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  3. Qualtrics XM Platform
Logo of Qualtrics XM Platform

Qualtrics XM Platform

byQualtrics
in
4.5
Market Presence: Voice of the Customer Platforms, Sentiment Analysis Tools

Overview

Review Summary
AI Generated Using Real User Reviews

See a synthesized overview of the key takeaways from verified reviews of Qualtrics XM Platform.

Product Information on Qualtrics XM Platform

Updated 13th October 2025

What is Qualtrics XM Platform?

Qualtrics XM Platform is an experience management software designed to collect, analyze, and act on feedback from customers, employees, products, and brand interactions. The software offers features including survey creation, data analytics, real-time dashboards, and advanced reporting to help organizations measure and improve experiences. It enables users to design and distribute surveys across multiple channels, aggregate data from different sources, and use analytics tools to identify patterns and insights. Integration capabilities with other enterprise systems and customizable workflows support process automation. The software aims to help businesses understand key drivers of satisfaction, retention, and engagement by providing actionable insights based on collected data.

Qualtrics XM Platform Pricing

Qualtrics XM Platform software uses a subscription-based pricing model, with pricing tiers that vary depending on features, number of users, and level of support required. The software is typically priced based on an annual license, with additional fees applicable for certain modules, integrations, or expanded response volumes. Custom pricing may be offered for enterprise-scale deployments or advanced functionality.

Overall experience with Qualtrics XM Platform

PROJECT/PROGRAM MANAGER
3B - 10B USD, Consumer Goods
FAVORABLE

“Dashboard Sharing Improves Accessibility of Customer Insights for Stakeholders and Teams”

4.0
Jan 8, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
VP, Marketing
250M - 500M USD, Software
CRITICAL

“Solid Survey Tools Offset By Issues In Purchase Experience and Support”

3.0
Mar 19, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 7th December 2023

Qualtrics is a software development company focused on creating digital products intended to enhance a variety of user experiences. This includes the development of tools for optimizing frontline experiences, fostering team performance, and designing user-friendly products. Founded in 2002, Qualtrics has carved a niche in the realm of Experience Management software, serving a worldwide client base. Despite the global presence, the central goal of Qualtrics remains consistent: to facilitate a heightened sense of empathy, human connection, and authenticity in business engagements. As part of its mission and ongoing efforts, the company aims to develop technology effective in bridging experience gaps.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2002
Head office location
Provo, UT and Seattle, WA, United States
Number of employees
5001 - 10000
Website
https://www.qualtrics.com/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Qualtrics XM Platform Reviews and Ratings

4.5

(279 Ratings)

Rating Distribution

5 Star
57%
4 Star
38%
3 Star
4%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • PROJECT/PROGRAM MANAGER
    1B-10B USD
    Consumer Goods
    Review Source

    Dashboard Sharing Improves Accessibility of Customer Insights for Stakeholders and Teams

    4.0
    Jan 8, 2026
    Qualtrics XM has been a reliable and easily scalable platform for gathering key customer experience insights from a large set of our customers, and in particular the ability to share dashboards with key stakeholders has been highly valuable. Customizing of the surveys themselves, with the ability to deploy them via email or the web has also helped us gather more actionable insights than other tools may have done.
  • PROJECT/PROGRAM MANAGER
    1B-10B USD
    Consumer Goods
    Review Source

    Dashboard Sharing Improves Accessibility of Customer Insights for Stakeholders and Teams

    4.0
    Jan 8, 2026
    Qualtrics XM has been a reliable and easily scalable platform for gathering key customer experience insights from a large set of our customers, and in particular the ability to share dashboards with key stakeholders has been highly valuable. Customizing of the surveys themselves, with the ability to deploy them via email or the web has also helped us gather more actionable insights than other tools may have done.
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User Sentiment About Qualtrics XM Platform
Reviewer Insights for: Qualtrics XM Platform
Performance of Qualtrics XM Platform Across Market Features

Qualtrics XM Platform Likes & Dislikes

Like

Hands down, the ability to share dashboards with stakeholders is the most helpful aspect of this tool (aside from the data collection itself, of course) as it means everyone from team members to execs can self serve if necessary or desirable. With a large CS team focussed on distinct initiatives, Qualtrics provides the flexibility and filtering that we need, so that we are not combing through data manually any more.

Like

Hands down, the ability to share dashboards with stakeholders is the most helpful aspect of this tool (aside from the data collection itself, of course) as it means everyone from team members to execs can self serve if necessary or desirable. With a large CS team focussed on distinct initiatives, Qualtrics provides the flexibility and filtering that we need, so that we are not combing through data manually any more.

Like

Hands down, the ability to share dashboards with stakeholders is the most helpful aspect of this tool (aside from the data collection itself, of course) as it means everyone from team members to execs can self serve if necessary or desirable. With a large CS team focussed on distinct initiatives, Qualtrics provides the flexibility and filtering that we need, so that we are not combing through data manually any more.

Dislike

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Dislike

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Dislike

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