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Product Information on Composable CDP
Updated 5th November 2024
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Product Lifecycle Marketing Manager
50M - 250M USD, TelecommunicationFAVORABLE
“Adding Hightouch to our stack has saved time and made my work better”
I loved how easy it was to start using Hightouch as a new user. Its user interface is quite intuitive and modern, which made onboarding pain-free for me. As an end user, there is a limited set of actions I typically perform on Hightouch, and after an initial training, I have found navigating the platform effortless and even enjoyable. The UI is solid enough that even if I’m doing something new, or something I haven’t repeated long enough to remember the process off the cuff, it feels self-explanatory so I can manage even without having to explore the documentation. Perhaps most importantly for my purview, the integrations Hightouch offers have it an invaluable tool and an integral part of my workflow. These integrations have helped to eliminate dependencies on engineering teams and have made it possible to funnel data from our app into Braze (for marketing purposes) more quickly than ever before. Hightouch even has a built-in AI agent which has proven super helpful in building audiences. Performance has been reliably stable in my experience, and I haven’t had occasion to encounter any downtime or lags.
Chief Executive Officer
500M - 1B USD, Healthcare and BiotechCRITICAL
“Hightouch Efficiently Transfers Data but High Pricing - Make Sure You Need It”
Hightouch is reliable, easy to use, and solves the problem of moving data out of our internal store out to the applications where we need to use it (Hubspot, LinkedIn Ads etc). The price point is pretty high for what it does, and it feels like a simpler solution would work just as well.
About Company
Company Description
Hightouch is a Composable Customer Data Platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data across their organization.
Company Details
Company type
Private
Year Founded
2018
Head office location
San Francisco, United States
Number of employees
51 - 200
Website
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- Product Lifecycle Marketing Manager50M-1B USDTelecommunicationReview Source
Adding Hightouch to our stack has saved time and made my work better
I loved how easy it was to start using Hightouch as a new user. Its user interface is quite intuitive and modern, which made onboarding pain-free for me. As an end user, there is a limited set of actions I typically perform on Hightouch, and after an initial training, I have found navigating the platform effortless and even enjoyable. The UI is solid enough that even if I’m doing something new, or something I haven’t repeated long enough to remember the process off the cuff, it feels self-explanatory so I can manage even without having to explore the documentation. Perhaps most importantly for my purview, the integrations Hightouch offers have it an invaluable tool and an integral part of my workflow. These integrations have helped to eliminate dependencies on engineering teams and have made it possible to funnel data from our app into Braze (for marketing purposes) more quickly than ever before. Hightouch even has a built-in AI agent which has proven super helpful in building audiences. Performance has been reliably stable in my experience, and I haven’t had occasion to encounter any downtime or lags. - Marketing Manager1B-10B USDRetailReview Source
High performance advertising with seamless platform integration
We successfully implemented a warehouse-native architecture that bridges our datalake with our main marketing channels. The setup was rapid, allowing us to move from development to production without friction. Currently we are evolving to move beyond basic identifiers and utilize multiple signals to increase our match rates on advertising platform. - Marketing Associate50M-1B USDSoftwareReview Source
Hightouch Enables Direct Data Sync with Limited Engineering Support Required
Hightouch has transformed our data activation strategy by allowing us to sync data directly from our warehouse to our marketing tools without needing engineering support for every new sync. As a marketer, I especially love the integrations with Databricks and Iterable. - Marketing Associate1B-10B USDFinance (non-banking)Review Source
Incredible team and powerful data activation platform
The entire Hightouch team is very competent and responsive, supporting us in all the implementations and tests we want to run. In addition, the engineering team is very fast in releasing new features, and the support team is extremely quick and effective in answering our questions. It is a platform that already offers several valuable solutions for our business and is in constant evolution, especially with AI-related features. - Marketing Associate50M-1B USDSoftwareReview Source
Does what I need it to do with minimal (but not no) headache
HighTouch does what I need it to do. I wouldn't say it blows me away? But does it really need to? It gets my data from one place to another and it does it in a way that doesn't make me want to pull my hair out.
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