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Marketing Cloud Alternatives

4.2(453 Ratings)

Considering alternatives to Marketing Cloud? See what this market Marketing Cloud users also considered in their purchasing decision. When evaluating different solutions, potential buyers compare competencies in categories such as evaluation and contracting, integration and deployment, service and support, and specific product capabilities.

Check out real reviews verified by Gartner to see how Marketing Cloud compares to its competitors and find the best software or service for your organization.

Reviewed in Last 12 Months
How Alternatives Are Selected
Logo of MoEngage Customer Engagement Platform
1. MoEngage Customer Engagement Platform

By MoEngage

4.7
(494 Ratings)
Smooth onboarding, exceptional setup and after sales support and experience.Read all insights and reviews for MoEngage Customer Engagement Platform
Compare with Marketing Cloud
Logo of Netcore Customer Engagement
2. Netcore Customer Engagement

By Netcore

4.6
(296 Ratings)
We chose this product for its capabilities to connect the entire customer journey. We also needed an enterprise solution that met our budgetary needs. Netcore delivered both a robust solution that was well below its competitors when it came to price. Read all insights and reviews for Netcore Customer Engagement
Compare with Marketing Cloud
Logo of Adobe Campaign
3. Adobe Campaign

By Adobe

4.3
(280 Ratings)
I would say Adobe Campaign works perfectly for me. It is easy to manage and it handles large datasets of contacts without causing any issues. It can be integrated with other Adobe tools to enhance the performance.Read all insights and reviews for Adobe Campaign
Compare with Marketing Cloud
Logo of Braze Customer Engagement Platform
4. Braze Customer Engagement Platform

By Braze

4.5
(244 Ratings)
I love my overall experience with Braze. It's a great platform for multi-channel marketing, and Braze is always thinking ten steps ahead with new, innovative features. Their account managers are also super helpful and supportive with strategy building, technical expertise, etc.Read all insights and reviews for Braze Customer Engagement Platform
Compare with Marketing Cloud
Logo of Iterable
5. Iterable

By Iterable

4.5
(224 Ratings)
Overall, Iterable has been an excellent partner for our company. We've been using the platform for nearly five years and have seen strong results in our digital communications throughout that time. We deeply appreciate the consistent support, collaboration, and ability to scale with us as our needs grow. The interface is intuitive, and we value the opportunity to share feedback on new features and enhancements. Thanks for the continued partnership! Read all insights and reviews for Iterable
Compare with Marketing Cloud
Logo of Insider One
6. Insider One

By Insider One

4.9
(221 Ratings)
From the start, Insider's marketing automation helped us create value for our company and helped us deliver seamless experiences to our customersRead all insights and reviews for Insider One
Compare with Marketing Cloud
Logo of CleverTap
7. CleverTap

By CleverTap

4.4
(178 Ratings)
An exceptional omni-channel solution for our retention and marketing communicationsRead all insights and reviews for CleverTap

Where Marketing Cloud Scored Higher

  • Better at service and support
Compare with Marketing Cloud
Logo of Adobe Marketo Engage
8. Adobe Marketo Engage

By Adobe

4.6
(177 Ratings)
The platform's ability to automate and streamline our marketing workflow makes it a must have. In addition, it personalizes engagements with potential leads which increases the conversion rate. Read all insights and reviews for Adobe Marketo Engage
Compare with Marketing Cloud
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Showing Result 1-8 of 70

Top Alternatives to Marketing Cloud

  • MoEngage Customer Engagement Platform
  • Netcore Customer Engagement
  • Adobe Campaign
  • Braze Customer Engagement Platform
  • Iterable
  • Insider One
  • CleverTap
  • Adobe Marketo Engage

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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