Iterable is a powerful and intuitive platform with a solid team behind it. While there are some improvements I'd like to see, the company has shown that they are receptive to user feedback and are innovators in the space.

While the platform is generally easy to navigate and has strong usability, there are certain features that detract from the overall experience. The segmentation tool is overcomplicated and frequent updates to different areas of the platform provide little added value. For example, recent changes made to the image tool have made uploading and changing an image time consuming.