Name: Acquia CDP
Rating: 3.5 (6 reviews)

Overview

Product Information on Acquia CDP

Updated 13th October 2025

What is Acquia CDP?

Acquia CDP is a software designed to centralize, cleanse, and unify customer data from various sources to provide a comprehensive view of customer interactions and behaviors. The software enables organizations to segment audiences, automate campaigns, and analyze performance across multiple channels. It offers features such as real-time data processing, identity resolution, and actionable analytics, aimed at improving personalization and customer engagement strategies. Acquia CDP addresses the business problem of fragmented customer data by creating a single source of truth, enabling more efficient marketing operations and data-driven decision-making.

Overall experience with Acquia CDP

Director of CRM, Data and Analytics

500M - 1B USD, Retail

FAVORABLE

“Great tool - ease of use, data visibility ”

4.0

Jan 17, 2024

Acquia's tool is easy to navigate and use to understand your customer base and find customers to better target based on their purchases. Our account leader is technically strong and understands our business enabling fast, productive support conversations.

Director of Customer Analytics and Decision Science

1B - 3B USD, Retail

CRITICAL

“Trade sophistication for ease of use.”

3.0

Jan 19, 2024

Solution is geared towards primarily digital businesses and digital marketing activation. Too many customer data inputs create confusion with identity resolution processes. Campaigns and Analytics are very basic and do not meet our needs so we had to find other solutions which add unplanned expenses to the project.

About Company

Company Description

Acquia empowers ambitious digital innovators to craft productive, frictionless digital experiences that make a difference to their customers, employees, and communities. We provide an open digital experience platform (DXP), built on open source Drupal, as part of our commitment to shaping a digital future that is safe, accessible, and available to all. With Acquia Open DXP, you can unlock the potential of your customer data and content, accelerating time to market and increasing engagement, conversion, and revenue.

Company Details

Company type

Private

Year Founded

2007

Head office location

Boston, United States

Number of employees

1001 - 5000

Website

https://www.acquia.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Acquia CDP

Performance of Acquia CDP Across Market Features

Acquia CDP Likes & Dislikes

Easy to build cohorts and segment customers to quickly access information, on-hands support from a live account leader, ability to pull data out of the platform for upload into email platform & digital agency,

Flexibility to implement changes

We have been a long term customer, so the consistency and ease of use has been helpful for driving the business.

Platform support when adding new users or getting locked (password change,etc) is slow and often takes multiple times to reset to enable it to work. In addition there are multiple sites that are all a part of the system- CDP, marketing cloud, Our data integration was inherited and the documents that show where data from our source system links to metrics in Acquia is difficult to understand (partly our fault). Last, it would be better to have API plugins for data and plugins for partner tools vs exporting data to an FTP.

Business leads identity resolution too much Campaign tool prone to user error

Sometimes can be rigid in integrations and need for significant lift for new data points or changes.

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50M-1B USD

Retail

Review Source

Great tool - ease of use, data visibility

1B-10B USD

Trade sophistication for ease of use.

Director of Business Intelligence

Consumer Goods

Tool is robust, but the support provided from the Service teams is lack luster.

Jan 8, 2024

Product is robust and we have a clear vision of our customers and are able to market to them appropriately. However, service is lacking. Our partners do not understand our business and very little business value is provided.

CRM Manager

My comments on Acquia

Jan 11, 2024

We often use Acquia when creating our personalized campaigns. We include machine learning models created according to our customers shopping dynamics in our campaign audiences. As a result, we can send SMS and Email.

VP, Marketing

Long term partnership

Acquia is attentive and supportive as needed. We have been in a long term relationship with Acquia and we recently upgraded to a new version and that has helped in how we operate and support the business.