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Logo of Backstory

Backstory

byBackstory
in
4.0

Overview

Product Information on Backstory

Updated 13th October 2025

What is Backstory?

People.ai is a software designed to enhance sales and revenue operations by leveraging artificial intelligence to capture, manage, and analyze data from various customer interactions. The software automates the process of tracking activities such as emails, meetings, and calls, integrating with existing CRM systems to ensure accurate and up-to-date information. People.ai provides insights into sales performance by mapping engagement across accounts and identifying patterns that can inform business strategies. The software aims to address challenges related to data entry, account visibility, and forecasting accuracy in sales processes, supporting organizations in optimizing productivity and decision-making across their revenue teams.

Backstory Pricing

People.ai software pricing is structured primarily on a subscription basis, with options that vary depending on the number of users and feature requirements. The software typically offers different plan levels which may include standard and premium functionalities. Custom pricing can be provided for enterprise-scale deployments, often determined by the scope of usage and selected modules. No public information details a fixed pricing schedule for the software.

Overall experience with Backstory

Senior Manager Nbd
50M - 250M USD, Software
FAVORABLE

“Future of Revenue forecasting with limited human intelligence- People.ai”

4.0
Mar 24, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 7th December 2023

People.ai operates as a developer of a revenue operations and intelligence platform. The platform relies on patented AI technology to convert business activities such as emails, meetings, and contacts into account and opportunity management solutions. The main aim of these solutions is to enhance productivity for sales representatives, speed up revenue growth, and optimize marketing ROI. The platform is designed to assist numerous departments including sales, RevOps, marketing, enablement, and customer success teams by delivering valuable insights. People.ai's proprietary dataset comprises over one trillion sales activities, millions of deals, and 160 million business contacts, further supported by 69 approved patents related to AI-based business insights. This dataset is primarily used for training models and providing customers with customized business predictions and unique buyer insights.

Company Details

Updated 26th June 2026
Company type
Private
Year Founded
2016
Head office location
San Francisco, United States
Number of employees
201 - 500
Website
https://www.backstory.ai/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Backstory Reviews and Ratings

4.0

(3 Ratings)

Rating Distribution

5 Star
0%
4 Star
100%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • Senior Manager Nbd
    50M-1B USD
    Software
    Review Source

    Future of Revenue forecasting with limited human intelligence- People.ai

    4.0
    Mar 24, 2026
    My experience has been wonderful with People.ai. Leading a sales team in my organisation and using this tool has kept me ahead of my game and allowed me to have better visibility on the potential revenue for my team. It also gave me clear visibility on my team's pipeline and allowed me to take informed decision on my team's performance and appraisal.
  • Senior Manager Nbd
    50M-1B USD
    Software
    Review Source

    Future of Revenue forecasting with limited human intelligence- People.ai

    4.0
    Mar 24, 2026
    My experience has been wonderful with People.ai. Leading a sales team in my organisation and using this tool has kept me ahead of my game and allowed me to have better visibility on the potential revenue for my team. It also gave me clear visibility on my team's pipeline and allowed me to take informed decision on my team's performance and appraisal.
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Reviewer Insights for: Backstory
Performance of Backstory Across Market Features

Backstory Likes & Dislikes

Like

Sales Reps save up to 27% of time on admin tasks, boosting productivity for customer focus and deal closure. This helps in precise forecasting and benchmarks to improve win rates and pipeline inspection. Overall, it enhances CRM adoption, reveals cross-sell opportunities and aligns sales and marketing for better revenue attribution.

Like

Sales Reps save up to 27% of time on admin tasks, boosting productivity for customer focus and deal closure. This helps in precise forecasting and benchmarks to improve win rates and pipeline inspection. Overall, it enhances CRM adoption, reveals cross-sell opportunities and aligns sales and marketing for better revenue attribution.

Like

Sales Reps save up to 27% of time on admin tasks, boosting productivity for customer focus and deal closure. This helps in precise forecasting and benchmarks to improve win rates and pipeline inspection. Overall, it enhances CRM adoption, reveals cross-sell opportunities and aligns sales and marketing for better revenue attribution.