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  1. Home
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  3. Similarweb Platform
Logo of Similarweb Platform

Similarweb Platform

bySimilarweb
in
4.3
Market Presence: Enterprise SEO Platforms, Marketing Dashboards

Overview

Product Information on Similarweb Platform

Updated 13th October 2025

What is Similarweb Platform?

Similarweb Platform is a software that provides digital intelligence and analytics for website performance, online traffic, and competitive benchmarking. The software aggregates data from multiple sources and offers insights into audience demographics, engagement metrics, and referral channels. It enables users to analyze industry trends, evaluate website rankings, and monitor digital marketing strategies. The software supports research into market share, traffic sources, visitor behavior, and keyword analysis. Businesses use Similarweb Platform to inform decisions related to market positioning, campaign optimization, and digital strategy development. It is employed by organizations to address challenges in understanding competitor activity and improving online visibility.

Similarweb Platform Pricing

The Similarweb Platform software utilizes a subscription-based pricing model with tiered plans that vary depending on user requirements such as data coverage, number of users, and additional features. Pricing is customized based on business needs and access levels, and customers may contact the provider for detailed quotes.

Overall experience with Similarweb Platform

Strategy Senior Associate
3B - 10B USD, Services (non-Government)
FAVORABLE

“Real-Time SEO and Website Metrics from SimilarWeb Aid Strategic Decision Making”

5.0
Feb 13, 2026
We find SimilarWeb's SEO and website quality information very valuable in our strategy consulting engagements, especially for business-to-consumer organisations, with clients finding it particularly interesting
Director of Product Marketing
<50M USD, Media
CRITICAL

“Challenging Sign-Up Process Amid Poor Customer Service”

2.0
Sep 4, 2024
The process of signing up is daunting. They lack customer service.

About Company

Company Description

Updated 7th December 2023

Similarweb is an enterprise focusing on providing digital data to businesses. The main purpose is to form a comprehensive and precise digital data that can potentially be a decisive factor in the growth and profitability of companies. Similarweb operates a platform which offers a holistic perspective of digital activities covering potential customers and opponents. It provides insights to its customer base which consists of globally recognized brands. These insights offer a digital advantage to the clients aiding them to outperform their rivals and establish their presence in their respective markets.

Company Details

Updated 6th April 2025
Company type
Public
Year Founded
2007
Head office location
New York, United States
Number of employees
1001 - 5000
Website
https://www.similarweb.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Similarweb Platform
Performance of Similarweb Platform Across Market Features

Similarweb Platform Likes & Dislikes

Like

SimilarWeb is very easy to use, being able to type in an organisation or website to surface real-time insights on aspects like search result ranking, website traffic, bounce rates, visit duration etc which can give a good indication of website performance and potential when benchmarked against its competitors. This data can then be downloaded for internal analysis and presented to clients to inform their go-to-market strategy development

Like

They offer solid insights.

Like

Thanks to this tool, I'm able to analyse the performance of competitors, and it provides me with the best analysis of them

Dislike

I don't have any strong dislikes, although maybe data extraction could be easier. I don't think we use SimilarWeb to its full potential so I don't have much more to add

Dislike

No customer service or attitude towards gatekeeping products.

Dislike

There is very limited data in the free version. Also, I would like to see more package plans, especially for businesses

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Peer Discussions

Similarweb Platform Reviews and Ratings

4.3

(27 Ratings)

Rating Distribution

5 Star
52%
4 Star
44%
3 Star
0%
2 Star
4%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.1

Planning & Transition

4.0

Delivery & Execution

4.0

Integration & Deployment

4.4

Service & Support

4.5

Product Capabilities

4.7

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Strategy Senior Associate
    1B-10B USD
    Services (non-Government)
    Review Source

    Real-Time SEO and Website Metrics from SimilarWeb Aid Strategic Decision Making

    5.0
    Feb 13, 2026
    We find SimilarWeb's SEO and website quality information very valuable in our strategy consulting engagements, especially for business-to-consumer organisations, with clients finding it particularly interesting
  • MARKETING SPECIALIST
    <50M USD
    IT Services
    Review Source

    Expanding Competitive Analysis with Innovative SEO Tool

    4.0
    Jan 9, 2025
    I analysed the SEO performance of our website and our competitors. My overall experience is good, though there are some areas for improvements
  • SR. SOCIAL MEDIA EXECUTIVE
    <50M USD
    Finance (non-banking)
    Review Source

    Decoding Competitor's Website Audience with User-Friendly Interface

    4.0
    Dec 3, 2024
    Very useful for analysing competitors' websites. Interface is easy to use and understand. Very helpful for understanding the competitors website traffic audience and the sources and to know how the viewers are responding to the competitors content.
  • Director of Product Marketing
    <50M USD
    Media
    Review Source

    Challenging Sign-Up Process Amid Poor Customer Service

    2.0
    Sep 4, 2024
    The process of signing up is daunting. They lack customer service.
  • eCommerce Specialist
    <50M USD
    Media
    Review Source

    unlocking digital success with similarweb

    4.0
    Feb 11, 2024
    Great platform that consistently delivers on its promises and provides a seamless user experience. SimilarWeb offers valuable insights and analystics that can be incredibly useful for businesses.
Showing Result 1-5 of 27

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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