Name: Qualtrics XM Platform
Rating: 4.5 (276 reviews)

Overview

Product Information on Qualtrics XM Platform

Updated 13th October 2025

What is Qualtrics XM Platform?

Qualtrics XM Platform is an experience management software designed to collect, analyze, and act on feedback from customers, employees, products, and brand interactions. The software offers features including survey creation, data analytics, real-time dashboards, and advanced reporting to help organizations measure and improve experiences. It enables users to design and distribute surveys across multiple channels, aggregate data from different sources, and use analytics tools to identify patterns and insights. Integration capabilities with other enterprise systems and customizable workflows support process automation. The software aims to help businesses understand key drivers of satisfaction, retention, and engagement by providing actionable insights based on collected data.

Overall experience with Qualtrics XM Platform

Director of IT

Gov't/PS/ED 5,000 - 50,000 Employees, Education

FAVORABLE

“Transforming Our Campus With Qualtrics”

5.0

Dec 5, 2025

Qualtrics is a powerful, integrative data broker that has absolutely transformed many business processes on our campus. This platform is much more than a mechanism to facilitate surveys. Its ability to seamlessly integrate with many of the SaaS systems we operate has enabled us to automate an incredible number of every day job functions to enhance the learner experience, provide real-time support, and engage our users in various settings. The true power of Qualtrics is only glimpsed once you start pulling data in real time via its in-survey API calls, branch logic & embedded data, and after-survey workflows. And there is more. Much more.

VP, Marketing

250M - 500M USD, Software

CRITICAL

“Solid Survey Tools Offset By Issues In Purchase Experience and Support”

3.0

Mar 19, 2026

While we definitely see the value in using Qualtrics for our surveys and insights, we had a less than stellar experience with the purchase and onboarding process. We've been with Qualtrics for over 2 years and only just found out we had an assigned sales and research rep last month. The product is solid and we're interested in their new solutions, but we've been on the fence based on our experiences. Ironic considering what their products are.

About Company

Company Description

Qualtrics is a software development company focused on creating digital products intended to enhance a variety of user experiences. This includes the development of tools for optimizing frontline experiences, fostering team performance, and designing user-friendly products. Founded in 2002, Qualtrics has carved a niche in the realm of Experience Management software, serving a worldwide client base. Despite the global presence, the central goal of Qualtrics remains consistent: to facilitate a heightened sense of empathy, human connection, and authenticity in business engagements. As part of its mission and ongoing efforts, the company aims to develop technology effective in bridging experience gaps.

Company Details

Company type

Private

Year Founded

2002

Head office location

Provo, UT and Seattle, WA, United States

Number of employees

5001 - 10000

Website

https://www.qualtrics.com/

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User Sentiment About Qualtrics XM Platform

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Performance of Qualtrics XM Platform Across Market Features

Qualtrics XM Platform Likes & Dislikes

We have used Qualtrics for years to digitally transform our campus. We use its survey functionality to automate data collection for business processes on campus such as service request fulfillment, integration with our Learning Management System to provide richer student engagement experiences, self-registration for certain programs, program-specific applications, bathroom custodial service requests, and so many more activities that benefit from real-time automated data integration. We regularly use its in-survey web-service API call functionality to retrieve data from our Learning Management System (LMS) and our Student Information System (SIS) and then use that data throughout the survey and afterwards for after-survey workflows. We also have the Qualtrics Website / App Feedback tool integrated with our LMS to provide targeted, in-context, alerts and tool-tips in the exact spots our users need them. Our COVID-19 response efforts were entirely managed in Qualtrics (illness/exposure reporting, testing services, building entry, etc.) We have transformed so many business process with this platform that it is difficult to identify any other tool that could meet our needs in the same way Qualtrics does every single day.

I like the ability to get insights and use them to drive action.

The idea that we can capture data from so many different audiences for so many different purposes, but see it all together in one dashboard? It's really magic when it comes to informing business decisions, pivoting on a dime, and just being overall confident in our approach. We got so used to seeing data in silos and trying to make sense of it that it just feels pure magical to see it together and begin to answer really difficult questions about how our stakeholders think and feel.

I hope that Qualtrics will soon enable us to save objects created in the survey workflow. It gets really tedious recreated embedded data fields and variables for each survey we created. I also hope that Qualtrics will create a data base tool that behaves similar to their IQ directory, but allows you to store objects that are not user/contact related; yes, you can use the web-service tools to connect to databases stored outside of the system, which is obviously extremely useful, but for smaller projects, it would be nice to house this type of functionality internally. Finally, I would appreciate a much more intuitive approach to Qualtrics' ticketing system that is tied to its Customer Experience product.

See prior comments.

The product is incredibly complex, which makes it difficult for your average employee base to set it up themselves. We definitely needed a 3rd party implementation buddy to help configure it. It would have taken us 10x as long to set it up ourselves. I wish some of it was a bit more intuitive on that side of things - API configurations and such. Some of the AI pieces feel a bit early in terms of readiness - the AI responses are an example. In theory, it's a nice idea to use AI to replicate expensive paid survey respondents, but it doesn't feel quite ready yet and that makes it difficult to have confidence in.

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Peer Discussions

Qualtrics XM Platform Reviews and Ratings

Recommended Gartner Insights

Gov't/PS/Ed

Education

Review Source

Transforming Our Campus With Qualtrics

COMMUNICATIONS DIRECTOR

Data Integration Enhances Insights But Setup Complexity Presents Challenges for Employees

Dec 10, 2025

Qualtrics is a customer-service company and they truly live those values with their own customers. They go above and beyond to ensure their customers are experiencing excellence.

PROJECT/PROGRAM MANAGER

1B-10B USD

Consumer Goods

Dashboard Sharing Improves Accessibility of Customer Insights for Stakeholders and Teams

4.0

Jan 8, 2026

Qualtrics XM has been a reliable and easily scalable platform for gathering key customer experience insights from a large set of our customers, and in particular the ability to share dashboards with key stakeholders has been highly valuable. Customizing of the surveys themselves, with the ability to deploy them via email or the web has also helped us gather more actionable insights than other tools may have done.

Data Analyst

Education Sector Feels Undervalued Amid Platform Updates and Communication Gaps

Mar 18, 2026

Huge advocate of this product, but coreXM is outdated- everything is focused on AI which is not indlued. So I would have given this a 5 star rating, but I feel that Qualtrics is trying to force is to update or not valuing us. I also feel that Qualtrics doesn't value the Education sector as much, we are the lowest valued customer.

IT PRODUCT MANAGER

<50M USD

Healthcare and Biotech

Qualtrics Offers Robust Features But Has Initial Learning Challenges For New Users

Nov 18, 2025

Qualtrics is a great survey tool that has a lot of reporting features and is customizable to your company's needs. We leverage the CX and EX platforms for our patient and employee journeys. One caveat I found was that it was challenging to learn and administer as a new user. I was however not part of the implementation team, but had I been, I feel it would have been an easier transition.