engagement Platform
Reviewer Insights for: MoEngage Customer Engagement Platform
Deciding Factors: MoEngage Customer Engagement Platform Vs. Market Average
Performance of MoEngage Customer Engagement Platform Across Market Features
MoEngage Customer Engagement Platform Likes & Dislikes
1) Ease of use of the dashboard 2) Tools at my disposal that allows setting up journeys and flows for user engagement and retention 3) Data analysis features that allows me to cut and look at unlimited sections of user engagement data
Read Full Review1. The segmentation capabilities are good, allowing you to get really targeted in your campaigns. 2. The ability to view analytics at a flow as well as campaign level is also good. Useful to get deep insights down to variation performances. 3. The ability to conduct A/B tests is particularly useful for continuous campaign optimisation. 4. Also want to add the ability to view user activity on user profile is very insightful, but limited because of the 30-day timeframe.
Read Full ReviewThe platform offers strong multi-channel execution, with continuous development and a steady rollout of new features. I also appreciate that the product roadmap increasingly incorporates AI in ways that meaningfully support marketers.
Read Full Review
Too many features many of which are too generic which makes it difficult to be used for all. Makes it over whelming. Focusing on core areas might be more helpful than being there with all the features or breaking these in categories.
Read Full Review1. Can be unreliable. We've faced constant issues and bugs when trying a feature we haven't tried yet or in segmentation rules not working in flows that has flow-on effects negatively impacting our customers' experience. 2. Sometimes UI doesn't feel intuitive, so some tasks take longer than they should. 3. Support is hit or miss. Sometimes support team is great at communicating progress updates, investigation outcomes and fixes, and other times they don't do any of this. We've solved our own problems previously because the team weren't able to help. The level of support is inconsistent.
Read Full ReviewProduct: There are many cool features rolled out that serve as add-ons to the base plan. However, the free trial period is sometimes too short to build a strong internal case for investment in resources to discover the worth. Providing best practice guides on how to effectively utilise AI tools, such as Sherpa user distribution, would help minimise trial and error, making it easier to understand the key drivers of campaign performance. Service: The technical service team is highly knowledgeable. We would appreciate it if the team troubleshooting the issues raised could take a step further in understanding the user's pain points with the platform or use cases, and proactively raising a feature request ticket when a solution is not currently available.
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Peer Discussions
MoEngage Customer Engagement Platform Reviews and Ratings
- Marketing Manager50M-1B USDMediaReview Source
Great tool for user engagement, journey creation, customization, data collection & analytics
Smooth onboarding, exceptional setup and after sales support and experience. - Marketing Manager<50M USDBankingReview Source
A growing platform with ambitious AI enhanced roadmap to support marketers
Overall, it has been quite a positive experience working with our direct Customer Success team at MoEngage. Their response time and ability to address our questions and issues has been strong. We are still only scratching the surface of what we can do with the platform. - Head of CRM50M-1B USDMiscellaneousReview Source
MoEngage: Great to use, dependable and constantly innovating
Very refreshing Client Care from MoEngage. Super responsive and helpful, and pleasant to deal with at all times. Integration and implementation was smooth, day to day operations are a breeze. - Associate Growth ManagerGov't/PS/EdEducationReview Source
MoEngage Analytics and Segmentation Offer Valuable Insights Into User Engagement
MoEngage is an excellent platform for tracking user engagement and retention. We are using MoEngage from past 6 years. The analytical, segmentation and Journey/Flow capabilities are amazing. The interface is easy to navigate and insights are actionable. MoEngage's Merlin AI works wonderful - we are using Merlin AI for Push Notification content , email subject content and also for image creation. - SALES MANAGER50M-1B USDMediaReview Source
Platform Excels in Commerce Applications but Needs Better Alignment for Content Sites
The platform capabilities are truly outstanding. It is highly beneficial for commerce or transaction based websites/apps for multiple use cases including omni-channel communication, automated workflows, data analytics, and A/B testing of site and app experiences.