Composable CDP

I loved how easy it was to start using Hightouch as a new user. Its user interface is quite intuitive and modern, which made onboarding pain-free for me. As an end user, there is a limited set of actions I typically perform on Hightouch, and after an initial training, I have found navigating the platform effortless and even enjoyable. The UI is solid enough that even if I’m doing something new, or something I haven’t repeated long enough to remember the process off the cuff, it feels self-explanatory so I can manage even without having to explore the documentation. Perhaps most importantly for my purview, the integrations Hightouch offers have it an invaluable tool and an integral part of my workflow. These integrations have helped to eliminate dependencies on engineering teams and have made it possible to funnel data from our app into Braze (for marketing purposes) more quickly than ever before. Hightouch even has a built-in AI agent which has proven super helpful in building audiences. Performance has been reliably stable in my experience, and I haven’t had occasion to encounter any downtime or lags.