Overview
Product Information on Optimizely Web Experimentation
Updated 23rd April 2026
What is Optimizely Web Experimentation?
Optimizely Web Experimentation Pricing
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Overall experience with Optimizely Web Experimentation
PRODUCT MANAGER
250M - 500M USD, Travel and HospitalityFAVORABLE
“Clear Workflow and Dashboard Features Simplify Experimentation”
Very easy to use, easy to scale and intuitive workflow. UX is clear and functionality great for most experimentation and CRO
MARKETING MANAGER
50M - 250M USD, BankingCRITICAL
“Comprehensive Testing Features Present a Steep Learning Curve for New Users”
It’s a great tool for A/B testing and multiple other kinds of testing in the sense of web elements on a webpage to test out with real time users.
About Company
Company Description
Optimizely is a global software company that helps marketing teams ideate, plan, create, test, and deliver digital content and experiences. Optimizely One, its digital experience platform (DXP), brings together tools for content management, content marketing, experimentation, personalization, commerce, and analytics in one place, so marketers no longer have to switch between disconnected tools. Optimizely Opal, its agent orchestration layer, runs across the platform to help automate and accelerate work throughout the marketing lifecycle, from initial planning through to the published experience.
Company Details
Company type
Private
Year Founded
1994
Head office location
New York, United States
Number of employees
1000 - 2499
Website
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Optimizely Web Experimentation Reviews and Ratings
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- PRODUCT MANAGER50M-1B USDTravel and HospitalityReview Source
Clear Workflow and Dashboard Features Simplify Experimentation
Very easy to use, easy to scale and intuitive workflow. UX is clear and functionality great for most experimentation and CRO - JavaScript Developer50M-1B USDRetailReview Source
As a dev it's super easy to get started with A/B testing with web experimation
I like Optimizely's ease of use and set up. I work with Web Experimentation and it's been a fantastic tool to push custom code live. - MARKETING MANAGER50M-1B USDBankingReview Source
Comprehensive Testing Features Present a Steep Learning Curve for New Users
It’s a great tool for A/B testing and multiple other kinds of testing in the sense of web elements on a webpage to test out with real time users. - Marketing Associate10B+ USDTransportationReview Source
Platform Customization Appreciated, but Complexity Increases With Advanced Feature Use
Platform is difficult to use especially when layering personalization over experimentation. - Marketing Manager10B+ USDServices (non-Government)Review Source
Task Timeline Integration and Chat Features Support Efficient Event Coordination Efforts
Optimizely has been incredibly useful in managing and organizing my event and communications distribution schedules.
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Showing Result 1-5 of 155
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