Overview
Product Information on Google Analytics
What is Google Analytics?
Google Analytics Pricing
Overall experience with Google Analytics
“Transition to Google Analytics Introduces Clearer Data but Steep Learning Curve Noted”
“Difficult to use, tries to be too clever.”
About Company
Company Description
Googlers is a company that creates products intended to create opportunities for an extensive audience, regardless of their location across the globe. The company values diverse perspectives, imaginations and non-conformity to predefined norms and impossibilities. The goal is to build products while incorporating uniqueness of each individual involved in this process, aiming to make their products accessible and useful to all.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Google Analytics
Deciding Factors: Google Analytics Vs. Market Average
Performance of Google Analytics Across Market Features
Google Analytics Likes & Dislikes
The biggest strength for me is the shift to event based tracking. It gives you clear visiblity of real user actions, cross device tracking and has strong integration with the rest of the Google platforms.
It provides extremely detailed data.
I like the ability to use an interface to interact with data, it's quite convenient. Being a multiplatform tool, I think Google analytics allows merging data from mobile and web, though we didn't use it that much.It could also be used by advanced non-technical people, which is not always the case with analytics tools.
It was a bit of a steep learning curve to adjust to GA4. Iniitally the interface was not as user friendly and reports took a lot longer to build and pull together.
It is complicated to use. So much so that an online course is recommended to use it, but unless you use the features regularly, you are still likely to forget how to use them. I have also found that it tries to be too clever, and has taken away the level of control found in previous versions. For example I have found data polluted with our own visits and bot traffic. Even after taking recommended steps to remove this, it didn't give me enough control to remove this, with help articles instead insisting that the system was clever enough to remove this itself.
Dashboarding is not great in this tool and could be much better. Apart from the native dashboards, the custom reporting dashboards are also very badly designed. Generally, the custom reports interface seems to be done in a way that its not really usable, and it was better in Google Analytics 3 than in Google Analytics 4. The worst thing is sampling - when there's too much data, the interface is lagging and shows incorrect results based on a little sample. A user should not have to take so many steps to ask for unsampled data. The competition is much better on this.
Top Google Analytics Alternatives
Peer Discussions
Google Analytics Reviews and Ratings
- MARKETING MANAGER<50M USDMediaReview Source
Transition to Google Analytics Introduces Clearer Data but Steep Learning Curve Noted
Google Analytics is part of our day to day workflow and sits at the centre of how we understand website and campaign performance. Since the move to GA4 it took some time to adjust how we work with the data but now it gives a clearer picture of usewr behaviour across devices and platforms. - DATA ANALYST50M-1B USDSoftwareReview Source
Limitations in Dashboarding and Data Sampling Affect Google Analytics Performance
While Google Analytics is a standard tool used in the industry, it's lagging behind its competitors because it lacks features that they have. Interface is a bit outdated, and the database exports work well, but nothing outstanding. - MANAGER OF IT SERVICES<50M USDReal EstateReview Source
In-Depth Analysis Tool Offers Real-Time Data Review and Seamless Integration
Great analysis tool, that allows in-depth and detailed analysis, which can help identify areas for improvement. - Digital Marketing Manager50M-1B USDMiscellaneousReview Source
Facilitates Effective Competitor Analysis, Campaign Management, and Budget Tracking
Google Analytics helps us to monitor and understand user behaviour across our website. The software provides us with important data such as page view tracking and user interaction tracking. Through the use of the software we are able to make data driven decisions, especially in marketing. Google Analytics has good integration capabilities and allows customization according to the user’s specific requirements. Introduction of the software in our business organisation has enabled us to gain valuable insights into all our competitor strategies. - Marketing Manager<50M USDServices (non-Government)Review Source
Detailed Analytics and Segmentation Enhance Understanding of Traffic and Conversions
I'm a big Google tools fan, and for my analytics it has been a fundamental tool in my entire marketing tech stack. It's powerful and packed with insights, helping the team understand traffic, how users behave and what's driving conversions.