Social Analytics Applications Reviews and Ratings
What are Social Analytics Applications?
Social analytics is the process of collecting, measuring, analyzing and interpreting the results of interactions and associations among people, topics and ideas from social media sources. This market examines social analytics solutions covering social filtering, text analytics, sentiment analysis, image analysis and public-facing social media analytics. It focuses on solutions that derive at least 60% of their revenue from software versus solutions that are mainly based on consulting services.
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Hootsuite is a software designed to facilitate the management of social media accounts for individuals and organizations. The software enables users to schedule posts, monitor social media activity, and analyze engagement across various platforms from a single dashboard. It provides features for content curation, team collaboration, and assignment of tasks, aiming to streamline workflows associated with managing multiple social channels. Hootsuite supports the integration of analytics tools that offer insights into post performance, audience demographics, and trends. The software addresses the challenge of maintaining an effective and organized social media presence by consolidating activities and communications into a unified interface.
Mention is a software that enables users to monitor online conversations and track mentions of specific keywords across various platforms including social media and news sites. The software aggregates data from sources such as blogs, forums, and social networks to provide alerts and analytics about brand or topic mentions in real time. It offers features such as sentiment analysis, competitor monitoring, and reporting tools, helping organizations address reputation management and market research challenges by centralizing and analyzing public online discussions relevant to their business or area of interest.
Cision Social Software is designed to facilitate social media management and monitoring for businesses seeking to improve their public relations and communications strategies. The software enables users to track conversations across multiple social platforms, analyze engagement, and gather insights from online interactions. It provides tools for scheduling posts, managing campaigns, and measuring the impact of social content. The software helps organizations respond to trends, monitor brand reputation, and access analytics to inform decision-making processes. By integrating with other communication solutions, it supports efficient workflow and allows for comprehensive reporting on social media activities, aiding users in addressing challenges related to communication, outreach, and audience engagement.
Konnect Insights is a software designed for social media analytics and customer experience management. The software aggregates data from multiple digital channels such as social media platforms, review sites, and news sources to provide organizations with real-time insights into brand mentions, customer feedback, and market trends. It offers features including social listening, sentiment analysis, reporting, and publishing tools, as well as capabilities for managing customer engagement and workflow automation. Konnect Insights aims to help businesses monitor and analyze public perception, streamline their online response strategies, and measure the effectiveness of digital communication efforts.
Sprinklr Unified-CXM Platform is a software designed to help organizations manage customer experiences across various digital channels. The software offers features such as social media listening, engagement, publishing, and analytics, allowing users to monitor conversations, measure sentiment, and respond to customer inquiries from different platforms in a unified interface. It supports workflow automation, collaboration tools, and integration with third-party applications to streamline communication and operational processes. The software addresses the business challenge of managing customer interactions at scale by providing centralized oversight and data-driven insights, which support informed decision-making and improve responsiveness to customer needs.
Emplifi Social Marketing is a software designed to assist businesses in managing and optimizing their social media presence across various platforms. The software enables users to create, schedule, and publish social media content and provides analytics to track engagement and performance. It offers tools for monitoring conversations, measuring audience sentiment, and managing multiple social profiles from a unified dashboard. Emplifi Social Marketing supports workflow automation for approvals and collaboration among teams and helps organizations address business challenges related to content consistency, brand reputation management, and audience engagement. The software is utilized to improve decision-making through data-driven insights and streamline social media processes for marketing teams.
Khoros Social Marketing is a software designed to help businesses manage and optimize their presence across multiple social media channels. The software enables scheduling, publishing, and monitoring of social media content, as well as facilitating engagement and response to audience interactions. It provides analytics and reporting features that allow users to measure the performance of social media campaigns and content. The software supports collaboration among teams, allows workflow automation, and includes tools for managing approvals and content calendars. Khoros Social Marketing addresses the challenge of coordinating effective communication and engagement on social platforms, streamlining the management of social marketing efforts for organizations.
Qualtrics XM Platform is an experience management software designed to collect, analyze, and act on feedback from customers, employees, products, and brand interactions. The software offers features including survey creation, data analytics, real-time dashboards, and advanced reporting to help organizations measure and improve experiences. It enables users to design and distribute surveys across multiple channels, aggregate data from different sources, and use analytics tools to identify patterns and insights. Integration capabilities with other enterprise systems and customizable workflows support process automation. The software aims to help businesses understand key drivers of satisfaction, retention, and engagement by providing actionable insights based on collected data.
Simplify360 is a social media management software designed to enable businesses to monitor, engage, and analyze their performance across multiple social platforms. The software provides features for listening to social conversations, automating responses, managing customer queries, and publishing content. It offers analytics tools that help organizations track engagement metrics, sentiment analysis, and overall trends related to their brand. Simplify360 addresses the business problem of efficiently handling large volumes of social interactions and streamlining customer support operations, allowing teams to maintain consistent communication and improve response times on social channels.
Synthesio is a software that provides social listening and analytics capabilities for organizations seeking to monitor online conversations and brand presence across multiple social media platforms and digital sources. The software enables users to track mentions, analyze sentiment, and identify emerging trends relevant to their industry or organization. Synthesio offers features such as customizable dashboards, automated reporting, and integration with data visualization tools, facilitating the measurement of campaign effectiveness and audience engagement. By delivering insights from global social data, the software helps businesses address challenges related to brand reputation management, competitive intelligence, and consumer perception analysis.
Salesforce Social Studio (Legacy) is a software designed to facilitate social media management for businesses by enabling users to publish, engage, and analyze social content across multiple platforms. The software allows teams to schedule and manage posts, monitor conversations, and respond to social interactions within a unified dashboard. It provides features for tracking trends, measuring campaign performance, and gaining insights into audience sentiment, helping organizations to coordinate their social media strategy and address customer inquiries or feedback efficiently. The software supports collaborative workflows to streamline tasks among marketing, sales, and customer service teams, aiming to improve social engagement and operational responsiveness.
Adobe Social is a software designed to assist businesses in managing their social media activities across multiple platforms. It enables users to schedule, publish and monitor content, analyze engagement metrics, and track the performance of campaigns. The software provides tools for collaboration, reporting and social listening, which help organizations understand audience behavior and optimize their content strategy. Adobe Social addresses the challenge of coordinating social media marketing efforts at scale, streamlining workflows, and measuring the impact of social media initiatives. It integrates with other solutions to facilitate a comprehensive view of social data and campaign effectiveness.
Brandwatch Vizia is a software designed to facilitate visual reporting and data communication within organizations. It aggregates data from various social media platforms, analytics tools, and business systems, transforming it into customizable visual dashboards suitable for use across multiple screens and devices. The software provides automated and live updates, enabling teams to monitor trends, performance metrics, and sentiment in real time. Brandwatch Vizia aims to enhance understanding and decision-making by presenting complex information in accessible formats, supporting business objectives related to brand management, marketing strategy, and customer engagement.
Meltwater is a software designed to provide media monitoring and social listening capabilities for organizations. The software aggregates news, social media, and online content to help users track brand mentions, analyze trends, and measure media impact. It offers tools for monitoring traditional and digital media channels, sentiment analysis, and audience insights. Meltwater supports competitive benchmarking, crisis management, and campaign measurement by delivering real-time reporting and analytics. The software assists businesses in understanding public perception, managing reputation, and informing communication strategies through data-driven insights.
NetBase LIVE Pulse is a software that provides real-time social media analytics and monitoring for businesses seeking to track and analyze public sentiment and online conversations. The software aggregates and processes data from various social media platforms and digital sources, enabling organizations to gain insights into trends, brand perception, and customer feedback. NetBase LIVE Pulse is designed to assist with identifying emerging topics, tracking campaign performance, and responding to changes in online conversations. By offering data visualization and customizable dashboards, the software supports decision-making by delivering timely and actionable intelligence on social and market dynamics.
Lithium Klout (Legacy) is a software that measures and analyzes social media influence by assessing user activity and engagement across various online networks. The software aggregates data from multiple platforms to assign a numerical score that indicates an individual’s or organization’s online impact. Lithium Klout (Legacy) supports businesses in identifying key influencers, optimizing outreach strategies, and improving digital engagement by providing insights into the reach and effectiveness of content shared across social channels. The software aims to streamline the process of tracking social performance and enhance decision making related to social media and marketing activities.
Social Media Sensing (Legacy) is a software developed to collect and analyze information from social media platforms in real time. The software uses data mining and analytics capabilities to monitor public posts, identify trends, and detect emerging events or incidents across various online sources. It is designed to support situational awareness by enabling organizations to process large volumes of social media data, categorize relevant content, and generate actionable insights. The software addresses challenges in timely information gathering and assessment, helping users to enhance operational decision-making through automated monitoring and reporting of social media activities.
Audiense Connect is a software designed for Twitter account management and audience insights. It enables users to segment and analyze audiences, manage followers, schedule tweets, and perform advanced social listening on Twitter data. The software provides features for identifying and understanding audience characteristics, automating engagement activities, tracking interactions, and monitoring content performance. Audiense Connect addresses business objectives related to audience intelligence, engagement optimization, and data-driven decision making for social media strategies by facilitating targeted communication and providing detailed analytics.
Microsoft Social Engagement (Legacy) is a software designed to assist businesses in managing and analyzing their social media presence. This software enables users to monitor social media channels, track brand mentions, and engage with audiences across multiple platforms. It provides features for sentiment analysis, social listening, and data visualization, helping teams to understand public perception and trends relevant to their organization. The software integrates with other business tools to streamline social strategy and responses, enabling collaboration among users to address social conversations efficiently. Microsoft Social Engagement (Legacy) addresses the need for companies to organize and analyze social media data to inform marketing and communication efforts.
YouScan is a software designed for social media listening and image recognition. It enables businesses to monitor and analyze conversations and visual content from various social networks and online platforms. The software provides features such as automatic data collection, sentiment analysis, trend detection, visual content analysis, and customizable reporting dashboards. It assists organizations in understanding public perception, identifying emerging issues, tracking brand mentions, and analyzing consumer behavior. By delivering insights into both textual and visual data, the software helps businesses improve decision-making related to brand management, reputation monitoring, and customer engagement strategies.















