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Logo of Marketing Cloud

Marketing Cloud

bySalesforce
in
4.2
Market Presence: Multichannel Marketing Hubs, Location Based Marketing Software

Overview

Product Information on Marketing Cloud

Updated 13th October 2025

What is Marketing Cloud?

Marketing Cloud is a software that enables organizations to manage and automate marketing activities across multiple channels, including email, mobile, social media and web. The software provides features such as audience segmentation, personalized messaging, campaign management, data analytics and reporting. It helps businesses streamline the creation, execution and monitoring of marketing campaigns, allowing for improved targeting and engagement with prospects and customers. Marketing Cloud supports integration with various customer relationship management platforms and other enterprise systems, facilitating a unified view of customer interactions. The software addresses the business need for coordinated, data-driven marketing strategies that enhance operational efficiency and support measurable outcomes.

Marketing Cloud Pricing

Marketing Cloud software offers tiered subscription pricing based on the range of features and user access required. The pricing model typically includes different editions with varying capabilities such as email marketing, automation tools, analytics, and integration options. Costs are determined according to the selected plan, usage volume, and additional feature modules that may be added to the subscription.

Overall experience with Marketing Cloud

Marketing Manager
<50M USD, Miscellaneous
FAVORABLE

“Salesforce Marketing Cloud Offers Custom Lists and A/B Testing With Basic Interface”

5.0
Apr 22, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Marketing Manager
10B - 30B USD, Consumer Goods
CRITICAL

“Platform Strength Noted But Regional Support and Pricing Vary Significantly”

3.0
Apr 1, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 6th March 2025

Salesforce is a company that integrates artificial intelligence with customer relationship management and data to create solutions for customer-related concerns. Salesforce's primary business problem is to enhance the interaction between businesses and their customers by leveraging technology.

Company Details

Updated 2nd November 2023
Company type
Public
Year Founded
1999
Head office location
San Francisco, United States
Number of employees
10001+
Annual Revenue
30B+ USD
Website
http://www.salesforce.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Marketing Cloud Reviews and Ratings

4.2

(485 Ratings)

Rating Distribution

5 Star
37%
4 Star
46%
3 Star
13%
2 Star
3%
1 Star
1%
Why ratings and reviews count differ?
  • Marketing Manager
    <50M USD
    Miscellaneous
    Review Source

    Salesforce Marketing Cloud Offers Custom Lists and A/B Testing With Basic Interface

    5.0
    Apr 22, 2026
    Salesforce Marketing Cloud is so great! We use it to send all of our emails to our members, seamlessly integrating with our existing Salesforce products that our member engagement team uses.
  • Marketing Manager
    <50M USD
    Miscellaneous
    Review Source

    Salesforce Marketing Cloud Offers Custom Lists and A/B Testing With Basic Interface

    5.0
    Apr 22, 2026
    Salesforce Marketing Cloud is so great! We use it to send all of our emails to our members, seamlessly integrating with our existing Salesforce products that our member engagement team uses.
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Recommended Gartner Insights

  • Critical Capabilities for Multichannel Marketing Hubs
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User Sentiment About Marketing Cloud
Reviewer Insights for: Marketing Cloud
Deciding Factors: Marketing Cloud Vs. Market Average
Performance of Marketing Cloud Across Market Features

Marketing Cloud Likes & Dislikes

Like

One of the best things that Salesforce Marketing Cloud can do is A/B testing. It sounds so simple, but it's really nice to be able to test subject lines or content on my own parameters and get instant results. I also love that the emails are just HTML, so it's really easy to customize on other platforms and pop in. My team also uses the email list capabilities every day. We are constantly building custom lists that are both dynamic and static, and suppressing people that do not need to receive our communications.Having an email list flow in from our website is HUGE, as we can cultivate a massive public list for outreach.

Like

One of the best things that Salesforce Marketing Cloud can do is A/B testing. It sounds so simple, but it's really nice to be able to test subject lines or content on my own parameters and get instant results. I also love that the emails are just HTML, so it's really easy to customize on other platforms and pop in. My team also uses the email list capabilities every day. We are constantly building custom lists that are both dynamic and static, and suppressing people that do not need to receive our communications.Having an email list flow in from our website is HUGE, as we can cultivate a massive public list for outreach.

Like

One of the best things that Salesforce Marketing Cloud can do is A/B testing. It sounds so simple, but it's really nice to be able to test subject lines or content on my own parameters and get instant results. I also love that the emails are just HTML, so it's really easy to customize on other platforms and pop in. My team also uses the email list capabilities every day. We are constantly building custom lists that are both dynamic and static, and suppressing people that do not need to receive our communications.Having an email list flow in from our website is HUGE, as we can cultivate a massive public list for outreach.

Dislike

Support and account management quality can vary by region, as well as the pricing, so securing a dedicated support model or having a platinum paid support is something to think about from the beginning.

Dislike

Support and account management quality can vary by region, as well as the pricing, so securing a dedicated support model or having a platinum paid support is something to think about from the beginning.

Dislike

Support and account management quality can vary by region, as well as the pricing, so securing a dedicated support model or having a platinum paid support is something to think about from the beginning.