Adobe Analytics

byAdobe
in
4.4
2025
Market Presence: Web, Product and Digital Experience AnalyticsPredictive Analytics Software

Overview

Product Information on Adobe Analytics

Updated 15th April 2025

What is Adobe Analytics?

Adobe Analytics offers comprehensive web, product, and experience analytics to give you a complete view of how users interact across digital channels. By capturing real-time behavioral data—page visits, feature usage, and content engagement—you can spot trends, identify bottlenecks, and refine user journeys. This holistic perspective allows you to improve site performance, streamline product interfaces, and enhance overall customer experiences. With actionable insights at your fingertips, you can drive growth, strengthen brand loyalty, and stay one step ahead in a competitive landscape.

Overall experience with Adobe Analytics

SENIOR DIGITAL ANALYTICS MANAGER
1B - 3B USD, Retail
FAVORABLE

Still the standout when it comes to digital analytics but loosing pace

4.0
Oct 30, 2025
From a traditional digital analytics perspective, there are only really 2 players in the market, and when it comes to enterprise analytics it's Adobe all the way. That being said Adobe seem to be working toward sunsetting their original Analytics tool in favor of a newer platform, and it shows in the development and support.
DIGITAL EXPERIENCE SPECIALIST
30B + USD, Telecommunication
CRITICAL

Effective Adobe Suite Integration, But Outdated Data Visualization UI

3.0
Jun 5, 2025
Strong integration with Adobe Suite. However, poor and outdated data visualization UI

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.

About Company

Company Description

Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

Company Details

Company type
Public
Year Founded
1982
Head office location
San Jose, United States
Number of employees
10001+
Annual Revenue
10B-30B USD

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Adobe Analytics
Deciding Factors: Adobe Analytics Vs. Market Average
Performance of Adobe Analytics Across Market Features

Adobe Analytics Likes & Dislikes

Top Adobe Analytics Alternatives

4.4
(2018 Ratings)
4.2
(452 Ratings)

Peer Discussions

Adobe Analytics Reviews and Ratings

4.4

(468 Ratings)

Rating Distribution

5 Star
41%
4 Star
54%
3 Star
5%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.4

Service & Support

4.3

Product Capabilities

4.6

Last 12 Months
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  • SENIOR DIGITAL ANALYTICS MANAGER
    1B-10B USD
    Retail
    Review Source

    Still the standout when it comes to digital analytics but loosing pace

    4.0
    Oct 30, 2025
    From a traditional digital analytics perspective, there are only really 2 players in the market, and when it comes to enterprise analytics it's Adobe all the way. That being said Adobe seem to be working toward sunsetting their original Analytics tool in favor of a newer platform, and it shows in the development and support.
  • Senior Software Developer
    50M-1B USD
    IT Services
    Review Source

    Adobe Analytics' advanced data analysis features enhance app performance monitoring.

    5.0
    Aug 7, 2025
    Adobe Analytics allows us to accurately analyze and explore our apps and software development data, making it easy for us to have access to important insights about our apps' health performance. Adobe Analytics helps us use advanced analytics functions to analyze our software data during development and after completion, and this has made it easy to capture key performance insights that help us evaluate how effective the software we have developed are. Adobe Analytics has an incredible reporting function that allows us to create precise health reports for our apps after analyzing their data. With the insights we get using Adobe Analytics, we have had an easy experience detecting any performance glitches or anomalies in our apps.
  • Responsabile Ufficio Tecnico Urbanistica
    50M-1B USD
    Services (non-Government)
    Review Source

    Realize in-depth predictive business data analytics with Adobe Analytics.

    5.0
    Jun 19, 2025
    Adobe Analytics has very advanced data analytics functions which allow us to run in-depth analysis on our business data in order to extract useful insights about our business performances and health position. Adobe Analytics also helps us with precise insights about our operations which allow us to make decisive decisions on how to improve them. With Adobe Analytics, it has been easy to run predictive analytics on our current and historical data which helps us to create forecasts that help us prepare adequately for possible future outcomes.
  • Reservations Sales Agent
    50M-1B USD
    Services (non-Government)
    Review Source

    Turning data into useful insights just got better with Adobe Analytics.

    5.0
    Aug 25, 2025
    Adobe Analytics offers us with the most advanced data analytics tools and we have had a very great experience using it to analyze our reservations and sales data. With Adobe Analytics, it has been made easy for us to make informed and accurate decisions like predictions that are guided by our available data. Adobe Analytics has given us a very streamlined experience when turning our data, both present and past, into actionable and impactful insights that shed clear light and makes it easy to understand our data.
  • Financial Operations Manager
    1B-10B USD
    Retail
    Review Source

    Analyze data securely and accurately with Adobe Analytics.

    5.0
    Jul 21, 2025
    Our overall experience with Adobe Analytics has been really smooth and productive, allowing us to understand our data better. Adobe Analytics provides us with super powerful predictive analytics that allows us to use our existing financial data to predict and anticipate possible future outcomes. Adobe Analytics also helps us in understanding our financial data by making it easy to analyze and discover insights from them. With Adobe Analytics, it has been easy for us to improve our operations by making decisions that are influenced by accurate insights.
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Showing Result 1-5 of 504

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