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  1. Home
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  3. Google Analytics 360
Logo of Google Analytics 360

Google Analytics 360

byGoogle
in Web, Product and Digital Experience Analytics
4.5

Overview

Product Information on Google Analytics 360

Updated 13th October 2025

What is Google Analytics 360?

Google Analytics 360 is an analytics software designed to provide advanced measurement and reporting capabilities for businesses seeking to optimize their digital strategies. This software collects and analyzes data from websites and applications, enabling users to understand user behavior, traffic sources, and conversion paths. Features include customizable dashboards, real-time reporting, integration with advertising and marketing platforms, and detailed segmentation of audiences. The software addresses the business problem of measuring and improving digital performance by delivering insights into user interactions, campaign effectiveness, and website functionality, thereby supporting data-driven decision making for marketing and operational improvements.

Google Analytics 360 Pricing

Google Analytics 360 software uses a subscription-based pricing model, typically offering tiered annual contracts based on data volume and feature requirements. The software provides advanced analytics capabilities and access to premium support and integrations. Pricing is determined by the level of usage and specific business needs, and is usually negotiated directly with the provider.

Overall experience with Google Analytics 360

PERFOMANCE MARKETING MANAGER
1B - 3B USD, Services (non-Government)
FAVORABLE

“Google Analytics 360 Facilitates Detailed Analysis.”

5.0
Jan 30, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Automated Translation from Portuguese
SENIOR SOFTWARE ENGINEER
250M - 500M USD, Retail
CRITICAL

“Google Analytics 360 - Review”

3.0
Nov 26, 2024
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 25th July 2024

Googlers is a company that creates products intended to create opportunities for an extensive audience, regardless of their location across the globe. The company values diverse perspectives, imaginations and non-conformity to predefined norms and impossibilities. The goal is to build products while incorporating uniqueness of each individual involved in this process, aiming to make their products accessible and useful to all.

Company Details

Updated 11th November 2024
Company type
Public
Year Founded
1998
Head office location
Mountain View, CA, United States
Annual Revenue
30B+ USD
Website
www.google.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Google Analytics 360 Reviews and Ratings

4.5

(125 Ratings)

Rating Distribution

5 Star
46%
4 Star
45%
3 Star
7%
2 Star
2%
1 Star
0%
Why ratings and reviews count differ?
  • PERFOMANCE MARKETING MANAGER
    1B-10B USD
    Services (non-Government)
    Review Source

    Google Analytics 360 Facilitates Detailed Analysis.

    5.0
    Jan 30, 2026
    Google Analytics 360 is a central tool for analyzing digital performance, allowing you to have a consolidated view of all channels (Google, Meta, TikTok, programmatic) and consistently measure the impact of campaigns. We can understand all user behavior on the website, from how they arrived until they converted.
    Automated Translation from Portuguese
  • PERFOMANCE MARKETING MANAGER
    1B-10B USD
    Services (non-Government)
    Review Source

    Google Analytics 360 Facilitates Detailed Analysis.

    5.0
    Jan 30, 2026
    Google Analytics 360 is a central tool for analyzing digital performance, allowing you to have a consolidated view of all channels (Google, Meta, TikTok, programmatic) and consistently measure the impact of campaigns. We can understand all user behavior on the website, from how they arrived until they converted.
    Automated Translation from Portuguese
  • Read All 134 Reviews

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Reviewer Insights for: Google Analytics 360
Performance of Google Analytics 360 Across Market Features

Google Analytics 360 Likes & Dislikes

Like

The platform is very flexible, and we were able to achieve in-depth analysis. We were able to create conversion events and custom audiences, explore multiple dimensions and metrics through the Explore functionality, and integrate reports into Looker Studio to make them more visual and shareable with all stakeholders. For those who invest time, it offers detailed insights that make optimization and decision-making more effective.

Automated Translation from Portuguese
Like

The platform is very flexible, and we were able to achieve in-depth analysis. We were able to create conversion events and custom audiences, explore multiple dimensions and metrics through the Explore functionality, and integrate reports into Looker Studio to make them more visual and shareable with all stakeholders. For those who invest time, it offers detailed insights that make optimization and decision-making more effective.

Automated Translation from Portuguese
Like

The platform is very flexible, and we were able to achieve in-depth analysis. We were able to create conversion events and custom audiences, explore multiple dimensions and metrics through the Explore functionality, and integrate reports into Looker Studio to make them more visual and shareable with all stakeholders. For those who invest time, it offers detailed insights that make optimization and decision-making more effective.

Automated Translation from Portuguese
Dislike

I observed a few downsides too in Google Analytics 360. It costs more than the free version, and the initial set up could be found a little tricky. We don't get much access to raw data and there is scope for improvement in design. Sometimes, getting help from the support team can become tough as not all support team staff are fully skilled in the product. But even after all these downsides it still does the job very well and has a great product roadmap and features too.

Dislike

I observed a few downsides too in Google Analytics 360. It costs more than the free version, and the initial set up could be found a little tricky. We don't get much access to raw data and there is scope for improvement in design. Sometimes, getting help from the support team can become tough as not all support team staff are fully skilled in the product. But even after all these downsides it still does the job very well and has a great product roadmap and features too.

Dislike

I observed a few downsides too in Google Analytics 360. It costs more than the free version, and the initial set up could be found a little tricky. We don't get much access to raw data and there is scope for improvement in design. Sometimes, getting help from the support team can become tough as not all support team staff are fully skilled in the product. But even after all these downsides it still does the job very well and has a great product roadmap and features too.