Airship is a mobile-first customer experience platform that allows marketing, product and growth teams to drive better business outcomes by delivering better customer experiences. Airship allows non-technical teams to build, test and automate personalized customer interactions across all channels — email, push notifications, SMS, RCS, mobile wallets and more — including native app and website experiences where conversion drives value. The platform powers progressive zero-party data collection, both providing and utilizing real-time data and from anywhere, with AI-powered creation, orchestration and experimentation accelerating teams’ ability to confidently improve every customer interaction for conversion, higher lifetime value and durable revenue growth.
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mobile-specific A/B testing, real-time testing and Analytics, user segmentation
The ability to run AB tests and manage features across mobile and web Secondly, their intuitive interface and WYSIWYG visual editor make it accesible for people of my team that are not technical to setup and manage tests without developers. Lastly, we've used their detailed analytics and funnel analysis to see if our tests where having impact or not and take data driven decisions
They have all the tools to test different app versions and see what works best. the combination of user-friendly interfaces and detailed toolkits really grabs my attention. It simplifies the app optimization process, yielding definite outcomes.
pricing, limited advanced and reporting customization, integration complexity
Pricing was not clear to us at the beginning, until the last moment we didn't know if it was going to be in our budget or not We needed support at one point and it was not as immediate as it could At first, the integration with our CRM was hard, but this could be mostly to our systems and not related to Apptimize
Honestly, I can't think of any dislike for the product. The only minor drawback is that it has lot of features to explore, which might overwhelm the user at first. But once he gets a hand over it, then everything becomes much smoother.
