Name: SE Ranking
Rating: 4.7 (72 reviews)

Overview

Product Information on SE Ranking

Updated 13th October 2025

What is SE Ranking?

SE Ranking is a software designed to assist businesses and professionals with search engine optimization tasks. The software provides features including keyword rank tracking, website audit, backlink monitoring, on-page SEO analysis, and competitor research. It allows users to analyze search rankings across multiple locations and devices, identify technical issues affecting website visibility, and track the backlink profile for potential risks. SE Ranking also includes tools for reporting and project management, enabling users to monitor progress and share insights with stakeholders. The software addresses the business need of improving online presence and optimizing websites for search engines to increase visibility in search results.

Overall experience with SE Ranking

Director of IT

50M - 250M USD, Travel and Hospitality

FAVORABLE

“Clear Recommendations and Navigation Aid in Addressing Site Issues Effectively”

5.0

Apr 13, 2026

SE Ranking allows us to monotor the SEO and technical performance of our various websites from a single interface. We closel analyze the resultas and use its recommendations to fix what isn't working on our sites.

SEO SPECIALIST

50M - 250M USD, Software

CRITICAL

“SE Ranking: A Comprehensive SEO Tool with Customizable Features”

3.0

Nov 18, 2024

My overall experience using SE Ranking has been great as it's an all-in-one SEO tool that provides user-friendly platform for doing competitor analysis, tracking keyword rankings & managing on-page SEO tasks. It's a great tool even for the SEOs who are new to this industry.

About Company

Company Description

SE Ranking is a robust SEO toolkit designed for agency and in-house pros. From keyword research to reporting, it offers premium features at a fair price.

Company Details

Company type

Private

Year Founded

2012

Head office location

1209 Orange Street, City Of Wilmington, County Of New Castle, Delaware 19801, United States

Number of employees

51 - 200

Annual Revenue

50M-250M USD

Website

https://seranking.com/

Do You Manage Peer Insights at SE Ranking?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: SE Ranking

Deciding Factors: SE Ranking Vs. Market Average

Performance of SE Ranking Across Market Features

SE Ranking Likes & Dislikes

I love the ease of navigation, the clear recommendations, and the ability to run technical audits to confirm that the fixes we apply are properly detected.

The thing I like about this tool is the competitor analysis feature which provides in-depth insights into competitors' strategies, including their keywords, backlinks & even paid ads. The rank tracking features gives you accurate data & you can also customize your reports. Keyword research features also give you the in-depth data of keyword phrases with search volume & keyword difficulty.

Rank reporting and AI search reports.

There can occasionally be issues with retriving some data from Google, but these are generally resolved quickly.

While all the features are great to use, I feel the site audit tool could be a bit more detailed. Like for e.g., I noticed that it doesn't dig deep into certain technical aspects like JavaScript rendering and also the content gap analysis could be improved. These are some minor issues, but for advanced users, they can make a difference.

The pricing model can be a bit confusing (as with most platforms) out of the box, depending on your requirements. But you can speak to the team about tailoring a plan.

Top SE Ranking Alternatives

Peer Discussions

SE Ranking Reviews and Ratings

Recommended Gartner Insights

Market Guide for Enterprise SEO Platforms

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50M-1B USD

Travel and Hospitality

Review Source

Clear Recommendations and Navigation Aid in Addressing Site Issues Effectively

Partner

<50M USD

Media

Fully Capable SEO and AEO platform at an Affordable Price for Smaller Marketing Agencies

Apr 29, 2026

Powerful product at an accessible price point. Better capability than some of the leading products, but at a lower price than the other leading platforms.

MANAGER OF IT SERVICES

Gov't/PS/Ed

Education

Affordable Tool With Strong Interface But Limited Backlink Data Functionality

Nov 27, 2025

For freelancers and small agencies it works great - the user interface is good, even with mid tier plans you can create great reports the keyword database is fine

Marketing Manager

Hardware

A great tool for international SEO

Dec 16, 2025

The information is pretty accurate, it gives me a lot of data from different countries. The competitive reports are great.

IT Services

Daily position tracking is appreciated, but API access is desired in the package.

Apr 3, 2026

I significantly boosted my SEO thanks to the SE ranking tool

Automated Translation from French