Overview
Product Information on Experience OS
What is Experience OS?
Experience OS Pricing
Overall experience with Experience OS
“Overall great solution for Testing and Personalization”
“Multi-Touchpoint Journeys Impress Amid Tracking Challenges With DY Platform”
About Company
Company Description
Mastercard is a global technology company in the payments industry, enabling secure transaction processing across more than 200 countries and territories. Beyond its core network, Mastercard delivers a range of value-added services—including data analytics, cybersecurity, consulting, and personalization—to help businesses grow and enhance customer engagement. A key part of this strategy is Dynamic Yield, a Mastercard product, which focuses on personalization and optimization of digital experiences. Its Experience OS integrates with existing CMS and commerce platforms to tailor content, products, and offers to individual users in real time. By leveraging AI, Agents, data-driven decisioning and experimentation, Dynamic Yield helps organizations increase engagement, drive revenue, and build stronger customer loyalty.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
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Peer Discussions
Experience OS Reviews and Ratings
- Digital Specialist50M-1B USDTravel and HospitalityReview Source
Multi-Touchpoint Journeys Impress Amid Tracking Challenges With DY Platform
Overall, we've had mixed experiences with DY. When it comes to creating the actual experiences with CSS, it's been mostly successful - AB testing and personalisations show us which versions saw the greatest uplift when we set our primary KPIs. However, we regularly get incoherent metrics when we set Targeting and Goals, as the revenue generated from certain campaigns often don't correspond with other sources like GA360.
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