Overview
Product Information on Mixpanel
Updated 13th October 2025
What is Mixpanel?
Mixpanel Pricing
Overall experience with Mixpanel
Chief Marketing Officer
<50M USD, IT ServicesFAVORABLE
“Service Offers Data Comparison but Interface Updates Occasionally Reduce Usability”
MANAGER
3B - 10B USD, BankingCRITICAL
“Market analytics in one place”
About Company
Company Description
Mixpanel is an event analytics platform that produces real-time charts and visualizations of user interaction with digital products. The platform focuses on providing insights into behaviors such as conversion and retention, enabling teams to make data-driven decisions. Mixpanel targets builders with varying technical expertise, enabling them to focus on successful elements of their products, eliminate inefficiencies and prioritize promising ideas. The company has a global presence, with its headquarters in San Francisco and additional offices in various locations, including New York, Seattle, Austin, London, Barcelona, and Singapore.
Company Details
Company type
Private
Year Founded
2009
Head office location
San Francisco, United States
Number of employees
201 - 500
Website
Do You Manage Peer Insights at Mixpanel?
Access Vendor Portal to update and manage your profile.
Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Top Mixpanel Alternatives
Peer Discussions
Mixpanel Reviews and Ratings
- Chief Marketing Officer<50M USDIT ServicesReview Source
Service Offers Data Comparison but Interface Updates Occasionally Reduce Usability
I've had a positive experience with the service. I'm not doing deep product analytics, but for testing marketing hypotheses, a few dashboards and the ability to filter and compare data are more than enough for me.
Recommended Gartner Insights
This service may contain translations provided by Google. Google disclaims all warranties related to the translations, express or implied, including any warranties of accuracy, reliability, and any implied warranties of merchantability, fitness for a particular purpose and noninfringement. Gartner's use of this provider is for operational purposes and does not constitute an endorsement of its products or services.
