Overview
Product Information on CleverTap
What is CleverTap?
CleverTap Pricing
Overall experience with CleverTap
“Clevertap Enhances Segmentation and Analytics but Geographic Targeting Lacks Precision”
“Positive Interface and Features, However Negatif CX Support Replacement Issues”
About Company
Company Description
CleverTap, based in Mountain View, California, operates as a full-fledged engagement platform, supporting companies in enhancing client lifetime value. The central ethos is facilitating businesses in crafting unique, long-lasting experiences, thereby promoting customer retention. CleverTap's platform allows businesses to tailor distinct customer experiences across the whole lifecycle. Additionally, the platform provides exhaustive analytics for real-time refinement of each customer experience. The unique artificial intelligence feature of CleverTap supports data-driven decision-making through predictive intelligence. Among its notable features, the platform's high-speed functionality powered by TesseractDB, additional to its rapid framework. It is the first database explicitly contrived for customer engagement. Globally, CleverTap has expanded to various locations outside its headquarters.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: CleverTap
Deciding Factors: CleverTap Vs. Market Average
Performance of CleverTap Across Market Features
CleverTap Likes & Dislikes
What I like most about the product is the depth and flexibility it offers across multiple functions. The segmentation capabilities are especially strong, which enables me to choose from various live action and past behaviour filters which makes targeting extremely precise and efficient. The journey building experience is also very smooth. It runs efficiently for us and the seamless integration of multiple comms channels makes it an even better platform to run omni channel journeys. Additionally, the analytics engine is highly robust. Building funnels, tracking trends and setting up custom boards for different teams is very straightforward and powerful.
CleverTap has friendly UI, Functionality, Analytics, and event tracker.
Product is very user friendly and helps in saving the development time as we can easily do multiple tasks through their SDK. In-App messages and user journeys help us in making user communication easier.
What I dislike the most at the moment is the Flows section under Analytics. It often feels limited and does not give the clear and in-depth answers we seek. The time it takes to launch or stop an in-app campaign is so varied and random that I am unable to plan these and make quick changes in them. Lastly, there is no direct way to identify my active user base at a specific moment by filtering through pin codes. Being able to instantly locate and target users based on live geographic data would make our campaigns far more precise and efficient.
We have partnered for 3-4 years, however after our CX Support resigned, we aren't satisfied with their new CX Support and ask for replacement, however they can't do that, so we decided to not renew the contract.
There is a scope of improvement in their technical support. As sometimes they take longer then usual to solve the issues raised by us.
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Peer Discussions
CleverTap Reviews and Ratings
- Marketing Manager<50M USDMiscellaneousReview Source
Clevertap Enhances Segmentation and Analytics but Geographic Targeting Lacks Precision
Clevertap has become an integral part of our daily operations, streamlining how we understand and interact with our users across the entire lifecycle. It has significantly improved the way we handle analytics, cohorting, and segmentation by giving us cleaner, more actionable insights with minimal effort. - Group Product Manager<50M USDMediaReview Source
Product Features Enhance Process Efficiency Though Technical Support Needs Improvement
As an organization we are totally satisfied with the product and its feature offerings, Onboarding was smooth and the tool helped us in streamlining our multiple processes and easier to interact with our users. However, there is a scope of improvement in their technical support. - Crm/martech50M-1B USDTransportationReview Source
Positive Interface and Features, However Negatif CX Support Replacement Issues
CleverTap has product completeness however we have bad experience with their new dedicated CX Support, so we decided to move to another tools in Jan 2025 - Marketing ManagerGov't/PS/EdEducationReview Source
Deep Behavioral Insights and Easy Segmentation Strengthen Platform Utility Despite Bugs
I am having a great experience using clevertap and explore data, create segment. - Marketing Manager50M-1B USDConsumer GoodsReview Source
Data-Driven Decisions Enhanced by Segmentation and Real-Time Analytics Features
Clevertap has been instrumental in streamlining our retention and engagement flows. The platform's segmentation, journey builder, real time analytics and introduction of gamification in apps have helped us make data driven decisions. My overall experience has been positive.