I've had a positive experience with the service. I'm not doing deep product analytics, but for testing marketing hypotheses, a few dashboards and the ability to filter and compare data are more than enough for me.

We have been using mixpanel for approximately 2 years in the previous organisation. It is on market the best we have used and the insights it offers is simple awesome. The insights o listening of brands and competition in the market is where mixpanel trumps others in the market. The SEO engine and the analytics provided by Mixpanel, the post option, market industry comparison helps us derive complex solutions based on real time analysis