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  1. Home
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  3. Google Analytics 360
Logo of Google Analytics 360

Google Analytics 360

byGoogle
in Web, Product and Digital Experience Analytics
4.5

Overview

Product Information on Google Analytics 360

Updated 13th October 2025

What is Google Analytics 360?

Google Analytics 360 is an analytics software designed to provide advanced measurement and reporting capabilities for businesses seeking to optimize their digital strategies. This software collects and analyzes data from websites and applications, enabling users to understand user behavior, traffic sources, and conversion paths. Features include customizable dashboards, real-time reporting, integration with advertising and marketing platforms, and detailed segmentation of audiences. The software addresses the business problem of measuring and improving digital performance by delivering insights into user interactions, campaign effectiveness, and website functionality, thereby supporting data-driven decision making for marketing and operational improvements.

Google Analytics 360 Pricing

Google Analytics 360 software uses a subscription-based pricing model, typically offering tiered annual contracts based on data volume and feature requirements. The software provides advanced analytics capabilities and access to premium support and integrations. Pricing is determined by the level of usage and specific business needs, and is usually negotiated directly with the provider.

Overall experience with Google Analytics 360

PERFOMANCE MARKETING MANAGER
1B - 3B USD, Services (non-Government)
FAVORABLE

“Google Analytics 360 Facilitates Detailed Analysis.”

5.0
Jan 30, 2026
Google Analytics 360 is a central tool for analyzing digital performance, allowing you to have a consolidated view of all channels (Google, Meta, TikTok, programmatic) and consistently measure the impact of campaigns. We can understand all user behavior on the website, from how they arrived until they converted.
Automated Translation from Portuguese
SENIOR SOFTWARE ENGINEER
250M - 500M USD, Retail
CRITICAL

“Google Analytics 360 - Review”

3.0
Nov 26, 2024
Google Analytics 360 is a supercharged version of regular Google Analytics. It works smoothly with various Google Tools to give us all the data we need for smart business choices. It's built for big companies with more complex needs. Google Analytics is great at showing us reports and is easy to use. It really helps us monitor what people are doing on our website and it makes life very simple for admin people.

About Company

Company Description

Updated 25th July 2024

Googlers is a company that creates products intended to create opportunities for an extensive audience, regardless of their location across the globe. The company values diverse perspectives, imaginations and non-conformity to predefined norms and impossibilities. The goal is to build products while incorporating uniqueness of each individual involved in this process, aiming to make their products accessible and useful to all.

Company Details

Updated 11th November 2024
Company type
Public
Year Founded
1998
Head office location
Mountain View, CA, United States
Annual Revenue
30B+ USD
Website
www.google.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Google Analytics 360 Reviews and Ratings

4.5

(125 Ratings)

Rating Distribution

5 Star
46%
4 Star
45%
3 Star
7%
2 Star
2%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.4

Service & Support

4.2

Product Capabilities

4.6

Filter Reviews
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Most helpful
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  • PERFOMANCE MARKETING MANAGER
    1B-10B USD
    Services (non-Government)
    Review Source

    Google Analytics 360 Facilitates Detailed Analysis.

    5.0
    Jan 30, 2026
    Google Analytics 360 is a central tool for analyzing digital performance, allowing you to have a consolidated view of all channels (Google, Meta, TikTok, programmatic) and consistently measure the impact of campaigns. We can understand all user behavior on the website, from how they arrived until they converted.
    Automated Translation from Portuguese
  • Ems Instructor
    1B-10B USD
    Banking
    Review Source

    Advanced Compliance Features With Real Time Analytics with AI-Driven Capabilities

    5.0
    Feb 17, 2026
    Google Analytics delivers dynamic collaboration with third party Business Intelligence, CRMs, ERPs with supported SDKs, APIs and Connector tools, which makes insights and analytics more effective in real time venue of organization.
  • FINANCIAL AID SPECIALIST
    50M-1B USD
    Banking
    Review Source

    Comprehensive Data Reports Enhance Analysis Capabilities but Interface Can Be Overwhelming

    4.0
    Dec 8, 2025
    The experience has been pretty great with Google Analytics 360 because it offers me a report which contains deep data so I can analyze the user behavior. The data processing speed is pretty quick and accurate.
  • It Manager
    50M-1B USD
    IT Services
    Review Source

    Powerful website statistics but complex setup for beginners

    4.0
    Feb 24, 2026
    A leading and effective solution for obtaining website statistics
    Automated Translation from French
  • SERVICE AND OPERATIONS MANAGER
    1B-10B USD
    IT Services
    Review Source

    Trusted Platform for Deep-Dive Analytics and Data Driven Insights by Google

    5.0
    Oct 23, 2025
    I 've been using Google Analytics 360 to enhance the secure website atmosphere and marketing insights evaluation to maintain ROI and productivity scores for allocating budgets.
...
Showing Result 1-5 of 134

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Reviewer Insights for: Google Analytics 360
Performance of Google Analytics 360 Across Market Features

Google Analytics 360 Likes & Dislikes

Like

The platform is very flexible, and we were able to achieve in-depth analysis. We were able to create conversion events and custom audiences, explore multiple dimensions and metrics through the Explore functionality, and integrate reports into Looker Studio to make them more visual and shareable with all stakeholders. For those who invest time, it offers detailed insights that make optimization and decision-making more effective.

Automated Translation from Portuguese
Like

Google Analytics 360 is a very special tool that helps us understand how our website is doing and what people are doing on it. This helps to make plans to get more users and grow our business. It also shows us which advertising channels are working best so that we can spend our money wisely. It is really good at handling a lot of data and works well with other tools. It is easy to use from anywhere.

Like

Google Console offers organic data search, data refinement, and virtual traffic on Google Analytics Boards Report. It easily merges with Shopify, API Connectors, Wordpress and Hubspot to initiate campaigns for ads to enhance sales and visits by Meta Virtual Crowds. It provides enterprise level customization and compliance according to GDPRA, ISO 9001 which makes it easier for us to go with Global Client Insights to cover on our end.

Dislike

Complex for beginners, requiring time to understand how the platform works. BigQuery integration is necessary for large volumes of data. Data retention is only up to 14 months, which can be limiting when comparing previous years.

Automated Translation from Portuguese
Dislike

I observed a few downsides too in Google Analytics 360. It costs more than the free version, and the initial set up could be found a little tricky. We don't get much access to raw data and there is scope for improvement in design. Sometimes, getting help from the support team can become tough as not all support team staff are fully skilled in the product. But even after all these downsides it still does the job very well and has a great product roadmap and features too.

Dislike

It's the best market solution for evaluation and product insights. I have never been in troubleshooting with this tool till now.