Name: Cloudinary
Rating: 4.3 (92 reviews)

Overview

Product Information on Cloudinary

Updated 13th October 2025

What is Cloudinary?

Cloudinary is a software that provides solutions for managing, optimizing, and delivering digital media such as images and videos. The software enables organizations to upload, store, transform, and deliver media assets efficiently across various platforms and devices. It includes features for automated image and video optimization, resizing, format conversion, and adaptive delivery to improve performance and user experience. Cloudinary offers APIs and integrations for streamlining media workflows within web and mobile applications. The software addresses the business challenge of handling large volumes of media content while ensuring fast load times, consistency, and high quality across different user environments.

Overall experience with Cloudinary

VP, Software Development

<50M USD, Software

FAVORABLE

“The Gold Standard for Media Transformation Services”

5.0

Apr 2, 2026

I have used several asset image management products over the years for many different clients, but my favorite by far is Cloudinary. In my opinion, it is the most intuitive and easy to integrate in its class. Additionally, the support staff is very good. A misconfiguration on one of my larger clients early in the integration cycle ended up costing quite a bit of money in overages, but the support staff was super helpful and not only figured it out with me, but also gave me and my client a courtesy reversal of the overage charges which was greatly appreciated.

Communications Associate

250M - 500M USD, Travel and Hospitality

CRITICAL

“Good product, room to improve on the human side”

3.0

Apr 3, 2026

Cloudinary meets our basic needs but the customer experience has not been great. We've raised concerns and haven't felt heard, and transparency is sometimes lacking. It works, but we expect more from the relationship.

About Company

Company Description

Cloudinary is the image and video technology platform that enables brands to deliver transformative visual experiences at global scale. More than three million users and 11,000 customers rely on Cloudinary to bring their campaigns, apps and sites to life with image and video solutions backed by artificial intelligence and patented technology. Cloudinary offers a single source of truth and helps brands across industries manage, transform, optimize, and deliver visual experiences at scale - accelerating time to market and increasing user engagement and conversions.

Company Details

Year Founded

2012

Head office location

San Jose, United States

Number of employees

201 - 500

Annual Revenue

50M-250M USD

Website

https://cloudinary.com/

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User Sentiment About Cloudinary

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Deciding Factors: Cloudinary Vs. Market Average

Performance of Cloudinary Across Market Features

Cloudinary Likes & Dislikes

The strongest feature is the large amount of transformations. I also use Cloudflare Images for another client based solely on their budget, and the feature set of Cloudflare Images doesnt even come close to what Cloudinary can offer. Additionally, the embeddable admin panel allows me to easily integrate it into the client panel which is a unique feature no one else offers.

Reliable image storage, ability to download pictures at different sizes, and the custom image ordering product that was built for us.

Cloudinary is an excellent CDN. It is very simple to setup (it's essentially a file system), very simple to use (in the simplest form, you just copy a URL), and is amazingly reliable in terms of uptime.

My biggest complaint is that the pricing can be opaque at times. Instead of direct costs, they use a credit system and charge you different rates of credits based on transformations versus storage. Id prefer a pay what you use system because I never know what my clients will need and I dont want to subscribe them to a plan that locks them too many credits that they will never use.

Communication assumes a level of technical knowledge that we don't have, making interactions unnecessarily complicated, lack of transparency when issues arise, an overly formal communication style that makes straightforward conversations more long winded than they need to be.

The folder structure can be a bit confusingI don't love the UX for navigating files and folders, and we did have one issue where we exhausted our monthly usage and I don't feel like we were properly warned about current usage trends until it was too late (and we exceeded our monthly usage).

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<50M USD

Software

Review Source

The Gold Standard for Media Transformation Services

VP Of Product Development

Insurance (except health)

Cloudinary Offers Simple Setup and Reliable Performance

4.0

Apr 9, 2026

The way in which we use Cloudinary is quite simple, and it performs absolutely perfectly at that job. I don't think we've ever had an issue related to Cloudinary in the 6+ years we've been using it–that's impressive.

Director

Helpful Documentation and Features, Yet Missing Automated Cost Optimization Tips

Apr 12, 2026

Takes the headache out of image rendering and thumbnail generation. Overall good experience. Recommended if you are running a business that serves image assets for any reason (for example eCommerce stores with tens or hundreds of thousands of products). We had some technical issues that we would like to have been addressed faster.

Manager of IT Services

Retail

An almost perfect product. UI needs improvement.

Apr 29, 2026

I feel that the internal UI could be a bit more user friendly, when the last UI update came out it took me a little bit more time to find where everything was such as the media library. The cloudinary product image loader has been a bit of an issue on load time, not sure if this can be resolved.

WEBSITE MANAGER

50M-1B USD

Cloudinary: Ensuring Performance and Security for Two Years

Apr 16, 2026

I've been using Cloudinary for over 2 years now and it's an absolute game-changer for anyone looking to boost their website speed and improve overall user experience. As an administrator the UI works great and navigating around the platform to any job done is nice and simple, as it should be.