My overall experience has been very positive over the past eight years as both a user and administrator. The platform has become a core part of our marketing ecosystem, particularly for managing customer lifecycle comms and delivering personalised experiences at scale.

Emarsys performs as expected when it comes to delivering email campaigns, processing database contacts, and running automation programs. It has the added benefit of housing a relational database and connecting to our website and ecommerce platforms. However, its user interface is sometimes frustrating and the reporting capabilities are overall only fair.