Overview
Product Information on Qualtrics XM Platform
What is Qualtrics XM Platform?
Qualtrics XM Platform Pricing
Overall experience with Qualtrics XM Platform
“Transforming Our Campus With Qualtrics”
“Complex Survey Setup Process Contrasts With Accessible End Experience in Qualtrics”
About Company
Company Description
Qualtrics is a software development company focused on creating digital products intended to enhance a variety of user experiences. This includes the development of tools for optimizing frontline experiences, fostering team performance, and designing user-friendly products. Founded in 2002, Qualtrics has carved a niche in the realm of Experience Management software, serving a worldwide client base. Despite the global presence, the central goal of Qualtrics remains consistent: to facilitate a heightened sense of empathy, human connection, and authenticity in business engagements. As part of its mission and ongoing efforts, the company aims to develop technology effective in bridging experience gaps.
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User Sentiment About Qualtrics XM Platform
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Performance of Qualtrics XM Platform Across Market Features
Qualtrics XM Platform Likes & Dislikes
We have used Qualtrics for years to digitally transform our campus. We use its survey functionality to automate data collection for business processes on campus such as service request fulfillment, integration with our Learning Management System to provide richer student engagement experiences, self-registration for certain programs, program-specific applications, bathroom custodial service requests, and so many more activities that benefit from real-time automated data integration. We regularly use its in-survey web-service API call functionality to retrieve data from our Learning Management System (LMS) and our Student Information System (SIS) and then use that data throughout the survey and afterwards for after-survey workflows. We also have the Qualtrics Website / App Feedback tool integrated with our LMS to provide targeted, in-context, alerts and tool-tips in the exact spots our users need them. Our COVID-19 response efforts were entirely managed in Qualtrics (illness/exposure reporting, testing services, building entry, etc.) We have transformed so many business process with this platform that it is difficult to identify any other tool that could meet our needs in the same way Qualtrics does every single day.
Detailed analytics of the surveys
The idea that we can capture data from so many different audiences for so many different purposes, but see it all together in one dashboard? It's really magic when it comes to informing business decisions, pivoting on a dime, and just being overall confident in our approach. We got so used to seeing data in silos and trying to make sense of it that it just feels pure magical to see it together and begin to answer really difficult questions about how our stakeholders think and feel.
I hope that Qualtrics will soon enable us to save objects created in the survey workflow. It gets really tedious recreated embedded data fields and variables for each survey we created. I also hope that Qualtrics will create a data base tool that behaves similar to their IQ directory, but allows you to store objects that are not user/contact related; yes, you can use the web-service tools to connect to databases stored outside of the system, which is obviously extremely useful, but for smaller projects, it would be nice to house this type of functionality internally. Finally, I would appreciate a much more intuitive approach to Qualtrics' ticketing system that is tied to its Customer Experience product.
very hard to integrate natively based on product / services context where user is
The product is incredibly complex, which makes it difficult for your average employee base to set it up themselves. We definitely needed a 3rd party implementation buddy to help configure it. It would have taken us 10x as long to set it up ourselves. I wish some of it was a bit more intuitive on that side of things - API configurations and such. Some of the AI pieces feel a bit early in terms of readiness - the AI responses are an example. In theory, it's a nice idea to use AI to replicate expensive paid survey respondents, but it doesn't feel quite ready yet and that makes it difficult to have confidence in.
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Peer Discussions
Qualtrics XM Platform Reviews and Ratings
- Director of ITGov't/PS/EdEducationReview Source
Transforming Our Campus With Qualtrics
Qualtrics is a powerful, integrative data broker that has absolutely transformed many business processes on our campus. This platform is much more than a mechanism to facilitate surveys. Its ability to seamlessly integrate with many of the SaaS systems we operate has enabled us to automate an incredible number of every day job functions to enhance the learner experience, provide real-time support, and engage our users in various settings. The true power of Qualtrics is only glimpsed once you start pulling data in real time via its in-survey API calls, branch logic & embedded data, and after-survey workflows. And there is more. Much more. - COMMUNICATIONS DIRECTORGov't/PS/EdEducationReview Source
Data Integration Enhances Insights But Setup Complexity Presents Challenges for Employees
Qualtrics is a customer-service company and they truly live those values with their own customers. They go above and beyond to ensure their customers are experiencing excellence. - PROJECT/PROGRAM MANAGER1B-10B USDConsumer GoodsReview Source
Dashboard Sharing Improves Accessibility of Customer Insights for Stakeholders and Teams
Qualtrics XM has been a reliable and easily scalable platform for gathering key customer experience insights from a large set of our customers, and in particular the ability to share dashboards with key stakeholders has been highly valuable. Customizing of the surveys themselves, with the ability to deploy them via email or the web has also helped us gather more actionable insights than other tools may have done. - Sales Engineering Manager1B-10B USDTelecommunicationReview Source
Great for capturing employee sentiment, but navigation and reporting need polish
My experience with Qualtrics has been mixed. It's powerful, but at times the interface feels cumbersome, and it takes extra time to find the insights I need as a manager. I'd like to see improvements in simplifying the reporting workflows and making the insights more actionable without needing as much manual digging. - IT Manager<50M USDIT ServicesReview Source
Flexible and Powerful Experience Platform with a Learning Curve but Strong Value
Our overall experience with Qualtrics has been excellent. The platform is robust, flexible, and continuously improving, which makes it easier for us to capture customer, employee, and stakeholder feedback in a structured way.



