Overview
Product Information on Adobe Analytics
What is Adobe Analytics?
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Overall experience with Adobe Analytics
“Still the standout when it comes to digital analytics but loosing pace”
“Effective Adobe Suite Integration, But Outdated Data Visualization UI”
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Predictive Analytics Software
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Company Description
Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.
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Deciding Factors: Adobe Analytics Vs. Market Average
Performance of Adobe Analytics Across Market Features
Adobe Analytics Likes & Dislikes
Usablility of the tool is outstanding, the drag and drop 'Workspace' is probably easier to use than most other platforms on the market even outside of digital analytics. While the data setup can be complex the power of segments and metrics and the ease with which you can build them (as long as you understand them) is unmatched by the nearest competitor.
Nice integration with Adobe Target. I can monitor more sophisticated success metrics for my campaigns or user funnels. Good online documentation also exists
Adobe Analytics has modern data reporting features which make it easy for us to create outstanding virtual performance reports from our software data using simple visualizations like charts and graphs. Adobe Analytics has team engagement and collaboration features which make it easy for us to work together when collecting and analyzing our software data during development stages and after completion. Adobe Analytics uses very robust machine learning algorithms for analytics that allow us to explore our data in depth, making it possible to identify all the key insights we need to understand the effectiveness and performance of the apps we develop.
Where Adobe is working hard to promote its new analytics platform, the support and roadmap for Analytics is very limited. While the tool still outperforms its nearest competitor, unless you migrate to their newer platform it's likely it'll get overtaken in the future.
Poor and outdated data visualization UI. Lack of customization, especially in dashboard creation. Cannot tweak individual visualizations, for example remove or add certain data labels, color grading, size and style of elements, colors and so on.
We have been impressed by the quality of services offered by Adobe Analytics and its performance has been great. We genuinely do not have any dislike towards Adobe Analytics.
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Adobe Analytics Reviews and Ratings
- SENIOR DIGITAL ANALYTICS MANAGER1B-10B USDRetailReview Source
Still the standout when it comes to digital analytics but loosing pace
From a traditional digital analytics perspective, there are only really 2 players in the market, and when it comes to enterprise analytics it's Adobe all the way. That being said Adobe seem to be working toward sunsetting their original Analytics tool in favor of a newer platform, and it shows in the development and support. - Senior Software Developer50M-1B USDIT ServicesReview Source
Adobe Analytics' advanced data analysis features enhance app performance monitoring.
Adobe Analytics allows us to accurately analyze and explore our apps and software development data, making it easy for us to have access to important insights about our apps' health performance. Adobe Analytics helps us use advanced analytics functions to analyze our software data during development and after completion, and this has made it easy to capture key performance insights that help us evaluate how effective the software we have developed are. Adobe Analytics has an incredible reporting function that allows us to create precise health reports for our apps after analyzing their data. With the insights we get using Adobe Analytics, we have had an easy experience detecting any performance glitches or anomalies in our apps. - Reservations Sales Agent50M-1B USDServices (non-Government)Review Source
Turning data into useful insights just got better with Adobe Analytics.
Adobe Analytics offers us with the most advanced data analytics tools and we have had a very great experience using it to analyze our reservations and sales data. With Adobe Analytics, it has been made easy for us to make informed and accurate decisions like predictions that are guided by our available data. Adobe Analytics has given us a very streamlined experience when turning our data, both present and past, into actionable and impactful insights that shed clear light and makes it easy to understand our data. - Software Development Project Manager50M-1B USDSoftwareReview Source
Analyze data precisely to drive data-driven decisions with Adobe Analytics.
We are using Adobe Analytics to run analytics on our software development projects data and it helps us to gather key insights that allow us to measure our performance. Adobe Analytics also helps us to collect useful insights from our projects data which enables us to make informed decisions during projects. With Adobe Analytics, we have had a very solid experience turning our project data into insights that help us predict operations outcomes and optimize our software development performance and delivery. - Medical Technologist, Clinical Laborator50M-1B USDManufacturingReview Source
Adobe Analytics promotes high performance and accurate data analytics.
We have worked with Adobe Analytics to analyze medical and laboratory data and we have loved every bit of my experience with it. Adobe Analytics has high performance analytics features which make it easy for us to capture the most important insights from even large data sets, saving us time whenever we have a lot of laboratory data to analyze.