Overview
Product Information on Iterable
What is Iterable?
Iterable Pricing
Iterable Product Images
Overall experience with Iterable
“A brilliantly intuitive easy-to-use platform that is helping us to enhance our email marketing strategy”
“Good enough but some glitches”
About Company
Company Description
Iterable is an AI-powered customer communication platform built for moments-based marketing. The platform uses real-time behavioral data and automation to support personalized customer experiences. Iterable includes features for data activation, message orchestration, and personalization. Smart Ingest enables teams to connect cloud data warehouses without engineering support, and Iterable’s AI Suite offers tools for content optimization and predictive personalization. Iterable helps marketing teams build coordinated, data-driven communication strategies by delivering cross-channel experiences across email, SMS, mobile push notifications, in-app messaging, and web.
Company Details
Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
User Sentiment About Iterable
Reviewer Insights for: Iterable
Deciding Factors: Iterable Vs. Market Average
Performance of Iterable Across Market Features
Iterable Likes & Dislikes
I love how intuitive the platform is - I needed to hit the ground running when I started as a new user to Iterable and it was easy to do that straight away, and then further build on my knowledge with the Iterable Foundations Course and supporting documentation. There are a number of ways to build emails, so if you're at an intermediate level or an HTML pro, you can easily build beautiful attention-grabbing designs. Testing your emails is really simple to set up and report on, which means you don't have to spend ages trawling through data, you can test and learn quickly and easily, to optimise your campaigns.
Read Full ReviewWhat I like most about Iterable is its intuitive interface and flexibility. The platform makes it easy for our teams to build, test, and optimize communications at scale. I also appreciate how responsive the Iterable team is to feedback--continuously improving the product and adding features that support our evolving needs.
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When scheduling in different timezones it won't allow me to turn on STO, I have to remember to go back and do it. Heatmaps stopped working recently.
Read Full ReviewIts difficult to be able to identify certain customers for particular customer journeys, and the user experience could be better
Read Full ReviewWhat I dislike most is the limitations within the analytics and experimentation capabilities. Our team often finds the built-in tools insufficient for the level of insight and rigor we aim for, which requires us to export data and rely on our own dashboards and experimentation frameworks. Enhancing these areas would significantly improve the end-to-end experience.
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Peer Discussions
Iterable Reviews and Ratings
- Marketing Manager<50M USDConsumer GoodsReview Source
A brilliantly intuitive easy-to-use platform that is helping us to enhance our email marketing strategy
I find the platform so simple to use and there are so many opportunities I'm yet to explore as we build our email marketing strategy. As a new user this year I've been hugely impressed by the Foundations course available to become Iterable certified- it's given me a huge boost in confidence in planning my campaigns and journeys. Planning, creating and reporting on our communications is easy, and the support structure in place means I have the option to use the extensive online support and training documentation, contact the support team or check in with my Account Manager should I need to. Regular webinars and the annual conference are a great way to keep up to date with all the latest trends and enhancements. - Group Product Manager10B+ USDRetailReview Source
A reliable, collaborative partner supporting scalable growth
Overall, Iterable has been an excellent partner for our company. We've been using the platform for nearly five years and have seen strong results in our digital communications throughout that time. We deeply appreciate the consistent support, collaboration, and ability to scale with us as our needs grow. The interface is intuitive, and we value the opportunity to share feedback on new features and enhancements. Thanks for the continued partnership! - Marketing Manager50M-1B USDTransportationReview Source
Effective Support and Documentation Enhance Ease of Use for Iterable Platform
The team at Iterable is very attentive and enthusiastic about their product and customers. We have felt very supported through all the changes we've made when looking for advice and tips/tricks. Iterable itself is user friendly and a very powerful tool when the data is hooked up correctly. - Product Manager10B+ USDRetailReview Source
A fast, intuitive platform that makes daily marketing work easier
Iterable has been a very usable and intuitive platform for our team. When we need to quickly investigate something, my first instinct is to check Iterable before turning to other tools because it's fast, easy to navigate, and provides reliable, high-value data. The interface makes it simple to find what we need, troubleshoot efficiently, and move quickly--especially during time-sensitive analyses. - Communications Associate1B-10B USDReal EstateReview Source
Iterable: Our Primary Platform for Customer Communications
We've had Iterable for a few years now, and the system has been able to support all of our communication needs.