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  3. Adform FLOW
Logo of Adform FLOW

Adform FLOW

byAdform
in
4.4

Overview

Product Information on Adform FLOW

Updated 13th October 2025

What is Adform FLOW?

Adform FLOW is a software designed for digital advertising management and optimization. The software offers integrated tools for campaign planning, execution, and reporting across multiple channels including display, video, and mobile. Adform FLOW enables users to manage programmatic media buying, automate processes, and leverage data analytics to improve targeting and performance measurement. The software addresses business requirements for transparency, workflow efficiency, and data-driven decision-making in advertising operations. It provides features such as audience segmentation, real-time reporting, and customizable dashboards to facilitate collaboration among teams and support compliance with privacy regulations. Adform FLOW aims to streamline complex advertising tasks and help organizations optimize their digital marketing investments.

Adform FLOW Pricing

Adform FLOW software uses a modular pricing model, allowing clients to select and pay for individual platform modules such as buying, data management, and analytics based on their requirements. Pricing may vary according to factors like volume, usage, and selected features, with bespoke quotes commonly provided to organizations based on specific needs and scale.

Overall experience with Adform FLOW

Senior Product Marketing Manager
3B - 10B USD, Manufacturing
FAVORABLE

“Driving Conversions with Dynamic Ad Formats: A Look at a Robust Tool to Control Ad Budget”

5.0
May 6, 2025
Offers a straightforward step by step process to create campaigns along with a lot of great dynamic ad formats to choose from.
Director, Trading and Data Management
<50M USD, Media
CRITICAL

“Clunky UI, well suited for exchange buying, identity solution needs testing.”

3.0
Mar 21, 2023
overall average, what's worked well is timely support on basic things, while support on more advanced functions is taking too long. PMP and PG deal tools in the platform are very lacking.

About Company

Company Description

Updated 7th December 2023

Adform operates as a global independent advertising platform committed to delivering modern marketing solutions. It utilizes its proprietary enterprise technology, Adform FLOW, with an emphasis on user experience, scalable design, and an open architecture. This allows the comprehensive management of campaign lifecycles. Adform strives to provide transparency and control within advertising operations, ensuring clients retain ownership of all campaign data. Established in 2002, Adform's underlying goal is to create technology that amplifies the collaboration between human and machine, providing an augmented intelligence to enrich business outcomes for its clients around the world.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2002
Head office location
Copenhagen, Denmark
Number of employees
501 - 1000
Website
https://www.adform.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Adform FLOW
Deciding Factors: Adform FLOW Vs. Market Average
Performance of Adform FLOW Across Market Features

Adform FLOW Likes & Dislikes

Like

Its integrations are easy and seamless and it is such a powerful platform for retargeting and really helps drive conversions.

Like

Support team is responsive and friendly.

Like

What I like most about the product is how user friendly it is. They have everything that makes a difference, especially their analytics tools. The analytics are super helpful because they give you real insights that really help in improving the campaigns. No headache, just smooth effective results.

Dislike

The cookie consent model is huge and takes some time to fully customize.

Dislike

Navigating the platform in general. Custom Reports not having filters within the build alongside dimensions.

Dislike

There really isn't much I dislike about this tool but will say that for newcomers it can feel a bit difficult at first. It takes a little time to figure out how everything works and how to make the most of it.

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Peer Discussions

Adform FLOW Reviews and Ratings

Showing data for 193 ratings and reviews for Ad Tech Platforms market. View all 193 ratings and reviews across markets for a complete picture.

4.4

(193 Ratings)

Rating Distribution

5 Star
48%
4 Star
48%
3 Star
3%
2 Star
1%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.5

Integration & Deployment

4.4

Service & Support

4.8

Product Capabilities

4.2

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Senior Product Marketing Manager
    1B-10B USD
    Manufacturing
    Review Source

    Driving Conversions with Dynamic Ad Formats: A Look at a Robust Tool to Control Ad Budget

    5.0
    May 6, 2025
    Offers a straightforward step by step process to create campaigns along with a lot of great dynamic ad formats to choose from.
  • COMMUNITY MANAGER
    50M-1B USD
    Banking
    Review Source

    Tool to fulfill your Marketing Objectives!

    4.0
    Nov 13, 2024
    The overall experience using this platform has been just amazing. What I really like about this tool is that it is really simple to use with so many features that are more useful to advertising needs. The analytics tools help a lot as they are so great in providing real insights that help in improving the campaign.
  • Marketing Manager
    50M-1B USD
    Insurance (except health)
    Review Source

    Adform: A Transparent Approach to Digital Advertising

    4.0
    Oct 28, 2024
    Adform's an interesting beast in the digital advertising world. It has got a solid suite of tools for managing and optimizing campaigns, with a focus on transparency and data control. I appreciate its user-friendly interface and the robust reporting features
  • SOFTWARE ENGINEER
    Gov't/PS/Ed
    Education
    Review Source

    Revolutionizing Campaign Management with Real-time Reporting

    4.0
    Sep 30, 2024
    The interface is very nice and easy to use for multiple campaign management. The reporting is amazing and helps optimize our campaigns better.
  • Communications Associate
    <50M USD
    Healthcare and Biotech
    Review Source

    Experience Increased Flexibility in Creating Ad Campaigns

    5.0
    Sep 25, 2024
    This platform has really been a helpful tool for managing our teams ads. It's user-friendly and makes the journey pleasant.
...
Showing Result 1-5 of 194

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