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Google Analytics Alternatives

4.4(2018 Ratings)
Web, Product and Digital Experience Analytics

Considering alternatives to Google Analytics? See what this market Google Analytics users also considered in their purchasing decision. When evaluating different solutions, potential buyers compare competencies in categories such as evaluation and contracting, integration and deployment, service and support, and specific product capabilities.

Check out real reviews verified by Gartner to see how Google Analytics compares to its competitors and find the best software or service for your organization.

Reviewed in Last 12 Months
How Alternatives Are Selected
1. Adobe Analytics

By Adobe

4.4
(311 Ratings)
From a traditional digital analytics perspective, there are only really 2 players in the market, and when it comes to enterprise analytics it's Adobe all the way. That being said Adobe seem to be working toward sunsetting their original Analytics tool in favor of a newer platform, and it shows in the development and support.Read all insights and reviews for Adobe Analytics

Where Google Analytics Scored Higher

  • Better at service and support
  • Easier to integrate and deploy
  • Better evaluation and contracting
Compare with Google Analytics
2. Amplitude Analytics

By Amplitude

4.4
(284 Ratings)
I primarily use Amplitude for their newer Guides & Surveys (in-app promotion creation) product. I was involved in helping select this product during vendor evaluations and ultimately worked with my company's primary stakeholders to sign a contract with Amplitude (we demoed the product with CommandAI, which was bought by Amplitude during our evaluation). While the product has lent itself well to easily creating visually-appealing in-app promotions with no coding, we have encountered several road bumps along the way that haven't made for the smoothest experience, including targeting limitations, integration limitations (primarily Salesforce - not being able to sync over Contact-level fields), and several bugs while Amplitude continues to ramp up their support for this new product. I will say, however, that the Amplitude Support team, along with our CSM and GM, have listened to our feedback very intently and worked to solve a lot of the limitations we faced early on.Read all insights and reviews for Amplitude Analytics

Where Google Analytics Scored Higher

  • Easier to integrate and deploy
  • Better evaluation and contracting
Compare with Google Analytics
3. Glassbox

By Glassbox

4.7
(199 Ratings)
Glassbox is a wonderful, complex, and insightful tool that has unlocked user insights, allowing us to build better products and experiences for consumers. We have been able to identify issues within the experience and understand user struggles we couldn't identify otherwise.Read all insights and reviews for Glassbox
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4. Google Analytics 360

By Google

4.4
(123 Ratings)
I 've been using Google Analytics 360 to enhance the secure website atmosphere and marketing insights evaluation to maintain ROI and productivity scores for allocating budgets.Read all insights and reviews for Google Analytics 360

Where Google Analytics Scored Higher

  • Better at service and support
  • Easier to integrate and deploy
  • Better evaluation and contracting
Compare with Google Analytics
5. Mixpanel

By Mixpanel

4.5
(115 Ratings)
I've had a positive experience with the service. I'm not doing deep product analytics, but for testing marketing hypotheses, a few dashboards and the ability to filter and compare data are more than enough for me.Read all insights and reviews for Mixpanel

Where Google Analytics Scored Higher

  • Better at service and support
  • Easier to integrate and deploy
  • Better evaluation and contracting
Compare with Google Analytics
6. Contentsquare Platform

By ContentSquare

4.7
(112 Ratings)
intuitive and insightful tool, offering deep insights but needs a smoother navigationRead all insights and reviews for Contentsquare Platform
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7. Quantum Metric

By Quantum Metric

4.5
(84 Ratings)
Very intuitive, wonderful customer support, and we can get pretty granular with tracking the user journey.Read all insights and reviews for Quantum Metric
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8. Kissmetrics Analyze

By Kissmetrics

4.5
(60 Ratings)
It sоlvеs sо many рrоblеms-- wе dіd a lоt оf tеstіng оf рrісіng, sіtе fеaturеs, еtс, and іt соuld traсk rеsроnsеs fоr tеst and оrіgіnal сasеs thrоugh all thе mеtrісs yоu соuld want. I alsо usе іt tо рull a mоnthly markеtіng rероrt tо sее thе еffесtіvеnеss оf dіffеrеnt sреnd.Read all insights and reviews for Kissmetrics Analyze

Where Google Analytics Scored Higher

  • Easier to integrate and deploy
Compare with Google Analytics
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