Overview
Product Information on CleverTap
Updated 13th October 2025
What is CleverTap?
CleverTap Pricing
Overall experience with CleverTap
Communications Associate
<50M USD, Finance (non-banking)FAVORABLE
“Clevertap Aids Personalized Communication but Faces Reporting and Export Challenges”
Clevertap platform has been very helpful in curating an overall communication pipeline and a personalized experience for our user base. New features like prediction models and Intellinode have been very helpful in executing insightful experiments and devising strategies.
Crm/martech
250M - 500M USD, TransportationCRITICAL
“Positive Interface and Features, However Negatif CX Support Replacement Issues”
CleverTap has product completeness however we have bad experience with their new dedicated CX Support, so we decided to move to another tools in Jan 2025
About Company
Company Description
CleverTap, based in Mountain View, California, operates as a full-fledged engagement platform, supporting companies in enhancing client lifetime value. The central ethos is facilitating businesses in crafting unique, long-lasting experiences, thereby promoting customer retention. CleverTap's platform allows businesses to tailor distinct customer experiences across the whole lifecycle. Additionally, the platform provides exhaustive analytics for real-time refinement of each customer experience. The unique artificial intelligence feature of CleverTap supports data-driven decision-making through predictive intelligence. Among its notable features, the platform's high-speed functionality powered by TesseractDB, additional to its rapid framework. It is the first database explicitly contrived for customer engagement. Globally, CleverTap has expanded to various locations outside its headquarters.
Company Details
Company type
Private
Year Founded
2013
Head office location
Mountain View, United States
Number of employees
501 - 1000
Website
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- Communications Associate<50M USDFinance (non-banking)Review Source
Clevertap Aids Personalized Communication but Faces Reporting and Export Challenges
Clevertap platform has been very helpful in curating an overall communication pipeline and a personalized experience for our user base. New features like prediction models and Intellinode have been very helpful in executing insightful experiments and devising strategies. - Digital Tech Platform Owner10B+ USDHardwareReview Source
AI-Driven Insights and Experimentation Highlighted Alongside Data Governance Complexities
CleverTap is a powerful customer engagement and personalization platform that combines real-time analytics, segmentation and omnichannel activation. It is particularly effective on mobile-first and digital-led customer journeys, enabling teams to drive retention and engagement. - Crm/martech50M-1B USDTransportationReview Source
Positive Interface and Features, However Negatif CX Support Replacement Issues
CleverTap has product completeness however we have bad experience with their new dedicated CX Support, so we decided to move to another tools in Jan 2025 - Marketing Manager1B-10B USDTravel and HospitalityReview Source
Clevertap Offers Robust Features but Faces Challenges in Support and Speed
Overall experience with Clevertap is good. It provides various platform functionality which supports most of our use cases. Additionally, new feature requests are also picked up and developed for any new use case. - Director of Strategy50M-1B USDHealthcare and BiotechReview Source
Superb and Efficient!
The product helps in targeting right user set with the help of user properties and events. User segmentation helps in comms personalization for the users and the tool helps with that. Data collection is also streamlined based on user interest, geography, device usage, etc. The tool also has A/B testing feature which help with testing right content for the users!
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