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“Affinio: A New Perspective on Audience Preference Analysis”
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Company Description
Audiense is a platform that incorporates comprehensive social data sources with top-tier cognitive and machine learning, aiming to offer an in-depth understanding of key audiences for businesses. The company provides two primary products, 'Audiense Insights' and 'Audiense Connect'. 'Audiense Insights' extends beyond social conversations to accumulate rich, real-time insights about crucial audiences to a business. It explores different segments within each audience, understands the shared characteristics amongst individuals, compares segments, and identifies relevant marketing channels. On the other hand, 'Audiense Connect' is designed to modernize social marketing. It offers the option to create custom chatbots, build and examine communities using profound audience insights, carry out community analysis, provide advanced monitoring, and helps understand Instagram at an individual level for enhanced strategy development.
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- Social Media Manager<50M USDServices (non-Government)Review Source
Affinio: A New Perspective on Audience Preference Analysis
Affinio is a persuasive tool for analysing audience preferences. It provides specific findings that are crucial to our marketing plan. The lack of choice in what can be reported curtails how much more can be made out of the data.
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