Overview
Product Information on Adobe Analytics
What is Adobe Analytics?
Adobe Analytics Pricing
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Overall experience with Adobe Analytics
“Still the standout when it comes to digital analytics but loosing pace”
“Effective Adobe Suite Integration, But Outdated Data Visualization UI”
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Predictive Analytics Software
About Company
Company Description
Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Adobe Analytics
Deciding Factors: Adobe Analytics Vs. Market Average
Performance of Adobe Analytics Across Market Features
Adobe Analytics Likes & Dislikes
Usablility of the tool is outstanding, the drag and drop 'Workspace' is probably easier to use than most other platforms on the market even outside of digital analytics. While the data setup can be complex the power of segments and metrics and the ease with which you can build them (as long as you understand them) is unmatched by the nearest competitor.
Nice integration with Adobe Target. I can monitor more sophisticated success metrics for my campaigns or user funnels. Good online documentation also exists
Adobe Analytics has very reliable data connectors which give us an easy experience when collecting our data from the different sources that they are held in. Adobe Analytics offers high-level grade data security features which allow us to keep our data and insights secure throughout the whole analytics cycle. Adobe Analytics provides a great data analytics workspace for teams which makes it easy for us to analyze our data together, enabling us to capture every useful piece of insight that we can get from our data.
Where Adobe is working hard to promote its new analytics platform, the support and roadmap for Analytics is very limited. While the tool still outperforms its nearest competitor, unless you migrate to their newer platform it's likely it'll get overtaken in the future.
Poor and outdated data visualization UI. Lack of customization, especially in dashboard creation. Cannot tweak individual visualizations, for example remove or add certain data labels, color grading, size and style of elements, colors and so on.
Adobe Analytics has been error-free and we have not discovered any part of it that does not meet the standards we were looking for.
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Adobe Analytics Reviews and Ratings
- SENIOR DIGITAL ANALYTICS MANAGER1B-10B USDRetailReview Source
Still the standout when it comes to digital analytics but loosing pace
From a traditional digital analytics perspective, there are only really 2 players in the market, and when it comes to enterprise analytics it's Adobe all the way. That being said Adobe seem to be working toward sunsetting their original Analytics tool in favor of a newer platform, and it shows in the development and support. - Reservations Sales Agent50M-1B USDServices (non-Government)Review Source
Turning data into useful insights just got better with Adobe Analytics.
Adobe Analytics offers us with the most advanced data analytics tools and we have had a very great experience using it to analyze our reservations and sales data. With Adobe Analytics, it has been made easy for us to make informed and accurate decisions like predictions that are guided by our available data. Adobe Analytics has given us a very streamlined experience when turning our data, both present and past, into actionable and impactful insights that shed clear light and makes it easy to understand our data. - EMPLOYEE ENGAGEMENT COORDINATOR50M-1B USDIT ServicesReview Source
Real-Time Insights Assist Decision Making Though Complex Interface Limits Accessibility
Overall my experience with Adobe Analytics has been good because I can create custom dashboards which helps me to setup any advanced segment also I can integrate it with other Adobe Tools which makes my workflow more smooth and effective. - Marketing Manager50M-1B USDMediaReview Source
Advanced Segmentation Features Support Detailed Reporting but Present Usability Challenges
A great, in-depth analytics software that drives our marketing choices and aids our report delivery - Senior Software Developer50M-1B USDIT ServicesReview Source
Adobe Analytics' advanced data analysis features enhance app performance monitoring.
Adobe Analytics allows us to accurately analyze and explore our apps and software development data, making it easy for us to have access to important insights about our apps' health performance. Adobe Analytics helps us use advanced analytics functions to analyze our software data during development and after completion, and this has made it easy to capture key performance insights that help us evaluate how effective the software we have developed are. Adobe Analytics has an incredible reporting function that allows us to create precise health reports for our apps after analyzing their data. With the insights we get using Adobe Analytics, we have had an easy experience detecting any performance glitches or anomalies in our apps.