Name: Brand24
Rating: 4.3 (11 reviews)

Overview

Product Information on Brand24

Updated 13th October 2025

What is Brand24?

Brand24 is a software that provides online monitoring and analytics for brands and businesses seeking to track their presence across digital platforms. The software collects and analyzes real-time data from social media, news sites, blogs, forums, and other sources to identify mentions and discussions related to specific keywords or brand names. It offers sentiment analysis, influencer identification, and volume tracking to help organizations understand public perception and engagement. Brand24 software supports users in managing reputation, improving customer service, and measuring the effectiveness of public relations and marketing activities. The software addresses the business need to stay informed about brand conversations and manage responses in a timely manner.

Overall experience with Brand24

Sr. Ui/ux Designer

<50M USD, Software

FAVORABLE

“Clear Dashboard and Data Handling With Improvements Needed In Visual Hierarchy”

4.0

Feb 27, 2026

Brands 24 offers a clean and intuitive interface for social listening and brand monitoring. The platform has a balance of usability and functionality in a good way and has helped out addressing things in our social posts as well.

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CRITICAL

About Company

Company Description

Brand24 is a specialized application developed to assist in tracking and engaging in conversations pertinent to a business. The application is utilized by a range of businesses of varying sizes for identifying and analyzing online conversations related to their products, their brand, and competition in the market. Brand24 offers a reliable, user-friendly, and cost-effective solution designed to monitor and engage in online conversations that are relevant to the business operations.

Company Details

Company type

Public

Year Founded

2010

Head office location

Gainesville, United States

Number of employees

51 - 200

Website

https://brand24.com/l

Do You Manage Peer Insights at Brand24?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Brand24

Performance of Brand24 Across Market Features

Brand24 Likes & Dislikes

I liked how it has a clean UI and how it handles large volumes of data. The dashboard is easy to navigate and you get all the features like listening, brand mentions etc.

Plug and play simplicity (as a non-technical user, I love that it didn't require any complex integration. Sentiment visualization (the visual breakdown of positive and negative sentiment is intuitive) Negative mention filtering

The real-time notifications work, and fast! The sentiment tagging also gets it right about 85% of the time too, so I can trust my data overview without having to clean up my data.

There are moments where the information hierarchy of information could be improved. Some of the data-heavy sections can feel slightly overwhelming because the visual emphasis isn't always clear. O also feel like too many steps are required to get to specific insights.

AI context struggles (sentiment analysis algorithm sometimes struggles to detect irony and sarcasm) Cleaning up data (if your brannd name is common word, the initial setup requires some time to add negative keywords to filter our irrelevant noise from the results) Historical data limits

Cost is the biggest pain point for me, and I hesitate to suggest that we expand or scale up with the software because of the investment. I also have a touch of trouble with the sentiment tagging on video-based platforms like Tik tok and Youtube.

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Peer Discussions

Brand24 Reviews and Ratings

Recommended Gartner Insights

<50M USD

Software

Review Source

Clear Dashboard and Data Handling With Improvements Needed In Visual Hierarchy

Marketing Manager

Consumer Goods

Intuitive Sentiment Visualization Offsets Occasional Misses in Sarcasm Recognition

5.0

Jan 5, 2026

Brand24 is an ideal choice for a beginner in sentiment analysis. I love plug and play approach - it works immediately with zero technical setup. The data visualization is intuitive, and the negative mentions filter saves me hours of moderation. The only downside is that the Ai sometimes misses sarcasm, but overall, it is a invaluable tool for marketing.

MARKETING ASSOCIATE

50M-1B USD

Travel and Hospitality

Clean Dashboard and Accurate Sentiment Tagging Offset by High Cost Concerns

Nov 24, 2025

The dashboard is really clean and user friendly and everything was relatively easy to set up. The real-time notifications actually work, which is nice. The main drawback is cost, which can be pretty prohibitive if you're a smaller company or looking to scale further.

DIGITAL MARKETING MANAGER

Ease Of Use With Actionable Insights Offset By Irrelevant Mention Detection

Dec 5, 2025

It is easy to use and provides clear actionable insights about the mentions.

Crm/martech

Transportation

Brand24 Delivers Real-Time Sentiment Monitoring, Just Kinda Over Pricing

Dec 26, 2025

Our PR & Brand Team use Brand24 to monitor and listening sentiment whenever our brand mentioned across platform, but it's kinda expensive

Overview

Product Information on Brand24

What is Brand24?

Brand24 Pricing

Overall experience with Brand24

“Clear Dashboard and Data Handling With Improvements Needed In Visual Hierarchy”