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Logo of Bynder

Bynder

byBynder
in
4.3

Overview

Product Information on Bynder

Updated 13th October 2025

What is Bynder?

Bynder is a digital asset management software that enables organizations to centralize, organize, and manage their digital content such as images, videos, documents, and branding materials. The software offers features for storing, searching, sharing, and versioning assets to streamline workflows and collaboration among teams. By providing tools for brand consistency, content approval, asset tagging, and access control, the software aims to address challenges related to distributed file storage and inefficient asset retrieval. It integrates with various business applications and supports customizable workflows, facilitating a structured approach to digital asset lifecycle management for marketing, creative, and operational teams.

Bynder Pricing

Bynder software uses a subscription-based pricing model with tiered plans that vary based on features, number of users, and storage requirements. Pricing is customized according to organizational needs, and prospective customers typically request a quote directly from the provider to receive a tailored proposal based on usage and requirements.

Overall experience with Bynder

PROJECT/PROGRAM MANAGER
3B - 10B USD, Consumer Goods
FAVORABLE

“Bynder is a very good DAM, with only minor tweaks needed to make it great”

4.0
Jan 8, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Marketing Manager
1B - 3B USD, Manufacturing
CRITICAL

“Advanced Platform Enables Content Search But Complexity Hinders Daily Use For Most”

3.0
Apr 22, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Description

Updated 25th July 2024

Bynder is a company that offers a digital asset management platform. It has developed powerful and intuitive solutions that aim to control the increasing complexity of digital content, various touchpoints, and relationships in business processes. The focus is on the way users prefer to work, supported by a diverse integrated ecosystem. Among the main problems Bynder solves is unifying and streamlining the processes of creating and distributing digital assets, and thereby, enhancing business operations. The company was founded in 2013 and maintains a widespread international presence with eight offices across the globe.

Company Details

Updated 10th March 2025
Company type
Private
Year Founded
2013
Head office location
Amsterdam, Netherlands
Number of employees
501 - 1000
Website
https://www.bynder.com/en/

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Bynder Reviews and Ratings

4.3

(38 Ratings)

Rating Distribution

5 Star
47%
4 Star
47%
3 Star
5%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • PROJECT/PROGRAM MANAGER
    1B-10B USD
    Consumer Goods
    Review Source

    Bynder is a very good DAM, with only minor tweaks needed to make it great

    4.0
    Jan 8, 2026
    Bynder has greater improved the efficiency of gathering image resources for projects, both due to overall performance, but in particular the strong search functionality that powers it. By leveraging a DAM tool such as this, we are now able to narrow down from over 30K assets to less than 100 relevant ones with just 3-4 clicks and a single keyword - this is incredibly powerful! SSO is also a key benefit, further reducing the cognitive load in using the DAM.
  • PROJECT/PROGRAM MANAGER
    1B-10B USD
    Consumer Goods
    Review Source

    Bynder is a very good DAM, with only minor tweaks needed to make it great

    4.0
    Jan 8, 2026
    Bynder has greater improved the efficiency of gathering image resources for projects, both due to overall performance, but in particular the strong search functionality that powers it. By leveraging a DAM tool such as this, we are now able to narrow down from over 30K assets to less than 100 relevant ones with just 3-4 clicks and a single keyword - this is incredibly powerful! SSO is also a key benefit, further reducing the cognitive load in using the DAM.
  • Read All 38 Reviews

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Recommended Gartner Insights

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Bynder Likes & Dislikes

Like

The search functionality is a game changer here, however if this was slow to access then we would soon find teams saving files locally or on file shares again - thus the ease of search and speed (and accuracy) of results is paramount.

Like

The search functionality is a game changer here, however if this was slow to access then we would soon find teams saving files locally or on file shares again - thus the ease of search and speed (and accuracy) of results is paramount.

Like

The search functionality is a game changer here, however if this was slow to access then we would soon find teams saving files locally or on file shares again - thus the ease of search and speed (and accuracy) of results is paramount.

Dislike

Lack of self-explaining opportunities for a user - how to get maximum out of the tool. Filter settings are complex and not straight-forward. Outdated design plus click response is slow

Dislike

Lack of self-explaining opportunities for a user - how to get maximum out of the tool. Filter settings are complex and not straight-forward. Outdated design plus click response is slow

Dislike

Lack of self-explaining opportunities for a user - how to get maximum out of the tool. Filter settings are complex and not straight-forward. Outdated design plus click response is slow

User Sentiment About Bynder
Reviewer Insights for: Bynder
Performance of Bynder Across Market Features