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Overview

Product Information on Amplitude Analytics

Updated 13th October 2025

What is Amplitude Analytics?

Amplitude Analytics is a software designed to help organizations analyze user behavior within digital products. The software enables tracking and understanding of user interactions, providing data on engagement, retention, and conversion. It offers features for event tracking, segmentation, cohort analysis, funnel analysis, and user journeys, allowing businesses to uncover patterns and insights into user actions. Amplitude Analytics assists in measuring impact of product changes and optimizing product decisions based on data-driven evidence. The software addresses the challenge of making informed decisions to improve product performance by delivering actionable analytics and facilitating the identification of user needs and preferences.

Amplitude Analytics Pricing

Amplitude Analytics software offers a pricing model structured in tiers, including a free plan with basic features and usage limits, as well as paid plans that provide expanded data tracking, additional analytics tools, and higher usage quotas. Pricing is typically determined by factors such as the volume of monthly tracked users and the feature set selected, with custom enterprise options available for larger requirements.

Overall experience with Amplitude Analytics

VP, Data and Analytics
500M - 1B USD, Media
FAVORABLE

“Amplitude Analytics: Why the juice is worth the squeeze”

4.0
Mar 31, 2026
It feels like a partnership, they helped get us onboarded which included significant effort as we had a lot of data that still needed wrangling. We engage via Product CABs and have made suggestions that are then taken forth and added to the product roadmap.
Design Specialist
10B - 30B USD, Banking
CRITICAL

“Overwhelming Interface Makes Extracting Actionable Information Challenging”

3.0
Sep 15, 2025
Lots of tracking information, very difficult to gather insights from the data retrieved because of the several possibilities of filtering and cohorting which almost always lead to confusion rather than actionable insight.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Peer Discussions

Recommended Gartner Insights

  • Market Guide for Web, Product and Digital Experience Analytics

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Logo of Amplitude Analytics

Amplitude Analytics

byAmplitude
in Web, Product and Digital Experience Analytics
4.4

About Company

Company Description

Updated 20th December 2023

Amplitude is a digital analytics platform that gives self-service visibility into the entire customer journey. Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question: "How do our digital products drive our business?"

Company Details

Updated 26th February 2025
Company type
Public
Year Founded
2012
Head office location
San Francisco, United States
Number of employees
501 - 1000
Annual Revenue
250M-500M USD
Website
https://amplitude.com

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Reviewer Insights for: Amplitude Analytics
Deciding Factors: Amplitude Analytics Vs. Market Average
Performance of Amplitude Analytics Across Market Features

Amplitude Analytics Likes & Dislikes

Like

Real-time access to insights within the UI and 30 minute analysis within Redshift delivers faster time to insights and decisions. Ability to capture both consented and unconsented page views and stitch these together for more comprehensive reporting. Relationship with vendor feels more like a partnership in that they listen to our challenges and we see product improvements being developed with our needs in mind.

Like

I dont have any particular liking of the product, it more or less serves its purpose.

Like

I appreciate that I can use a wealth of features within one product and they are all interconnected. For example, since the AB tests are simply flagged on the users, I can analyze any metrics I want afterward even if I haven't pre-defined them. Amplitude also makes it easy to define events that are not sent via the data layer, for example using a text or element class, etc. This really helps answer new questions, which may not have the proper tracking setup yet. Lastly, it's been fairly easy to get started with Amplitude, shifting from our old tracking system.

Dislike

The UI, when compared to specific web analytics platforms, and more specifically for publishing, has some catching up to do. Other platforms look more polished out of the box and are capable of analytics showing real-time concurrent users, something newsrooms love to see. TV Mode kind of works but would love to see some more attention on this and more chart types and visualisations available within the dashboards.

Dislike

UI very confusing and not very practical, there are simply too many possibilities and this drives our team and our efforts to sort of unveil the software rather than actually getting value from it.

Dislike

I find the interface rather overwhelming. As a user with additional rights for setup, sometimes it is unclear which changes are to my personal setup vs. the setup or view for the organization. Additionally, despite working with a range of metrics up to now, it has been difficult for me to jump into the logic used for defining metrics the way they are defined with Amplitude (though highly flexible). Lastly, the AB-testing interface could be improved (everything runs over the visual editor, which can make changes on mobile difficult), but that has been the case for all AB testing products we've used up to now, as well.

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Amplitude Analytics Reviews and Ratings

4.4

(337 Ratings)

Rating Distribution

5 Star
42%
4 Star
55%
3 Star
4%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.3

Service & Support

4.5

Product Capabilities

4.6

Filter Reviews
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Last 12 Months
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  • VP, Data and Analytics
    50M-1B USD
    Media
    Review Source

    Amplitude Analytics: Why the juice is worth the squeeze

    4.0
    Mar 31, 2026
    It feels like a partnership, they helped get us onboarded which included significant effort as we had a lot of data that still needed wrangling. We engage via Product CABs and have made suggestions that are then taken forth and added to the product roadmap.
  • Group Product Manager
    <50M USD
    Retail
    Review Source

    Happy customer - finally good access to the data we knew we had!

    4.0
    Dec 17, 2025
    I've been very pleased with Amplitude's capabilities and flexibility. It is a bit overwhelming at first, but very scalable and useful for many different use-cases and stakeholders. Finally, we can get to the data we knew was in there and reap the insights! We were also able to consolidate several services into one tool!
  • Data Analyst
    Gov't/PS/Ed
    Education
    Review Source

    Unlock Easy Analytics At High Cost

    4.0
    Jan 5, 2026
    The platform itself makes life for product teams very easy. Self-serve analytics drives business and Amplitude unlocks this for us. Amplitude edges out other tools, but you pay a premium for it which is why it does not get 5 stars.
  • IT Specialist
    50M-1B USD
    Banking
    Review Source

    Fast Data Loading and Collaboration Offset By Learning Curve and Granular Permissions

    4.0
    Oct 21, 2025
    Amplitude has become our day-to-day source of truth for product usage. Funnels retention and cohorts are fast to build trustworthy and easy to share with PMs data and GTM teams data tables keeps our schema sane. adoption across teams was smooth and self-service
  • VP, Product
    <50M USD
    Software
    Review Source

    Excellent platform which delivers value to Product teams

    5.0
    Dec 22, 2025
    Overall a great platform which helps our product team understand user behaviour and track important metrics. The platform is easy to set up initially and offers a great deal of flexibility as to how you track events, but it requires a bit of learning in order to make the most of it. Luckily, Amplitude offers a number of resources that can help users make most of it.
...
Showing Result 1-5 of 339