Optimizely Web Experimentation Alternatives

4.1(150 Ratings)

Personalization Engines

Considering alternatives to Optimizely Web Experimentation? See what this market Optimizely Web Experimentation users also considered in their purchasing decision. When evaluating different solutions, potential buyers compare competencies in categories such as evaluation and contracting, integration and deployment, service and support, and specific product capabilities.

Check out real reviews verified by Gartner to see how Optimizely Web Experimentation compares to its competitors and find the best software or service for your organization.

Reviewed in Last 12 Months

How Alternatives Are Selected

1. Adobe Target

4.3

Adobe Target overall seems a bit dated, there isn't much in terms of developer integration or user roles, and the VEC is not 100% reliable, but there are many features, it works for its intended purpose, it is geared toward enterprise, and its integration with Analytics make it very valuable.Read all insights and reviews for Adobe Target

Where Optimizely Web Experimentation Scored Higher

Better evaluation and contracting

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2. Insider

4.8

Insider provides us with a powerful, all-in-one platform that makes it easy to create and manage campaigns across multiple channels. Its versatility has been key in driving our commercial performance whilst also enabling us to advance our test-and-learn strategies. This year we integrated the smart recommendation module which has delivered great results so far. Read all insights and reviews for Insider

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3. Monetate Personalization Platform

4.2

As a result of an acquisition we have been introduced to the Monetate Suite of solutions. Beyond what a product delivers on your website to your customers, it is important to call out the business user tool sets within the tool to manage the solutions. They are well thought out, easy to follow and will not require your IT team's help.Read all insights and reviews for Monetate Personalization Platform

Where Optimizely Web Experimentation Scored Higher

Easier to integrate and deploy

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4. Experience OS

By Mastercard (Dynamic Yield)

4.6

The tool is very robust, but can be challenging to leverage to its potential with a small team. Everything requires development to make the branding match the website so you must have these resources available. As a small team with limited resources this has been a challenge. Read all insights and reviews for Experience OS

Where Optimizely Web Experimentation Scored Higher

Easier to integrate and deploy

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5. SAP Emarsys

By SAP

4.7

Overall we are very happy with Emarsys as a system and with the support and service we receive from the personnel working at Emarsys.Read all insights and reviews for SAP Emarsys

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6. Netcore Customer Engagement

By Netcore Cloud

4.7

I appreciate the intuitive design of certain features and I think the platform has a lot of potential. The support you get from the team is great and hands on. Most features are easy to use. However, there have been a lot of issues that have taken a while to fix and have made us lack trust in new features. Better testing, more consistent user experience across modules, and prioritisation of issue resolution would improve the reliability of the platform Read all insights and reviews for Netcore Customer Engagement

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7. Algonomy Digital Experience Personalization

4.3

Overall, I feel algonomy from a user standpoint is not very user friendly. The help we have received from representative has been incredibly helpful but I feel as though every time we try to set up something new there is something we are missing or it changes from the previous time we set up a similar rule. The site itself is also quite confusing to navigate and understand.Read all insights and reviews for Algonomy Digital Experience Personalization

Where Optimizely Web Experimentation Scored Higher

Easier to integrate and deploy

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8. Coveo AI‑Relevance Platform

4.3

Coveo works like a charm for creating individualized experiences for large set of customers with its strong AI features. It utilizes sophisticated ML which indeed creates a difference. Recommended from my side.Read all insights and reviews for Coveo AI‑Relevance Platform

Where Optimizely Web Experimentation Scored Higher

Easier to integrate and deploy

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