Overview
Product Information on Experience OS
Updated 13th October 2025
What is Experience OS?
Experience OS Pricing
Overall experience with Experience OS
VP of Technology
50M - 250M USD, RetailFAVORABLE
“Overall great solution for Testing and Personalization”
The platform is very robust with many features, and overall works well. Our Customer Success Manager has been awesome - very knowledgeable and helpful, and provides many proactive ideas to grow our testing program.
Digital Specialist
50M - 250M USD, Travel and HospitalityCRITICAL
“Multi-Touchpoint Journeys Impress Amid Tracking Challenges With DY Platform”
Overall, we've had mixed experiences with DY. When it comes to creating the actual experiences with CSS, it's been mostly successful - AB testing and personalisations show us which versions saw the greatest uplift when we set our primary KPIs. However, we regularly get incoherent metrics when we set Targeting and Goals, as the revenue generated from certain campaigns often don't correspond with other sources like GA360.
About Company
Company Description
Mastercard is a global technology company in the payments industry, enabling secure transaction processing across more than 200 countries and territories. Beyond its core network, Mastercard delivers a range of value-added services—including data analytics, cybersecurity, consulting, and personalization—to help businesses grow and enhance customer engagement. A key part of this strategy is Dynamic Yield, a Mastercard product, which focuses on personalization and optimization of digital experiences. Its Experience OS integrates with existing CMS and commerce platforms to tailor content, products, and offers to individual users in real time. By leveraging AI, Agents, data-driven decisioning and experimentation, Dynamic Yield helps organizations increase engagement, drive revenue, and build stronger customer loyalty.
Company Details
Company type
Public
Year Founded
1966
Head office location
New York, United States
Number of employees
10001+
Annual Revenue
30B+ USD
Website
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- Digital Specialist50M-1B USDTravel and HospitalityReview Source
Multi-Touchpoint Journeys Impress Amid Tracking Challenges With DY Platform
Overall, we've had mixed experiences with DY. When it comes to creating the actual experiences with CSS, it's been mostly successful - AB testing and personalisations show us which versions saw the greatest uplift when we set our primary KPIs. However, we regularly get incoherent metrics when we set Targeting and Goals, as the revenue generated from certain campaigns often don't correspond with other sources like GA360. - UX Manager<50M USDConsumer GoodsReview Source
Challenges Faced by Small Teams in Optimizing Powerful Tools
The tool is very robust, but can be challenging to leverage to its potential with a small team. Everything requires development to make the branding match the website so you must have these resources available. As a small team with limited resources this has been a challenge. - VP of Technology50M-1B USDRetailReview Source
Overall great solution for Testing and Personalization
The platform is very robust with many features, and overall works well. Our Customer Success Manager has been awesome - very knowledgeable and helpful, and provides many proactive ideas to grow our testing program. - Operations Manager50M-1B USDRetailReview Source
Dynamic Yield: Integrative Tool Elevating Campaign Setup Ease
Dynamic Yield has provided us the ability to not only run more sophisticated A/B tests than in previous years, but also with our new CDP integration we are now beginning to scratch the surface with creating personalized experiences. Additionally, we have always held strong relationships with our account managers, who have always provided us with amazing guidance and support. - Site Merchandiser50M-1B USDRetailReview Source
Unpacking My Dynamic Yield Experience: Easy Use and Great Support
My experience with Dynamic Yield is great! Everything is easy to use, test, and create with. This makes improving the business with Dynamic Yield tools so easy!
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