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  1. Home
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  3. Qualtrics XM Platform
Logo of Qualtrics XM Platform

Qualtrics XM Platform

byQualtrics
in
4.5
Market Presence: Voice of the Customer Platforms, Sentiment Analysis Tools

Overview

Product Information on Qualtrics XM Platform

Updated 13th October 2025

What is Qualtrics XM Platform?

Qualtrics XM Platform is an experience management software designed to collect, analyze, and act on feedback from customers, employees, products, and brand interactions. The software offers features including survey creation, data analytics, real-time dashboards, and advanced reporting to help organizations measure and improve experiences. It enables users to design and distribute surveys across multiple channels, aggregate data from different sources, and use analytics tools to identify patterns and insights. Integration capabilities with other enterprise systems and customizable workflows support process automation. The software aims to help businesses understand key drivers of satisfaction, retention, and engagement by providing actionable insights based on collected data.

Qualtrics XM Platform Pricing

Qualtrics XM Platform software uses a subscription-based pricing model, with pricing tiers that vary depending on features, number of users, and level of support required. The software is typically priced based on an annual license, with additional fees applicable for certain modules, integrations, or expanded response volumes. Custom pricing may be offered for enterprise-scale deployments or advanced functionality.

Overall experience with Qualtrics XM Platform

Director of IT
Gov't/PS/ED 5,000 - 50,000 Employees, Education
FAVORABLE

“Transforming Our Campus With Qualtrics”

5.0
Dec 5, 2025
Qualtrics is a powerful, integrative data broker that has absolutely transformed many business processes on our campus. This platform is much more than a mechanism to facilitate surveys. Its ability to seamlessly integrate with many of the SaaS systems we operate has enabled us to automate an incredible number of every day job functions to enhance the learner experience, provide real-time support, and engage our users in various settings. The true power of Qualtrics is only glimpsed once you start pulling data in real time via its in-survey API calls, branch logic & embedded data, and after-survey workflows. And there is more. Much more.
VP, Marketing
250M - 500M USD, Software
CRITICAL

“Solid Survey Tools Offset By Issues In Purchase Experience and Support”

3.0
Mar 19, 2026
While we definitely see the value in using Qualtrics for our surveys and insights, we had a less than stellar experience with the purchase and onboarding process. We've been with Qualtrics for over 2 years and only just found out we had an assigned sales and research rep last month. The product is solid and we're interested in their new solutions, but we've been on the fence based on our experiences. Ironic considering what their products are.

About Company

Company Description

Updated 7th December 2023

Qualtrics is a software development company focused on creating digital products intended to enhance a variety of user experiences. This includes the development of tools for optimizing frontline experiences, fostering team performance, and designing user-friendly products. Founded in 2002, Qualtrics has carved a niche in the realm of Experience Management software, serving a worldwide client base. Despite the global presence, the central goal of Qualtrics remains consistent: to facilitate a heightened sense of empathy, human connection, and authenticity in business engagements. As part of its mission and ongoing efforts, the company aims to develop technology effective in bridging experience gaps.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2002
Head office location
Provo, UT and Seattle, WA, United States
Number of employees
5001 - 10000
Website
https://www.qualtrics.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

User Sentiment About Qualtrics XM Platform
Reviewer Insights for: Qualtrics XM Platform
Performance of Qualtrics XM Platform Across Market Features

Qualtrics XM Platform Likes & Dislikes

Like

We have used Qualtrics for years to digitally transform our campus. We use its survey functionality to automate data collection for business processes on campus such as service request fulfillment, integration with our Learning Management System to provide richer student engagement experiences, self-registration for certain programs, program-specific applications, bathroom custodial service requests, and so many more activities that benefit from real-time automated data integration. We regularly use its in-survey web-service API call functionality to retrieve data from our Learning Management System (LMS) and our Student Information System (SIS) and then use that data throughout the survey and afterwards for after-survey workflows. We also have the Qualtrics Website / App Feedback tool integrated with our LMS to provide targeted, in-context, alerts and tool-tips in the exact spots our users need them. Our COVID-19 response efforts were entirely managed in Qualtrics (illness/exposure reporting, testing services, building entry, etc.) We have transformed so many business process with this platform that it is difficult to identify any other tool that could meet our needs in the same way Qualtrics does every single day.

Like

I like the ability to get insights and use them to drive action.

Like

The idea that we can capture data from so many different audiences for so many different purposes, but see it all together in one dashboard? It's really magic when it comes to informing business decisions, pivoting on a dime, and just being overall confident in our approach. We got so used to seeing data in silos and trying to make sense of it that it just feels pure magical to see it together and begin to answer really difficult questions about how our stakeholders think and feel.

Dislike

I hope that Qualtrics will soon enable us to save objects created in the survey workflow. It gets really tedious recreated embedded data fields and variables for each survey we created. I also hope that Qualtrics will create a data base tool that behaves similar to their IQ directory, but allows you to store objects that are not user/contact related; yes, you can use the web-service tools to connect to databases stored outside of the system, which is obviously extremely useful, but for smaller projects, it would be nice to house this type of functionality internally. Finally, I would appreciate a much more intuitive approach to Qualtrics' ticketing system that is tied to its Customer Experience product.

Dislike

See prior comments.

Dislike

The product is incredibly complex, which makes it difficult for your average employee base to set it up themselves. We definitely needed a 3rd party implementation buddy to help configure it. It would have taken us 10x as long to set it up ourselves. I wish some of it was a bit more intuitive on that side of things - API configurations and such. Some of the AI pieces feel a bit early in terms of readiness - the AI responses are an example. In theory, it's a nice idea to use AI to replicate expensive paid survey respondents, but it doesn't feel quite ready yet and that makes it difficult to have confidence in.

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Peer Discussions

Qualtrics XM Platform Reviews and Ratings

4.5

(272 Ratings)

Rating Distribution

5 Star
58%
4 Star
37%
3 Star
4%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.3

Planning & Transition

4.0

Delivery & Execution

4.0

Integration & Deployment

4.4

Service & Support

4.4

Product Capabilities

4.6

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • Director of IT
    Gov't/PS/Ed
    Education
    Review Source

    Transforming Our Campus With Qualtrics

    5.0
    Dec 5, 2025
    Qualtrics is a powerful, integrative data broker that has absolutely transformed many business processes on our campus. This platform is much more than a mechanism to facilitate surveys. Its ability to seamlessly integrate with many of the SaaS systems we operate has enabled us to automate an incredible number of every day job functions to enhance the learner experience, provide real-time support, and engage our users in various settings. The true power of Qualtrics is only glimpsed once you start pulling data in real time via its in-survey API calls, branch logic & embedded data, and after-survey workflows. And there is more. Much more.
  • COMMUNICATIONS DIRECTOR
    Gov't/PS/Ed
    Education
    Review Source

    Data Integration Enhances Insights But Setup Complexity Presents Challenges for Employees

    5.0
    Dec 10, 2025
    Qualtrics is a customer-service company and they truly live those values with their own customers. They go above and beyond to ensure their customers are experiencing excellence.
  • PROJECT/PROGRAM MANAGER
    1B-10B USD
    Consumer Goods
    Review Source

    Dashboard Sharing Improves Accessibility of Customer Insights for Stakeholders and Teams

    4.0
    Jan 8, 2026
    Qualtrics XM has been a reliable and easily scalable platform for gathering key customer experience insights from a large set of our customers, and in particular the ability to share dashboards with key stakeholders has been highly valuable. Customizing of the surveys themselves, with the ability to deploy them via email or the web has also helped us gather more actionable insights than other tools may have done.
  • MARKETING MANAGER
    10B+ USD
    Banking
    Review Source

    Qualtrics helps collect, analyze and report on stakeholder insights

    5.0
    Oct 10, 2025
    Quatrics is our #1 platform for employee, partner and customer feedback. We utilize it to perform engagement surveys and feedback loops to get data and insights from different stakeholders. It helps us collect, analyze and report on findings. The ability to create dashboards has made it easy to create reports for a different set of stakeholders that want to drill down to their own level of insights.
  • Data Analyst
    Gov't/PS/Ed
    Education
    Review Source

    Education Sector Feels Undervalued Amid Platform Updates and Communication Gaps

    4.0
    Mar 18, 2026
    Huge advocate of this product, but coreXM is outdated- everything is focused on AI which is not indlued. So I would have given this a 5 star rating, but I feel that Qualtrics is trying to force is to update or not valuing us. I also feel that Qualtrics doesn't value the Education sector as much, we are the lowest valued customer.
...
Showing Result 1-5 of 281

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