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Logo of Asana

Asana

byAsana
in
4.5
2026
Market Presence: Product Roadmapping Tools for Software Engineering, Collaborative Work Management

Overview

Product Information on Asana

Updated 6th March 2026

What is Asana?

Asana is the System of Action for work, where humans and AI collaborate to help individuals work smarter, teams move faster, and organizations deliver results. Powered by the Work Graph data model, Asana provides the context and governance that enables AI to operate inside real workflows across teams, processes, and systems. More than 180,000 organizations are building the Agentic Enterprise with Asana, connecting strategy to execution and delivering complex work at scale.

Asana Pricing

Asana is a software that offers a tiered subscription pricing model with multiple plans including a free basic version and paid options charged per user per month, with features and functionality increasing at higher tiers. Enterprise pricing is custom and based on specific business needs.Paid plans include free access to AI Studio with a limited set of credits. Additional tranches of credits can be purchased separately. AI Studio Plus/Pro versions include additional credits and services access.

Overall experience with Asana

Event App Director
50M - 250M USD, Software
FAVORABLE

“Exploring Asana’s Strengths in Project Setup, Product Management, and Team Collaboration Functions”

5.0
Mar 31, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Digital Growth Manager
<50M USD, Media
CRITICAL

“High Enterprise Pricing and Limited Workflow Customization Pose Challenges for Asana Users”

3.0
Mar 30, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

Badges

Gartner Peer Insights recognizes vendors who meet or exceed both the market average Overall Experience and the market average User Interest and Adoption score through a Customers’ Choice distinction.
2026
For Market:
Collaborative Work Management
2025
For Market:
Marketing Work Management Platforms
2026
For Market:
Adaptive Project Management and Reporting

About Company

Company Description

Updated 5th August 2025

Asana is a work management platform for human + AI coordination. Over 170,000 customers rely on Asana to align teams and accelerate organizational impact. Whether it's managing strategic initiatives, cross-functional programs, or company-wide goals, Asana helps organizations bring clarity to complexity, turning plans into action with AI working alongside teams every step of the way.

Company Details

Updated 5th August 2025
Company type
Public
Year Founded
2008
Head office location
San Francisco, United States
Number of employees
1001 - 5000
Website
http://asana.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Asana Reviews and Ratings

4.5

(2411 Ratings)

Rating Distribution

5 Star
55%
4 Star
40%
3 Star
5%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • Event App Director
    50M-1B USD
    Software
    Review Source

    Exploring Asana’s Strengths in Project Setup, Product Management, and Team Collaboration Functions

    5.0
    Mar 31, 2026
    Asana is a wonderful tool that you can use in several different ways. Asana has a ton of helpful documents and videos to walk you through specific processes. I use Asana to stay organized and get things done! It's also a wonderful tool to collaborate with your team and customers.
  • Event App Director
    50M-1B USD
    Software
    Review Source

    Exploring Asana’s Strengths in Project Setup, Product Management, and Team Collaboration Functions

    5.0
    Mar 31, 2026
    Asana is a wonderful tool that you can use in several different ways. Asana has a ton of helpful documents and videos to walk you through specific processes. I use Asana to stay organized and get things done! It's also a wonderful tool to collaborate with your team and customers.
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Recommended Gartner Insights

  • Market Guide for Product Roadmapping Tools for Software Engineering
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Reviewer Insights for: Asana
Performance of Asana Across Market Features

Asana Likes & Dislikes

Like

The top 3 things that I like about Asana - The ability to easily set up a new project and add outside clients to said project. Being able to integrate with other programs that I use on a daily basis. For example, Asana integrates with Slack which allows me to receive notifications when a user accepts an invite to a project. Asana's commitment to releasing new features, and their ability to listen to their user's needs.

Like

The top 3 things that I like about Asana - The ability to easily set up a new project and add outside clients to said project. Being able to integrate with other programs that I use on a daily basis. For example, Asana integrates with Slack which allows me to receive notifications when a user accepts an invite to a project. Asana's commitment to releasing new features, and their ability to listen to their user's needs.

Like

The top 3 things that I like about Asana - The ability to easily set up a new project and add outside clients to said project. Being able to integrate with other programs that I use on a daily basis. For example, Asana integrates with Slack which allows me to receive notifications when a user accepts an invite to a project. Asana's commitment to releasing new features, and their ability to listen to their user's needs.

Dislike

Asana can feel rigid and less flexible for custom workflows. Enterprise pricing is expensive, which can be prohibitive. Notifications can quickly become excessive, as you're alerted for every change within a project, which can become distracting or easy to miss notifications that should be prioritised.

Dislike

Asana can feel rigid and less flexible for custom workflows. Enterprise pricing is expensive, which can be prohibitive. Notifications can quickly become excessive, as you're alerted for every change within a project, which can become distracting or easy to miss notifications that should be prioritised.

Dislike

Asana can feel rigid and less flexible for custom workflows. Enterprise pricing is expensive, which can be prohibitive. Notifications can quickly become excessive, as you're alerted for every change within a project, which can become distracting or easy to miss notifications that should be prioritised.