• HOME
  • CATEGORIES

    • CATEGORIES

    • Browse All Categories
  • FOR VENDORS

    • FOR VENDORS

    • Log In to Vendor Portal
    • Get Started
  • REVIEWS

    • REVIEWS

    • Write a Review
    • Product Reviews
    • Vendor Directory
    • Product Comparisons
  • GARTNER PEER COMMUNITY™
  • GARTNER.COM
  • Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQPrivacyTerms of Service
    ©2026 Gartner, Inc. and/or its affiliates.
    All rights reserved.
  • Categories

    • No categories available

      Browse All Categories

      Select a category to view markets

  • For Vendors

    • Log In to Vendor Portal 

    • Get Started 

  • Write a Review

Join / Sign In
  1. Home
  2. /
  3. Amplitude Analytics
Logo of Amplitude Analytics

Amplitude Analytics

byAmplitude
in Web, Product and Digital Experience Analytics
4.4

Overview

Product Information on Amplitude Analytics

Updated 13th October 2025

What is Amplitude Analytics?

Amplitude Analytics is a software designed to help organizations analyze user behavior within digital products. The software enables tracking and understanding of user interactions, providing data on engagement, retention, and conversion. It offers features for event tracking, segmentation, cohort analysis, funnel analysis, and user journeys, allowing businesses to uncover patterns and insights into user actions. Amplitude Analytics assists in measuring impact of product changes and optimizing product decisions based on data-driven evidence. The software addresses the challenge of making informed decisions to improve product performance by delivering actionable analytics and facilitating the identification of user needs and preferences.

Amplitude Analytics Pricing

Amplitude Analytics software offers a pricing model structured in tiers, including a free plan with basic features and usage limits, as well as paid plans that provide expanded data tracking, additional analytics tools, and higher usage quotas. Pricing is typically determined by factors such as the volume of monthly tracked users and the feature set selected, with custom enterprise options available for larger requirements.

Overall experience with Amplitude Analytics

VP, Data and Analytics
500M - 1B USD, Media
FAVORABLE

“Amplitude Analytics: Why the juice is worth the squeeze”

4.0
Mar 31, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Design Specialist
10B - 30B USD, Banking
CRITICAL

“Overwhelming Interface Makes Extracting Actionable Information Challenging”

3.0
Sep 15, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 20th December 2023

Amplitude is a digital analytics platform that gives self-service visibility into the entire customer journey. Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question: "How do our digital products drive our business?"

Company Details

Updated 26th February 2025
Company type
Public
Year Founded
2012
Head office location
San Francisco, United States
Number of employees
501 - 1000
Annual Revenue
250M-500M USD
Website
https://amplitude.com

Do You Manage Peer Insights at Amplitude?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Top Amplitude Analytics Alternatives

Logo of Google Analytics
1. Google Analytics
4.4
(2035 Ratings)
Logo of Adobe Analytics
2. Adobe Analytics
4.4
(313 Ratings)
Logo of Glassbox
3. Glassbox
4.7
(199 Ratings)
View All Alternatives

Peer Discussions

Amplitude Analytics Reviews and Ratings

4.4

(336 Ratings)

Rating Distribution

5 Star
42%
4 Star
54%
3 Star
4%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • VP, Data and Analytics
    50M-1B USD
    Media
    Review Source

    Amplitude Analytics: Why the juice is worth the squeeze

    4.0
    Mar 31, 2026
    It feels like a partnership, they helped get us onboarded which included significant effort as we had a lot of data that still needed wrangling. We engage via Product CABs and have made suggestions that are then taken forth and added to the product roadmap.
  • VP, Data and Analytics
    50M-1B USD
    Media
    Review Source

    Amplitude Analytics: Why the juice is worth the squeeze

    4.0
    Mar 31, 2026
    It feels like a partnership, they helped get us onboarded which included significant effort as we had a lot of data that still needed wrangling. We engage via Product CABs and have made suggestions that are then taken forth and added to the product roadmap.
  • Read All 338 Reviews

    Get unlimited access to verified peer reviews and insights

    Read unlimited Gartner-vetted product reviews
    View and share valuable product insights
    Download full product profiles
    Review products you use today

Recommended Gartner Insights

  • Market Guide for Web, Product and Digital Experience Analytics
Powered by Google TranslateThis service may contain translations provided by Google. Google disclaims all warranties related to the translations, express or implied, including any warranties of accuracy, reliability, and any implied warranties of merchantability, fitness for a particular purpose and noninfringement. Gartner's use of this provider is for operational purposes and does not constitute an endorsement of its products or services.

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

This site is protected by hCaptcha and its Privacy Policy and Terms of Use apply.


Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQsPrivacyTerms of Use

©2026 Gartner, Inc. and/or its affiliates.

All rights reserved.

Reviewer Insights for: Amplitude Analytics
Deciding Factors: Amplitude Analytics Vs. Market Average
Performance of Amplitude Analytics Across Market Features

Amplitude Analytics Likes & Dislikes

Like

Real-time access to insights within the UI and 30 minute analysis within Redshift delivers faster time to insights and decisions. Ability to capture both consented and unconsented page views and stitch these together for more comprehensive reporting. Relationship with vendor feels more like a partnership in that they listen to our challenges and we see product improvements being developed with our needs in mind.

Like

Real-time access to insights within the UI and 30 minute analysis within Redshift delivers faster time to insights and decisions. Ability to capture both consented and unconsented page views and stitch these together for more comprehensive reporting. Relationship with vendor feels more like a partnership in that they listen to our challenges and we see product improvements being developed with our needs in mind.

Like

Real-time access to insights within the UI and 30 minute analysis within Redshift delivers faster time to insights and decisions. Ability to capture both consented and unconsented page views and stitch these together for more comprehensive reporting. Relationship with vendor feels more like a partnership in that they listen to our challenges and we see product improvements being developed with our needs in mind.

Dislike

UI very confusing and not very practical, there are simply too many possibilities and this drives our team and our efforts to sort of unveil the software rather than actually getting value from it.

Dislike

UI very confusing and not very practical, there are simply too many possibilities and this drives our team and our efforts to sort of unveil the software rather than actually getting value from it.

Dislike

UI very confusing and not very practical, there are simply too many possibilities and this drives our team and our efforts to sort of unveil the software rather than actually getting value from it.