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  1. Home
  2. /
  3. Mixpanel
Logo of Mixpanel

Mixpanel

byMixpanel
in
4.5
Market Presence: Web, Product and Digital Experience Analytics, Mobile App Analytics

Overview

Product Information on Mixpanel

Updated 13th October 2025

What is Mixpanel?

Mixpanel is an analytics software designed to track user interactions and behaviors within web and mobile applications. The software provides tools for measuring engagement, retention, and conversion metrics, enabling organizations to analyze patterns and trends related to user activity. Mixpanel supports event-based tracking and offers customizable dashboards and reports, allowing teams to segment data and evaluate the effectiveness of product features or changes over time. With its ability to process large volumes of user data and deliver insights into how audiences interact with digital products, the software assists businesses in making data-driven decisions to improve product performance and user satisfaction.

Mixpanel Pricing

Mixpanel is a software that offers a tiered pricing model with plans based on features and data volume, including a free plan with limited capabilities and paid plans that increase in cost with higher event retention, reporting features, and advanced analytics options. The pricing structure enables users to select configurations according to their tracking and analysis needs, with custom pricing available for enterprise requirements.

Overall experience with Mixpanel

Chief Marketing Officer
<50M USD, IT Services
FAVORABLE

“Service Offers Data Comparison but Interface Updates Occasionally Reduce Usability”

5.0
Sep 26, 2025
I've had a positive experience with the service. I'm not doing deep product analytics, but for testing marketing hypotheses, a few dashboards and the ability to filter and compare data are more than enough for me.
MANAGER
3B - 10B USD, Banking
CRITICAL

“Market analytics in one place”

3.0
Mar 7, 2023
We have been using mixpanel for approximately 2 years in the previous organisation. It is on market the best we have used and the insights it offers is simple awesome. The insights o listening of brands and competition in the market is where mixpanel trumps others in the market. The SEO engine and the analytics provided by Mixpanel, the post option, market industry comparison helps us derive complex solutions based on real time analysis

About Company

Company Description

Updated 7th December 2023

Mixpanel is an event analytics platform that produces real-time charts and visualizations of user interaction with digital products. The platform focuses on providing insights into behaviors such as conversion and retention, enabling teams to make data-driven decisions. Mixpanel targets builders with varying technical expertise, enabling them to focus on successful elements of their products, eliminate inefficiencies and prioritize promising ideas. The company has a global presence, with its headquarters in San Francisco and additional offices in various locations, including New York, Seattle, Austin, London, Barcelona, and Singapore.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2009
Head office location
San Francisco, United States
Number of employees
201 - 500
Website
https://mixpanel.com

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Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Mixpanel
Deciding Factors: Mixpanel Vs. Market Average
Performance of Mixpanel Across Market Features

Mixpanel Likes & Dislikes

Like

Shareable dashboards System of filters and breakdowns User action timeline

Like

The market listening engine which helps compare industry competition and derive best suited action from a growth and marketing perspective. Product insights to tweak and improve our product to match on surpass the market standards Analytics based on SEO and market trends to improve company OKR and shift perspective.

Like

-Ease of use -Accessibility -Data accuracy

Dislike

Implementation is only possible through the development team. Sometimes interface updates aren't for the better.

Dislike

It is less customisable in terms of dashboard and actual analytics Data accuracy is a question as there is no concrete proof of the data being accurate. Approximate information available in the dashboard as agreed by the Mixpanel team itself.

Dislike

I do not have any issues

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Peer Discussions

Mixpanel Reviews and Ratings

4.5

(157 Ratings)

Rating Distribution

5 Star
43%
4 Star
53%
3 Star
4%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.4

Service & Support

4.4

Product Capabilities

4.5

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Chief Marketing Officer
    <50M USD
    IT Services
    Review Source

    Service Offers Data Comparison but Interface Updates Occasionally Reduce Usability

    5.0
    Sep 26, 2025
    I've had a positive experience with the service. I'm not doing deep product analytics, but for testing marketing hypotheses, a few dashboards and the ability to filter and compare data are more than enough for me.
  • BUYER
    50M-1B USD
    Retail
    Review Source

    Program Offers Clear Data Presentation and Effective, Actionable Insights for Users

    5.0
    Sep 2, 2025
    Very good program, shows data in an easy-to-view way and gives us actionable insights
  • Data Scientist
    <50M USD
    Software
    Review Source

    Great BI tool that is constantly getting better

    5.0
    Jul 14, 2025
    Mixpanel is a great business intelligence tool and is constantly improving. Their customer support is top-notch. We switched and the experience has been way better.
  • DATA ANALYST
    <50M USD
    IT Services
    Review Source

    A data product with great UI-UX

    4.0
    Apr 22, 2025
    The UI-UX is great. Quite difficult to set up but in overall it's okay
  • Customer Success Manager
    <50M USD
    Software
    Review Source

    Useful insights

    4.0
    Mar 31, 2025
    Really useful insights into how our customers use our product
...
Showing Result 1-5 of 157

Recommended Gartner Insights

  • Market Guide for Web, Product and Digital Experience Analytics

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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