Overview
Product Information on Crayon
Updated 13th October 2025
What is Crayon?
Crayon Pricing
Overall experience with Crayon
PRODUCT MARKETING
250M - 500M USD, SoftwareFAVORABLE
“Sifting Through Noise: The Benefits and Challenges of Crayon Usage”
Crayon is an absolute GEM for inbound product marketers and other competitive intelligence professionals. The utility of Crayon is primarily due to its ability to automatically aggregate data across a variety of sources. So instead of seeing what your competitors are up to by looking at their website, then their social media, then online reviews, you can instead have all of this aggregated automatically in one centralized location for you, which is a huge time save
CMO
50M - 250M USD, SoftwareCRITICAL
“Strong integrations and capabilities, but not deep enough and too manual in the age of AI”
Crayon integrates well and offers solid support and customer service, but it requires ongoing maintenance to remain useful. Without a dedicated owner, adoption with Sales drops quickly. Feels increasingly outdated compared to LLM tools.
About Company
Company Details
Year Founded
2015
Head office location
Boston, United States
Number of employees
51 - 200
Annual Revenue
<50M USD
Website
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- CMO50M-1B USDSoftwareReview Source
Strong integrations and capabilities, but not deep enough and too manual in the age of AI
Crayon integrates well and offers solid support and customer service, but it requires ongoing maintenance to remain useful. Without a dedicated owner, adoption with Sales drops quickly. Feels increasingly outdated compared to LLM tools. - PRODUCT MARKETING50M-1B USDSoftwareReview Source
Sifting Through Noise: The Benefits and Challenges of Crayon Usage
Crayon is an absolute GEM for inbound product marketers and other competitive intelligence professionals. The utility of Crayon is primarily due to its ability to automatically aggregate data across a variety of sources. So instead of seeing what your competitors are up to by looking at their website, then their social media, then online reviews, you can instead have all of this aggregated automatically in one centralized location for you, which is a huge time save - Manager, Product Marketing50M-1B USDSoftwareReview Source
Crayon: Resourceful with Constant Innovation Updates
Crayon has been so helpful and answers all of our questions quickly while keeping us up to date on the latest innovations that they have coming out. - SR. COMPETITIVE INTELLIGENCE ANALYST<50M USDSoftwareReview Source
Crayon's Power and Value: Effortless Sharing and Constant Innovation
In every way, working with Crayon is fantastic: the product itself is powerful and a significant value-add, the team is exceptional, responsive, helpful in developing solutions and getting the most out of the product, and receptive to ideas for future development. - Market Intelligence Director50M-1B USDSoftwareReview Source
A great tool to serve as the foundation for a competitive intel program
Crayon has been a great tool for competitive intel. The intel is clear, easy to understand, and organize. The portal is easy to use, and the support team is responsive and easy to get in touch with.
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