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Logo of Asana

Asana

byAsana
in
4.5
2025
Market Presence: Product Roadmapping Tools for Software Engineering, Collaborative Work Management

Overview

Product Information on Asana

Updated 13th October 2025

What is Asana?

Asana is a software designed for work and project management, enabling teams to organize tasks projects, and portfolios, track progress, manage workflows, and ladder it all up to goals and OKRs. The software offers features such as task assignment, project timelines, calendars, dashboards, automation, and integrations with a range of other productivity tools. It allows users to set priorities, deadlines, and dependencies, providing visibility into project status and accountability within teams. Asana addresses the business problem of coordinating multiple tasks and projects, facilitating collaboration, minimizing missed deadlines, and enhancing overall productivity by providing a central platform for task and project tracking. Asana AI Studio enables you to automate steps in your workflows with AI and Asana's Smart Workflow Gallery offers customizable prebuilt common workflows with AI built-in.

Asana Pricing

Asana is a software that offers a tiered subscription pricing model with multiple plans including a free basic version and paid options charged per user per month, with features and functionality increasing at higher tiers. Enterprise pricing is custom and based on specific business needs.Paid plans include free access to AI Studio with a limited set of credits. Additional tranches of credits can be purchased separately. AI Studio Plus/Pro versions include additional credits and services access.

Overall experience with Asana

EVENT APP DIRECTOR
50M - 250M USD, Software
FAVORABLE

“Exploring Asana’s Strengths in Project Setup and Team Collaboration Functions”

5.0
Nov 25, 2025
Asana is a wonderful tool that you can use in several different ways. Asana has a ton of helpful documents and videos to walk you through specific processes. I use Asana to stay organized and get things done! It's also a wonderful tool to collaborate with your team and customers.
DIRECTOR
50M - 250M USD, Banking
CRITICAL

“Pricing and Integration Gaps Become Evident as Project Complexity Increases”

3.0
Nov 6, 2025
We were surprised that despite it being 2025, it still lacked some basic functionality that other solutions have For example, can't customize workflows for teams well, can't update ticket status based on integrations, can't put automated limits on columns

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2025
For Market:
Collaborative Work Management
2025
For Market:
Marketing Work Management Platforms
2025
For Market:
Adaptive Project Management and Reporting

About Company

Company Description

Updated 5th August 2025

Asana is a work management platform for human + AI coordination. Over 170,000 customers rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or company-wide goals, Asana helps organizations bring clarity to complexity, turning plans into action with AI working alongside teams every step of the way.

Company Details

Updated 5th August 2025
Company type
Public
Year Founded
2008
Head office location
San Francisco, United States
Number of employees
1001 - 5000
Website
http://asana.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Asana
Performance of Asana Across Market Features

Asana Likes & Dislikes

Like

The top 3 things that I like about Asana - The ability to easily set up a new project and add outside clients to said project. Being able to integrate with other programs that I use on a daily basis. Asana's commitment to releasing new features, and their ability to listen to their user's needs.

Like

We considered it as a candidate given its non-intimidating learning curve and boilerplate project examples. It was much easier to start a project in Asana The overall design aesthetic was way more pleasant to the eyes as well.

Like

Right now I am digging more into the AI capabilities of Asana to take repeatable tasks off my plate using smart workflows. Things such as scoping out a request for completeness and assigning it to a member of my team or drafting a campaign brief based on the input of a request are some ways I am looking to further my Asana usage and get back time in my day. I also really love the workload reporting feature. This is something I use multiple times a day to understand my team's capacity and assign out incoming requests based on existing bandwidth. I pair the workload report with time estimates baked into each task to get an accurate representation of the team's work. No more guessing who has the capacity to tackle incoming requests. Lastly, the ability to multi-home tasks is crucial for our organization to get insights into all the work happening at a cross-functional level.

Dislike

There are not a whole lot of things to dislike about Asana. But if I had to name a few they would be: - The learning curve when you are just starting out is a little steep. - Some of the important features are locked by the premium price level. - If you are using their form feature, you cannot designate where that form will end up after it is completed by a customer, employee, etc.

Dislike

- Integrations are not as comprehensive as other platforms - Pricing was not competitive - Great for simpler projects, starts to fall flat as you grow your org and the nature of how teams operate changes

Dislike

I'd love to be able to use task templates/bundles for incoming requests. It feels a bit clunky that we have to build separate rules with subtasks for form requests vs the bundle option. It would also be great to be able to clone portfolios so I don't have to build from scratch each time. For example, every month I build a portfolio to track the amount of incoming requests my team works on. It would be great to be able to clone the prior months portfolio and simply update the dates in the dashboard to reflect the month in question, but I have to build from scratch every month instead which is a bit of a time suck.

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Peer Discussions

Asana Reviews and Ratings

4.5

(2344 Ratings)

Rating Distribution

5 Star
55%
4 Star
40%
3 Star
5%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.5

Service & Support

4.5

Product Capabilities

4.5

Filter Reviews
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Most helpful
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Star Rating
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Reviewer's Industry
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Reviewer's Job Function
  • EVENT APP DIRECTOR
    50M-1B USD
    Software
    Review Source

    Exploring Asana’s Strengths in Project Setup and Team Collaboration Functions

    5.0
    Nov 25, 2025
    Asana is a wonderful tool that you can use in several different ways. Asana has a ton of helpful documents and videos to walk you through specific processes. I use Asana to stay organized and get things done! It's also a wonderful tool to collaborate with your team and customers.
  • Project Manager
    50M-1B USD
    Software
    Review Source

    Reporting Features Offer Enhanced Visibility Into Team and Cross-Functional Workflows

    4.0
    Nov 4, 2025
    I love the flexibility of the tool and how easy it is to get insights into my teams work as well as cross-functional work. The reporting is a huge step up from what we were able to achieve with other vendors and it gives our executive leadership team a great snapshot into all the work in the queue.
  • Operations Associate
    50M-1B USD
    Software
    Review Source

    Perfect for marketing teams working on complex projects at pace

    5.0
    Nov 17, 2025
    Having tried multiple work and project management tools over the years, as well as using Asana across multiple organisations, I can easily say that Asana is best-in-class. In my role, I liaise with a large number of stakeholders and coordinate a huge variety of workstreams. Asana has proven to be exceptional at supporting request intake, stakeholder communication, task/project management, progress tracking, capacity planning, workload management, and more.
  • Manager
    Gov't/PS/Ed
    Education
    Review Source

    Direct Messaging and AI Ease Workflows, Yet Asana Adoption Issues Remain

    5.0
    Feb 25, 2026
    Asana has been the best thing that has happened to my work productivity and task management since the invention of email! I am so obsessed with the tool and shout it from the rooftops because it's been such a huge asset to how I do my work and collaborate with others across my organization.
  • IT ASSOCIATE
    50M-1B USD
    Services (non-Government)
    Review Source

    Great task management tool that just works for non-technical teams

    5.0
    Sep 2, 2025
    Asana is a great solution to manage your work, especially for teams that just want a tool that just works. Compared to other similar tools, some of the key strengths of Asana is its ease of use and intuitive user interface, which makes it the perfect solution for teams that are not technical, such as marketing and design. With that said, do not let its apparent simplicity fool you, Asana comes packed with features that really help our teams to collaborate and work together more effectively. You can adapt Asana to how your teams work with its highly customizable workflow, and simplify your work process with automations. Its out-of-the-box project management capabilities are also rock solid, with different views such as calendar, list and gantt, so our project managers and team members can get the project information they need. Other features such as custom fields, dashboards, reports, and custom integrations really help to make it THE solution for our non-technical teams.
...
Showing Result 1-5 of 2359

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