Social Analytics Applications Reviews and Ratings

What are Social Analytics Applications?

Social analytics is the process of collecting, measuring, analyzing and interpreting the results of interactions and associations among people, topics and ideas from social media sources. This market examines social analytics solutions covering social filtering, text analytics, sentiment analysis, image analysis and public-facing social media analytics. It focuses on solutions that derive at least 60% of their revenue from software versus solutions that are mainly based on consulting services.

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Hootsuite is a business platform dedicated to optimizing social media management, with a specific focus on boosting social commerce experiences and organizing customer dialogues. This platform is used by numerous companies worldwide to deploy successful social campaigns. In conjunction with their software solutions, Hootsuite also caters to enhancing social media skills by offering both complimentary online training and chargeable certifications for professionals. Training domains range from mastering new social media tactics to proficiently utilizing the Hootsuite platform itself.

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Mention is a tool that specializes in brand and media monitoring, social listening and reputation management. It aids enterprises and agencies by tracking conversations crucial to their brand, competitors, and industry from varied sources like social media, PR mentions, user reviews to blog comments. The tool is leverage by professionals worldwide, providing invaluable assistance for making informed business decisions. Its functionalities include managing, listening, engaging, and analyzing real-time alerts from a centralized dashboard.

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Cision is a company that concentrates on offering consumer and media intelligence, engagement, and communication solutions. The firm provides tools that assist PR, corporate communications, and social media professionals adapting in the data-centric world. It features deep expertise and unique data collaborations. Cision's broad range of products such as CisionOne, Brandwatch, and PR Newswire enable a significant number of companies and organizations to interact and comprehend their crucial audience effectively.

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Konnect Insights is a unified customer experience management platform that helps brands to leverage the 4 Pillars of omni-channel CXM, a concept created by Konnect Insights, by enabling them to listen to the conversations from all channels, learn from these conversations, and engage with their customers in meaningful ways and make them happier.

It is as all-in-one suite offering social listening + online reputation management (ORM)/community engagement + social CRM + social analytics + social publishing + BI tools & dashboards + surveys + crisis management. It is comprehensive platform that unifies, marketing, analytics, and customer experience trusted by leading brands from various industries.

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Sprinklr is an enterprise that aims to unify different teams to improve customer satisfaction. Established in 2009, the company initially observed that fragmented software solutions were disrupting the customer experience and stifling growth. To address this, Sprinklr developed a single-code architecture platform to eliminate internal organizational silos. The company has now evolved into a prominent organization delivering a Unified Customer Experience Management platform. This system utilizes Sprinklr AI+ to assist teams across customer service and marketing departments in engaging with and enhancing customer experiences across all modern channels. Sprinklr, while based in New York City, operates in 25 countries, across 24 time zones, and serves numerous notable enterprises.

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Emplifi is a unified customer experience platform that aligns marketing, care, and commerce aspects of businesses, aiming to bridge the customer experience gap. With a solid industry presence of over two decades, Emplifi blends these diverse branches of any business operation to enhance customer experiences at every touchpoint along their journey. The focus of Emplifi is to aid companies in delivering superior encounter experiences throughout the customer consumption voyage.

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Khoros specializes in providing customer engagement solutions for numerous global brands. With the utilization of over 20 patented technologies, the Khoros platform integralizes aspects of customer engagement such as digital contact centers, messaging, chat, online brand communities, Customer Experience (CX) analytics, and social media management. By leveraging Artificial Intelligence (AI), the daily digital interactions powered by Khoros are transformed into valuable insights. The extensive services provided by Khoros aim to foster connections between brands and their customers throughout the digital journey.

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Qualtrics is a software development company focused on creating digital products intended to enhance a variety of user experiences. This includes the development of tools for optimizing frontline experiences, fostering team performance, and designing user-friendly products. Founded in 2002, Qualtrics has carved a niche in the realm of Experience Management software, serving a worldwide client base. Despite the global presence, the central goal of Qualtrics remains consistent: to facilitate a heightened sense of empathy, human connection, and authenticity in business engagements. As part of its mission and ongoing efforts, the company aims to develop technology effective in bridging experience gaps.

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Simplify360 is a pioneering Digital Customer Experience Platform. The company aims to enhance digital customer experiences and generate valuable insights from data and analytics. Using an advanced AI-driven conversation cloud, digital media command center, and real-time dashboards, it equips users with an improved control over their digital presence. While sitting in India and the US, its product has a global presence, effortlessly reaching over 100 countries.

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The company specializes in employing Artificial Intelligence for generating Consumer Intelligence. It optimizes the understanding of global markets and buyers through thorough and predictive data analysis. With its emphasis on social listening, the company offers a comprehensive and accurate snapshot of market scenarios to facilitate informed decisions.

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Salesforce is a company that integrates artificial intelligence with customer relationship management and data to create solutions for customer-related concerns. Salesforce's primary business problem is to enhance the interaction between businesses and their customers by leveraging technology.

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Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

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The company focuses on combing consumer intelligence and the management of social media. It aids in identifying and reacting to the relevant trends, creating content based on data, ensuring the brand's safety from threats, and managing all social media channels efficiently. It offers a proficient understanding of consumers, the brand, and the market. Its comprehensive social media management service enables the discovery and engagement of customers on social platforms across various teams and regions. Moreover, it provides an all-inclusive solution for influencer management, from identifying influencers and managing relationships to handling campaigns. The company further caters to the diverse business requirements by offering custom product packaging.

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Meltwater is a company that delivers a comprehensive toolkit incorporating media, social, consumer and sales intelligence. The main business problem it helps solve is the lack of actionable insight from large data sets. They break down information overload, analyzing around 1 billion pieces of daily content and turning them into crucial insights that offer a competitive advantage. Spanning six continents with a myriad of offices, Meltwater serves a global clientele, providing trusted solutions for brands seeking impact.

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In response to the challenge faced by small to mid-size businesses in the South Mississippi region who seek reliable technical support without the financial burden of maintaining a full-time IT team, a Small Business Network Support Program is offered. This scheme is particularly appropriate for rapidly growing businesses employing between 10-60 people who have limited technical assistance. The program ensures proactive mitigation of computer issues that could disrupt regular business operations. It also takes care of tasks such as software updates, security patches, viruses, and data protection, assuring businesses that these areas are well-handled, allowing them to focus more on their core activities.

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Khoros specializes in providing customer engagement solutions for numerous global brands. With the utilization of over 20 patented technologies, the Khoros platform integralizes aspects of customer engagement such as digital contact centers, messaging, chat, online brand communities, Customer Experience (CX) analytics, and social media management. By leveraging Artificial Intelligence (AI), the daily digital interactions powered by Khoros are transformed into valuable insights. The extensive services provided by Khoros aim to foster connections between brands and their customers throughout the digital journey.

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C5i is a pure-play AI & Analytics provider that combines the power of human perspective with AI technology to deliver trustworthy intelligence. The company drives value through a comprehensive solution set, integrating multifunctional teams that have technical and business domain expertise with a robust suite of products, solutions, and accelerators tailored for various horizontal and industry-specific use cases. At the core, C5i’s focus is to deliver business impact at speed and scale by driving adoption of AI-assisted decision-making.

C5i caters to some of the world’s largest enterprises, including many Fortune 500 companies. The company’s clients span Technology, Media, and Telecom (TMT), Pharma & Lifesciences, CPG, Retail, Banking, and other sectors.

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Audiense is a platform that incorporates comprehensive social data sources with top-tier cognitive and machine learning, aiming to offer an in-depth understanding of key audiences for businesses. The company provides two primary products, 'Audiense Insights' and 'Audiense Connect'. 'Audiense Insights' extends beyond social conversations to accumulate rich, real-time insights about crucial audiences to a business. It explores different segments within each audience, understands the shared characteristics amongst individuals, compares segments, and identifies relevant marketing channels. On the other hand, 'Audiense Connect' is designed to modernize social marketing. It offers the option to create custom chatbots, build and examine communities using profound audience insights, carry out community analysis, provide advanced monitoring, and helps understand Instagram at an individual level for enhanced strategy development.

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Microsoft enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more. Microsoft is dedicated to advancing human and organizational achievement.

Microsoft Security helps protect people and data against cyberthreats to give peace of mind.

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YouScan operates as a social listening platform supported by artificial intelligence. It caters to various professionals such as marketers, researchers, CX experts and PR representatives. The platform is designed to interpret customer behaviors and remarks, thereby providing valuable insight for businesses. The key features of YouScan include its innovative text analysis capabilities, visual insights analysis and audience insights assessment. Its text analysis tool uses ChatGPT Insights Copilot to effortlessly decode consumer sentiments about brands, competitors and events. The platform's visual insights assist in assessing social media images to glean how customers engage with brands and products. Furthermore, audience insights work to make sense of the backgrounds, interests and professions of individuals discussing brands and assorted subjects on social media. Originating in Kyiv, YouScan now operates as a distributed team with presence in various countries.

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