Adestra

Not all email platforms are built equal. Adestra is clearly designed with the marketer in mind - feature-rich, powerful, yet intuitive to use. It strikes a strong balance between usability and capability, enabling teams to execute sophisticated campaigns while maintaining control over data, compliance, and deliverablity,

We use Adestra as our primary email marketing platform across multiple brands and event portfolios. I've personally worked with the platform for nearly 2 years, mainly supporting campaign delivery, data management and segmentation with the recent introduction of Adestra Audiences.

Adestra sits perfectly in the habitable zone between bloated enterprise platforms and smaller tools that are too simple to scale. The platform continues to impress with its stability and steady stream of value-added additions to their product line. Competitors often forget that there are organizations without teams of API engineers on call, or that prefer building templates beyond the constraints of a drag-and-drop editor. Adestra strikes that balance well, and it's one we've come to rely on.

Adestra was the front runner from the first contact through the entire selection process.

Intuitive platform to use that makes campaign management efficient. Extensively used across the business with very few issues in executing multiple email campaigns across brands. Some good features and new developments have been introduced, although it could do with some upgrades to make it truly best in class. Support is always quick to respond whenever we need assistance. There are many ways to self learn with the resources available, and bespoke training is also delivered to a very high level to assist all our users to get the most from the platform.