Amplitude is a digital analytics platform that gives self-service visibility into the entire customer journey. Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question: "How do our digital products drive our business?"
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Real-time access to insights within the UI and 30 minute analysis within Redshift delivers faster time to insights and decisions. Ability to capture both consented and unconsented page views and stitch these together for more comprehensive reporting. Relationship with vendor feels more like a partnership in that they listen to our challenges and we see product improvements being developed with our needs in mind.
I dont have any particular liking of the product, it more or less serves its purpose.
I appreciate that I can use a wealth of features within one product and they are all interconnected. For example, since the AB tests are simply flagged on the users, I can analyze any metrics I want afterward even if I haven't pre-defined them. Amplitude also makes it easy to define events that are not sent via the data layer, for example using a text or element class, etc. This really helps answer new questions, which may not have the proper tracking setup yet. Lastly, it's been fairly easy to get started with Amplitude, shifting from our old tracking system.
The UI, when compared to specific web analytics platforms, and more specifically for publishing, has some catching up to do. Other platforms look more polished out of the box and are capable of analytics showing real-time concurrent users, something newsrooms love to see. TV Mode kind of works but would love to see some more attention on this and more chart types and visualisations available within the dashboards.
UI very confusing and not very practical, there are simply too many possibilities and this drives our team and our efforts to sort of unveil the software rather than actually getting value from it.
I find the interface rather overwhelming. As a user with additional rights for setup, sometimes it is unclear which changes are to my personal setup vs. the setup or view for the organization. Additionally, despite working with a range of metrics up to now, it has been difficult for me to jump into the logic used for defining metrics the way they are defined with Amplitude (though highly flexible). Lastly, the AB-testing interface could be improved (everything runs over the visual editor, which can make changes on mobile difficult), but that has been the case for all AB testing products we've used up to now, as well.