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Logo of Crayon

Crayon

byCrayon
in Competitive and Market Intelligence Tools (Transitioning to Competitive and Market Intelligence Platforms)
4.1

Overview

Product Information on Crayon

Updated 13th October 2025

What is Crayon?

Crayon is a software designed to support market and competitive intelligence activities for businesses. It enables users to collect, analyze, and organize competitive data from various digital sources, providing insights into market trends, competitor movements, and industry changes. The software facilitates tracking competitor updates, such as website changes, news, social media activity, and product launches, helping businesses identify opportunities and threats in their competitive landscape. Crayon’s features include real-time monitoring, reporting tools, customizable dashboards, and integrations with other business applications to streamline intelligence workflows. It addresses the challenge of staying updated on market dynamics and competitor strategies in order to inform decision making across product development, marketing, and sales functions.

Crayon Pricing

Crayon software uses a subscription-based pricing model with plans structured according to the features, number of users, and competitive intelligence capabilities required by an organization. Pricing typically varies by the scale and usage needs, with options for annual billing and additional customization depending on specific requirements.

Overall experience with Crayon

PRODUCT MARKETING
250M - 500M USD, Software
FAVORABLE

“Sifting Through Noise: The Benefits and Challenges of Crayon Usage”

4.0
Feb 2, 2025
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
Sales Manager
50M - 250M USD, Software
CRITICAL

“Competitive insights available but retrieval feels inefficient and slow”

3.0
Jun 25, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.

About Company

Company Details

Updated 18th June 2025
Year Founded
2015
Head office location
Boston, United States
Number of employees
51 - 200
Annual Revenue
<50M USD
Website
www.crayon.co

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Crayon Reviews and Ratings

4.1

(11 Ratings)

Rating Distribution

5 Star
73%
4 Star
9%
3 Star
18%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • Sales Manager
    50M-1B USD
    Software
    Review Source

    Competitive insights available but retrieval feels inefficient and slow

    3.0
    Jun 25, 2026
    Decent platform. Helps me access competitive differentiators to my companies value drivers when needed.
  • Sales Manager
    50M-1B USD
    Software
    Review Source

    Competitive insights available but retrieval feels inefficient and slow

    3.0
    Jun 25, 2026
    Decent platform. Helps me access competitive differentiators to my companies value drivers when needed.
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Recommended Gartner Insights

  • Critical Capabilities for Competitive and Market Intelligence Tools (Transitioning to Competitive and Market Intelligence Platforms)
  • Magic Quadrant for Competitive and Market Intelligence Tools (Transitioning to Competitive and Market Intelligence Platforms)
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Reviewer Insights for: Crayon
Performance of Crayon Across Market Features

Crayon Likes & Dislikes

Like

The fact that it aggregates pretty much any source of competitive intel (Twitter, YouTube, competitor websites, news mentions, press releases, etc.) without having to manually search for these things is very helpful. I think having that integrated with competitive battlecards is also very helpful for sellers. The option to integrate directly with your CRM is also helpful as it can be a means to quantify the effect of battlecards and other PMM deliverables, which is always good.

Like

The fact that it aggregates pretty much any source of competitive intel (Twitter, YouTube, competitor websites, news mentions, press releases, etc.) without having to manually search for these things is very helpful. I think having that integrated with competitive battlecards is also very helpful for sellers. The option to integrate directly with your CRM is also helpful as it can be a means to quantify the effect of battlecards and other PMM deliverables, which is always good.

Like

The fact that it aggregates pretty much any source of competitive intel (Twitter, YouTube, competitor websites, news mentions, press releases, etc.) without having to manually search for these things is very helpful. I think having that integrated with competitive battlecards is also very helpful for sellers. The option to integrate directly with your CRM is also helpful as it can be a means to quantify the effect of battlecards and other PMM deliverables, which is always good.

Dislike

Getting to the competitive info I need feels more time-consuming than I'd like. It would be great if this data lived in slack or similar tools that I spend more time in. Needing to sign into crayon via SSO whenever I need to access it can be slightly annoying

Dislike

Getting to the competitive info I need feels more time-consuming than I'd like. It would be great if this data lived in slack or similar tools that I spend more time in. Needing to sign into crayon via SSO whenever I need to access it can be slightly annoying

Dislike

Getting to the competitive info I need feels more time-consuming than I'd like. It would be great if this data lived in slack or similar tools that I spend more time in. Needing to sign into crayon via SSO whenever I need to access it can be slightly annoying