Overview
Product Information on Experience OS
What is Experience OS?
Experience OS Pricing
Overall experience with Experience OS
“Overall great solution for Testing and Personalization”
“Multi-Touchpoint Journeys Impress Amid Tracking Challenges With DY Platform”
About Company
Company Description
Mastercard's Dynamic Yield focuses on enhancing digital customer experiences for business entities. Its main objective is to personalize, optimize, and synchronize customer experiences digitally across industries. Dynamic Yield's Experience OS works in conjunction with existing content management systems (CMS) or commerce solutions. It uses an algorithmic approach to match content, products, and offers to each individual customer, aiming to improve business revenue, foster customer loyalty, and develop a sustainable competitive edge.
Company Details
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Key Insights
A Snapshot of What Matters - Based on Validated User Reviews
Reviewer Insights for: Experience OS
Deciding Factors: Experience OS Vs. Market Average
Performance of Experience OS Across Market Features
Experience OS Likes & Dislikes
Solid testing platform with full suite of features, good recommendation algorithms and data analytics. Overall it certainly seems like a best in class solution for onsite testing and personalization.
Experience OS does have many strengths, especially the depth of how far we can create targeting (with goals, evaluators, SKUs, and more) - creating events which indicate how far the guests are transitioning within the booking funnel has been seriously impressive. Furthermore, if a campaign was successful and was set up in a very intricate way by our developers, we can just replicate the Experience and tweak it rather than starting from scratch - this saves a lot of time. Third, and this is something we're experimenting with very recently, is multi touchpoints - that is, creating relevant experiences (like an interaction with a popup on Page X leads to another experience being shown on page Y) across multiple pages to enrich the user journey.
Robustness of the tool Ability to integrate with our platforms Ease of use for setting up campaigns
Onboarding development support service was a bit lacking in their capabilities. Platform is not compatible with the new Shopify Checkout. Pricing is not cheap, and the billing is confusing.
As mentioned, since campaign results don't always correspond with our other sources like GA360, we end up trying to diagnose and audit reporting issues more than actually working on optimisations, which is what counts more. It feels like the tool is excellent for ecommerce platforms like Shopify, but a little more complicated for larger resorts where websites have both ecommerce and promotional elements.
Still opportunity to make the platform easier to use for marketers or business users who don't have a technical background. Also, the support portal can sometimes be slow to respond to an opened ticket.
Top Experience OS Alternatives
Peer Discussions
Experience OS Reviews and Ratings
- Digital Specialist50M-1B USDTravel and HospitalityReview Source
Multi-Touchpoint Journeys Impress Amid Tracking Challenges With DY Platform
Overall, we've had mixed experiences with DY. When it comes to creating the actual experiences with CSS, it's been mostly successful - AB testing and personalisations show us which versions saw the greatest uplift when we set our primary KPIs. However, we regularly get incoherent metrics when we set Targeting and Goals, as the revenue generated from certain campaigns often don't correspond with other sources like GA360. - UX Manager<50M USDConsumer GoodsReview Source
Challenges Faced by Small Teams in Optimizing Powerful Tools
The tool is very robust, but can be challenging to leverage to its potential with a small team. Everything requires development to make the branding match the website so you must have these resources available. As a small team with limited resources this has been a challenge. - VP of Technology50M-1B USDRetailReview Source
Overall great solution for Testing and Personalization
The platform is very robust with many features, and overall works well. Our Customer Success Manager has been awesome - very knowledgeable and helpful, and provides many proactive ideas to grow our testing program. - Operations Manager50M-1B USDRetailReview Source
Dynamic Yield: Integrative Tool Elevating Campaign Setup Ease
Dynamic Yield has provided us the ability to not only run more sophisticated A/B tests than in previous years, but also with our new CDP integration we are now beginning to scratch the surface with creating personalized experiences. Additionally, we have always held strong relationships with our account managers, who have always provided us with amazing guidance and support. - Site Merchandiser50M-1B USDRetailReview Source
Unpacking My Dynamic Yield Experience: Easy Use and Great Support
My experience with Dynamic Yield is great! Everything is easy to use, test, and create with. This makes improving the business with Dynamic Yield tools so easy!