CleverTap

byCleverTap
in
4.5
Market Presence: Multichannel Marketing Hubs, Mobile Marketing Platforms

Overview

Product Information on CleverTap

Updated 13th October 2025

What is CleverTap?

CleverTap is a software designed to help businesses engage and retain users across digital platforms. The software provides tools for personalized messaging, analytics, and segmentation, enabling organizations to analyze user behavior and automate communication through various channels such as push notifications, email, and in-app messaging. CleverTap supports real-time data tracking and offers campaign optimization features that allow businesses to identify trends and improve user interaction. By centralizing user insights and delivering tailored experiences, the software aims to address challenges in customer retention and engagement, assisting companies in measuring the impact of their marketing efforts and efficiently managing their user relationships.

Overall experience with CleverTap

Marketing Manager
Gov't/PS/ED <5,000 Employees, Education
FAVORABLE

“Deep Behavioral Insights and Easy Segmentation Strengthen Platform Utility Despite Bugs”

5.0
Nov 7, 2025
I am having a great experience using clevertap and explore data, create segment.
Sr. Executive
<50M USD, Retail
CRITICAL

“Good but bit expensive with some missing features”

3.0
Dec 28, 2023
It is bit expensive and has their own challenges like revenue tracking, no direct email personalization, time limit on data, csv upload every time if need to make any changes for the profile etc.

About Company

Company Description

CleverTap, based in Mountain View, California, operates as a full-fledged engagement platform, supporting companies in enhancing client lifetime value. The central ethos is facilitating businesses in crafting unique, long-lasting experiences, thereby promoting customer retention. CleverTap's platform allows businesses to tailor distinct customer experiences across the whole lifecycle. Additionally, the platform provides exhaustive analytics for real-time refinement of each customer experience. The unique artificial intelligence feature of CleverTap supports data-driven decision-making through predictive intelligence. Among its notable features, the platform's high-speed functionality powered by TesseractDB, additional to its rapid framework. It is the first database explicitly contrived for customer engagement. Globally, CleverTap has expanded to various locations outside its headquarters.

Company Details

Company type
Private
Year Founded
2013
Head office location
Mountain View, United States
Number of employees
501 - 1000
Website

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: CleverTap
Deciding Factors: CleverTap Vs. Market Average
Performance of CleverTap Across Market Features

CleverTap Likes & Dislikes

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Peer Discussions

CleverTap Reviews and Ratings

4.5

(250 Ratings)

Rating Distribution

5 Star
41%
4 Star
45%
3 Star
11%
2 Star
2%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.3

Service & Support

4.1

Product Capabilities

4.4

Last 12 Months
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  • Marketing Manager
    Gov't/PS/Ed
    Education
    Review Source

    Deep Behavioral Insights and Easy Segmentation Strengthen Platform Utility Despite Bugs

    5.0
    Nov 7, 2025
    I am having a great experience using clevertap and explore data, create segment.
  • Marketing Manager
    50M-1B USD
    Consumer Goods
    Review Source

    Data-Driven Decisions Enhanced by Segmentation and Real-Time Analytics Features

    5.0
    Nov 13, 2025
    Clevertap has been instrumental in streamlining our retention and engagement flows. The platform's segmentation, journey builder, real time analytics and introduction of gamification in apps have helped us make data driven decisions. My overall experience has been positive.
  • Digital Marketer
    50M-1B USD
    Miscellaneous
    Review Source

    My Experience with CleverTap as a Mobile Marketing Solution

    5.0
    May 18, 2025
    By tracking user behavior, we're able to personalize mobile marketing campaigns and improve customer engagement. In addition, CleverTap integration boosts our marketing efforts as we can leverage on existing data and insights.
  • ASSOCIATE DIRECTOR PRODUCT
    50M-1B USD
    Software
    Review Source

    Unveiling the Exceptional Omni-Channel Solution for Improved Retention

    5.0
    Feb 11, 2025
    An exceptional omni-channel solution for our retention and marketing communications
  • Marketing Manager
    Gov't/PS/Ed
    Education
    Review Source

    Clevertap's Balance Between Pricing and Performance: A Close Look

    4.0
    Jan 31, 2025
    I have been using Clevertap for quite a bit to run whatsapp and email marketing campaigns for my company and I feel it's a good tool for reaching right audience and automate campaigns. However, it takes some time to learn and reports sometimes loads slowly.
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Showing Result 1-5 of 250

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