Overview
Product Information on Tealium Customer Data Hub
What is Tealium Customer Data Hub?
Tealium Customer Data Hub Pricing
Overall experience with Tealium Customer Data Hub
“Powerful platform for delivering personalised experience at enterprise scale”
“Bit of everything. Good for a lot, not great for a few things.”
About Company
Company Description
Tealium connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections, empowering brands to create a complete, real-time customer data infrastructure. Tealium’s Customer Data Hub solutions include the most trusted customer data platform with machine learning, tag management, an API hub and data management solutions that make customer data more valuable, actionable, privacy-compliant and secure. More than 850 leading businesses throughout the world trust Tealium to power their customer data strategies.
Company Details
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A Snapshot of What Matters - Based on Validated User Reviews
User Sentiment About Tealium Customer Data Hub
Reviewer Insights for: Tealium Customer Data Hub
Deciding Factors: Tealium Customer Data Hub Vs. Market Average
Performance of Tealium Customer Data Hub Across Market Features
Tealium Customer Data Hub Likes & Dislikes
- Multi-market scalability: Works well across geographies with different levels of martech maturity, allowing both local flexibility and global governance. - Integration ecosystem: Out-of-the-box connectors with CRM, analytics, and advertising platforms reduced local custom builds. - Real-time activation: Ability to trigger campaigns and personalization of a customer event has improved digital engagement in both consumer and enterprise journeys. - Data governance: Strong features to manage consent and align with GDPR and other compliance requirements - essential for a telco with complex regulatory environments. - Partnership: Tealium's team has been proactive in supporting our advanced use cases, from first-page personalization to Account Based Marketing.
It is quite flexible and designed to allow a non-technical person to achieve outcomes. There are often times more than one way to do things, which helps fit the product into different configurations with other products in the overall tech stack.
Tealium is very powerful in terms of functionality, yet its easy to navigate and deploy technical solutions quickly and without a ton of development work. Many CDPs on the market make similar claims, but once you get under-the-hood you realize most use cases require a development resource. I haven't run into as many gotchyas working with Tealium, especially leveraging TiQ, EventStreams and AudienceStreams together....the products work seamlessly.
- Decisioning engine: Tealium is strong on rules-based segmentation, but lacks a native decision engine. It would be stronger if it included a native decisioning engine, next-best-action without relying on external decisioning engines and platforms. - UI/UX for Marketers: The interface can be technical and intimidating for business users. Audience building often requires data team support, slowing down time-to-value for less mature OpCos. - Multi-market standardization: While the platform scales globally, aligning taxonomy and ensuring consistent configuration across markets requires heavy governance. A stronger framework for templates or reusable global components would help.
At times, processes feel somewhat burdensome or inconvenient, potentially due to the flexible design of the product to serve more than just a few purposes. Sometimes it feels inconsistently slow to process, or the UI at times has minor glitches. Nothing too major however, and perhaps likely to occur on other products as well.
1. The identity graph is confusing and less flexible than other CDP solutions, more control and visibility into the profile stitching process would be useful 2. The ability to refresh audiences on-demand is critical 3. Better UI/UX on the Visitor Lookup screens would be good. Its difficult to scroll through the profile attributes when testing, and a cleaner profile UI would be better for users/admins to showcase the power of the unified profile to non-technical & executive stakeholders
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Peer Discussions
Tealium Customer Data Hub Reviews and Ratings
- Global Data Programmes & Strategy Lead10B+ USDTelecommunicationReview Source
Powerful platform for delivering personalised experience at enterprise scale
At our comp, Tealium Audience Stream CDP has been a critical enabler in bringing together fragmented customer data across B2C and B2B segments and multiple markets. With different local martech stacks, the platform has provided us with a common framework to unify customer profiles and activate them consistently across channels. This has helped us accelerate personalization programmes, improve media efficiency, and lay the foundation of future AI-driven decisioning and agentic flow. - Director of Marketing Analytics1B-10B USDHealthcare and BiotechReview Source
Tealium is a Powerful CDP for Organizations that Want a "One-Stop-Shop" Option for Online & Offline Data Management
We leveraged Tealium Consulting for our implementation and the team assigned to our project was wonderful to work with. Our technical lead knew the product inside and out, which makes a big difference when you're trying to solution and make decisions quickly. Our Technical Account Manager for operational support is also excellent and extremely knowledgeable. - DIRECTOR OF FINANCE10B+ USDInsurance (except health)Review Source
Adaptation and flexibility are critical for building a scalable and secure CDP
in 13 years of using Tealium, i have found that customer support is very good and the platform has proven itself to be flexible and robust and adaptable to our unique needs - Director of Digital Experience and eCommerce<50M USDManufacturingReview Source
Real-Time Audience Activation Drives Growth and Efficiencies
The Tealium team has been proactive in ensuring we deliver value using the platform. They have provided ongoing support in defining and delivering enhanced use cases, so we are maximising the potential of the platform. - Marketing Manager<50M USDTravel and HospitalityReview Source
Generally positive but still waiting on ROI after a year of usage
Still waiting to see ROI but getting better than average vendor support. Sometimes can get frustrating when we're having to spend more to get features and services that would help us get a ROI on our initial spend.