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Overview

Product Information on Experience OS

Updated 13th October 2025

What is Experience OS?

Experience OS is a software designed to facilitate personalization and customer experience management across digital channels. The software provides tools for data integration, segmentation, personalization, testing, and recommendations. It enables businesses to unify customer data from various sources, segment audiences, and deliver tailored content, offers, and product recommendations. By leveraging real-time analytics and behavioral insights, the software helps users optimize website, mobile app, email, and other digital touchpoints. It addresses the business challenge of creating consistent and relevant digital experiences, supporting experimentation and ongoing optimization to improve engagement and conversion rates. The platform integrates with existing technology ecosystems to streamline data flow and workflow management.

Experience OS Pricing

Experience OS software applies a tiered subscription-based pricing model, which is determined by factors such as business size, number of monthly visitors, and specific features required. Pricing is customized according to the scope of usage and may include additional charges for advanced modules and integrations. Expansions to higher tiers provide access to broader functionality as needed for organizational requirements.

Overall experience with Experience OS

VP of Technology
50M - 250M USD, Retail
FAVORABLE

“Overall great solution for Testing and Personalization”

5.0
Apr 17, 2025
The platform is very robust with many features, and overall works well. Our Customer Success Manager has been awesome - very knowledgeable and helpful, and provides many proactive ideas to grow our testing program.
Digital Specialist
50M - 250M USD, Travel and Hospitality
CRITICAL

“Multi-Touchpoint Journeys Impress Amid Tracking Challenges With DY Platform”

3.0
Feb 12, 2026
Overall, we've had mixed experiences with DY. When it comes to creating the actual experiences with CSS, it's been mostly successful - AB testing and personalisations show us which versions saw the greatest uplift when we set our primary KPIs. However, we regularly get incoherent metrics when we set Targeting and Goals, as the revenue generated from certain campaigns often don't correspond with other sources like GA360.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Logo of Experience OS

Experience OS

byMastercard (Dynamic Yield)
in
4.5
Market Presence: Personalization Engines, A/B Testing Tools

About Company

Company Description

Updated 16th April 2026

Mastercard is a global technology company in the payments industry, enabling secure transaction processing across more than 200 countries and territories. Beyond its core network, Mastercard delivers a range of value-added services—including data analytics, cybersecurity, consulting, and personalization—to help businesses grow and enhance customer engagement. A key part of this strategy is Dynamic Yield, a Mastercard product, which focuses on personalization and optimization of digital experiences. Its Experience OS integrates with existing CMS and commerce platforms to tailor content, products, and offers to individual users in real time. By leveraging AI, Agents, data-driven decisioning and experimentation, Dynamic Yield helps organizations increase engagement, drive revenue, and build stronger customer loyalty.

Company Details

Updated 16th April 2026
Company type
Public
Year Founded
1966
Head office location
New York, United States
Number of employees
10001+
Annual Revenue
30B+ USD
Website
www.mastercard.com

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Experience OS Likes & Dislikes

Like

Solid testing platform with full suite of features, good recommendation algorithms and data analytics. Overall it certainly seems like a best in class solution for onsite testing and personalization.

Like

Experience OS does have many strengths, especially the depth of how far we can create targeting (with goals, evaluators, SKUs, and more) - creating events which indicate how far the guests are transitioning within the booking funnel has been seriously impressive. Furthermore, if a campaign was successful and was set up in a very intricate way by our developers, we can just replicate the Experience and tweak it rather than starting from scratch - this saves a lot of time. Third, and this is something we're experimenting with very recently, is multi touchpoints - that is, creating relevant experiences (like an interaction with a popup on Page X leads to another experience being shown on page Y) across multiple pages to enrich the user journey.

Like

Robustness of the tool Ability to integrate with our platforms Ease of use for setting up campaigns

Dislike

Onboarding development support service was a bit lacking in their capabilities. Platform is not compatible with the new Shopify Checkout. Pricing is not cheap, and the billing is confusing.

Dislike

As mentioned, since campaign results don't always correspond with our other sources like GA360, we end up trying to diagnose and audit reporting issues more than actually working on optimisations, which is what counts more. It feels like the tool is excellent for ecommerce platforms like Shopify, but a little more complicated for larger resorts where websites have both ecommerce and promotional elements.

Dislike

Still opportunity to make the platform easier to use for marketers or business users who don't have a technical background. Also, the support portal can sometimes be slow to respond to an opened ticket.

Recommended Gartner Insights

  • Critical Capabilities for Personalization Engines
  • Magic Quadrant for Personalization Engines

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Peer Discussions

Experience OS Reviews and Ratings

Reviewer Insights for: Experience OS
Performance of Experience OS Across Market Features
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  • Digital Specialist
    50M-1B USD
    Travel and Hospitality
    Review Source

    Multi-Touchpoint Journeys Impress Amid Tracking Challenges With DY Platform

    3.0
    Feb 12, 2026
    Overall, we've had mixed experiences with DY. When it comes to creating the actual experiences with CSS, it's been mostly successful - AB testing and personalisations show us which versions saw the greatest uplift when we set our primary KPIs. However, we regularly get incoherent metrics when we set Targeting and Goals, as the revenue generated from certain campaigns often don't correspond with other sources like GA360.
  • UX Manager
    <50M USD
    Consumer Goods
    Review Source

    Challenges Faced by Small Teams in Optimizing Powerful Tools

    3.0
    Apr 17, 2025
    The tool is very robust, but can be challenging to leverage to its potential with a small team. Everything requires development to make the branding match the website so you must have these resources available. As a small team with limited resources this has been a challenge.
  • VP of Technology
    50M-1B USD
    Retail
    Review Source

    Overall great solution for Testing and Personalization

    5.0
    Apr 17, 2025
    The platform is very robust with many features, and overall works well. Our Customer Success Manager has been awesome - very knowledgeable and helpful, and provides many proactive ideas to grow our testing program.
  • Operations Manager
    50M-1B USD
    Retail
    Review Source

    Dynamic Yield: Integrative Tool Elevating Campaign Setup Ease

    5.0
    Apr 6, 2025
    Dynamic Yield has provided us the ability to not only run more sophisticated A/B tests than in previous years, but also with our new CDP integration we are now beginning to scratch the surface with creating personalized experiences. Additionally, we have always held strong relationships with our account managers, who have always provided us with amazing guidance and support.
  • Site Merchandiser
    50M-1B USD
    Retail
    Review Source

    Unpacking My Dynamic Yield Experience: Easy Use and Great Support

    5.0
    Apr 4, 2025
    My experience with Dynamic Yield is great! Everything is easy to use, test, and create with. This makes improving the business with Dynamic Yield tools so easy!
...
Showing Result 1-5 of 128

4.5

(130 Ratings)

Rating Distribution

5 Star
58%
4 Star
39%
3 Star
2%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.5

Planning & Transition

4.5

Delivery & Execution

4.0

Integration & Deployment

4.3

Service & Support

4.6

Product Capabilities

4.6

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