Overview
Product Information on Bynder
What is Bynder?
Bynder Pricing
Overall experience with Bynder
“Bynder is a very good DAM, with only minor tweaks needed to make it great”
“Product Uptime Appreciated but Shadowed by Aging product and Inadequate Support”
About Company
Company Description
Bynder is a company that offers a digital asset management platform. It has developed powerful and intuitive solutions that aim to control the increasing complexity of digital content, various touchpoints, and relationships in business processes. The focus is on the way users prefer to work, supported by a diverse integrated ecosystem. Among the main problems Bynder solves is unifying and streamlining the processes of creating and distributing digital assets, and thereby, enhancing business operations. The company was founded in 2013 and maintains a widespread international presence with eight offices across the globe.
Company Details
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Reviewer Insights for: Bynder
Performance of Bynder Across Market Features
Bynder Likes & Dislikes
The search functionality is a game changer here, however if this was slow to access then we would soon find teams saving files locally or on file shares again - thus the ease of search and speed (and accuracy) of results is paramount.
Product uptime
The interface is clean and easy to use, even for people who aren't tech savy. The search function is great - metadata and filters make it super quick to find the right asset. I also really like the brand guidelines and collections features, which help ensure everyones using the latest approved content. The integration options with tools like Adobe CC and CMS platforms save a lot of time for designers and marketers.
It's hard to find fault, but one small critique is that it is missing just a little finesse in the UI - while it is good, it is not great. While it is fast, it doesn't feel snappy. And with a little more refinement, it could move from being efficient to a joy to use.
No in-region support, GUI is dated, new features are an additional cost which removes any value from the overall platform.
Uploading large files can be slow at times, and the preview function doesn't always handle every file type smoothly. The admin side could use better bulk editing and reporting options. Also, setting up the taxonomy and metadata structure at the start is quite time-consuming. Once done it's great, but it takes effort to achieve it.
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Bynder Reviews and Ratings
- PROJECT/PROGRAM MANAGER1B-10B USDConsumer GoodsReview Source
Bynder is a very good DAM, with only minor tweaks needed to make it great
Bynder has greater improved the efficiency of gathering image resources for projects, both due to overall performance, but in particular the strong search functionality that powers it. By leveraging a DAM tool such as this, we are now able to narrow down from over 30K assets to less than 100 relevant ones with just 3-4 clicks and a single keyword - this is incredibly powerful! SSO is also a key benefit, further reducing the cognitive load in using the DAM. - MARKETING ASSOCIATE10B+ USDConsumer GoodsReview Source
Powerful and intuitive DAM, but setup and structure are key
Bynder has become the backbone of how our marketing team organizes, shares and manages creative assets globally - it keeps everything consistent and accessible. - VP, Communications10B+ USDBankingReview Source
Seamless Onboarding Process and User-Friendly Functionality Ease Change Management Efforts
They provided excellent presales support, and their onboarding process was the smoothest and best-executed I've ever participated in. - Digital Asset Manager1B-10B USDInsurance (except health)Review Source
Product Roadmap Visibility Praised, But Activity Log and Automation Fall Short
Hi, I've worked with 6 different DAM systems in 11 years for 3 different companies and by far Bynder has had the best customer service from day 1. I like to test each system to it's limits to see how far we can go and between the ticketing system and customer success manager, I've always been met with thorough and courteous support (I ask A LOT of questions). They are also constantly releasing newer and enhanced functionality. Lately, they have been focusing a lot of on AI and we are very excited to see it all unfold! - MARKETING MANAGER50M-1B USDSoftwareReview Source
Bynder Serves as a Unified Space for Storing Diverse Company Digital Resources
Bynder is a great tool for our team to manage our digital asset database. From brand guidelines to event assets, we store it all in Bynder.