• HOME
  • CATEGORIES

    • CATEGORIES

    • Browse All Categories
  • FOR VENDORS

    • FOR VENDORS

    • Log In to Vendor Portal
    • Get Started
  • REVIEWS

    • REVIEWS

    • Write a Review
    • Product Reviews
    • Vendor Directory
    • Product Comparisons
  • GARTNER PEER COMMUNITY™
  • GARTNER.COM
  • Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQPrivacyTerms of Service
    ©2026 Gartner, Inc. and/or its affiliates.
    All rights reserved.
  • Categories

    • No categories available

      Browse All Categories

      Select a category to view markets

  • For Vendors

    • Log In to Vendor Portal 

    • Get Started 

  • Write a Review

Join / Sign In

Overview

Product Information on Synthesio

Updated 13th October 2025

What is Synthesio?

Synthesio is a software that provides social listening and analytics capabilities for organizations seeking to monitor online conversations and brand presence across multiple social media platforms and digital sources. The software enables users to track mentions, analyze sentiment, and identify emerging trends relevant to their industry or organization. Synthesio offers features such as customizable dashboards, automated reporting, and integration with data visualization tools, facilitating the measurement of campaign effectiveness and audience engagement. By delivering insights from global social data, the software helps businesses address challenges related to brand reputation management, competitive intelligence, and consumer perception analysis.

Synthesio Pricing

Synthesio is a software that utilizes a subscription-based pricing model, with costs varying based on the chosen package, volume of data, and number of users. The software provides options for custom enterprise solutions, with pricing typically tailored according to specific requirements and scale of social listening and analytics needs.

Overall experience with Synthesio

CONSULTANT
10B - 30B USD, Healthcare and Biotech
FAVORABLE

“AI-Powered Social Media Analytics with Synthesio”

4.0
Dec 19, 2024
Synthesio is a great tool for your regular social media monitoring and analytics. Its customizable dashboards, trend detection and customer support makes it one of the go to service providers for social media listening.
Communications Manager
1B - 3B USD, Services (non-Government)
CRITICAL

“Requires Customization, Limited Database”

2.0
Jan 23, 2018
Not as customizable as sold. Returning 10% of the media hits that I was getting from previous provider (Meltwater)

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Peer Discussions

Recommended Gartner Insights

  • Market Guide for Social Analytics Applications

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

This site is protected by hCaptcha and its Privacy Policy and Terms of Use apply.


Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQsPrivacyTerms of Use

©2026 Gartner, Inc. and/or its affiliates.

All rights reserved.

  1. Home
  2. /
  3. Synthesio
Logo of Synthesio

Synthesio

byIpsos Synthesio
in
4.0
Market Presence: Social Analytics Applications, Audience Intelligence Platforms

About Company

Company Description

Updated 6th March 2025

The company specializes in employing Artificial Intelligence for generating Consumer Intelligence. It optimizes the understanding of global markets and buyers through thorough and predictive data analysis. With its emphasis on social listening, the company offers a comprehensive and accurate snapshot of market scenarios to facilitate informed decisions.

Company Details

Updated 29th October 2023
Company type
Private
Year Founded
2006
Head office location
New York, United States
Number of employees
51 - 200
Website
https://www.youtube.com/watch?v=7oBRtGj2dVo

Do You Manage Peer Insights at Ipsos Synthesio?

Access Vendor Portal to update and manage your profile.

Synthesio Likes & Dislikes

Like

AI powered insights, social listening dashboard, campaign impact

Like

filtering ability.

Like

Synthesio collects the data from different sources and presents the overall view of the brands perception and the target audience. This makes it easier for me to monitor the brand mentions, the customers need and the results of the campaigns in real time.

Dislike

Limitations in export of large dataset, lack of custom category creation, no review management feature

Dislike

lots of social content, less general/industry/traditional media.

Dislike

The synthesis falls down in advanced audience segmentation. This constraints me in directing my marketing strategies to certain segments of the population and may leave out important market segments.

Top Synthesio Alternatives

Synthesio Reviews and Ratings

Performance of Synthesio Across Market Features
Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • CONSULTANT
    10B+ USD
    Healthcare and Biotech
    Review Source

    AI-Powered Social Media Analytics with Synthesio

    4.0
    Dec 19, 2024
    Synthesio is a great tool for your regular social media monitoring and analytics. Its customizable dashboards, trend detection and customer support makes it one of the go to service providers for social media listening.
  • Director Comercial
    <50M USD
    Media
    Review Source

    Synthesio's Exploration into Advanced Social Listening Solutions

    4.0
    Dec 9, 2024
    Synthesio is a great social listening solution that provides users with a lot of information. For garnering an overall idea, it is quite useful, but a more granular approach to segmentation could be the game-changer for the platforms marketing capabilities.
  • SOFTWARE DEVELOPER FRONTEND DEVELOPER
    <50M USD
    Software
    Review Source

    Features I liked Customer engagement, multi language support, real time alerts

    4.0
    Dec 7, 2023
    Ease of tracking users and analyse online conversations across all the various social media platforms and gain insights into brand reputation.
  • Social Media Manager
    1B-10B USD
    Banking
    Review Source

    Synthesio Delivers Results

    5.0
    Mar 19, 2020
    Synthesio Social Intelligence is a social listening platform that provides unmatched global coverage. It makes it easy to align social listening data with other business data. This makes it possible to make smarter decisions. It has really helped us scale
  • Developer
    <50M USD
    Media
    Review Source

    Helping us see our company's right and wrongs.

    5.0
    Jan 4, 2020
    It really helps us monitoring positive or negative comments regarding our company in social media and can see what are we doing right or wrong. It greatly helps us finding our way through our business sector .
Showing Result 1-5 of 14

4.0

(14 Ratings)

Rating Distribution

5 Star
36%
4 Star
57%
3 Star
0%
2 Star
7%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.6

Integration & Deployment

4.3

Service & Support

4.4

Product Capabilities

4.5

Logo of Hootsuite
1. Hootsuite
4.3
(112 Ratings)
Logo of Mention
2. Mention
4.2
(67 Ratings)
Logo of Konnect Insights
3. Konnect Insights
4.5
(60 Ratings)
View All Alternatives
Reviewer Insights for: Synthesio