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  3. Aha!
Logo of Aha!

Aha!

byAha!
in
4.2
Market Presence: Product Roadmapping Tools for Software Engineering, Strategy and Innovation Roadmapping Tools

Overview

Product Information on Aha!

Updated 13th October 2025

What is Aha!?

Aha! is a software designed to support product development teams by providing tools for roadmap planning, idea management, and strategy alignment. The software enables users to define product goals, prioritize features, and create visual timelines to manage releases. It integrates with project management and development platforms to facilitate collaboration and tracking of progress. Aha! addresses business challenges related to capturing customer feedback, organizing product requirements, and coordinating activities across teams, helping organizations ensure alignment between strategic objectives and development efforts. The software includes reporting capabilities that give visibility into project status and performance metrics, allowing for informed decision-making throughout the product lifecycle.

Aha! Pricing

Aha! software uses a subscription-based pricing model with tiered plans that vary by user role and functionality. Pricing is determined by the number of users and selected feature set, which includes options for product management, roadmapping, and idea management modules. Annual and monthly billing options are available, and certain plans offer additional capabilities for larger organizations.

Overall experience with Aha!

Product Manager
50M - 250M USD, IT Services
FAVORABLE

“Comprehensive Features Come With Additional Subscription Costs and Early Feature Issues”

4.0
Jan 16, 2026
Using Aha has been a game changer for our product team. It brought together many of the elements of product management that were scattered across various other tools. We were able to centralize the product idea pipeline, whiteboarding, wireframing and product research.
PRODUCT MANAGER
30B + USD, Retail
CRITICAL

“Aha's Roadmap Visualization: A Valuable But Complex Tool”

3.0
Feb 5, 2025
Aha is a real interesting one. On one hand when used correctly, it can provide great roadmap visualisation that can be used to coordinate teams and highlight strategic views. But on the other hand, the UI is PAINFUL and the upskilling process to get comfortable using it is not easy. So at a high-level, I'd say it's got the potential to be great but unless everyone in your org is trained, it is a bit point of friction.

About Company

Company Description

Aha! is a company that focuses on providing software development tools. Their main products, Aha! Roadmaps, Aha! Ideas, Aha! Notebooks, and Aha! Develop, are utilized by a significant number of builders to streamline their product creation process. In addition, the company offers training programs and guided templates through its platform, Aha! Academy, for users to enhance their skills. Positioned as a global firm operating on a remote work model, Aha! relies heavily on self-funding and has established consistent profitability.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2013
Head office location
Remote, United States
Number of employees
51 - 200
Website
http://www.aha.io/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Aha!
Performance of Aha! Across Market Features

Aha! Likes & Dislikes

Like

The depth of product management features in a mature ecosystem is what makes Aha stand out. From capturing knowledge to building out an integrated roadmap, Aha provides a one-stop shop to keep all the various teams on the same page. That central hub to keep all teams focused on important opportunities and challenges has been extremely valuable.

Like

The ability to link through jira tickets and epics is great. The depth of features is also great as it allows you to create lots of different displays easily when set up correctly. My favourite thing is probably though how easy it is to build a roadmap view and update seamlessly in real time with different teams whilst on a weekly programme call.

Like

The platform is very configurable - right the way down to the navigation level - allowing us to customise how the product looks and the language used to best suit our requirements. Even better, the changes cascade through the platform so you don't have to perform the same changes in different modules, saving time and avoiding any confusion over terminology applied. There are a lot of online help articles available as well as video tutorials going through user processes and providing guidance on setup and configuration within the system. This helped me to work independently to get the initial setup in place before regrouping with the account manager to finalise the build.

Dislike

There are several areas of improvement I can see. Their whiteboard feature isn't as mature as some of the purpose-built tools available. It would be nice if they supported a diagraming as code language as well. Often when new features are released the user experience is a bit like an MVP, things don't quite work like they should. Issues are quickly fixed, but if I want to stay productive, I've learned to steer clear of newly released features. One of its strengths is the breadth of available modules and features, but there are many premium upgrades that require an additional subscription. To get the full experience, it can feel like getting nickle and dimed.

Dislike

The UI is horrendous and I think this is largely due to how customisable it is. This is a real double edged sword as it means it's super flexible to your needs but also means there are endless dropdowns and boxes to fill in which makes it easy to get lost.

Dislike

Whilst slow, the built-in AI assistant does give clear stepwise solutions, it would be nice to have images to exemplify the steps. I was surprised to learn that some integrations require a third party application but this was not a deal breaker for us, but that is why I marked it down on integration and capabilities scores.

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Peer Discussions

Aha! Reviews and Ratings

4.2

(158 Ratings)

Rating Distribution

5 Star
44%
4 Star
51%
3 Star
5%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.4

Service & Support

4.6

Product Capabilities

4.5

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Product Manager
    50M-1B USD
    IT Services
    Review Source

    Comprehensive Features Come With Additional Subscription Costs and Early Feature Issues

    4.0
    Jan 16, 2026
    Using Aha has been a game changer for our product team. It brought together many of the elements of product management that were scattered across various other tools. We were able to centralize the product idea pipeline, whiteboarding, wireframing and product research.
  • IT Business Relationship Executive
    50M-1B USD
    Services (non-Government)
    Review Source

    A simple looking platform with a surprising depth of features.

    4.0
    Aug 20, 2025
    Our account manager was very responsive and demonstrated an excellent knowledge of the product. They quickly organised meetings to understand our requirements and what we were trying to achieve with the platform. They took the time to understand the context of the business and asked insightful questions to fill in the extra detail needed to refine their advice. Where possible they used live demonstrations and walk-throughs of scenarios to exemplify the features available and define the most relevant configuration for our needs.
  • Director Of Products
    <50M USD
    Software
    Review Source

    One of the Best Available, but Spend Time Learning & Experimenting with it

    5.0
    Jan 21, 2026
    I was a brand new product manager when I first used Aha!. Perhaps I'm still a little biased because it was my "first love" with idea tracking platforms, but I haven't used anything as good in the past decade since.
  • PRODUCT MANAGER
    10B+ USD
    Retail
    Review Source

    Aha's Roadmap Visualization: A Valuable But Complex Tool

    3.0
    Feb 5, 2025
    Aha is a real interesting one. On one hand when used correctly, it can provide great roadmap visualisation that can be used to coordinate teams and highlight strategic views. But on the other hand, the UI is PAINFUL and the upskilling process to get comfortable using it is not easy. So at a high-level, I'd say it's got the potential to be great but unless everyone in your org is trained, it is a bit point of friction.
  • SOFTWARE DEVELOPER
    1B-10B USD
    Insurance (except health)
    Review Source

    Product Planning Excellently Supported by This Feature-Rich Tool

    4.0
    Jan 22, 2025
    Great product for wireframes and product planning. Great feature for product planning.
...
Showing Result 1-5 of 158

Recommended Gartner Research

  • Market Guide for Product Roadmapping Tools for Software Engineering

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