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  3. Qualtrics XM Platform
Logo of Qualtrics XM Platform

Qualtrics XM Platform

byQualtrics
in
4.4
Market Presence: Voice of the Customer Platforms, Sentiment Analysis Tools

Overview

Product Information on Qualtrics XM Platform

Updated 13th October 2025

What is Qualtrics XM Platform?

Qualtrics XM Platform is an experience management software designed to collect, analyze, and act on feedback from customers, employees, products, and brand interactions. The software offers features including survey creation, data analytics, real-time dashboards, and advanced reporting to help organizations measure and improve experiences. It enables users to design and distribute surveys across multiple channels, aggregate data from different sources, and use analytics tools to identify patterns and insights. Integration capabilities with other enterprise systems and customizable workflows support process automation. The software aims to help businesses understand key drivers of satisfaction, retention, and engagement by providing actionable insights based on collected data.

Qualtrics XM Platform Pricing

Qualtrics XM Platform software uses a subscription-based pricing model, with pricing tiers that vary depending on features, number of users, and level of support required. The software is typically priced based on an annual license, with additional fees applicable for certain modules, integrations, or expanded response volumes. Custom pricing may be offered for enterprise-scale deployments or advanced functionality.

Overall experience with Qualtrics XM Platform

Data Analyst
Gov't/PS/ED <5,000 Employees, Education
FAVORABLE

“Education Sector Feels Undervalued Amid Platform Updates and Communication Gaps”

4.0
Mar 18, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Engineer
<50M USD, IT Services
CRITICAL

“Great UI for HR users, but the data export API is clunky for developers”

3.0
Jul 9, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 7th December 2023

Qualtrics is a software development company focused on creating digital products intended to enhance a variety of user experiences. This includes the development of tools for optimizing frontline experiences, fostering team performance, and designing user-friendly products. Founded in 2002, Qualtrics has carved a niche in the realm of Experience Management software, serving a worldwide client base. Despite the global presence, the central goal of Qualtrics remains consistent: to facilitate a heightened sense of empathy, human connection, and authenticity in business engagements. As part of its mission and ongoing efforts, the company aims to develop technology effective in bridging experience gaps.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2002
Head office location
Provo, UT and Seattle, WA, United States
Number of employees
5001 - 10000
Website
https://www.qualtrics.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Qualtrics XM Platform Reviews and Ratings

4.4

(283 Ratings)

Rating Distribution

5 Star
57%
4 Star
39%
3 Star
5%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • Engineer
    <50M USD
    IT Services
    Review Source

    Great UI for HR users, but the data export API is clunky for developers

    3.0
    Jul 9, 2026
    Our HR team relies heavily on Qualtrics XM for employee engagement and feedback gathering, but as an AI Engineer working on backend systems, it's annoying to work with. The built-in tools don't let you adjust how it groups employee feedback. Because of that, I usually just try to pull the raw text via the API to handle it ourselves. Unfortunately, the data comes out messy. I spend more time writing scripts to clean up their formatting than I actually do working with the text. Still, the dashboard is straightforward enough for the HR team to read high-level summaries without needing my help, so it serves its basic purpose for them.
  • Engineer
    <50M USD
    IT Services
    Review Source

    Great UI for HR users, but the data export API is clunky for developers

    3.0
    Jul 9, 2026
    Our HR team relies heavily on Qualtrics XM for employee engagement and feedback gathering, but as an AI Engineer working on backend systems, it's annoying to work with. The built-in tools don't let you adjust how it groups employee feedback. Because of that, I usually just try to pull the raw text via the API to handle it ourselves. Unfortunately, the data comes out messy. I spend more time writing scripts to clean up their formatting than I actually do working with the text. Still, the dashboard is straightforward enough for the HR team to read high-level summaries without needing my help, so it serves its basic purpose for them.
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User Sentiment About Qualtrics XM Platform
Reviewer Insights for: Qualtrics XM Platform
Performance of Qualtrics XM Platform Across Market Features

Qualtrics XM Platform Likes & Dislikes

Like

I love the functionality of the platform- once you are familiar with the platform, it can do so much! Also, the customer service is amazing.

Like

I love the functionality of the platform- once you are familiar with the platform, it can do so much! Also, the customer service is amazing.

Like

I love the functionality of the platform- once you are familiar with the platform, it can do so much! Also, the customer service is amazing.

Dislike

Coming again from an AI Engineer standpoint, data extraction becomes very tedious for developers as the async response export API requires too much polling and the exported JSON payloads are heavily nested due to the logic of the surveys. The product requires more time to build custom parsers for the Qualtrics JSON schemas, and the platform is not very flexible for that reason.

Dislike

Coming again from an AI Engineer standpoint, data extraction becomes very tedious for developers as the async response export API requires too much polling and the exported JSON payloads are heavily nested due to the logic of the surveys. The product requires more time to build custom parsers for the Qualtrics JSON schemas, and the platform is not very flexible for that reason.

Dislike

Coming again from an AI Engineer standpoint, data extraction becomes very tedious for developers as the async response export API requires too much polling and the exported JSON payloads are heavily nested due to the logic of the surveys. The product requires more time to build custom parsers for the Qualtrics JSON schemas, and the platform is not very flexible for that reason.