Overview
Product Information on SAP Engagement Cloud
Updated 13th October 2025
What is SAP Engagement Cloud?
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Overall experience with SAP Engagement Cloud
Product Manager
250M - 500M USD, ManufacturingFAVORABLE
“A scalable platform for customer relationship management”
The overall experience with SAP Engagement Cloud is generally positive, especially for estabilished companies that need a comprehensive platform to manage sales, marketing and customer service in an integrated manner. Its main strenght is the unified view of the customer, which brings all data and interactions into a single system, improving colalboration among teams.
From a functional standpoint, the software is very powerful and flexible, but this richness also translates into a certain complexity. The interface is not always intuitive and requires training to be used to its full potential.
Implementation times can also be lengthy, especially without an experienced partner.
Once fully operational, however, the platform proves to be robust and scalable, with good customization capabilities and conjunction with other business systems.
In summary, it is a solution suited for enterprise environments, less immediately accessible for smaller organizations or for those seeking a simple and quick to adopt tool.
Director, Email or Marketing Automation
<50M USD, MiscellaneousCRITICAL
“Exploring Emarsys: From Robust Automation to Steamy Limitations”
Emarsys performs as expected when it comes to delivering email campaigns, processing database contacts, and running automation programs. It has the added benefit of housing a relational database and connecting to our website and ecommerce platforms. However, its user interface is sometimes frustrating and the reporting capabilities are overall only fair.
About Company
Company Description
SAP was founded in 1972 and is headquartered in Walldorf, Germany. The company employs over 105,000 people globally and develops software solutions for enterprise resource planning (ERP) and related business functions. SAP’s early products, SAP R/2 and SAP R/3, were widely adopted for managing core business processes. Its current ERP platform, SAP S/4HANA, uses in-memory computing to support data-intensive operations and integrates capabilities such as artificial intelligence and machine learning. SAP offers a portfolio of software applications that support various business functions across industries. These applications are designed to operate on a unified digital platform. As of 2025, SAP reports over 230 million cloud users and provides more than 100 solutions. The company’s offerings are used by organizations to manage finance, human resources, procurement, supply chain, and other operational areas.
Company Details
Company type
Public
Year Founded
1972
Head office location
Walldorf, Germany
Number of employees
10001+
Annual Revenue
30B+ USD
Website
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- Product Manager50M-1B USDManufacturingReview Source
A scalable platform for customer relationship management
The overall experience with SAP Engagement Cloud is generally positive, especially for estabilished companies that need a comprehensive platform to manage sales, marketing and customer service in an integrated manner. Its main strenght is the unified view of the customer, which brings all data and interactions into a single system, improving colalboration among teams. From a functional standpoint, the software is very powerful and flexible, but this richness also translates into a certain complexity. The interface is not always intuitive and requires training to be used to its full potential. Implementation times can also be lengthy, especially without an experienced partner. Once fully operational, however, the platform proves to be robust and scalable, with good customization capabilities and conjunction with other business systems. In summary, it is a solution suited for enterprise environments, less immediately accessible for smaller organizations or for those seeking a simple and quick to adopt tool. - Marketing Manager1B-10B USDRetailReview Source
Comprehensive omnichannel marketing automation in B2C across the entire customer journey
SAP Engagement Cloud | Emarsys is a powerhouse in omnichannel marketing automation. From classic customer data segmentation for newsletters to complex automations across various channels, it allows you to get the most out of your data in a clear and user-friendly interface. - Marketing Manager<50M USDConsumer GoodsReview Source
Powerful Automation and Personalisation Platform Delivering Strong Efficiency Gains
My overall experience has been very positive over the past eight years as both a user and administrator. The platform has become a core part of our marketing ecosystem, particularly for managing customer lifecycle comms and delivering personalised experiences at scale. - Marketing Manager50M-1B USDRetailReview Source
Intuitive multi-channel workflows enhance CRM efforts
Overall, fantastic experience working with Emarsys. We use the platform across a range of CRM channels; it is intuitive and easy to incorporate multi-channel campaigns and customer personalisation. It feels advanced compared to other ESPs I have used in the past. We have regular contact and support from our account management team who work with us to achieve our team objectives, feeding insights and ideas to evolve our strategy. - Marketing Manager<50M USDTravel and HospitalityReview Source
Reporting Complexity and Automation Features Shape Ongoing Platform Experience
I am very satisfied with my experience using the platform. I find it well designed and intuitive, making it easy to use on a daily basis. It allows us to go quite far in terms of personalization and to leverage multiple channels with a single environment.
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