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  1. Home
  2. /
  3. SE Ranking
Logo of SE Ranking

SE Ranking

bySE Ranking
in Enterprise SEO Platforms
4.8

Overview

Product Information on SE Ranking

Updated 13th October 2025

What is SE Ranking?

SE Ranking is a software designed to assist businesses and professionals with search engine optimization tasks. The software provides features including keyword rank tracking, website audit, backlink monitoring, on-page SEO analysis, and competitor research. It allows users to analyze search rankings across multiple locations and devices, identify technical issues affecting website visibility, and track the backlink profile for potential risks. SE Ranking also includes tools for reporting and project management, enabling users to monitor progress and share insights with stakeholders. The software addresses the business need of improving online presence and optimizing websites for search engines to increase visibility in search results.

SE Ranking Pricing

SE Ranking software uses a subscription-based pricing model with multiple tiers that vary by the number of users, projects, keywords tracked, and additional features. Pricing is typically structured on a monthly or annual payment basis, and different packages offer varying feature sets to accommodate different user needs related to SEO management and analytics.

Overall experience with SE Ranking

HEAD OF CONTENT MARKETING AND COMMUNICAT
<50M USD, Software
FAVORABLE

“Comprehensive SEO Tool Offers Practical Insights and Helpful Site Audit Features”

5.0
Sep 17, 2025
SE Ranking is an affordable, comprehensive and constantly evolving SEO tool. Their customer service has been top notch as well. They also allowed me to extend the trial as we weren't able to evaluate the tool in the initial time frame. Highly recommended.
SEO SPECIALIST
50M - 250M USD, Software
CRITICAL

“SE Ranking: A Comprehensive SEO Tool with Customizable Features”

3.0
Nov 18, 2024
My overall experience using SE Ranking has been great as it's an all-in-one SEO tool that provides user-friendly platform for doing competitor analysis, tracking keyword rankings & managing on-page SEO tasks. It's a great tool even for the SEOs who are new to this industry.

About Company

Company Description

Updated 1st November 2023

SE Ranking is a robust SEO toolkit designed for agency and in-house pros. From keyword research to reporting, it offers premium features at a fair price.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2012
Head office location
1209 Orange Street, City Of Wilmington, County Of New Castle, Delaware 19801, United States
Number of employees
51 - 200
Annual Revenue
50M-250M USD
Website
https://seranking.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: SE Ranking
Deciding Factors: SE Ranking Vs. Market Average
Performance of SE Ranking Across Market Features

SE Ranking Likes & Dislikes

Like

It's quite a complex tool, with a lot of practical insights e.g. snippets that explain not only what the issue is in practical terms, but also how to fix the issue. Other tools I have used don't always give this detail. As a competitor in a space where the big names are often the go to SE Ranking is a welcome competitor. I am also happy with the new AI Search features and find the site audit reports helpful, with easy-to-apply functionality such as disavowing links. It's easy to track competitors and also see which pages or content is performing well and use this as a benchmark for our own content optimisation. I am satisfied with our choice to use SE Ranking.

Like

The thing I like about this tool is the competitor analysis feature which provides in-depth insights into competitors' strategies, including their keywords, backlinks & even paid ads. The rank tracking features gives you accurate data & you can also customize your reports. Keyword research features also give you the in-depth data of keyword phrases with search volume & keyword difficulty.

Like

The user experience is excellent. The dashboards and graphs are clean and easy to read. The reports are simple to setup. What really stands out is the level of support. When I run into an issue or have a question, the team at SE Ranking has been incredible. They are helpful and responsive.

Dislike

The sidebar is a bit challenging to get the hang of. For Keyword Research, it would be nice if it was a bit easier to do add keywords from the research part directly to the project you are managing. The content marketing features (add-on) are OK, but could be better suited for things like product pages versus blogs not all content notes or content scores are practical in my opinion. Sometimes it's challenging to manage keyword tracking, but I think that this is more about a learning curve and having someone that takes the time to really learn the tool.

Dislike

While all the features are great to use, I feel the site audit tool could be a bit more detailed. Like for e.g., I noticed that it doesn't dig deep into certain technical aspects like JavaScript rendering and also the content gap analysis could be improved. These are some minor issues, but for advanced users, they can make a difference.

Dislike

Like any platform that is improving, there are occasional hiccups or small features that still feel in development. SE Ranking consistently addresses these quickly and keeps improving with each update.

Top SE Ranking Alternatives

Logo of Semrush
1. Semrush
4.4
(105 Ratings)
Logo of Ahrefs
2. Ahrefs
4.7
(71 Ratings)
Logo of Similarweb Platform
3. Similarweb Platform
4.4
(21 Ratings)
View All Alternatives

Peer Discussions

SE Ranking Reviews and Ratings

4.8

(60 Ratings)

Rating Distribution

5 Star
77%
4 Star
22%
3 Star
2%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.5

Integration & Deployment

4.7

Service & Support

4.7

Product Capabilities

4.6

Filter Reviews
Sort By:
Most helpful
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Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
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  • HEAD OF CONTENT MARKETING AND COMMUNICAT
    <50M USD
    Software
    Review Source

    Comprehensive SEO Tool Offers Practical Insights and Helpful Site Audit Features

    5.0
    Sep 17, 2025
    SE Ranking is an affordable, comprehensive and constantly evolving SEO tool. Their customer service has been top notch as well. They also allowed me to extend the trial as we weren't able to evaluate the tool in the initial time frame. Highly recommended.
  • Marketing Associate
    <50M USD
    IT Services
    Review Source

    SE Ranking Delivers Intuitive Interface and Responsive Support for SEO Tasks

    5.0
    Oct 27, 2025
    SE Ranking has been a great addition to our marketing toolkit. It's intuitive and well organized. It makes SEO tracking and reporting very simple. The setup process was fast and painless. Customization options are straightforward. Everything feels quick and responsive. I appreciate how the interface lets you easily dive deeper into data without getting lost.
  • Marketing Director
    <50M USD
    Services (non-Government)
    Review Source

    Outstanding and easy-to-use integrated research & tracking tools simplify reporting but limit custom GA4 choices

    4.0
    Sep 11, 2025
    Very nice all-in-one solution: research tools, tracking tools, reporting tools.
  • MARKETING ASSOCIATE
    <50M USD
    IT Services
    Review Source

    The Complete SEO Platform

    5.0
    Oct 7, 2025
    SE Ranking is the complete SEO platform with everything you would need as a marketing team in a company or an agency.
  • CHIEF MARKETING OFFICER
    <50M USD
    Software
    Review Source

    Powerful and affordable SEO tool.

    4.0
    Nov 5, 2025
    Always done the job and able to get the info I want. UI tends to change leaving me a little confused and some previous features are now hidden behind higher pay walls. Price is good vs some similar competitors (at time of writing).
...
Showing Result 1-5 of 60

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