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  3. Apptimize
Logo of Apptimize

Apptimize

byAirship
in A/B Testing Tools
4.4

Overview

Product Information on Apptimize

Updated 13th October 2025

What is Apptimize?

Apptimize is a software that provides mobile A/B testing and feature release management capabilities for mobile applications. It allows businesses to experiment with different versions of app features and interfaces in order to optimize user experience and engagement. The software enables remote configuration and dynamic updates without requiring app store resubmissions. Apptimize offers tools for user segmentation, performance analysis, and real-time data tracking, facilitating data-driven decisions around app improvements. It is designed to help organizations address challenges related to mobile app optimization, feature rollout, and user retention by providing actionable insights and control over app updates.

Apptimize Pricing

Apptimize software utilizes a pricing model that is based on a tiered structure, typically determined by usage volume, such as number of monthly active users or events tracked. The software offers customized plans that may vary depending on the level of support and features required by the organization. Specific pricing details are usually provided upon request, in accordance with the scale and requirements of the customer.

Overall experience with Apptimize

CUSTOMER SERVICE & SUPPORT ASSOCIATE
1B - 3B USD, Banking
FAVORABLE

“Maximizing Mobile Experiences Via Advanced A/B Testing Tools”

4.0
Dec 21, 2024
it is highly regarded for its mobile-first A/B testing and personalization features, making it an excellent choice for teams looking to optimize mobile apps.
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 21st October 2025

Airship is a mobile-first customer experience platform that allows marketing, product and growth teams to drive better business outcomes by delivering better customer experiences. Airship allows non-technical teams to build, test and automate personalized customer interactions across all channels — email, push notifications, SMS, RCS, mobile wallets and more — including native app and website experiences where conversion drives value. The platform powers progressive zero-party data collection, both providing and utilizing real-time data and from anywhere, with AI-powered creation, orchestration and experimentation accelerating teams’ ability to confidently improve every customer interaction for conversion, higher lifetime value and durable revenue growth.

Company Details

Updated 21st October 2025
Company type
Private
Year Founded
2009
Head office location
San Francisco, United States
Number of employees
201 - 500
Website
https://www.airship.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Apptimize
Performance of Apptimize Across Market Features

Apptimize Likes & Dislikes

Like

mobile-specific A/B testing, real-time testing and Analytics, user segmentation

Like

The ability to run AB tests and manage features across mobile and web Secondly, their intuitive interface and WYSIWYG visual editor make it accesible for people of my team that are not technical to setup and manage tests without developers. Lastly, we've used their detailed analytics and funnel analysis to see if our tests where having impact or not and take data driven decisions

Like

They have all the tools to test different app versions and see what works best. the combination of user-friendly interfaces and detailed toolkits really grabs my attention. It simplifies the app optimization process, yielding definite outcomes.

Dislike

pricing, limited advanced and reporting customization, integration complexity

Dislike

Pricing was not clear to us at the beginning, until the last moment we didn't know if it was going to be in our budget or not We needed support at one point and it was not as immediate as it could At first, the integration with our CRM was hard, but this could be mostly to our systems and not related to Apptimize

Dislike

Honestly, I can't think of any dislike for the product. The only minor drawback is that it has lot of features to explore, which might overwhelm the user at first. But once he gets a hand over it, then everything becomes much smoother.

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Peer Discussions

Apptimize Reviews and Ratings

4.4

(13 Ratings)

Rating Distribution

5 Star
38%
4 Star
62%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Integration & Deployment

4.3

Service & Support

4.4

Product Capabilities

4.5

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
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  • CUSTOMER SERVICE & SUPPORT ASSOCIATE
    1B-10B USD
    Banking
    Review Source

    Maximizing Mobile Experiences Via Advanced A/B Testing Tools

    4.0
    Dec 21, 2024
    it is highly regarded for its mobile-first A/B testing and personalization features, making it an excellent choice for teams looking to optimize mobile apps.
  • Product Manager
    Gov't/PS/Ed
    Education
    Review Source

    Our org Leverages Apptimize for A/B Testing and Web Feature Management

    4.0
    Jun 5, 2024
    Apptimize has proven to be a pivotal tool in optimizing our mobile app and website performance. Their robust A/B testing capabilities and seamless feature release management has allowed us to iterate and improve our students engagement. We've created multiple AB testings on the website and also rolled features gradually for our students using Apptimize
  • Software Testing Engineer
    <50M USD
    IT Services
    Review Source

    Optimizing App Experience: Apptimize's Unique Benefits Unravelled

    5.0
    Jun 5, 2024
    My experience with Apptimize has been really good. Its user-friendly interface and loaded features make it easy to conduct testing. Overall, it is very useful from a development point of view to test user experience by testing in alternate variants. Its quick support ensures smooth operations and also strong analysis delivers critical vision.
  • DIRECTOR OF IT
    1B-10B USD
    Energy and Utilities
    Review Source

    Apptimize's Success in Enhancing Change Quality and Decreasing Outages

    4.0
    May 29, 2024
    Apptimize was a proof of concept and proved to be successful for increasing the quality of changes and minimised risk of unplanned outages.
  • IT Manager
    1B-10B USD
    IT Services
    Review Source

    Boosting Website Traffic and Revenue with Apptimize

    5.0
    May 22, 2024
    Apptimize is the perfect platform to test our recently developed website for operating effectiveness in our organization. We were able to find the best features the users need and have given the best user experience they needed. With the use of Apptimize, our website traffic has increased 150% which increased in the revenue for our organization through sales lead. Our estimated ROI from using Apptimize is estimated as 230% as we are glab that we have chosen Apptimize despite anyother app in the market.
Showing Result 1-5 of 13

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Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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