Simple Analytics is a company that specialises in tracking human behaviour to enhance business performance. Its core business operation involves the implementation of behavioural analytics and segmentation within one system. The main problem it solves is the need for deep understanding and unique engagement strategies for each customer throughout their journey with a brand. Its solutions are designed to help marketing and product teams improve in three key areas: conversions, engagement, and customer retention.
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We can make a rank of features we would like to mention as advantageous. The first pro concerns their function to collect information about the user from various gadgets. The second one is about the creation and analysis of sales funnels. The third place is for sending e-mails to a selected client group. The fourth place we give to the ability to provide A/B testing. And the last place goes to creating revenue reports.
With Kissmetrics Analyze, you'll easily understand what people are doing on your website and you'll be able to make better marketing decisions. With this solution, you'll quickly identify roadblocks in customer journey, fix it and improve your conversions. You can also see how you perform by setting up KPI and also identify leakages in your funnels and ways to fix it.
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Well, our first suggestion concern improving their support service. Year, it is great at the moment, but we would like to have the function of live-chat (it is not convenient sometimes to make phone calls) and FAQ-section (it will be useful for Kissmetrics and customers, because Kissmetrics can easier provide analytics on their problematic issues, and the users can compare the schemes of usage between different users). One more thing, it would be amazing if the service was able on the Android and iOS platforms as well.
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