Overview
Product Information on Brand24
What is Brand24?
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Overall experience with Brand24
“Easy-To-Use Interface And Helpful Support, With Tiered Access To Core Features”
About Company
Company Description
Brand24 is a specialized application developed to assist in tracking and engaging in conversations pertinent to a business. The application is utilized by a range of businesses of varying sizes for identifying and analyzing online conversations related to their products, their brand, and competition in the market. Brand24 offers a reliable, user-friendly, and cost-effective solution designed to monitor and engage in online conversations that are relevant to the business operations.
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Reviewer Insights for: Brand24
Performance of Brand24 Across Market Features
Brand24 Likes & Dislikes
The fact that we got real-time alerts, with the AI already flagging potential negative items, has helped increase our responsiveness several times over. The UI was also very easy to use, even for less technical users, and the customer support team was fast and friendly.
Plug and play simplicity (as a non-technical user, I love that it didn't require any complex integration. Sentiment visualization (the visual breakdown of positive and negative sentiment is intuitive) Negative mention filtering
The real-time notifications work, and fast! The sentiment tagging also gets it right about 85% of the time too, so I can trust my data overview without having to clean up my data.
We had some issues integrating with Meta, and it would have been great if we could have posted directly to social media outlets from the tool itself. We also had to go up a tier to get a lot of the core functionality we needed.
AI context struggles (sentiment analysis algorithm sometimes struggles to detect irony and sarcasm) Cleaning up data (if your brannd name is common word, the initial setup requires some time to add negative keywords to filter our irrelevant noise from the results) Historical data limits
Cost is the biggest pain point for me, and I hesitate to suggest that we expand or scale up with the software because of the investment. I also have a touch of trouble with the sentiment tagging on video-based platforms like Tik tok and Youtube.
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Brand24 Reviews and Ratings
- OPERATIONS MANAGER50M-1B USDSoftwareReview Source
Easy-To-Use Interface And Helpful Support, With Tiered Access To Core Features
Brand24 was great at providing up to date information, and the AI analysis tools were extremly helpful - Marketing Manager<50M USDConsumer GoodsReview Source
Intuitive Sentiment Visualization Offsets Occasional Misses in Sarcasm Recognition
Brand24 is an ideal choice for a beginner in sentiment analysis. I love plug and play approach - it works immediately with zero technical setup. The data visualization is intuitive, and the negative mentions filter saves me hours of moderation. The only downside is that the Ai sometimes misses sarcasm, but overall, it is a invaluable tool for marketing. - MARKETING ASSOCIATE50M-1B USDTravel and HospitalityReview Source
Clean Dashboard and Accurate Sentiment Tagging Offset by High Cost Concerns
The dashboard is really clean and user friendly and everything was relatively easy to set up. The real-time notifications actually work, which is nice. The main drawback is cost, which can be pretty prohibitive if you're a smaller company or looking to scale further. - SOCIAL MEDIA MANAGER<50M USDTelecommunicationReview Source
Comprehensive Brand Mention Tracking With Timely Alerts And Sentiment Analysis Tools
Powerful mention tracking and cost-effective for mid-sized business. - Marketing Manager<50M USDSoftwareReview Source
Many Appreciate Fast Onboarding but Experience Challenges With Generic Brand Name
Simple setup and quick onboarding, most of the users quickly understood their way around the tool, various pricing levels but also set up in a way you most likely need to upgrade it.