Acumen, a company established in 2006 by the partnership of Nick Ryan and Matt Wills, focusing on providing decision-making tools for pricing and investment. They bring their prior experience from PepsiCo to create proprietary software and consulting solutions designed to help Fast-Moving Consumer Goods (FMCG) businesses optimize their decisions on pricing, promotion, and product mix. By offering consulting and change management support in revenue management, Acumen is dedicated to fostering long-term relationships. More than merely software providers, many of their consultants have backgrounds in FMCG or retail, enabling them to understand the practicalities of the business environments they serve. Acumen prides itself on its tight-knit and passionate team, constructing solutions for manufacturers of consumer brands across various fields such as pricing, trade terms, and promotions.
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It's very intuitive and efficient for the Users - we have leveraged a significant transformation from Admin to Added Value for the Account Managers
Integration has been extremely problematic and a lack of data reconciliation controls / tools in the product has compounded this.