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Mixpanel

byMixpanel
in
4.5
Market Presence: Web, Product and Digital Experience Analytics, Mobile App Analytics

Overview

Product Information on Mixpanel

Updated 13th October 2025

What is Mixpanel?

Mixpanel is an analytics software designed to track user interactions and behaviors within web and mobile applications. The software provides tools for measuring engagement, retention, and conversion metrics, enabling organizations to analyze patterns and trends related to user activity. Mixpanel supports event-based tracking and offers customizable dashboards and reports, allowing teams to segment data and evaluate the effectiveness of product features or changes over time. With its ability to process large volumes of user data and deliver insights into how audiences interact with digital products, the software assists businesses in making data-driven decisions to improve product performance and user satisfaction.

Mixpanel Pricing

Mixpanel is a software that offers a tiered pricing model with plans based on features and data volume, including a free plan with limited capabilities and paid plans that increase in cost with higher event retention, reporting features, and advanced analytics options. The pricing structure enables users to select configurations according to their tracking and analysis needs, with custom pricing available for enterprise requirements.

Overall experience with Mixpanel

Chief Marketing Officer
<50M USD, IT Services
FAVORABLE

“Service Offers Data Comparison but Interface Updates Occasionally Reduce Usability”

5.0
Sep 26, 2025
I've had a positive experience with the service. I'm not doing deep product analytics, but for testing marketing hypotheses, a few dashboards and the ability to filter and compare data are more than enough for me.
MANAGER
3B - 10B USD, Banking
CRITICAL

“Market analytics in one place”

3.0
Mar 7, 2023
We have been using mixpanel for approximately 2 years in the previous organisation. It is on market the best we have used and the insights it offers is simple awesome. The insights o listening of brands and competition in the market is where mixpanel trumps others in the market. The SEO engine and the analytics provided by Mixpanel, the post option, market industry comparison helps us derive complex solutions based on real time analysis

About Company

Company Description

Updated 7th December 2023

Mixpanel is an event analytics platform that produces real-time charts and visualizations of user interaction with digital products. The platform focuses on providing insights into behaviors such as conversion and retention, enabling teams to make data-driven decisions. Mixpanel targets builders with varying technical expertise, enabling them to focus on successful elements of their products, eliminate inefficiencies and prioritize promising ideas. The company has a global presence, with its headquarters in San Francisco and additional offices in various locations, including New York, Seattle, Austin, London, Barcelona, and Singapore.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2009
Head office location
San Francisco, United States
Number of employees
201 - 500
Website
https://mixpanel.com

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Mixpanel
Deciding Factors: Mixpanel Vs. Market Average
Performance of Mixpanel Across Market Features

Mixpanel Likes & Dislikes

Like

Shareable dashboards System of filters and breakdowns User action timeline

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Like

The market listening engine which helps compare industry competition and derive best suited action from a growth and marketing perspective. Product insights to tweak and improve our product to match on surpass the market standards Analytics based on SEO and market trends to improve company OKR and shift perspective.

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Like

The core reports, specifically funnel and retention reports, have saved me a ton of time and are very easy for other team members to work with.

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Dislike

Implementation is only possible through the development team. Sometimes interface updates aren't for the better.

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Dislike

It is less customisable in terms of dashboard and actual analytics Data accuracy is a question as there is no concrete proof of the data being accurate. Approximate information available in the dashboard as agreed by the Mixpanel team itself.

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Dislike

It's expensive, but for us the cost is worthwhile.

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Peer Discussions

Mixpanel Reviews and Ratings

4.5

(157 Ratings)

Rating Distribution

5 Star
43%
4 Star
53%
3 Star
4%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.4

Service & Support

4.4

Product Capabilities

4.5

Last 12 Months
Filter Reviews
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Reviewer Type
Reviewer's Company Size
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  • Chief Marketing Officer
    <50M USD
    IT Services
    Review Source

    Service Offers Data Comparison but Interface Updates Occasionally Reduce Usability

    5.0
    Sep 26, 2025
    I've had a positive experience with the service. I'm not doing deep product analytics, but for testing marketing hypotheses, a few dashboards and the ability to filter and compare data are more than enough for me.
  • Data Scientist
    <50M USD
    Software
    Review Source

    Great BI tool that is constantly getting better

    5.0
    Jul 14, 2025
    Mixpanel is a great business intelligence tool and is constantly improving. Their customer support is top-notch. We switched and the experience has been way better.
  • BUYER
    50M-1B USD
    Retail
    Review Source

    Program Offers Clear Data Presentation and Effective, Actionable Insights for Users

    5.0
    Sep 2, 2025
    Very good program, shows data in an easy-to-view way and gives us actionable insights
  • DATA ANALYST
    <50M USD
    IT Services
    Review Source

    A data product with great UI-UX

    4.0
    Apr 22, 2025
    The UI-UX is great. Quite difficult to set up but in overall it's okay
  • Customer Success Manager
    <50M USD
    Software
    Review Source

    Useful insights

    4.0
    Mar 31, 2025
    Really useful insights into how our customers use our product
...
Showing Result 1-5 of 157

Recommended Gartner Research

  • Market Guide for Web, Product and Digital Experience Analytics

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