Amplitude Analytics

I like how user-friendly the in-app promotion creator is, especially how Amplitude Guides & Surveys has different built-in types of promotions (banner, modal, etc.) to select from. I love the level of customizability within the Theme section - we've been able to make our promotions look and feel like they're a natural part of our existing product. I also like how quick the Support team is to respond to my inquiries.

I dont have any particular liking of the product, it more or less serves its purpose.

I appreciate that I can use a wealth of features within one product and they are all interconnected. For example, since the AB tests are simply flagged on the users, I can analyze any metrics I want afterward even if I haven't pre-defined them. Amplitude also makes it easy to define events that are not sent via the data layer, for example using a text or element class, etc. This really helps answer new questions, which may not have the proper tracking setup yet. Lastly, it's been fairly easy to get started with Amplitude, shifting from our old tracking system.

I initially disliked how limited the targeting functionality was for Guides & Surveys, but a lot of those limitations have been solved within the last few weeks. I still wish that the Insights tab for each in-app promotion was more robust in what data we're able to see/analyze (for example, I wish we could see how long each user engages with each in-app promo, as well as what links they click on within the body copy). Lastly, I dislike how this product still feels like a very new product for Amplitude, and I often feel like a guinea pig user of it. Product enhancements are being made to it fairly often (which is great), but I feel like they are often unannounced and do not have any corresponding self-serve resources to learn about them, which makes it feel like I'm constantly having to teach myself how to use new features.

UI very confusing and not very practical, there are simply too many possibilities and this drives our team and our efforts to sort of unveil the software rather than actually getting value from it.

I find the interface rather overwhelming. As a user with additional rights for setup, sometimes it is unclear which changes are to my personal setup vs. the setup or view for the organization. Additionally, despite working with a range of metrics up to now, it has been difficult for me to jump into the logic used for defining metrics the way they are defined with Amplitude (though highly flexible). Lastly, the AB-testing interface could be improved (everything runs over the visual editor, which can make changes on mobile difficult), but that has been the case for all AB testing products we've used up to now, as well.