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  1. Home
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  3. Ahrefs
Logo of Ahrefs

Ahrefs

byAhrefs
in Enterprise SEO Platforms
4.8

Overview

Product Information on Ahrefs

Updated 13th October 2025

What is Ahrefs?

Ahrefs is a software designed for search engine optimization and digital marketing professionals to analyze and monitor website performance. It provides features for backlink analysis, keyword research, competitor site exploration, and site auditing. The software enables users to track keyword rankings, evaluate content gaps, and identify technical SEO issues. Through comprehensive analysis of large data sets, Ahrefs assists in uncovering opportunities to improve organic search visibility and traffic. The site audit tool highlights potential website health issues, while the backlink database supports users in understanding link profiles and monitoring referring domains. Ahrefs supports businesses aiming to optimize their web presence and refine their digital marketing strategies.

Ahrefs Pricing

Ahrefs software uses a subscription-based pricing model with various plans offering different levels of data access, features, and usage limits. The software typically provides monthly or annual payment options, allowing users to choose tiers based on their requirements for data volume, reporting capacity, and tool functionality.

Overall experience with Ahrefs

Chief Marketing Officer
<50M USD, Software
FAVORABLE

“The #1 SEO tool I couldn't do my job without. Now with AI and social.”

5.0
Jul 4, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Managing Member
Gov't/PS/ED <5,000 Employees, Education
CRITICAL

“Paid for a service that doesnt work ”

1.0
Nov 28, 2023
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 12th September 2024

Ahrefs is an all-in-one marketing intelligence platform that assists with content marketing, competitive research, and all aspects of search engine optimization. It is powered by extensive, regularly updated data on keywords, website rankings, and backlinks, collected at high speed. Ahrefs includes: Site Explorer – for an in-depth analysis of organic search traffic and backlink profiles for any website or URL. Keywords Explorer – for keyword ideas, valuable keyword metrics, and ranking difficulty estimations. Site Audit – conducts comprehensive on-page and technical SEO audits and monitoring. Rank Tracker – monitors organic search rankings. Content Explorer – facilitates content research from a marketing perspective.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2010
Head office location
Singapore, Singapore
Number of employees
51 - 200
Website
https://ahrefs.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Ahrefs Reviews and Ratings

4.8

(75 Ratings)

Rating Distribution

5 Star
65%
4 Star
32%
3 Star
1%
2 Star
0%
1 Star
1%
Why ratings and reviews count differ?
  • Chief Marketing Officer
    <50M USD
    Software
    Review Source

    The #1 SEO tool I couldn't do my job without. Now with AI and social.

    5.0
    Jul 3, 2026
    Ahrefs is an amazing tool that is a powerful workhorse at a good price. They have a strong presence in the SEO and backlinks category and are the undisputed #1 most powerful backlink discovery platform, as well as amazing at keyword identification and processing. They are now a full SEO suite with amazing capabilities and are getting into the world of AI and social, which is an important evolution.
  • Chief Marketing Officer
    <50M USD
    Software
    Review Source

    The #1 SEO tool I couldn't do my job without. Now with AI and social.

    5.0
    Jul 3, 2026
    Ahrefs is an amazing tool that is a powerful workhorse at a good price. They have a strong presence in the SEO and backlinks category and are the undisputed #1 most powerful backlink discovery platform, as well as amazing at keyword identification and processing. They are now a full SEO suite with amazing capabilities and are getting into the world of AI and social, which is an important evolution.
  • Read All 75 Reviews

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Reviewer Insights for: Ahrefs
Deciding Factors: Ahrefs Vs. Market Average
Performance of Ahrefs Across Market Features

Ahrefs Likes & Dislikes

Like

A combination of their data quality, UI, and speed of updates and upgrades. I couldn't do my job without them.

Like

A combination of their data quality, UI, and speed of updates and upgrades. I couldn't do my job without them.

Like

A combination of their data quality, UI, and speed of updates and upgrades. I couldn't do my job without them.

Dislike

Well - I paid for a service, for the last 5 years, and now it just doesn't work, despite paying them over $XXX

Dislike

Well - I paid for a service, for the last 5 years, and now it just doesn't work, despite paying them over $XXX

Dislike

Well - I paid for a service, for the last 5 years, and now it just doesn't work, despite paying them over $XXX