Google Analytics

4.4

Overview

Product Information on Google Analytics

Updated 13th October 2025

What is Google Analytics?

Google Analytics is a software that provides tools for tracking and analyzing website and application traffic. The software enables users to collect data on visitor behavior, session duration, page views, traffic sources, and device usage. It offers features for event tracking, custom reporting, goal setting, and audience segmentation, allowing users to gain insights into how digital content is accessed and interacted with. By aggregating and visualizing data, the software supports organizations in understanding user engagement and optimizing digital marketing strategies. It addresses the business problem of measuring the effectiveness of digital presence and supports decision-making for content and campaign improvement.

Overall experience with Google Analytics

MANAGER OF IT SERVICES
<50M USD, Real Estate
FAVORABLE

In-Depth Analysis Tool Offers Real-Time Data Review and Seamless Integration

5.0
Sep 16, 2025
Great analysis tool, that allows in-depth and detailed analysis, which can help identify areas for improvement.
Marketing Manager And UX Designer
<50M USD, Software
CRITICAL

Difficult to use, tries to be too clever.

3.0
Jan 7, 2025
Can provide extremely detailed website analytics, but ease of use is very poor.

About Company

Company Description

Googlers is a company that creates products intended to create opportunities for an extensive audience, regardless of their location across the globe. The company values diverse perspectives, imaginations and non-conformity to predefined norms and impossibilities. The goal is to build products while incorporating uniqueness of each individual involved in this process, aiming to make their products accessible and useful to all.

Company Details

Company type
Public
Year Founded
1998
Head office location
Mountain View, CA, United States
Annual Revenue
30B+ USD

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Google Analytics
Deciding Factors: Google Analytics Vs. Market Average
Performance of Google Analytics Across Market Features

Google Analytics Likes & Dislikes

Top Google Analytics Alternatives

4.4
(311 Ratings)
4.4
(284 Ratings)
4.7
(199 Ratings)

Peer Discussions

Google Analytics Reviews and Ratings

4.4

(2018 Ratings)

Rating Distribution

5 Star
56%
4 Star
41%
3 Star
3%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.5

Integration & Deployment

4.6

Service & Support

4.4

Product Capabilities

4.6

Last 12 Months
Filter Reviews
Sort By:
Most helpful
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • MANAGER OF IT SERVICES
    <50M USD
    Real Estate
    Review Source

    In-Depth Analysis Tool Offers Real-Time Data Review and Seamless Integration

    5.0
    Sep 16, 2025
    Great analysis tool, that allows in-depth and detailed analysis, which can help identify areas for improvement.
  • Marketing Manager
    <50M USD
    Services (non-Government)
    Review Source

    Detailed Analytics and Segmentation Enhance Understanding of Traffic and Conversions

    5.0
    Aug 6, 2025
    I'm a big Google tools fan, and for my analytics it has been a fundamental tool in my entire marketing tech stack. It's powerful and packed with insights, helping the team understand traffic, how users behave and what's driving conversions.
  • MARKETING ASSOCIATE
    <50M USD
    Services (non-Government)
    Review Source

    Built-In Training and Certification Can Help Ease Initial Learning Curve Challenges

    4.0
    Oct 9, 2025
    Very useful product, but does require time to get used to. Worth doing the training, which is great that it's free and built in, and provdes a certificate which you can get if you pass.
  • OPERATIONS EXECUTIVE
    1B-10B USD
    Retail
    Review Source

    Organized Insights and Real-Time Tracking Define Google Analytics Experience

    4.0
    Sep 30, 2025
    My overall experience with Google Analytics has been positive. The platform provides detailed insights into user behavior and engagement is also very good, this makes it easier to understand the audience pattern and measure performance.
  • MANAGER
    50M-1B USD
    Media
    Review Source

    Understanding Customer Behavior Enhanced, Yet GA4 Interface Navigation Proves Difficult

    5.0
    Oct 14, 2025
    Google Analytics is a great tool to truly understand customer behavior across all marketing paltforms for your website.
...
Showing Result 1-5 of 2126

Recommended Gartner Research