Overview
Product Information on Amplitude Analytics
What is Amplitude Analytics?
Amplitude Analytics Pricing
Overall experience with Amplitude Analytics
“Amplitude Analytics: Why the juice is worth the squeeze”
“Overwhelming Interface Makes Extracting Actionable Information Challenging”
About Company
Company Description
Amplitude is a digital analytics platform that gives self-service visibility into the entire customer journey. Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question: "How do our digital products drive our business?"
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Amplitude Analytics Likes & Dislikes
Real-time access to insights within the UI and 30 minute analysis within Redshift delivers faster time to insights and decisions. Ability to capture both consented and unconsented page views and stitch these together for more comprehensive reporting. Relationship with vendor feels more like a partnership in that they listen to our challenges and we see product improvements being developed with our needs in mind.
I dont have any particular liking of the product, it more or less serves its purpose.
I appreciate that I can use a wealth of features within one product and they are all interconnected. For example, since the AB tests are simply flagged on the users, I can analyze any metrics I want afterward even if I haven't pre-defined them. Amplitude also makes it easy to define events that are not sent via the data layer, for example using a text or element class, etc. This really helps answer new questions, which may not have the proper tracking setup yet. Lastly, it's been fairly easy to get started with Amplitude, shifting from our old tracking system.
The UI, when compared to specific web analytics platforms, and more specifically for publishing, has some catching up to do. Other platforms look more polished out of the box and are capable of analytics showing real-time concurrent users, something newsrooms love to see. TV Mode kind of works but would love to see some more attention on this and more chart types and visualisations available within the dashboards.
UI very confusing and not very practical, there are simply too many possibilities and this drives our team and our efforts to sort of unveil the software rather than actually getting value from it.
I find the interface rather overwhelming. As a user with additional rights for setup, sometimes it is unclear which changes are to my personal setup vs. the setup or view for the organization. Additionally, despite working with a range of metrics up to now, it has been difficult for me to jump into the logic used for defining metrics the way they are defined with Amplitude (though highly flexible). Lastly, the AB-testing interface could be improved (everything runs over the visual editor, which can make changes on mobile difficult), but that has been the case for all AB testing products we've used up to now, as well.
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Amplitude Analytics Reviews and Ratings
- VP, Data and Analytics50M-1B USDMediaReview Source
Amplitude Analytics: Why the juice is worth the squeeze
It feels like a partnership, they helped get us onboarded which included significant effort as we had a lot of data that still needed wrangling. We engage via Product CABs and have made suggestions that are then taken forth and added to the product roadmap. - Group Product Manager<50M USDRetailReview Source
Happy customer - finally good access to the data we knew we had!
I've been very pleased with Amplitude's capabilities and flexibility. It is a bit overwhelming at first, but very scalable and useful for many different use-cases and stakeholders. Finally, we can get to the data we knew was in there and reap the insights! We were also able to consolidate several services into one tool! - Data AnalystGov't/PS/EdEducationReview Source
Unlock Easy Analytics At High Cost
The platform itself makes life for product teams very easy. Self-serve analytics drives business and Amplitude unlocks this for us. Amplitude edges out other tools, but you pay a premium for it which is why it does not get 5 stars. - IT Specialist50M-1B USDBankingReview Source
Fast Data Loading and Collaboration Offset By Learning Curve and Granular Permissions
Amplitude has become our day-to-day source of truth for product usage. Funnels retention and cohorts are fast to build trustworthy and easy to share with PMs data and GTM teams data tables keeps our schema sane. adoption across teams was smooth and self-service - Customer Marketing Manager50M-1B USDSoftwareReview Source
Guides & Surveys Simplifies In-App Promotion Creation Despite Being a Very New Product for Amplitude
I primarily use Amplitude for their newer Guides & Surveys (in-app promotion creation) product. I was involved in helping select this product during vendor evaluations and ultimately worked with my company's primary stakeholders to sign a contract with Amplitude (we demoed the product with CommandAI, which was bought by Amplitude during our evaluation). While the product has lent itself well to easily creating visually-appealing in-app promotions with no coding, we have encountered several road bumps along the way that haven't made for the smoothest experience, including targeting limitations, integration limitations (primarily Salesforce - not being able to sync over Contact-level fields), and several bugs while Amplitude continues to ramp up their support for this new product. I will say, however, that the Amplitude Support team, along with our CSM and GM, have listened to our feedback very intently and worked to solve a lot of the limitations we faced early on.