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  3. Google Analytics 360
Logo of Google Analytics 360

Google Analytics 360

byGoogle
in Web, Product and Digital Experience Analytics
4.4

Overview

Product Information on Google Analytics 360

Updated 13th October 2025

What is Google Analytics 360?

Google Analytics 360 is an analytics software designed to provide advanced measurement and reporting capabilities for businesses seeking to optimize their digital strategies. This software collects and analyzes data from websites and applications, enabling users to understand user behavior, traffic sources, and conversion paths. Features include customizable dashboards, real-time reporting, integration with advertising and marketing platforms, and detailed segmentation of audiences. The software addresses the business problem of measuring and improving digital performance by delivering insights into user interactions, campaign effectiveness, and website functionality, thereby supporting data-driven decision making for marketing and operational improvements.

Google Analytics 360 Pricing

Google Analytics 360 software uses a subscription-based pricing model, typically offering tiered annual contracts based on data volume and feature requirements. The software provides advanced analytics capabilities and access to premium support and integrations. Pricing is determined by the level of usage and specific business needs, and is usually negotiated directly with the provider.

Overall experience with Google Analytics 360

SERVICE AND OPERATIONS MANAGER
1B - 3B USD, IT Services
FAVORABLE

“Trusted Platform for Deep-Dive Analytics and Data Driven Insights by Google”

5.0
Oct 23, 2025
I 've been using Google Analytics 360 to enhance the secure website atmosphere and marketing insights evaluation to maintain ROI and productivity scores for allocating budgets.
SENIOR SOFTWARE ENGINEER
250M - 500M USD, Retail
CRITICAL

“Google Analytics 360 - Review”

3.0
Nov 26, 2024
Google Analytics 360 is a supercharged version of regular Google Analytics. It works smoothly with various Google Tools to give us all the data we need for smart business choices. It's built for big companies with more complex needs. Google Analytics is great at showing us reports and is easy to use. It really helps us monitor what people are doing on our website and it makes life very simple for admin people.

About Company

Company Description

Updated 11th November 2024

Googlers is a company that creates products intended to create opportunities for an extensive audience, regardless of their location across the globe. The company values diverse perspectives, imaginations and non-conformity to predefined norms and impossibilities. The goal is to build products while incorporating uniqueness of each individual involved in this process, aiming to make their products accessible and useful to all.

Company Details

Updated 11th November 2024
Company type
Public
Year Founded
1998
Head office location
Mountain View, CA, United States
Annual Revenue
30B+ USD
Website
www.google.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Google Analytics 360
Performance of Google Analytics 360 Across Market Features

Google Analytics 360 Likes & Dislikes

Like

Google Analytics can easily handle huge data loads with accuracy, which improves our enterprises daily basis data-driven marketing decision by looking out on deep insights. Analytics 360 offers a unified system with smart integrations with BigQuery, Google Ads, Amazon Ads and Meta Ads.

Like

Google Analytics 360 is a very special tool that helps us understand how our website is doing and what people are doing on it. This helps to make plans to get more users and grow our business. It also shows us which advertising channels are working best so that we can spend our money wisely. It is really good at handling a lot of data and works well with other tools. It is easy to use from anywhere.

Like

It works fine for heavy data traffic, which makes it good for large scale enterprises. The integration with other Google software is pretty impressive, such as BigQuery and Marketing Platform.

Dislike

It integrates smoothly within Googles environment, but connections to non-Google platforms (SAP ERP, Microsoft Dynamics 360, Workday HCM and third-party BI Suites require additional configuration or third-party connectors with IT specialists.

Dislike

I observed a few downsides too in Google Analytics 360. It costs more than the free version, and the initial set up could be found a little tricky. We don't get much access to raw data and there is scope for improvement in design. Sometimes, getting help from the support team can become tough as not all support team staff are fully skilled in the product. But even after all these downsides it still does the job very well and has a great product roadmap and features too.

Dislike

The user interface is overloaded with options which cause disturbance. We need external tools for visualization of some insights.

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Peer Discussions

Google Analytics 360 Reviews and Ratings

4.4

(123 Ratings)

Rating Distribution

5 Star
45%
4 Star
46%
3 Star
7%
2 Star
2%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.5

Service & Support

4.2

Product Capabilities

4.6

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • SERVICE AND OPERATIONS MANAGER
    1B-10B USD
    IT Services
    Review Source

    Trusted Platform for Deep-Dive Analytics and Data Driven Insights by Google

    5.0
    Oct 23, 2025
    I 've been using Google Analytics 360 to enhance the secure website atmosphere and marketing insights evaluation to maintain ROI and productivity scores for allocating budgets.
  • FINANCIAL AID SPECIALIST
    50M-1B USD
    Banking
    Review Source

    Comprehensive Data Reports Enhance Analysis Capabilities but Interface Can Be Overwhelming

    4.0
    Dec 8, 2025
    The experience has been pretty great with Google Analytics 360 because it offers me a report which contains deep data so I can analyze the user behavior. The data processing speed is pretty quick and accurate.
  • Analytics Engineer
    50M-1B USD
    Healthcare and Biotech
    Review Source

    Data Accuracy and Unsampled Data Applauded Despite GA360’s High Cost Concerns

    4.0
    Jun 17, 2025
    My overall experience with GA360 was great. Advanced features, scalability and data accuracy made it an essential tool for my work. There were only a few tasks that this tool wasn't capable of handling.
  • CUSTOMER SERVICE & SUPPORT ASSOCIATE
    <50M USD
    Retail
    Review Source

    Personalization Features and Ease of Use Receive Positive Remarks from Users

    5.0
    Jun 16, 2025
    Excellent, amazing, easy to use, and easy to navigate. I highly recommend using this.
  • SR. PRODUCT DESIGNER
    Gov't/PS/Ed
    Education
    Review Source

    Product Features Applauded Though Performance Drops With Extensive Data

    5.0
    Jun 17, 2025
    I find the product easy to use and I can complete my tasks effectively.
...
Showing Result 1-5 of 132

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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