Name: CleverTap
Rating: 4.3 (257 reviews)

Overview

Product Information on CleverTap

Updated 13th October 2025

What is CleverTap?

CleverTap is a software designed to help businesses engage and retain users across digital platforms. The software provides tools for personalized messaging, analytics, and segmentation, enabling organizations to analyze user behavior and automate communication through various channels such as push notifications, email, and in-app messaging. CleverTap supports real-time data tracking and offers campaign optimization features that allow businesses to identify trends and improve user interaction. By centralizing user insights and delivering tailored experiences, the software aims to address challenges in customer retention and engagement, assisting companies in measuring the impact of their marketing efforts and efficiently managing their user relationships.

Overall experience with CleverTap

Marketing Manager

<50M USD, Miscellaneous

FAVORABLE

“Clevertap Enhances Segmentation and Analytics but Geographic Targeting Lacks Precision”

4.0

Nov 27, 2025

Clevertap has become an integral part of our daily operations, streamlining how we understand and interact with our users across the entire lifecycle. It has significantly improved the way we handle analytics, cohorting, and segmentation by giving us cleaner, more actionable insights with minimal effort.

Crm/martech

250M - 500M USD, Transportation

CRITICAL

“Positive Interface and Features, However Negatif CX Support Replacement Issues”

3.0

Dec 24, 2025

CleverTap has product completeness however we have bad experience with their new dedicated CX Support, so we decided to move to another tools in Jan 2025

About Company

Company Description

CleverTap, based in Mountain View, California, operates as a full-fledged engagement platform, supporting companies in enhancing client lifetime value. The central ethos is facilitating businesses in crafting unique, long-lasting experiences, thereby promoting customer retention. CleverTap's platform allows businesses to tailor distinct customer experiences across the whole lifecycle. Additionally, the platform provides exhaustive analytics for real-time refinement of each customer experience. The unique artificial intelligence feature of CleverTap supports data-driven decision-making through predictive intelligence. Among its notable features, the platform's high-speed functionality powered by TesseractDB, additional to its rapid framework. It is the first database explicitly contrived for customer engagement. Globally, CleverTap has expanded to various locations outside its headquarters.

Company Details

Company type

Private

Year Founded

2013

Head office location

Mountain View, United States

Number of employees

501 - 1000

Website

https://clevertap.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: CleverTap

Deciding Factors: CleverTap Vs. Market Average

Performance of CleverTap Across Market Features

CleverTap Likes & Dislikes

What I like most about the product is the depth and flexibility it offers across multiple functions. The segmentation capabilities are especially strong, which enables me to choose from various live action and past behaviour filters which makes targeting extremely precise and efficient. The journey building experience is also very smooth. It runs efficiently for us and the seamless integration of multiple comms channels makes it an even better platform to run omni channel journeys. Additionally, the analytics engine is highly robust. Building funnels, tracking trends and setting up custom boards for different teams is very straightforward and powerful.

CleverTap has friendly UI, Functionality, Analytics, and event tracker.

1. Real-time user analytics and segmentation across the customer lifecycle. 2. Focused on retention, personalization and experimentation. 3. AI-driven capabilities for predictive insights and personalization.

What I dislike the most at the moment is the Flows section under Analytics. It often feels limited and does not give the clear and in-depth answers we seek. The time it takes to launch or stop an in-app campaign is so varied and random that I am unable to plan these and make quick changes in them. Lastly, there is no direct way to identify my active user base at a specific moment by filtering through pin codes. Being able to instantly locate and target users based on live geographic data would make our campaigns far more precise and efficient.

We have partnered for 3-4 years, however after our CX Support resigned, we aren't satisfied with their new CX Support and ask for replacement, however they can't do that, so we decided to not renew the contract.

1. Reporting and dashboards are less flexible for broader enterprise analytics needs. 2. Integration depth with complex enterprise CMS and commerce systems requires additional efforts in both the systems. 3. Data modelling and governance requires experienced platform ownership.

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Peer Discussions

CleverTap Reviews and Ratings

Recommended Gartner Insights

<50M USD

Miscellaneous

Review Source

Clevertap Enhances Segmentation and Analytics but Geographic Targeting Lacks Precision

Digital Tech Platform Owner

10B+ USD

Hardware

AI-Driven Insights and Experimentation Highlighted Alongside Data Governance Complexities

Mar 27, 2026

CleverTap is a powerful customer engagement and personalization platform that combines real-time analytics, segmentation and omnichannel activation. It is particularly effective on mobile-first and digital-led customer journeys, enabling teams to drive retention and engagement.

Group Product Manager

Media

Product Features Enhance Process Efficiency Though Technical Support Needs Improvement

Nov 19, 2025

As an organization we are totally satisfied with the product and its feature offerings, Onboarding was smooth and the tool helped us in streamlining our multiple processes and easier to interact with our users. However, there is a scope of improvement in their technical support.

50M-1B USD

Transportation

Positive Interface and Features, However Negatif CX Support Replacement Issues

Gov't/PS/Ed

Education

Deep Behavioral Insights and Easy Segmentation Strengthen Platform Utility Despite Bugs

5.0

Nov 7, 2025

I am having a great experience using clevertap and explore data, create segment.