Marketing Cloud Alternatives

4.1(454 Ratings)

Considering alternatives to Marketing Cloud? See what this market Marketing Cloud users also considered in their purchasing decision. When evaluating different solutions, potential buyers compare competencies in categories such as evaluation and contracting, integration and deployment, service and support, and specific product capabilities.

Check out real reviews verified by Gartner to see how Marketing Cloud compares to its competitors and find the best software or service for your organization.

Reviewed in Last 12 Months

How Alternatives Are Selected

1. MoEngage Customer Engagement Platform

4.7

Smooth onboarding, exceptional setup and after sales support and experience.Read all insights and reviews for MoEngage Customer Engagement Platform

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2. Netcore Customer Engagement

4.6

We chose this product for its capabilities to connect the entire customer journey. We also needed an enterprise solution that met our budgetary needs. Netcore delivered both a robust solution that was well below its competitors when it came to price. Read all insights and reviews for Netcore Customer Engagement

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3. Adobe Campaign

4.3

I would say Adobe Campaign works perfectly for me. It is easy to manage and it handles large datasets of contacts without causing any issues. It can be integrated with other Adobe tools to enhance the performance.Read all insights and reviews for Adobe Campaign

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4. Braze Customer Engagement Platform

4.5

I love my overall experience with Braze. It's a great platform for multi-channel marketing, and Braze is always thinking ten steps ahead with new, innovative features. Their account managers are also super helpful and supportive with strategy building, technical expertise, etc.Read all insights and reviews for Braze Customer Engagement Platform

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5. Insider One

4.9

Our CSM is very professional! Hands-on, instant response, and vertical profession. With his guidance, new people can easily adopt the INSIDER ONE panel and leverage the marketing automation. INSIDER ONE's segmentation capabilities have been especially valuable for our paid media efforts, allowing us to activate high intent audiences more effectively and drive ROAS from ads.Read all insights and reviews for Insider One

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6. Iterable

4.5

Iterable is a reliable partner and has a stable product. The main reason for us to use it is that Iterable has an open API in which we can integrate our systems without the need to use SDKs.Read all insights and reviews for Iterable

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7. CleverTap

4.3

CleverTap has product completeness however we have bad experience with their new dedicated CX Support, so we decided to move to another tools in Jan 2025 Read all insights and reviews for CleverTap

Where Marketing Cloud Scored Higher

Better at service and support

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8. Adobe Marketo Engage

4.6

The platform's ability to automate and streamline our marketing workflow makes it a must have. In addition, it personalizes engagements with potential leads which increases the conversion rate. Read all insights and reviews for Adobe Marketo Engage

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