Overview
Product Information on Google Analytics 360
What is Google Analytics 360?
Google Analytics 360 Pricing
Overall experience with Google Analytics 360
“Trusted Platform for Deep-Dive Analytics and Data Driven Insights by Google”
“Google Analytics 360: a weakened digital marketing platform loses ground”
About Company
Company Description
Googlers is a company that creates products intended to create opportunities for an extensive audience, regardless of their location across the globe. The company values diverse perspectives, imaginations and non-conformity to predefined norms and impossibilities. The goal is to build products while incorporating uniqueness of each individual involved in this process, aiming to make their products accessible and useful to all.
Company Details
Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Google Analytics 360
Performance of Google Analytics 360 Across Market Features
Google Analytics 360 Likes & Dislikes
Google Analytics can easily handle huge data loads with accuracy, which improves our enterprises daily basis data-driven marketing decision by looking out on deep insights. Analytics 360 offers a unified system with smart integrations with BigQuery, Google Ads, Amazon Ads and Meta Ads.
Read Full ReviewIf you are a BigQuery user, you will have a much better experience of Google Analytics 360 and may find some efficiencies there. I also do appreciate that, after a rocky start Google has made a variety of improvements to Google Analytics 360 since launching GA4, including making it easier and more straightforward to apply filters to your data views. And while it's a pain to have to create custom reports to replicate many of the views I had prior to the GA4 rollout, I will say that the custom report builder interface in the GA4 version of Google Analytics 360 is much better than the old version. The custom report builder offers much greater flexibility in terms of pairing metrics and dimensions, report visualizations and report drill-downs.
Read Full ReviewUnsampled data, integration with BigQuery, and customizable reports. It really helps with data-driven decisions.
Read Full Review
It integrates smoothly within Googles environment, but connections to non-Google platforms (SAP ERP, Microsoft Dynamics 360, Workday HCM and third-party BI Suites require additional configuration or third-party connectors with IT specialists.
Read Full ReviewThe overall experience with Google Analytics 360 post-GA4 rollout has been so poor that it's hard to know where to start. The emphasis on curating default reports based on your site's goal is one thing that I hate and have had clients really struggle with. The goals recommended by GA360 and resulting list of reports are often too limited. The transition from segments in pre-GA4 Google Analytics 360 to audiences in post-GA4 is absolutely terrible for digital marketers. With a limit of only 50 audiences that you can create, I am far less able to examine specific traffic and customer subsets than I used to be which creates significant challenges in campaign analysis and targeting. The expanded definition of event (every site interaction is an event now) has also created challenges in understanding customer behavior by requiring much more customization and heavy use of custom dimensions which is a very time consuming manual process.
Read Full ReviewComplexity with setup, it's not plug-n-play. High cost. It seems overwhelming at first. Learning curve can lead to misinterpretation of data at first time.
Read Full ReviewTop Google Analytics 360 Alternatives
Peer Discussions
Google Analytics 360 Reviews and Ratings
- SERVICE AND OPERATIONS MANAGER1B-10B USDIT ServicesReview Source
Trusted Platform for Deep-Dive Analytics and Data Driven Insights by Google
I 've been using Google Analytics 360 to enhance the secure website atmosphere and marketing insights evaluation to maintain ROI and productivity scores for allocating budgets. - Analytics Engineer50M-1B USDHealthcare and BiotechReview Source
Data Accuracy and Unsampled Data Applauded Despite GA360’s High Cost Concerns
My overall experience with GA360 was great. Advanced features, scalability and data accuracy made it an essential tool for my work. There were only a few tasks that this tool wasn't capable of handling. - CUSTOMER SERVICE & SUPPORT ASSOCIATE<50M USDRetailReview Source
Personalization Features and Ease of Use Receive Positive Remarks from Users
Excellent, amazing, easy to use, and easy to navigate. I highly recommend using this. - SR. PRODUCT DESIGNERGov't/PS/EdEducationReview Source
Product Features Applauded Though Performance Drops With Extensive Data
I find the product easy to use and I can complete my tasks effectively. - MARKETING ASSOCIATE1B-10B USDSoftwareReview Source
Granular analytics worth the learning curve.
Robust analytics, but with a learning curve. There is a lot to explore, and some is intuitive, but training will benefit a user.