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  3. Amazon Ads
Logo of Amazon Ads

Amazon Ads

byAmazon
in
5.0
Market Presence: Ad Tech Platforms, Over the top TV Advertising

Overview

Product Information on Amazon Ads

Updated 13th October 2025

What is Amazon Ads?

Amazon Ads is a software developed to support businesses in reaching audiences across Amazon’s platforms by enabling the creation, management, and analysis of advertising campaigns. The software offers features such as sponsored products, display advertising, and video promotions, allowing advertisers to present their offerings to users during shopping and browsing experiences on Amazon and affiliated properties. Its tools facilitate targeting, budget optimization, and performance measurement, assisting businesses in enhancing visibility, driving engagement, and addressing objectives related to product discovery and sales growth. The software is designed to provide insights for continuous campaign improvement while supporting various formats and marketing goals.

Amazon Ads Pricing

Amazon Ads software uses a cost-per-click pricing model where advertisers pay only when users click on their advertisements. The software provides different ad formats such as sponsored products, sponsored brands, and display ads, with pricing determined by keyword bidding and budget settings established by advertisers. There are no fixed monthly fees, and costs vary based on campaign performance and bidding strategy.

Overall experience with Amazon Ads

GROUP PRODUCT MANAGER
<50M USD, Software
FAVORABLE

“Decent Support and Efficiency for E-commerce Platform”

5.0
Oct 8, 2024
Support is decent, overall it's effective for e-commerce.
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 30th January 2025

Amazon focuses on four principles that guide its operations: interest in customer needs, enthusiasm for creating innovative products, dedication to operational efficiency, and long-term strategic planning. The company thrives on the thrill of developing new technologies, creating novel products, and offering services that enhance people's lives. Although it has the resources of a large corporation, it preserves the vibrant spirit of a smaller entity. Amazon's primary goal is to be a company that puts its customers' needs first. All their actions, intentions, projects, and inventions are designed considering the customers. The company believes in being proactive and maintaining an agile approach to devise intelligent, swift decisions and create ground-breaking advancements aimed at fulfilling customers' needs.

Company Details

Updated 26th February 2025
Company type
Public
Year Founded
2006
Head office location
Seattle, United States
Number of employees
10001+
Annual Revenue
30B+ USD
Website
https://amazon.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Amazon Ads

Amazon Ads Likes & Dislikes

Like

It's a particularly strong platform for businesses looking to capture demand.

Dislike

limited control, complexity, costly

Top Amazon Ads Alternatives

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Peer Discussions

Amazon Ads Reviews and Ratings

Showing data for 1 ratings and reviews for Programmatic Segment-Based Advertising market. View all 196 ratings and reviews across markets for a complete picture.

5.0

(1 Rating)

Rating Distribution

5 Star
100%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.0

Integration & Deployment

5.0

Service & Support

5.0

Product Capabilities

4.0

Filter Reviews
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  • GROUP PRODUCT MANAGER
    <50M USD
    Software
    Review Source

    Decent Support and Efficiency for E-commerce Platform

    5.0
    Oct 8, 2024
    Support is decent, overall it's effective for e-commerce.
Showing Result 1-1 of 1

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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