Name: Asana
Rating: 4.5 (2399 reviews)

Overview

Product Information on Asana

Updated 6th March 2026

What is Asana?

Asana is the System of Action for work, where humans and AI collaborate to help individuals work smarter, teams move faster, and organizations deliver results. Powered by the Work Graph data model, Asana provides the context and governance that enables AI to operate inside real workflows across teams, processes, and systems. More than 180,000 organizations are building the Agentic Enterprise with Asana, connecting strategy to execution and delivering complex work at scale.

Overall experience with Asana

Event App Director

50M - 250M USD, Software

FAVORABLE

“Exploring Asana’s Strengths in Project Setup, Product Management, and Team Collaboration Functions”

5.0

Mar 31, 2026

Asana is a wonderful tool that you can use in several different ways. Asana has a ton of helpful documents and videos to walk you through specific processes. I use Asana to stay organized and get things done! It's also a wonderful tool to collaborate with your team and customers.

Digital Growth Manager

<50M USD, Media

CRITICAL

“High Enterprise Pricing and Limited Workflow Customization Pose Challenges for Asana Users”

3.0

Mar 30, 2026

I've used Asana for managing projects and tasks, and although it's straight-forward and rather simple to use it feels a bit static compared to other tools. It works best if everyone on a team or project is actively using it. With that being said with external partners on a project, the collaboration becomes limited. The interface is clean, but enterprise-level features come at a high cost, which can be a downside for smaller teams or solo users.

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.

For Market:
Collaborative Work Management

For Market:
Marketing Work Management Platforms

For Market:
Adaptive Project Management and Reporting

About Company

Company Description

Asana is a work management platform for human + AI coordination. Over 170,000 customers rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or company-wide goals, Asana helps organizations bring clarity to complexity, turning plans into action with AI working alongside teams every step of the way.

Company Details

Company type

Public

Year Founded

2008

Head office location

San Francisco, United States

Number of employees

1001 - 5000

Website

http://asana.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Asana

Performance of Asana Across Market Features

Asana Likes & Dislikes

The top 3 things that I like about Asana - The ability to easily set up a new project and add outside clients to said project. Being able to integrate with other programs that I use on a daily basis. For example, Asana integrates with Slack which allows me to receive notifications when a user accepts an invite to a project. Asana's commitment to releasing new features, and their ability to listen to their user's needs.

Asana makes task assignment and tracking very clear, so deadlines and responsibilities are easy to see. The integration with other apps like Slack, Teams or Google workspace is very handy. This is especially useful for collaboration when all parties are on the platform, keeping communication and progress all in one place.

I like that Asana offers different views for your tasks that help you see only the info you need at the time. I personally use the My Tasks section most, but do go into projects as well and will use filters. I love the comment feature because this has kept my email inbox much clearer. All questions/discussion around a task are within that task, rather than in separate emails. I used to hold off on emailing my boss quick questions (to save her inbox) and would ask them in our weekly meeting instead. Now I ask quick questions via Asana comments, and we cut out weekly meeting from 1 hour to 30 minutes.

There are not a whole lot of things to dislike about Asana. But if I had to name a few they would be: - The learning curve when you are just starting out is a little steep. - Some of the important features are locked by the premium price level. - If you are using their form feature, you cannot designate where that form will end up after it is completed by a customer, employee, etc.

Asana can feel rigid and less flexible for custom workflows. Enterprise pricing is expensive, which can be prohibitive. Notifications can quickly become excessive, as you're alerted for every change within a project, which can become distracting or easy to miss notifications that should be prioritised.

Recurring tasks are not displayed on the calendar except for the upcoming incomplete one. For example, if you have a task due every Friday, only *this* Friday's task will show on your calendar. If you looked ahead at your tasks for next week, you wouldn't see that Friday task. We wanted to use an Asana calendar to keep track of all our marketing communications, but for recurring monthly comms, we'd have to either 1) create a task for each individual monthly comm or 2) accept that they won't populate except for the upcoming month. So we're continuing to use another tool for our comms calendar. Other dislike - we did a free trial of a paid plan to try out the paid features. One of the features was task dependencies. I did not remove the task dependencies at the end of the free trial, assuming they'd just go away. When the free trial ended, we were locked out of entire projects because they used paid features. They have since updated their documentation to be more clear, but we had to pay extra to upgrade our plan just to get access to projects and tasks, even though we hadn't decided on upgrading yet. Another dislike is that when in List view (seeing your tasks listed out with different columns like a spreadsheet for due date, assignee, etc.) you can only expand to see the first level of subtasks. It can make it slow to navigate to subtasks that are nested several levels deep.

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Recommended Gartner Insights

Market Guide for Product Roadmapping Tools for Software Engineering

50M-1B USD

Software

Review Source

Exploring Asana’s Strengths in Project Setup, Product Management, and Team Collaboration Functions

Marketing Associate

1B-10B USD

Easy to get started and then customize for your needs

Easy to implement and you can also heavily customize and automate

Operations Associate

Perfect for marketing teams working on complex projects at pace

Nov 17, 2025

Having tried multiple work and project management tools over the years, as well as using Asana across multiple organisations, I can easily say that Asana is best-in-class. In my role, I liaise with a large number of stakeholders and coordinate a huge variety of workstreams. Asana has proven to be exceptional at supporting request intake, stakeholder communication, task/project management, progress tracking, capacity planning, workload management, and more.

Manager

Gov't/PS/Ed

Education

Direct Messaging and AI Ease Workflows, Yet Asana Adoption Issues Remain

Feb 25, 2026

Asana has been the best thing that has happened to my work productivity and task management since the invention of email! I am so obsessed with the tool and shout it from the rooftops because it's been such a huge asset to how I do my work and collaborate with others across my organization.

Manager, Project Management

Asana Enhances Team Collaboration but Faces Challenges With Clutter and Reporting

4.0

Overall, my experience with Asana has been pretty positive. It's been reliable and easy for the team to pick up without a ton of training required, which is always appreciated. Once everything is set up properly, it gives good visibility into who's doing what and where things stand, especially for cross-functional projects.