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CleverTap

byCleverTap
in
4.4
Market Presence: Multichannel Marketing Hubs, Mobile Marketing Platforms

Overview

Product Information on CleverTap

Updated 13th October 2025

What is CleverTap?

CleverTap is a software designed to help businesses engage and retain users across digital platforms. The software provides tools for personalized messaging, analytics, and segmentation, enabling organizations to analyze user behavior and automate communication through various channels such as push notifications, email, and in-app messaging. CleverTap supports real-time data tracking and offers campaign optimization features that allow businesses to identify trends and improve user interaction. By centralizing user insights and delivering tailored experiences, the software aims to address challenges in customer retention and engagement, assisting companies in measuring the impact of their marketing efforts and efficiently managing their user relationships.

CleverTap Pricing

CleverTap software utilizes a tiered subscription pricing model based on usage metrics such as the number of monthly active users and the chosen feature set. Pricing plans offer different levels of access to functionalities, with costs adjusted for increased user volumes and enhanced capabilities. Customized plans may be available for enterprise requirements, and details of specific pricing structures are generally provided upon request.

Overall experience with CleverTap

Marketing Manager
<50M USD, Miscellaneous
FAVORABLE

“Clevertap Enhances Segmentation and Analytics but Geographic Targeting Lacks Precision”

4.0
Nov 27, 2025
Clevertap has become an integral part of our daily operations, streamlining how we understand and interact with our users across the entire lifecycle. It has significantly improved the way we handle analytics, cohorting, and segmentation by giving us cleaner, more actionable insights with minimal effort.
Sr. Executive
<50M USD, Retail
CRITICAL

“Good but bit expensive with some missing features”

3.0
Dec 28, 2023
It is bit expensive and has their own challenges like revenue tracking, no direct email personalization, time limit on data, csv upload every time if need to make any changes for the profile etc.

About Company

Company Description

Updated 7th December 2023

CleverTap, based in Mountain View, California, operates as a full-fledged engagement platform, supporting companies in enhancing client lifetime value. The central ethos is facilitating businesses in crafting unique, long-lasting experiences, thereby promoting customer retention. CleverTap's platform allows businesses to tailor distinct customer experiences across the whole lifecycle. Additionally, the platform provides exhaustive analytics for real-time refinement of each customer experience. The unique artificial intelligence feature of CleverTap supports data-driven decision-making through predictive intelligence. Among its notable features, the platform's high-speed functionality powered by TesseractDB, additional to its rapid framework. It is the first database explicitly contrived for customer engagement. Globally, CleverTap has expanded to various locations outside its headquarters.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2013
Head office location
Mountain View, United States
Number of employees
501 - 1000
Website
https://clevertap.com

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: CleverTap
Deciding Factors: CleverTap Vs. Market Average
Performance of CleverTap Across Market Features

CleverTap Likes & Dislikes

Like

What I like most about the product is the depth and flexibility it offers across multiple functions. The segmentation capabilities are especially strong, which enables me to choose from various live action and past behaviour filters which makes targeting extremely precise and efficient. The journey building experience is also very smooth. It runs efficiently for us and the seamless integration of multiple comms channels makes it an even better platform to run omni channel journeys. Additionally, the analytics engine is highly robust. Building funnels, tracking trends and setting up custom boards for different teams is very straightforward and powerful.

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Like

No to very less downtime Easy to use dashboard Segments

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Like

Product is very user friendly and helps in saving the development time as we can easily do multiple tasks through their SDK. In-App messages and user journeys help us in making user communication easier.

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Dislike

What I dislike the most at the moment is the Flows section under Analytics. It often feels limited and does not give the clear and in-depth answers we seek. The time it takes to launch or stop an in-app campaign is so varied and random that I am unable to plan these and make quick changes in them. Lastly, there is no direct way to identify my active user base at a specific moment by filtering through pin codes. Being able to instantly locate and target users based on live geographic data would make our campaigns far more precise and efficient.

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Dislike

Misleading of revenue tracking Limitation in journeys in terms of time frame for some events Sometimes date not reflecting for user graphs in conversion performance Cap on number of journey can be created

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Dislike

There is a scope of improvement in their technical support. As sometimes they take longer then usual to solve the issues raised by us.

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Peer Discussions

CleverTap Reviews and Ratings

4.4

(253 Ratings)

Rating Distribution

5 Star
41%
4 Star
45%
3 Star
11%
2 Star
2%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.3

Service & Support

4.1

Product Capabilities

4.4

Last 12 Months
Filter Reviews
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Reviewer Type
Reviewer's Company Size
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  • Marketing Manager
    <50M USD
    Miscellaneous
    Review Source

    Clevertap Enhances Segmentation and Analytics but Geographic Targeting Lacks Precision

    4.0
    Nov 27, 2025
    Clevertap has become an integral part of our daily operations, streamlining how we understand and interact with our users across the entire lifecycle. It has significantly improved the way we handle analytics, cohorting, and segmentation by giving us cleaner, more actionable insights with minimal effort.
  • Group Product Manager
    <50M USD
    Media
    Review Source

    Product Features Enhance Process Efficiency Though Technical Support Needs Improvement

    4.0
    Nov 19, 2025
    As an organization we are totally satisfied with the product and its feature offerings, Onboarding was smooth and the tool helped us in streamlining our multiple processes and easier to interact with our users. However, there is a scope of improvement in their technical support.
  • Marketing Manager
    Gov't/PS/Ed
    Education
    Review Source

    Deep Behavioral Insights and Easy Segmentation Strengthen Platform Utility Despite Bugs

    5.0
    Nov 7, 2025
    I am having a great experience using clevertap and explore data, create segment.
  • Marketing Manager
    50M-1B USD
    Consumer Goods
    Review Source

    Data-Driven Decisions Enhanced by Segmentation and Real-Time Analytics Features

    5.0
    Nov 13, 2025
    Clevertap has been instrumental in streamlining our retention and engagement flows. The platform's segmentation, journey builder, real time analytics and introduction of gamification in apps have helped us make data driven decisions. My overall experience has been positive.
  • Manager
    <50M USD
    Media
    Review Source

    Product Optimizes Reach But Lacks Sufficient Call Support and Ticket Services

    5.0
    Nov 11, 2025
    it is good product to use & it helps to optimize your reach to user.
...
Showing Result 1-5 of 253

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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