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Logo of Mailchimp

Mailchimp

byIntuit
in
4.4

Overview

Product Information on Mailchimp

Updated 13th October 2025

What is Mailchimp?

Mailchimp is a software designed for managing email marketing campaigns, automating marketing communications, and enabling audience segmentation. It provides tools for creating, sending, and analyzing email messages, as well as managing contact lists and tracking campaign performance through detailed analytics and reporting. The software offers automation features such as personalized message delivery based on audience behavior and preferences. Mailchimp also enables integration with various third-party applications and e-commerce platforms, supporting data synchronization and workflow automation. Its functionality addresses business needs related to customer engagement, lead nurturing, and the monitoring of marketing initiatives.

Mailchimp Pricing

Mailchimp software uses a tiered subscription pricing model based on the number of contacts and features included in each plan Users can select from free and paid plans which offer varying levels of functionality such as automation advanced segmentation and analytics The software may also use addon pricing for certain features or services beyond the base plan

Overall experience with Mailchimp

Cmo
50M - 250M USD, Consumer Goods
FAVORABLE

“Reliable Email Marketing Platform That Scales With Your Business”

4.0
Apr 9, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
E-Commerce Coordinator
50M - 250M USD, Retail
CRITICAL

“Mailchimp Suited Basic Needs But Faced Challenges With Advanced Ecommerce Automation”

3.0
May 13, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 4th November 2025

Intuit is a worldwide technology platform that addresses the key financial hurdles faced by its customers and communities. The company's product line includes TurboTax, QuickBooks, Credit Karma, and Mailchimp, and its mission is to ensure everyone has the chance to prosper. Intuit consistently pursues new and creative methods to actualize this mission. It also prioritizes creating a safe, respectful environment for dialogue.

Company Details

Updated 4th November 2025
Company type
Public
Year Founded
1983
Head office location
Mountain View, United States
Number of employees
10001+
Website
https://www.intuit.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Mailchimp Reviews and Ratings

4.4

(1235 Ratings)

Rating Distribution

5 Star
48%
4 Star
46%
3 Star
6%
2 Star
1%
1 Star
0%
Why ratings and reviews count differ?
  • Cmo
    50M-1B USD
    Consumer Goods
    Review Source

    Reliable Email Marketing Platform That Scales With Your Business

    4.0
    Apr 9, 2026
    Mailchimp has been a solid email marketing platform for our team over the past two years. The drag-and-drop email builder is intuitive and the audience segmentation tools have helped us improve our open rates significantly. The analytics dashboard gives us clear visibility into campaign performance. While the pricing has increased and some advanced automation features have a learning curve, the overall value for small to mid-size marketing teams is strong. Integration with our existing tools was straightforward and the deliverability rates have been consistently good.
  • Cmo
    50M-1B USD
    Consumer Goods
    Review Source

    Reliable Email Marketing Platform That Scales With Your Business

    4.0
    Apr 9, 2026
    Mailchimp has been a solid email marketing platform for our team over the past two years. The drag-and-drop email builder is intuitive and the audience segmentation tools have helped us improve our open rates significantly. The analytics dashboard gives us clear visibility into campaign performance. While the pricing has increased and some advanced automation features have a learning curve, the overall value for small to mid-size marketing teams is strong. Integration with our existing tools was straightforward and the deliverability rates have been consistently good.
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User Sentiment About Mailchimp
Reviewer Insights for: Mailchimp
Performance of Mailchimp Across Market Features

Mailchimp Likes & Dislikes

Like

The email template builder is excellent - our team can create professional campaigns quickly without any HTML knowledge. The audience segmentation capabilities are powerful and the A/B testing features have directly improved our engagement metrics. Customer journey automation saves us significant time on recurring campaigns. The reporting dashboard is comprehensive and easy to understand. We also appreciate the extensive integration library with tools like Shopify and WordPress.

Like

The email template builder is excellent - our team can create professional campaigns quickly without any HTML knowledge. The audience segmentation capabilities are powerful and the A/B testing features have directly improved our engagement metrics. Customer journey automation saves us significant time on recurring campaigns. The reporting dashboard is comprehensive and easy to understand. We also appreciate the extensive integration library with tools like Shopify and WordPress.

Like

The email template builder is excellent - our team can create professional campaigns quickly without any HTML knowledge. The audience segmentation capabilities are powerful and the A/B testing features have directly improved our engagement metrics. Customer journey automation saves us significant time on recurring campaigns. The reporting dashboard is comprehensive and easy to understand. We also appreciate the extensive integration library with tools like Shopify and WordPress.

Dislike

We found limitations around segmentation, customer lifecycle marketing and the sophistication of the automation. It became difficult to to build highly targeted audiences based on the customer behaviour.

Dislike

We found limitations around segmentation, customer lifecycle marketing and the sophistication of the automation. It became difficult to to build highly targeted audiences based on the customer behaviour.

Dislike

We found limitations around segmentation, customer lifecycle marketing and the sophistication of the automation. It became difficult to to build highly targeted audiences based on the customer behaviour.