Overview
Product Information on Optimizely Web Experimentation
What is Optimizely Web Experimentation?
Optimizely Web Experimentation Pricing
Optimizely Web Experimentation Product Images
Overall experience with Optimizely Web Experimentation
“As a dev it's super easy to get started with A/B testing with web experimation”
“Comprehensive Testing Features Present a Steep Learning Curve for New Users”
About Company
Company Description
Optimizely helps people unlock their digital potential. With their digital experience platform (DXP), they equip teams with the tools and insights they need to create and optimize in new and novel ways. They’re reinventing marketing and allowing marketers to innovate without limits through confident content creation, inclusive collaboration and customer foresight. With Optimizely, companies can operate with data-driven confidence to create hyper-personalized experiences. 900+ partners and nearly 1,500 employees in offices around the globe are proud to help more than 9,000 brands.
Company Details
Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
User Sentiment About Optimizely Web Experimentation
Reviewer Insights for: Optimizely Web Experimentation
Deciding Factors: Optimizely Web Experimentation Vs. Market Average
Performance of Optimizely Web Experimentation Across Market Features
Optimizely Web Experimentation Likes & Dislikes
1. I like that you can easily set up experiments with custom JS. 2. I like the results summary and how it updates live. 3. I like the documentation, the utils library and the snappy and helpful support.
Read Full ReviewThe amount of features that this tool offers is really vast as it covers all sorts of testing like A/B testing, multivariant testing and stat accelerator testing.
Read Full ReviewI appreciate the flexibility of the platform, the chat functionality, and the timelines built-into each task.
Read Full Review
1. Audiences - I find it a bit limiting that custom JS audience code may not work. When Optimizely audience code executes it doesn't wait for the full page to load. 2. Optimizely app is a bit slow, when navigating around the interface. 3. The code editor is quite basic. I have to write code in my IDE and copy and paste into optimizely every time I make a change.
Read Full ReviewThe tool has soo much to offer but it requires a big learning curve as it is quite intimidating in sense of integrating it and learning everything about this tool.
Read Full ReviewWhile the chat feature is helpful in maintaining consistent communication across teams, it can sometimes be difficult to find the correct threads within a workstream.
Read Full ReviewTop Optimizely Web Experimentation Alternatives
Peer Discussions
Optimizely Web Experimentation Reviews and Ratings
- JavaScript Developer50M-1B USDRetailReview Source
As a dev it's super easy to get started with A/B testing with web experimation
I like Optimizely's ease of use and set up. I work with Web Experimentation and it's been a fantastic tool to push custom code live. - MARKETING MANAGER50M-1B USDBankingReview Source
Comprehensive Testing Features Present a Steep Learning Curve for New Users
It’s a great tool for A/B testing and multiple other kinds of testing in the sense of web elements on a webpage to test out with real time users. - Marketing Manager10B+ USDServices (non-Government)Review Source
Task Timeline Integration and Chat Features Support Efficient Event Coordination Efforts
Optimizely has been incredibly useful in managing and organizing my event and communications distribution schedules. - PRODUCT MANAGER50M-1B USDTravel and HospitalityReview Source
Clear Workflow and Dashboard Features Simplify Experimentation
Very easy to use, easy to scale and intuitive workflow. UX is clear and functionality great for most experimentation and CRO - Marketing Associate10B+ USDTransportationReview Source
Platform Customization Appreciated, but Complexity Increases With Advanced Feature Use
Platform is difficult to use especially when layering personalization over experimentation.